Be it any field – Information Technology, Trading, Manufacturing or Service Sector : One comes across abridged terms, distinctively used in each line.
For example, URL is an abbreviation in website building task.
SERP is a short phrase for search engine results pages.
Then there are some processes related primarily to content development, which do not involve much usage of acronyms or abbreviations :
- Publishing sensational and knowledgeable blogs.
- Making interesting slides, animation pictures, PDF documents and explainer videos.
- Producing unique and informative web page content.
Let us mention a few such initials interconnected only with the activities pursued in optimizing, promoting and making websites.
Most Common Acronym In Website Optimisation Exercise
This is a frequently used initial while improvising content for optimizing websites.
This term stands for – Search Engine Optimization !
The word sounds like as if it means optimizing a domain for the crawlers due to the alphabets S, E and O respectively inside it.
However, it implies improving quality of websites enabling a better user-experience and also meeting the technical needs of the robots vis a vis their ranking criteria.
One can find anywhere around 6 to 9 slots for placement on the number one page of Google and Bing natural listings.
An optimised website is the best tool for growth.
It is advisable to elevate the same for both – the users and the crawlers, simultaneously.
Please do not ever try optimising a portal mainly for the robots keeping the audience as the second priority.
It will take you nowhere.
The website optimization undertaking encompasses two branches – On-page and Off-page varieties respectively.
The former incorporates :
- Creating relevant page titles.
- Writing appealing and topic specific headlines.
- Maintaining a balanced keyword density.
- Typing small paragraphs.
- Topical internal and outbound links.
- Enabling simple navigation.
- Ensuring smartphone responsiveness !
- Entering sensible meta descriptions and meaningful image alt tags.
- Photo optimization.
- Facilitating fast loading speed.
- Proper formatting.
These above factors are few of the vital requirements for satisfying the usual expectations of the online audience.
Whereas, the Off-page Optimization operation includes :
- Sharing internal permalinks on top local directories.
- Participating in discussions on authoritative sources like Quora, Reddit, Google Blogs, New York Times, CNN etc.
- Promoting content by uploading the same on social networking accounts.
- Listing original videos and photos on Microsoft One Drive, Dropbox, SlideShare, Skype etc.
- Posting URL’s of articles on popular blogging portals and other valuable sources.
- Using the Webmasters Tools Console for submitting internal links, data highlighting etc.
- Email marketing.
- Verifying your official address on local maps.
The primary purpose of such operations is gathering distinct inbound links from websites enjoying strong online rankings.
Having said that, On-page Optimization proves being more influential in backlink generation assignments.
Spectacular and optimised content with meaningful features is the : INPUT.
Distinguished incoming links is the : OUTPUT.
A Regular Acronym In Website Optimisation Exercise
This is a condensed initial for : Social Media Optimization.
The said procedure is a free mode of publicity on portals like YouTube, Facebook, Pinterest, Google Plus, LinkedIn, Twitter etc.
SMO is a branch of Off-page Optimization and confined to promotional activities like posting and sharing content and URL’s
It excludes all paid forms of online publicity.
It also involves maximizing the utilization of embedding features, filling up product and services details inside social networks etc.
SMO is a common acronym in website optimisation exercise, as it substantially influences internet visibility for domains.
A Familiar Abbreviation In Website Building Task
An abridged phrase for : Uniform Resource Locator.
It refers to either the domain name or a permalink of a web page, blog, film, image or document (viewable or downloadable).
For example, https://www.qxzynnbpublicity.com/, is a URL or also called an internet address.
Then .com becomes the TLD (top level domain) and www.qxzynnb.com as the resource or host name.
But clicking the URL – www.qxzydigitalpublicity.com/ads/ will lead you either to a web page, article, picture, movie or any downloadable or viewable file, on the same domain.
A Popular Abbreviation In Website Building Industry
This term means : Hypertext Transfer Protocol Secure.
It is an encrypted version of the HTTP protocol identifier, which was non-secure prefix command for internet addresses, until recently.
However, domains are shifting to a safer mode, to protect from hacking attempts, keep browsing data and communication on the server, private.
This brings added website security !
The world’s top web hosting service provider – WordPress, assigns the HTTPS protocol identifier for all blogs, videos, web pages and documents hosted on its platform.
When anyone types a URL (with or without the protocol) of a web page built on WordPress, the browser fetches the specific internet address in protected version, automatically.
A Usual Abbreviation In Website Building Task
The initial represents : User-experience.
This function encompasses all designing features required to provide an exciting experience to the online visitors.
The desire to reach the top position within the organic internet listings is an inevitable dream for most.
Providing the best possible information on a product or service, to the audience, is the key goal of a high-caliber portal.
Nevertheless, yielding the same in an entertaining way is like icing on the cake.
- Format style.
- Mobile responsiveness.
- Animated GIF pictures.
- Subtleness in visual components.
- And explainer video animations, if complimented with attractive styling, increase human interaction, manifold.
Some of the technical procedures UX-designers undertake, are :
These are blueprints representing a web page layout, either created on paper, sketch boards or on computer programs.
A wireframe is a visual framework depicting arrangement of content and navigation in websites.
This activity helps web designers plan out how, when and where to show online material on different web pages.
The next step generally undertaken in UX Design assignment is deciding the fonts, colors, videos and photos to be included within the finalized wireframe structure.
This stage pertains to evaluation of websites by asking test users to view and navigate the same.
It also helps in deciding the final model based on exploring how they interact with it.
Creating storyboard films, PowerPoint files and whiteboard animations is one of the last crucial steps in UX designing.
A Traditional Abbreviation In Website Building Task
An example of a typical initial in the website designing practice.
A condensed term for : User-interface.
It is associated towards enabling features such as error-free browsing, usability, touch or voice based elements in mobile versions of web pages, dropdown lists, input in checkboxes etc.
Generating an impactful impression with the audience is not all about beautiful designing.
- Animated menus.
- Java based slideshows.
- Using too many colors.
- Interactive buttons.
- Flash components.
- And splash pages are either crawler-unfriendly, or reduce loading speed, cause congestion or else complicate navigation.
UI is an important abbreviation in website building task, as it is a complex system which remains a challenge for most.
A Common Acronym In Website Optimisation Process
An abbreviated initial for Search Engine Results Pages.
This term pertains to what a crawler displays on its listings after someone types one or more keywords.
Such a page may dispense the following kind of listings :
- Links to websites.
- Paid Advertisements.
- Local area domain URL’s.
- Blogs, Images, Infographics or Documents and Videos.
Everyone wants own domain to list on the number one position on the SERP’s.
The lazy way to do that is opt for paid advertising on Google Ads, Facebook Marketing, Bing Ads and so on.
The difficult technique however, is to list your URL on organic as well as local online business maps.
Most people click on natural listings as they know that one can be assured of obtaining the best information there.
One may easily list in the paid section of SERP’s by spending a handsome amount of money even if that portal produces a poor shopper-experience.
Such websites generate a high bounce rate, which further damages their existing low rankings on organic listing results section.
In such a case visitors exit domains within seconds of opening pages.
However, many optimized websites, positioned highly organically, still advertise online for an additional boost to visibility.
And that is the perfect way to generate the best possible outcome from a domain.
It may be a costly affair – spending on optimization and digital advertising, both.
But then after all business promotion through websites is an investment and far more effective than traditional marketing.
Concentration on uplifting the quality of content is an essential strategy to be undertaken prior to deployment of paid internet advertising.
Starting with optimization for natural online exposure magnifies the effect of chargeable forms of promotion used later, as :
- Such websites have an enduring visibility.
- One ends up improvising own content in the process.
- It reduces bounce rates.
- Is the only way to create brand value.
No pain, No Gain.
In case budget is a constraint, one would be better-off investing on just website optimization, while keeping paid online advertising at the backseat.
However, the one major disadvantage with such a strategy is that it eliminates the possibility of creating brand awareness.
Advertisements need lifelong and recurring monthly expenditure to maintain online traffic, though.
Creating valuable and fresh content on a regular basis and updating the same is the most crucial requirement for gaining new clients.
The biggest advantage of improvising a website would be staying at-par or afloat competitors who already have high-class text, images, videos and blogs in-house.
SERP is a common acronym in website optimisation exercise, as its purpose revolves around procuring a prominent position on internet listings.
A Shortened Term In Paid Online Advertising Of Websites
This is an abbreviated initial for : Search Engine Marketing.
This undertaking is a sort of a catalyst to the website optimizing assignment.
When one says – Content Optimisation, then it is assumed that the person is talking about either On-page or Off-page SEO or both.
Nevertheless, SEM means publicizing through paid advertisements on search engines.
Normally, the modes for such activities are Google Ads or Bing Advertising.
Optimising websites is an unpaid form of digital promotion.
Whereas, SEM is a payable version of the same, also called as chargeable online marketing.
A Short Phrase Connected With Paid Internet Advertisements
It is a shortened initial for : Social Media Marketing.
This promotional activity is a payable form of advertising on digital networking portals.
Hence, SMM is a bit different than SEM.
Last 3 Initials In The Field Of Publicizing Websites
CPC and PPC.
These are abridged terms for Cost-per-click and Pay-per-click, respectively.
To elaborate, CPC is what one would pay for each click one receives through his digital advertisement.
Whereas PPC denotes the title name of that paid medium of internet publicity.
An abridged term which includes both – Content Improvisation as well as Internet Advertising, combined.
It is an initial describing the phrase : Search Engine Optimization and Marketing.
It includes all activities such as content optimization, internet promotion, SMM, PPC, CPC, SEM and SMO and some some parts of the website design area.