The task of website development, building quality web content and search engine optimization consists of many functions.
There seems to be more than 200 parameters which determine online rankings.
Cloaking, animated menus and zero linking are some of the examples of negative practice in website SEO.
Enabling internal navigation through plain text based links, establishing connections within pages as well as towards outside sources are few of the specimens of positive techniques for optimizing domains.
It’s difficult to spell out all of the avoidable processes in SEO, however.
Examples Of Negative Practice In Website SEO
Keyword Stuffing in Page Body, Titles or Descriptions.
Some end up employing this strategy, for either of the below mentioned purpose !
- Generate authority over a certain key phrase (done intentionally).
- Or else due to lack of knowledge.
However, websites become Google and Bing non-compliant if the same technique is carried out in Title Tags and Meta Descriptions.
In addition, keyword stuffing in the text body, makes web pages virtually unreadable.
This method ends up being labeled as formulating Doorway Pages.
One should refrain from creating keyphrase based internet addresses too.
Try to form a URL like www.richardchocolates dot com instead of www.bestchocolates dot com !
That is based on the assumption that the company owners name is Richard.
A method intentionally implemented in an attempt to gain visibility on internet, for a set of keywords.
For instance, a sentence in white color against a white background is inserted which actually does not cause any erosion in user-observation.
However, spiders can read words invisible to humans.
The crawlers due to obvious reasons, hate such kind of approaches and lower the grading of those web pages.
Another scenario emerging either due to a procedure undertaken knowingly or unintentionally.
Whereas, few tasks that are carried out with full cognizance are as follows !
- Plagiarized sentences.
- Copied and pasted images.
- Duplicate videos either in-house or procured from outside sources.
However, there are instances which can be assumed either being undertaken intentionally or mistakenly, as below !
- Identical Headlines.
- Repeated Page Titles.
- And duplicate meta descriptions.
In either scenario, the robots do not appreciate such misdeeds and errors.
Hence, such actions are amongst the top few typical instances of the avoidable processes in SEO of websites.
Significantly, inserting duplicate or copied text, images and videos is punishable by the crawlers.
This is a procedure aiming to mislead the spiders into believing that a particular web page is relevant to its name.
But is unspecific or far less topical in reality.
Text, image, video, link and keyword relevance towards the Domain URL and Page Titles is a crucial aspect for the crawlers to evaluate.
Surely, such a redundant strategy, employed by some is intentional in nature, hence condemned by the robots.
So, cloaking is a negative practice in website SEO and best if terminated immediately.
Inward connections from authoritative sources having quality web content are the top mode to improve online positioning and traffic.
The internet is flooded with automatic link creation software.
The robots are on the hunt day and night relentlessly for web pages trying to gain visibility through artificial means.
Hence, a classic exemplar of a disastrous procedure carried out by some while optimising websites.
Headline Identical to the Page Name.
Headers and Titles are essential elements in websites.
Although this issue is not so serious.
The top heading may be the same as the page title.
But writing a second or third headline similar to it’s page name is another sample of the avoidable processes in SEO.
Such an approach should be prevented to increase chances of retaining the online audience for greater periods.
Long Domains, Site Name, URL’s, Page Titles, Headers and Paragraphs.
Better neither to create portal names larger than 14 to 16 characters, nor include numericals and punctuations inside.
However, the maximum limit in this regard is 63 letters, but such are impossible to remember.
Try to restrict the number of letters (including numerals and symbols) while naming the main title of websites, to 40 letters.
There is no bar on characters along with digits, hyphens, underscores, brackets and question marks in URL Slugs.
But normally, it is a good idea to follow the below mentioned tips for building quality web content, in regards to this element !
- Exclude numericals.
- Aim to contain them within 35 to 55 letters.
- And prevent inserting more than four words inside.
Such advice is based on general requirements related to the subject, keeping effectiveness and reasonability in mind.
For obvious reasons, it’s impossible for crawlers to display overly long titles.
One with, let us say 500 letters might end up consuming one entire page on Google, Bing, Yahoo or DuckDuckGo natural listing results.
So a 55 to 65 character limit is advisable to enable being presented in full on SERP’s.
Such conditions have been put in place to create a balance between user-requirements and visibility-needs of online marketers.
As page titles are vital elements assisting in optimizing websites, the above is a suggested rule in the context.
Headlines lesser than five or six characters are inevitably non-descriptive.
And, the ones greater than 70 letters may be considered as verbose.
Surely, a rambling Header is part of the many avoidable processes in SEO of websites.
Such text matter, if not written in an appropriate fashion, causes loss of interest with the audience.
Hence we suggest adding Headings of anywhere between 40 to 55 characters.
Overly long paragraphs are difficult to read and the readers lose interest in such cases.
It is recommendable to break paras into short sentences to enable users reading words with ease in the text body.
All said and done, it is no big deal if one is breaking such protocols (as in this section) only up to a limited extent.
Purchasing Incoming Links.
Probably the most fatalistic method for optimizing a website for the search engines.
The audience would not know if any domain develops popularity through this medium.
But the spiders are experts at catching and punishing people for buying links.
Another negative practice in website SEO, which necessarily needs to be eliminated.
Paying for Positive Reviews and Testimonials.
As mentioned above – Another tactic which is definitely penalized by the robots.
A modus operandi to impress followers, but this trick is a black-hat trick for optimising websites.
Google, Bing, DuckDuckGo and Yahoo can identify if one tries procuring online traffic through paid testimonials.
Users want relevant knowledge, which helps them in deciding to purchase a service or a product that portal is selling.
Nevertheless, using irrelevant key phrases in a mismatch with either the Domain Name or Main Website Title, irritates visitors.
So, non-topic related keywords also fall within the list of avoidable processes in SEO and should be rectified.
Sometimes people trying to generate an additional prominence for products and services for sectors unallied with the topic, undertake such actions.
However, one would recommend developing separate domains for commodities or professions that are unrelated towards the URL and the Main Website Title.
This is the sort of issue which is more related with visitor-satisfaction and slightly lesser concerned with crawler-compliance.
But that does not mean that the spiders take such techniques lightly. They would strictly ignore your URL’s in such a scenario.
Whereas this issue needs to be looked at more from the audience-perspective as it would hurt your chances of growing online traffic.
Participating in Spam Blogs.
It is tempting to drive more online traffic towards your web pages.
Guest blogging is an easy way to gain backlinks, which eventually spikes up placement on SERP’s for a short period.
However, deploying these methods invites natural internet ranking downgradation risks in the medium-term.
All or any kind of procedure/s which is/are unnatural manner/s to acquire inward connections is/are a blameworthy exercise/s, hence best if averted.
This modus operandi comprises of using software to ping different servers systematically, every few minutes to convey them of fresh updates on own pages.
Once again, a task, which falls under the black-hat type examples of negative practice in website SEO.
So, stop engaging in manipulative undertakings in the quest for obtaining a better exposure on organic result listings.
This subject is taken very seriously by the robots but maybe not as much as some of the other ones mentioned here.
Having said that one would strictly suggest domains to refrain from playing such manoeuvering tactics.
Download our slide presentation on – Why Optimise Portals ? : Quality web content is useful for visitors. High-value backlinks improve user-experience and internet rankings.
Various Avoidable Processes In SEO Of Websites
Omitting Inclusion Of An In-house Blog Section.
Posting articles related to your field of activity sends a positive message to both : Visitors as well as the crawlers.
An article section is a prime constituent of any portal, as it aids in gathering visibility as well as procuring new clients.
Writing educative and instructional blogs on a regular basis assists the robots in understanding how well informed you are about your profession.
The primary purpose of a domain is supposedly presenting information to followers, whereas increasing sales being the secondary goal.
Hence, due to such a situation by default, publishing article posts becomes a highly crucial assignment for all portals, or else one risks a drop in natural positioning.
Not something that the spider would penalize you for, however.
Spamming Digital Media Networks, Directories and Bookmarking Platforms.
It’s advisable to act in a controlled fashion on such resources.
It is tempting to post as much as possible about yourself on such mediums.
However, it becomes frustrating for hundreds or thousands of your followers if they keep seeing your posts all the time.
The spiders might take that kind of spamming on social portals, lightly, but your connections will not.
Directory submission and bookmarking used to be a popular medium to attract online exposure earlier.
But now are no longer appreciated by the crawlers and brings such domains in their bad books.
Another typical exercise which unnecessarily annoys everyone and wasteful operation by all means.
Excessive Number Of Advertisements In Web Pages.
Another suggestible correction for mistakes in website promotion is avoiding cluttering the interface with Ads and Pop-ups.
Such activities complicate layouts and it becomes hard to differentiate between the primary content and a promotional banner in such cases.
This is a usual blunder on the part of some companies which end up producing non-optimized domains.
This subject is again more concerned with visitor-interaction and slightly lesser from the robots point-of-view.
As usual another exemplar of a stoppable undertaking to avert upsetting the spiders.
Refrain from using too much of Java-Script and Widgets in your web pages.
This application slows rendering speed making it slightly tougher for spiders to scan your portal.
Heavy usage of such kind of coding is robot-unfriendly on one hand and may sometimes trigger browser incompatibility problems too.
Do not use special effects creation software for animations inside your pages.
It’s only partly compatible with websites and unstable on many occasions.
Using HTML5 as a substitute to flash animations could be one of the remedies for circumventing the probability of loss in organic internet exposure.
Avoid web animations like moving buttons and vibrant hyperlinked icons inside your pages.
Interactive design in websites is best suited when used in vibrant GIF photos, official promotion videos, whiteboard animations etc.
Image based and animated menus are avertable because the robots find it hard to read the text within such type of links and buttons.
Slow Loading Speed.
Both visitors and crawlers appreciate quickly navigable web pages.
Sluggish browsing rate produces a displeasing user-understanding and tagged as a negative practice in website SEO.
The robots may be lenient on this issue provided the problem is not exceedingly grave.
But from an overall perspective, this matter cannot be taken lightly and should be resolved sooner than later.
Insufficient text or limited number of photos is another disadvantageous factor for websites.
It’s crucial to write short paragraphs in sufficient numbers.
Insert at least 3 to 4 images on each page or article for building quality web content.
But being a complex subject, the question arises that how to measure thin content.
For example lets say a page with 400 words for sure wont fall this category.
But a document with only 500 characters would certainly qualify as the one with an inadequate volume of matter.
Having said that this subject is a complicated one because many elements are involved in judging such types of material.
Such pages come in so many forms and variants that sometimes black-hat optimization factors come into play while determining the class of such documents.
Not Eliminating Unnatural Inbound Links.
Incoming connections from top authors and valuable sources are prized possessions for any domain.
Having said that, sometimes unwanted web pages link with yours without your knowledge.
Some of those might be from spammers.
Use the disavow tool in your webmaster console to remove shady inward links from dead or suspicious sources.
Or else the spiders might suspect that you probably bought those sources.
Having said that one need not worry too much about this aspect because sooner or later the crawlers would on their own remove such references.
Using Too Many Stock Photos.
Add self-designed or owned pictures, slides and videos to produce originality and uniqueness in web pages.
Uplinking images downloaded from free-sharing portals, in excess is another instance of the several avoidable processes in SEO of websites.
Such activities leave a defeatist impression upon the audience as well as the robots.
It sends a signal making one wonder if you have a half-hearted approach towards developing your domain.
Ignoring Social Media Comments.
Always answer questions and opinions from the audience on such networks.
This habit will help establish a connection with followers and enable customer procurement in future.
Such an operation would also remind the spiders about your seriousness for promoting own establishment online.
Morever, it also gives you an opportunity to send a message to your subscribers as well as the robots about your consistent presence at the internet.
Over-optimizing Anchor Text.
Such techniques face penalty from crawlers, from now on.
A landmark development one must say. A turning-point in the industry.
Till recently, an exact anchor text leading to your landing page was a notable factor for achieving high positioning on internet searches.
However, after updates in algorithms, this routine procedure on the contrary is now a preventable task while optimising websites.
Reason being : Misuse of this strategy just like the webmasters exploited the Keyword Tag in the past.
Not Sharing Others Stuff.
Always share posts by your friends, subscribers and connections on social media marketing networks.
Spiders do not appreciate people sharing only own blogs, pictures and videos on the internet.
The WWW is a system which survives on circulating matter through online networking, hence it is always advisable to play your part on this front.
Ignoring Broken Links.
Internal and outgoing connections, sometimes result in 404 errors as time progresses.
Hence, make sure to check if you forgot to update or remove the same to better your chances of producing an optimized website.
Broken links dispense a bad user-judgment and definitely need to be eliminated while building quality web content.
Use 301 redirects to correct your internal connection flaws as a remedy.
Inconsistent Headline Tags.
Write headings in a chronological order of header sizes – like H1, H2, H3 and so on.
Prevent doing something like – Starting with the first headline followed by heading three and then header two as the next one.
Or else the robot might wonder as to why such a method has been deployed.
One of the other classic examples of negative practice in website SEO and portal construction assignment.
Neglecting Including Your Office Address Information.
Hiding official location in websites is a big mistake and a case for suspicion on your credentials.
You can prove the authenticity of your profession and also build trust with the spiders if you claim your NAP listing on Google and Bing.
For recovery from a probable downgrade, mention your complete address, phone and email ID inside.
Include at least one outgoing and internal connection for all pages and blogs.
Linking internally inadequately gives an impression as if different web pages or articles within a domain are non-related.
The term Web, originates from relevance and connectivity.
In addition, non-topical websites find it difficult to establish a recognition on the internet.
An online business profile and professional identity is essential to create brand awareness.
That further assists in acquiring new leads and buyers from untapped markets.
A website is not meant to be a showcase for existing customers.
Instead, it is useful only if it helps in tapping unknown consumers from remote areas.
Inserting at least one outbound connection to any informative and high-value page enables users to compare your details with top ranked sources.
This assists clients in deciding and evaluating whether to buy your service or product, or not.
Hence, zero linking regardless being internal or external is a critical flaw while optimizing websites.
More Avertable Errors For Building Quality Web Content
Knowledgeable website builders are aware that smartphone compatibility and responsiveness is a vital feature for web pages.
Many customers browse the internet through handsets, nowadays.
On top of that, responsive sites enjoy preference on the crawlers in comparison with the non-adaptive ones.
This is a crucial factor which influences online rankings of portals as well. Hence, make sure that your domain is cellphone-compatible.
Uploading Low-resolution Pictures.
It’s important to add high-resolution images and explainer videos inside web pages.
Inserting hazy photos and unclear movies as another illustration of avoidable processes in SEO.
Such visual media and pictures spoil brand reputation in market circles on one hand and disappoints the robots too.
Hence, it is advisable to incorporate this is module to increase the probability of generating an optimised website.
Excluding A Direction Map In Home Or Contact Page.
Embedding an official location map helps in gaining trust with customers and clients, as well as local optimisation on the SERP’s.
Including your Google My Business NAP listing within your portal is an ingredient for building quality web content.
Displaying own whereabouts within your domain assists visitors in finding your location with ease.
Non-optimized Videos and Images.
Some common mistakes regarding matters related to photo and movie files in web pages below !
Disregarding Picture Alt attributes.
Alt tags describe photos through words or short sentences.
Inserting Alt tags to images sends a positive signal to the spiders and improves crawlability and indexing of your URL’s.
Screen readers for the visually impaired automatically convert such text into sound, thus making your pictures accessible to them.
Adding raw photos without compression result in large file sizes is a negative practice in website SEO.
Using an image compression software before uploading the same is the best way to solve this problem.
That is a harmless procedure, as in most cases it’s possible to reduce the file size to roughly half without compromising the picture resolution.
So, the issue of extra large size photos is a preventable, as heavy images contribute in yielding slowly rendering web pages.
Forgetting Writing the Description for Movies or Captions for Pictures.
It’s always better to insert photo and video meta details and inscriptions respectively.
This is a standard procedure deployed while optimising websites and commonly followed by most experts.
Including details and explanations to your images will surely enhance the same and create an impression on the crawlers.
Google And Bing Value Quality Web Content
Simple browsing functionality with ease in finding information is a major requirement in web pages.
A website with a congested structure and architecture yields a high bounce rate.
Web pages answering common buyer questions like why, how, what and when, in an uncomplicated manner aid in an improved growth in companies.
Again, this is a thoroughly vital element to implement even to satisfy the most basic set of rules for developing portals.
Appealing layouts with appropriate headers and clutter-free details is a commonly found feature in eminent websites.
Clear sentences in large fonts and easily clickable links aid in client procurement and retention.
Complex design with a congested look, render a distasteful experience.
Things like non-aligned paragraphs and sudden odd-gaps in between text matter leaves behind a bad user-observation.
Lack of Security.
Malware loaded websites furnish a poor visitor-experience.
No one would ever return to your page if his/her computer gets affected due to any phishing attack.
Make sure to safeguard your portal with appropriate antivirus software.
Or even better to opt for a hosted-domain in place of the self-hosting system to ensure best security.
Listing Irrelevant Categories Or Forming Excessive Number of Classifications for Articles.
It is advisable to publish more blogs under a particular category rather than too many divisions with minimal amount of articles under each.
For example if one groups together 100’s of blog posts under a single classification, then that huge list might be an overwhelming sight for a visitor.
Whereas, an opposite approach i.e. listing lets say only 5 articles under several categories would again leave an adverse impression on the audience.
In such a scenario, the reader might get a false impression about your domain by thinking that it presents an inadequate volume of information.
Or else, forming irrelevant sections for blogs would also undoubtedly irritate viewers.
Complicated Contact Forms.
Sometimes one comes across a “to-be-filled form” which requires excessive input data.
Surely, this is one of the avoidable processes in SEO of websites.
Simplify the same by making only one or two “to-be-filled-in fields” as mandatory.
Linking Through Images.
A classic case for being labeled as a negative practice in website SEO.
Always link through text based URL’s.
Never create internal or outbound connections through photos or else on some occasions the robots may not index the same.
It’s unlikely that any visitor would move his/her cursor around all images to check which one is clickable.
Kindly feel free to watch our promotional video below, mentioning optimized pages with audience-friendly content and easy navigation can produce the best possible user-experience and a high organic visibility on Google and Bing !