Be it any field – Information Technology, Trading, Manufacturing or Service Sector : One comes across shortened phrases, distinctively used in each line.
Let us mention a few such initials interconnected with the website promotion, development and marketing line.
First Most Frequently Used Acronym In Website Optimisation Exercise
This is a commonly used abbreviation in website building, improvising and promoting activity.
This term stands for – Search Engine Optimization !
The word SEO sounds like as if it means optimizing a website for search engines due to the alphabets S, E and O respectively inside the shortened word.
However, it implies improving quality of websites in an astute manner to enable a better user-experience and also meet the technical needs of the crawlers vis a vis their ranking criteria and algorithms.
Above picture describing – SEOM which includes all tasks such as On-page SEO, Off-page optimization, SMM, PPC, CPC, SEM and SMO and some some parts of the website design and development area.
One can find anywhere around 6 to 9 slots for placement on the number one page of Google and Bing organic listings.
An optimised website is the best tool for growth.
It is advisable to elevate the same for both – the users and the crawlers, simultaneously.
Please do not ever try optimising a website mainly for the robots keeping the audience as the second priority.
It will take you nowhere.
SEO encompasses two branches – On-page and Off-page varieties respectively.
The former incorporates :
• Producing unique and informative content.
• Creating relevant page titles.
• Writing appealing and topic specific headlines.
• Making interesting slides, animation pictures, PDF documents and explainer videos.
• Maintaining a balanced keyword density.
• Typing short paragraphs.
• Topical internal and outbound links.
• Enabling simple navigation.
• Ensuring smartphone responsiveness !
• Publishing sensational and knowledgeable blogs.
• Entering sensible meta descriptions and meaningful image alt tags.
• Photo optimization.
• Facilitating fast loading speed.
• Proper formatting.
These above On-page SEO features are few vital requirements for satisfying the usual expectations of the online audience.
Whereas, the Off-page Optimization operation includes :
- Sharing internal permalinks on top local directories.
- Participating in discussions on authoritative sources like Quora, Reddit, Google Blogs, New York Times, CNN etc.
- Promoting your content by uploading the same on your official accounts like YouTube Channel, Facebook Business Page, Pinterest Business Account, LinkedIn Company Page, Google Plus Brand Account, Microsoft OneDrive, Dropbox, Skype, SlideShare etc.
- Listing original videos and images on topmost social platforms.
- Posting URL’s of articles on popular blogging portals and other valuable sources online.
- Using the Webmasters Tools Console for reminding them of your website’s content.
- Email marketing.
- Cross-posting links on the internet.
- Verifying your official address on local maps.
- Insertions in press releases.
- Selective use of bookmarking portals.
- Sharing your knowledge in relevant group and forum discussions.
The primary purpose of Off-page Optimization is gathering distinct inbound links from websites with a strong Page Rank.
Having said that, On-page SEO proves being more influential in backlink generation assignments.
Informative content with spectacular optimization features is the : INPUT.
Distinguished incoming links is the : OUTPUT.
One more abbreviated word directly related to promotional activities –
Another Acronym in Website Optimisation profession.
This phrase signifies : Social Media Optimization.
This procedure is again a free mode of publicity on portals like YouTube, Facebook, Pinterest, Google Plus, LinkedIn, Twitter etc.
SMO is a branch of Off-page SEO, as it is confined to promotional activities like posting and sharing content and URL’s.
It also involves maximizing the utilization of embedding features, filling up product and services details inside social marketing networks etc.
The Second Routinely Familiar Abbreviation In Website Building
A shortened phrase for : Uniform Resource Locator.
It refers to the domain name of any website or a permalink of a web page, blog, film, image or document (viewable or downloadable) online.
For example, https://www.qxzydigitalpublicity.com/, is an internet address.
Then .com becomes the TLD (top level domain) and www.qxzydigitalpublicity.com as the resource or host name.
Clicking the URL – www.qxzydigitalpublicity.com/ads/ will lead you either to a web page, article, picture, movie or any downloadable or viewable file, created-on or uploaded-to that same domain.
The Third Common Abbreviation In Website Building Industry
This term describes : Hypertext Transfer Protocol Secure.
It is an encrypted version of the HTTP protocol identifier, which was non-secure prefix command for internet addresses, until recently.
Domains are shifting to a safer mode, to protect from hacking attempts, keep browsing data and communication on the server, private.
This brings added website security !
The world’s top web hosting service provider – WordPress, assigns the HTTPS protocol identifier for all blogs, videos, web pages and documents hosted on its platform.
When anyone types a URL (with or without the protocol) of a web page built on WordPress, the browser fetches the specific internet address in protected version, automatically.
The Fourth Usual Abbreviation In Website Building Procedures
1. UX –
The initial represents : User-experience.
This function encompasses all designing features required to provide an exciting experience to the online visitors.
Providing the best possible information on a product or service, to the audience, is the key goal of a high-caliber website.
Nevertheless, yielding the same description in an entertaining way is like icing on the cake.
- Format style.
- Mobile responsiveness.
- Animated GIF images.
- Subtleness in visual components.
- And explainer video animations, if complimented with attractive styling, increase human interaction, manifold.
Some of the technical procedures UX-designers undertake, are :
A. Wireframes –
These are blueprints representing a web page layout, either created on paper, sketch boards or on computer programs.
A wireframe is a visual framework depicting arrangement of content and navigation within a particular website.
This process helps web designers plan out how, when and where to show online material on different web pages.
B. Styling –
The next step generally undertaken in UX Design assignment is deciding the fonts, colors, videos and photos to be included within the finalized wireframe structure.
C. Testing –
This stage pertains to evaluating the website by asking users to view and navigate the same.
It also helps in deciding the final model based on exploring how they interact with it.
D. Interactive Content –
Creating storyboard films, PowerPoint files and whiteboard animations is one of the last crucial steps in UX designing.
2. UI –
An example of a common phrase in the website styling practice.
A shortened term for : User-interface.
This exercise is associated towards enabling features such as error-free browsing, usability, touch or voice based elements in mobile versions of web pages, dropdown lists, input in checkboxes etc.
Generating an impactful impression with the audience is not all about beautiful designing.
- Animated menus.
- Java based slideshows.
- Using too many colors.
- Interactive buttons.
- Flash components
- And splash pages are either crawler-unfriendly, or reduce loading speed, cause congestion or else complicate navigation.
The Fifth Standard Acronym In Website Optimisation Line
An abbreviation for : Search Engine Results Page.
This phrase pertains to what a crawler displays on its listing pages after someone types one or more keywords.
Such a page may dispense the following kind of results :
- Links to websites.
- Paid Advertisements.
- Local area domain URL’s.
- Blogs, Images, Infographics or Documents and Videos.
Everyone wants his website to list on the number one position on the SERP’s.
The lazy way to do that is opt for paid advertising on Google Ads, Facebook Marketing, Bing Ads and so on.
The difficult technique however, is to list your URL, free of cost on natural as well as local map listings.
One may easily list in the paid section of SERP’s by spending a handsome amount of money even if that website produces a poor user-experience.
Such web pages generate a high bounce rate, which further damages their existing low rankings on organic listing results section.
A high bounce rate, in general means that that a visitor will exit your domain within seconds of opening your front page.
There are many optimized websites rendering a great user-experience, positioned highly on organically, but still advertise online for an additional boost to visibility.
And that’s OK.
It may be a costly affair – spending on optimization and digital advertising, both.
If budget is a constraint, then it is advisable to bid-adieu to laziness.
Concentration on uplifting the quality of content and On-page SEO processes are essential.
Natural online exposure proves much more beneficial in the long run, as :
• Such websites have an enduring visibility,
• It gives one, an opportunity to improvise upon own content
• Most people click on organic listings as they know that one can be assured of obtaining the best information there.
No pain, No Gain.
On-page SEO and Off-page Optimization proves to be a cheaper option in the long-run as compared to paid Ads.
Advertisements need lifelong and recurring monthly expenditure to maintain online traffic.
Creating valuable and fresh content on a regular basis and updating the SEO mechanism is crucial.
The biggest advantage of improvising a website would be staying at-par or afloat competitors who actively engage in internet promotion exercises.
The Sixth Typical Acronym In Website Optimisation Techniques
This is a shortened term for : Search Engine Marketing.
This exercise is different from all forms of website optimizing assignments.
When one says – Website Promotion, it is assumed that the person is talking about either On-page SEO or Off-page Optimization or both.
Nevertheless, SEM means publicizing through paid advertisements on search engines.
Normally, the modes for such activities are Google AdWords or Bing Ads.
Off-page Optimization is an unpaid form of website marketing !
Whereas, SEM is a paid type of promotion like opting for Bing Ads or Google Ads, which are chargeable.
Then one comes across another recurrent term interconnected with the same field :
An initial for : Social Media Marketing.
This promotional activity is a payable form of advertising on digital networking portals.
Hence, SMM is a bit different than SEM.
Few more most frequently used acronyms and abbreviations in internet publicity and promotion area –
1. CPC and PPC –
These are initials for the terms Cost-per-click and Pay-per-click, respectively.
To elaborate, CPC is what one would pay for each click one receives through his digital advertisement.
Whereas PPC denotes the title name of that paid medium of internet publicity.
2. SEOM –
Another abbreviation in website building, improvisation and advertising arena.
A narrative describing the phrase : Search Engine Optimisation and Marketing.
SEOM covers the promotion and construction exercises in the widest possible manner.
Reason being – Optimization is generally undertaken alongside development; and the marketing line being the last step in achieving the goal of a website – i.e. procuring new customers from unknown markets.
This operation includes all tasks involved in the website promotion business.