The task of website development, building quality web content and search engine optimization consists of many functions.
There seems to be more than 200 parameters which determine online rankings.
For ex. – Regular operations at own webmaster tools account can assist in boosting natural internet presence of a portal.
Cloaking, animated menus and zero linking are some of the examples of negative practice in website SEO.
Enabling navigation through plain text based links for establishing connections within internal pages and outside are positive techniques for optimizing domains.
Creating multiple local online commercial business map listings for obtaining higher traffic through the following are cases of forgery in Off-site Optimization tasks !
- Rendering fake business names.
- Disguising NAP details by hiding own professional contact phone number.
- Concealing official address at own website.
- Writing keyword phrases after entering the company title within listings.
- Using abbreviated terms for business names.
- Replacing own companies name entirely with a keyphrase.
- Buying a SIM Card solely for originating a fabricated record at zonal directories.
- Category mismatch within the regional listing portal and own domain.
In addition, incorrect On-page Optimisation functions as below cause harm to a site’s organic ranking !
- Using small font sizes.
- Typing less than 200 words inside pages.
- Disregarding designing customized images.
- Ignoring styling personalized videos.
- Neglecting enabling simple accessibility for the handicapped.
- Disregarding the need for developing instructional matter.
- Ignorance about the requirement of composing newsworthy material for the audience.
It’s difficult to spell out all of the avoidable processes in SEO of websites and remedies for rectifying such mistakes, however.
Reason being, designing a site is not a one-time function.
It requires data updations at a constant basis, making it an expensive proposition.
Furthermore, this field is full of many intricacies.
For instance, a one notices a usual fault arising from a domain-owner’s end.
Some allow their site-builders to publish in-house blogs too, on their behalf.
This is a miscalculation on the domain-holders part.
Below-par article posts on the contrary can hurt a site’s prominence.
A portal-optimizer can optimize a well-written blog though, which is another matter.
Examples Of Negative Practice In Website SEO
Keyword Stuffing in Page Body, Titles or Descriptions.
Some end up employing this strategy, for either of the below mentioned purpose !
- Generate authority over a certain key phrase (done intentionally).
- Or else due to lack of knowledge.
However, Google and Bing value quality web content offering relevant and unique insight.
Websites become non-compliant with these crawlers if the same technique is carried out in Title Tags and Meta Descriptions.
In addition, keyword stuffing in the text body, makes matter inside portals virtually unreadable.
This method ends up being labeled as formulating Doorway Pages.
One should refrain from creating keyphrase based internet addresses too.
Try to form a URL like www . richardchocolates . com instead of www . bestchocolates . com (spaces created to prevent a broken link error).
That is based on the assumption that the company owners name is Richard.
A method intentionally implemented in an attempt to gain visibility on internet, for a set of keywords.
For instance, a sentence in transparent color against a white background is inserted by few.
That actually does not cause any erosion in user-observation because the audience never knows that the text exists.
However, spiders can read words invisible to humans.
The crawlers due to obvious reasons, hate such kind of approaches and lower the grading of those domains.
Another scenario emerging either due to a procedure undertaken knowingly or unintentionally.
Whereas, few tasks that are carried out with full cognizance are as follows !
- Plagiarized sentences.
- Copied and pasted images.
- Duplicate videos either in-house or procured from outside sources.
However, there are actions which can be assumed either being undertaken intentionally or mistakenly, as below !
- Identical headlines.
- Repeated page titles.
- And duplicate meta descriptions.
In either scenario, the robots do not appreciate such misdeeds and errors.
Hence, such actions are amongst the top few typical cases of the avoidable processes in SEO.
Significantly, inserting duplicate or copied text, images and videos is punishable by the crawlers.
This is a procedure aiming to mislead the spiders into believing that a particular page or blog is relevant to its name.
But is unspecific or far less topical in reality.
Text, image, video, link and keyword relevance towards the Domain URL and Page Titles is a crucial aspect for the spiders to evaluate.
Surely, such a redundant strategy, employed by some is intentional in nature, hence condemned by the robots.
So, cloaking is a negative practice in website SEO and best if terminated immediately.
Inward connections from authoritative sources having quality web content are the top mode to improve online positioning.
The internet is flooded with automatic link creation software.
The robots are on the hunt day and night relentlessly for portals trying to gain visibility through artificial means.
Hence, a disastrous procedure carried out by some while optimising sites.
Various Avoidable Processes In SEO Of Websites
Headline Identical to the Page Name.
Headers and Titles are essential elements in websites.
Although this issue is not so serious.
The top heading may be the same as the page title.
But writing a second or third headline similar to it’s page name is a specimen of a preventable procedure while optimizing websites.
Such an approach should be prevented to increase chances of retaining the online audience for greater periods.
Long Domains, Site Name, URL’s, Page Titles, Headers and Paragraphs.
Better neither to create portal names larger than 14 to 16 characters, nor include numericals and punctuations inside.
However, the maximum limit in this regard is 63 letters, but such are impossible to remember.
Try to restrict the number of letters (including numerals and symbols) while naming the main title of websites, to 40 letters.
There is no bar on characters along with digits, hyphens, underscores, brackets and question marks in URL Slugs.
But normally, it is a good idea to follow the below mentioned tips for developing a satisfactory online positioning on organic listings, in regards to permalinks !
- Exclude numericals.
- Aim to contain URL’s within 55 to 65 letters.
- And prevent inserting more than five words inside.
Such advice is based on general requirements related to the subject, keeping effectiveness and reasonability in mind.
For obvious reasons, it’s impossible for crawlers to display overly long title tags.
One with, let us say 500 letters might end up consuming one entire page on natural results section at the search engines.
So a 55 to 65 character limit in permalinks is advisable to enable being presented in full on SERP’s.
And that is an example of quality web content.
Such conditions have been put in place to create a balance between user-requirements and optimization done by online marketers.
As page titles are vital components assisting in optimizing websites, the above is a suggested rule in the context.
Headlines lesser than five or six characters are inevitably non-descriptive.
And, the ones greater than 70 letters may be considered as verbose.
Surely, a rambling Header is part of the many avoidable processes in SEO of websites.
Such text matter, if not written in an appropriate fashion, causes loss of interest with the audience.
Hence we suggest adding Headings of anywhere between 40 to 55 characters.
Overly long paragraphs are difficult to read and the readers lose interest in such cases.
It is recommendable to break paras into short sentences of upto two to three lines.
That enables users in reading words with ease inside the text body.
All said and done, it is no big deal if one is breaking such protocols (as in this section) only up to a limited extent.
Purchasing Incoming Links.
Probably the most fatalistic method for optimizing a website for the crawlers.
The audience would not know if any domain develops popularity through this medium.
But the spiders are experts at catching and punishing people for buying links.
So that makes it an element to be eliminated necessarily.
More Examples Of Negative Practice In Website SEO
Paying for Positive Reviews and Testimonials.
As mentioned above – A typical tactic which is definitely penalized by the robots.
A modus operandi to impress followers, but this trick is a black-hat trick for optimising websites.
Google, Bing, DuckDuckGo and Yahoo can identify if one tries procuring online traffic through paid testimonials.
Users want relevant knowledge through quality web content.
That helps them in deciding to purchase a service or a product that portal is selling.
Nevertheless, using irrelevant key phrases in a mismatch with either the Domain Name or Main Website Title, irritates visitors.
So, non-topic related keywords also fall within the list of avoidable processes in SEO and should be rectified.
Sometimes people trying to generate an additional prominence for products and services unallied with the topic, undertake such actions.
However, one would recommend developing separate domains for commodities or professions that are unrelated towards the Main URL.
So, the spiders dislike such techniques. They would strictly ignore your URL’s in such a scenario.
This issue needs to be looked at from the audience-perspective too.
It would hurt your chances of growing internet traffic on one hand.
And would also lessen the likelihood of procurement of clients at Google on the other part.
Participating in Spam Blogs.
It is tempting to drive more online traffic towards your domain.
Guest blogging is an easy way to gain backlinks, which eventually spikes up placement on SERP’s for a short period.
However, deploying these methods invites natural internet ranking downgradation risks in the medium-term.
Unnatural procedures for acquiring inward connections are a blameworthy exercises, hence best if averted.
This modus operandi comprises of using software to ping different servers systematically, every few minutes.
That is performed to convey the robots about of fresh updates on own pages.
Once again, a task, which falls under the black-hat type examples of negative practice in website SEO.
So, stop engaging in manipulative undertakings in the quest for obtaining a better exposure on organic listings.
This subject is taken very seriously by the robots but maybe not as much as some of the other ones mentioned here.
Having said that, one would strictly suggest domains to refrain from playing such maneuvering tactics.
Various Additional Avoidable Processes In SEO Of Websites
Omitting Inclusion Of An In-house Blog Section.
Posting articles related to your field of activity sends a positive message to both : Visitors as well as the crawlers.
A blog section is a prime constituent of any portal, as it aids in gathering visibility as well as procuring new clients.
Hence, due to such a situation by default, publishing article posts becomes a highly crucial assignment for all portals.
Or else one risks a drop in natural online positioning due to shortage of quality web content.
Not something that the spider would penalize you for, however.
Spamming Digital Media Networks, Directories and Bookmarking Platforms.
It’s advisable to act in a controlled fashion on such resources.
It is tempting to post as much as possible about yourself on such mediums.
However, it becomes frustrating for your followers if they keep seeing your digital media posts all the time.
The spiders might take that kind of spamming on social platforms, lightly, but your connections will not.
Directory submission and bookmarking used to be a popular medium to attract online exposure earlier.
But now are no longer appreciated by the crawlers and brings such domains in their bad books.
Another typical exercise which unnecessarily annoys everyone and wasteful operation by all means.
Excessive Number Of Advertisements In Portals.
Another suggestible correction for mistakes in website promotion is avoiding cluttering the interface with Ads and Pop-ups.
Such activities complicate layouts and it becomes hard to differentiate between the primary matter and a promotional banner.
This is a usual blunder on the part of some companies which end up producing non-optimized domains.
This subject is again more concerned with visitor-interaction and slightly lesser from the robots point-of-view.
As usual another stoppable undertaking to avert upsetting the spiders.
Exclude such measures to ensure building quality web content within your portal.
Refrain from using too much of Java-Script and Widgets inside your pages and blogs.
This application slows rendering speed making it slightly tougher for spiders to scan your portal.
Heavy usage of such kind of coding is robot-unfriendly on one hand and may sometimes trigger browser incompatibility problems too.
Do not use special effects creation software for animations inside your pages.
It’s only partly compatible with websites and unstable on many occasions and an avoidable processes in SEO.
Using HTML5 as a substitute to flash components could be a remedy for circumventing the loss in internet exposure.
Slow Loading Speed.
Both visitors and crawlers appreciate quickly navigable portals.
Sluggish browsing rate produces a displeasing user-understanding.
The robots may be lenient on this issue provided the problem is not exceedingly grave.
But from an overall perspective, this matter cannot be taken lightly and should be resolved sooner than later.
Insufficient text or limited number of photos is another disadvantageous factor for websites.
It’s crucial to write short paragraphs in sufficient numbers.
Insert at least 3 to 4 images on each page or article for building quality web content.
But being a complex subject, a question comes to mind.
How to measure whether the amount of data is deficient or adequate ?
A page with 400 words for sure won’t fall in this category.
But a document with only 500 characters would certainly qualify as the one with an inadequate volume of matter.
However, this subject is a complicated one because many ingredients are involved in judging such types of material.
Pages come in many variants.
So, black-hat optimization factors come into play while determining the class of such documents in certain cases.
Some Extra Instances Of Negative Practice In Website SEO
Not Eliminating Unnatural Inbound Links.
Incoming connections from top authors and valuable sources are prized possessions for any domain.
Having said that, sometimes unwanted portals connect with yours without your knowledge.
Some of those might be from spammers.
Use the disavow tool in your webmaster console to remove shady inward connections from dead or suspicious sources.
Or else the spiders might suspect that you probably bought those sources.
But one need not worry too much about this aspect.
Sooner or later the crawlers would on their own remove such references.
Using Too Many Stock Photos.
Add self-designed or owned pictures, slides and videos to produce originality and uniqueness in domains.
Uplinking images downloaded from free-sharing portals, in excess is another instance of the several avoidable processes in SEO.
Such activities leave a defeatist impression upon the audience as well as the robots.
It sends a signal making one wonder if you have a half-hearted approach towards developing your domain.
Ignoring Social Media Comments.
Always answer questions and opinions from the audience on such networks.
This habit will help establish a connection with followers and enable customer procurement in future.
Such an operation would also remind the spiders about your seriousness for promoting own establishment online.
Morever, it also gives you an opportunity to send a message to your subscribers as well as the robots about your consistent presence at the internet.
Over-optimizing Anchor Text.
Such techniques face penalty from crawlers, from now on.
A landmark development one must say. A turning-point in the industry.
Till recently, an exact anchor text leading to your landing page was a notable factor for achieving high positioning on internet searches.
However, after updates in algorithms, this routine procedure on the contrary is now a preventable task while optimising portals.
Reason being : Misuse of this strategy just like the webmasters exploited the Keyword Tag in the past.
Not Sharing Others Stuff.
Always share posts by your friends, subscribers and connections on social media marketing networks.
Spiders do not appreciate people sharing only own blogs, pictures and videos on the internet.
The WWW is a system which survives on circulating matter through online networking.
Hence, it is advisable to play your part on this front.
Ignoring Broken Links.
Internal and outgoing connections, sometimes result in 404 errors as time progresses.
This too is an exemplar of the avoidable processes in SEO of websites.
Hence, make sure to check if you forgot to update or remove the same to better your chances of producing an optimized portal.
Broken links dispense a bad user-judgment and definitely need to be eliminated while building quality web content.
Use 301 redirects to correct your internal connection flaws as a remedy.
Inconsistent Headline Tags.
Write headings in a chronological order of header sizes – like H1, H2, H3 and so on.
Prevent doing something like – Starting with the first headline followed by heading three and then header two as the next one.
Or else the robot might wonder as to why such a method has been deployed.
A typically negative practice in website SEO and portal construction assignment.
Zero Linking And Animated Menus Are Unjust Actions In Making Websites
Include at least one outgoing and internal connection for all pages and blogs.
Connecting internally in an inadequate fashion, gives an impression as if different pages or articles within a domain are non-related.
The term Web, originates from relevance and connectivity.
In addition, non-topical portals find it difficult to establish a recognition on the internet.
An online business profile and professional identity is essential to create brand awareness.
That further assists in acquiring new leads and buyers from untapped markets.
A website is not meant to be a showcase for existing customers.
Instead, it is useful only if it helps in tapping unknown consumers from remote areas.
Inserting at least one outbound connection to any informative page enables users to compare your details with other sources.
This assists purchasers in deciding and evaluating whether to buy your service or product, or not.
Mistakes To Circumvent While Optimizing Portals
- Ignoring keyword research.
- Forgetting undertaking the On-page Optimization.
- Zero linking – Internal or external.
- Generating a mobile-unfriendly display.
Solutions For Correcting Website Construction Errors
- Start exploring the right keyphrases.
- Place your focus words inside the URL, meta description, page title, top 2 headlines 2 and the first and last paragraphs.
- Make some effort at forming internal, outgoing connections and procuring backlinks through your official social media accounts.
- Analyse your domain through a smartphone-responsiveness test and enable a mobile-supportive layout.
This is another ingredient within the divergent avoidable processes in SEO of websites.
Keep away from creating web animations like moving buttons / backgrounds and vibrant hyperlinked icons inside your pages.
Instead focus on styling interactive pictures and movies for uploading inside your domain.
Simulating design in portals is best suited when used in vibrant GIF photos, publicity videos, whiteboard films etc.
Image based and animated menus are totally unjustified operations in optimisation.
The robots find it hard to read the text within such type of links and buttons.
Do not underestimate the importance of a simply navigable domain as it is a strong medium to generate client queries.
Google And Bing Value Quality Web Content
Neglecting Including Your Office Address Information.
Not mentioning your official location in any of your pages is one of the examples of negative practice in website SEO.
Hiding such an important piece of information is a big mistake and a case for suspicion on your credentials.
For recovery from a probable downgrade, mention your complete address, phone and email ID inside.
You can prove the authenticity of your profession and also build trust with the spiders if you claim your NAP listing online.
Knowledgeable website builders are aware that smartphone compatibility and responsiveness is a vital feature for portals.
Many customers browse the internet through handsets, nowadays.
On top of that, responsive sites enjoy preference on the crawlers in comparison with the non-adaptive ones.
This is a crucial factor which influences online rankings of portals as well.
Hence, make sure that your domain is cellphone-compatible.
Uploading Low-resolution Pictures.
It’s important to add high-resolution images and explainer videos inside portals.
Inserting hazy photos and unclear movies as another illustration of the avoidable processes in SEO of websites.
Such visual media and pictures spoil brand reputation in market circles on one hand and disappoints the robots too.
Hence, it is advisable to incorporate this is module to increase the probability of generating an optimised website.
Excluding A Direction Map In Home Or Contact Page.
Embedding an official location map helps in gaining trust with customers and consumers.
It also assists in local optimisation on the SERP’s.
Connecting your NAP listing on Google My Business with your portal is an ingredient for building quality web content.
So, neglecting inclusion of own official address within pages is amongst the regularly undertaken mistakes in the website promotion operation.
Displaying own whereabouts inside your domain assists visitors in finding your location with ease.
Non-optimized Videos and Images.
Some common mistakes regarding matters related to photo and movie files inside portals below !
Disregarding Picture Alt attributes.
Alt tags describe photos through words or short sentences.
Inserting Alt tags to images sends a positive signal to the spiders and improves crawlability and indexing of your URL’s.
Screen readers for the visually impaired automatically convert such text into sound.
That makes your pictures accessible to them.
Adding raw photos without compression result in large file sizes, hence a naturally negative practice in website SEO.
Using an image compression software before uploading the same is the best way to solve this problem.
That is a harmless procedure.
In most cases it’s possible to reduce the file size to roughly half without compromising the picture resolution.
So, the issue of extra large size photos is a preventable.
Heavy images contribute in yielding slowly rendering pages and blog posts.
Forgetting Writing the Description for Movies or Captions for Pictures.
It’s always better to insert photo and video meta details and inscriptions respectively.
This is a standard procedure deployed while optimising websites and commonly followed by most experts.
Including details and explanations to your images will surely enhance the same and create an impression on the crawlers.
Other Unforgivable Errors While Building Quality Web Content
Simple browsing functionality with ease in finding information is a major requirement in portals.
A website with a congested structure and architecture yields a high bounce rate.
And that is another instance of the avoidable processes in SEO.
Domains answering common buyer questions like why, how, what and when, in an uncomplicated manner aid in an improved growth in companies.
Again, this is amongst the most essential elements in websites to implement during the development stage.
Appealing layouts with appropriate headers and clutter-free details is a commonly found feature in eminent websites.
Clear sentences in large fonts and easily clickable links aid in client procurement and retention.
Complex design with a congested look, render a distasteful experience.
Things like non-aligned paragraphs and sudden odd-gaps in between text matter leaves behind a bad user-observation.
Lack of Security.
Malware loaded websites furnish a poor visitor-experience.
No one would ever return to your page if his/her computer gets affected due to any phishing attack.
Make sure to safeguard your portal with appropriate antivirus software.
Or even better to opt for a hosted-domain in place of the self-hosting system to ensure best security.
Listing Irrelevant Categories Or Forming Excessive Number of Classifications for Articles.
It is advisable to publish more blogs under a particular category rather than too many divisions with minimal amount of articles under each.
For instance, if one groups together 100’s of posts under a single classification, then that huge list might be an overwhelming sight for a visitor.
Whereas, an opposite approach i.e. listing lets say only 5 articles each under several categories would again leave an adverse impression on the audience.
In such a scenario, the reader might get a false impression about your domain by thinking that it presents an inadequate volume of information.
Or else, forming irrelevant sections for blogs would also undoubtedly irritate viewers.
So find a balance here.
Complicated Contact Forms.
Sometimes one comes across a “to-be-filled form” which requires excessive input data.
Surely, this is one of the avoidable processes in SEO.
It unnecessarily interrupts the online visitor in reaching to you.
Simplify the same by making only one or two “to-be-filled-in fields” as mandatory.
Linking Through Images.
A classic case for being labeled as a negative practice in website SEO.
It is recommendable to link through text based URL’s for composing quality web content.
Never create internal or outbound connections through photos.
Or else on some occasions the robots may not be able index the same.
It’s unlikely that any visitor would move his/her cursor around all images to check which one is clickable.
What Tasks Are Needed To Increase User-engagement In Business Websites ?
1. Text Matter – Most importantly, informative and original words within documents help in prolonging visitor-retention within professional portals.
2. Media Material – Knowledgeable infographics, unique videos and high-resolution pictures assist in provoking the internet audience to browse for longer periods on business websites.
3. Internal Links – Easily clickable hyperlinked matter leading to descriptive pages, educative blog posts or any form of instructional online material available in-house entices users to navigate through different areas of the specific domain.
4. Page Loading Speed – Quickly loading pages within portals keeps online visitors occupied within commercial portals for longer moments.
5. Mobile-responsiveness – Smartphone-compatible matter written in Google Fonts and having proportional content sizes tempts the internet user to look for further details within domains.
6. Short Sentences – Paragraphs written within a maximum of three lines (on desktop view) draws the audience into reading greater amounts of matter within company websites.
7. Headings – Breaking the page text body by typing headlines in between for proper formatting, helps in holding the online visitor for a higher extent inside formal portals.
8. Site Structure – Simply navigable pages inside business domains assists the internet user in browsing through various documents and find what they are looking-for with ease.
9. Relevant Matter – Topical material i.e. text and media files containing subtle colors within web pages needs to be in-sync with the page titles.