The task of website development, construction of quality web content and search engine optimization consists of many functions.
There seems to be more than 200 parameters which determine online rankings.
Animated menus, Zero linking and Cloaking are some of the examples of negative practice in website SEO.
Enabling internal navigation through plain text based links, establishing connections within pages as well as towards outside sources are few of the specimens of positive techniques for optimizing websites.
It’s difficult to spell out all of the avoidable processes in SEO, however.
Examples Of Negative Practice Website SEO
Keyword Stuffing in Page Body, Titles or Descriptions.
Some end up employing this strategy, either to :
- Generate authority over a certain key phrase (done intentionally).
- Or else due to lack of knowledge.
However, websites become Google and Bing non-compliant if the same technique is carried out in Title Tags and Meta Descriptions.
In addition, keyword stuffing in the text body, makes web pages virtually unreadable.
This method ends up being labeled as formulating Doorway Pages.
One should refrain from creating keyphrase based internet addresses too.
Try to form a URL like www.richardchocolates dot com instead of www.bestchocolates dot com (assuming the company owners name is Richard).
A method intentionally implemented in an attempt to gain visibility on internet, for a set of keywords.
For example, a sentence in white color against a white background is inserted which actually does not cause any erosion in user-observation.
However, spiders can read words invisible to humans.
The crawlers due to obvious reasons, hate such kind of approaches and lower the grading of those web pages.
Another scenario emerging either due to a procedure undertaken knowingly or unintentionally.
Copied and Pasted :
- Videos from other websites are tasks that are carried out with full cognizance.
- Identical Headlines.
- Repeated Page Titles.
- And duplicate meta descriptions are instances which can be assumed either being undertaken intentionally or mistakenly.
In either scenario, the robots do not appreciate such misdeeds and errors.
Hence, amongst the top few typical instances of avoidable processes in SEO.
Significantly inserting duplicate content is punishable by the crawlers.
A procedure aiming to mislead the spiders into believing that a particular web page is relevant to its name.
But is unspecific or far less topical in reality.
Content relevance towards Domain URL and Page Title is a crucial aspect, the crawlers value.
Surely, such a redundant strategy, employed by some is intentional in nature, hence punishable by the robots.
So, cloaking is a negative practice in website SEO, and best if terminated immediately.
Backlinks from authoritative sources having quality web content are the top mode to improve internet traffic and online positioning.
The internet is flooded with automatic link creation software.
The robots are on the hunt day and night relentlessly for web pages trying to gain visibility through artificial means.
Hence, a classic exemplar of a disastrous process carried out by some while optimising websites.
Headline Identical to the Page Name.
Headers and Titles are essential elements of content in websites.
Although this issue is not so serious.
The top heading may be the same as the page title.
But writing a second or third headline similar to it’s page name is another specimen of the various avoidable processes in SEO.
Such an approach should be prevented to increase chances of retaining the website audience for greater periods.
Long Domains, Site Name, URL’s, Page Titles, Headers and Paragraphs.
Better neither to create domain names larger than 14 to 16 characters, nor include numericals and punctuations inside.
However, the maximum limit in this regard is 63 letters, but such are impossible to remember.
Try to restrict the number of letters (including numerals and symbols) while naming the main title of websites, to 40 letters.
There is no restriction on characters including digits, hyphens, underscores, brackets and question marks in URL Slugs.
But normally, it is a good idea to :
- Exclude numericals.
- Aim to contain them within 35 to 55 letters.
- And prevent inserting more than four words to meet the criteria of quality web content.
Such advice is based on general requirements related to the subject, keeping effectiveness and reasonability in mind.
For obvious reasons, it’s impossible for crawlers to display overly long titles.
One with, let us say 500 letters might end up consuming one entire page on Google and Bing natural listing results.
So a 55 to 65 character limit is suggestible to enable being presented in full on SERP’s.
Such conditions have been put in place to create a balance between user-requirements and visibility-needs of online marketers.
As page titles are vital elements assisting in optimising websites, the above is a suggested rule in the context.
Headlines lesser than five or six characters are inevitably non-descriptive.
And, the ones greater than 70 letters may be considered as verbose.
Surely, a rambling Header is part of the many avoidable processes in SEO.
Such text matter, if not written in an appropriate fashion, causes loss of interest with the audience.
Hence we suggest adding Headings of anywhere between 40 to 60 characters.
Overly long paragraphs are difficult to read and the readers lose interest in such cases.
Break your paras into short sentences to enable users reading words with ease in the text body.
Purchasing Incoming Links.
Probably the most fatalistic method to optimize a website for search engines.
The audience would not know if any domain develops popularity through this medium.
But the spiders are experts at catching and punishing people for buying links.
Another negative practice in website SEO, which necessarily needs to be eliminated.
Paying for Positive Reviews and Testimonials For Websites !
As mentioned above – Another tactic which is definitely penalized by the robots.
A modus operandi to impress followers, but this trick is a black-hat optimization exercise.
Google and Bing can identify if one tries building online traffic through paid testimonials.
Users want relevant knowledge, which helps them in deciding to purchase a service or a product that domain is selling.
Nevertheless, using irrelevant key phrases in a mismatch with either the Domain Name or Main Website Title, irritates visitors.
So, non-topic related keywords also fall within the list of avoidable processes in SEO and should be rectified.
Sometimes people trying to generate an additional prominence for products and services for sectors unallied with the topic, undertake such actions.
However, one would recommend developing separate domains for commodities or professions that are unrelated towards the URL and the Main Website Title.
Participating in Spam Blogs.
It is tempting to drive more online traffic towards your web pages.
Guest blogging is an easy way to gain backlinks, which eventually spikes up placement on SERP’s for a short period.
However, deploying these methods is another specimen of the avoidable processes in SEO, due to ranking downgradation risks in the medium-term.
This modus operandi comprises of using software to ping different servers systematically, every few minutes to convey them of fresh content on your pages.
Once again, a task, which falls under the black-hat type or negative practice in website SEO.
Download our slide presentation on – Why Optimise Websites ? : Quality web content is useful for visitors. High-value backlinks improve user-experience and internet rankings.
Various Avoidable Processes In SEO For Websites
Omitting Inclusion Of An In-house Blog Section.
Posting articles related to your field of activity sends a positive message to both : Visitors as well as Google and Bing.
An article section is a prime constituent of any domain, as it aids in gathering visibility as well as procuring new clients.
Spamming Digital Media Networks, Directories and Bookmarking Portals.
It’s advisable to act in a controlled fashion on such platforms.
It is tempting to post as much as possible about yourself on such sources.
However, it becomes frustrating for hundreds or thousands of your followers if they keep seeing your posts all the time.
The spiders might take that kind of spamming on social portals, lightly, but your connections will not.
Directory submission and bookmarking used to be a popular medium to attract online exposure earlier.
But now are some of the punishable actions by the crawlers.
Excessive Number Of Advertisements In Web Pages.
Another suggested correction for mistakes while optimizing websites is avoiding cluttering the interface with Ads and Pop-ups.
Such activities complicate layouts and it becomes hard to differentiate between the main content and a promotional banner in such cases.
Refrain from using too much of Java-Script and Widgets in your web pages.
This application slows loading speed makes it slightly tougher for spiders to scan your portal.
Do not use special effects creation software for animations inside your pages.
It’s only partly compatible with websites and unstable on many occasions.
Try using HTML5 as a substitute to flash animations.
Avoid web animations like moving buttons and vibrant links inside your pages.
Interactive design in websites is best suited when used in vibrant gif images, business promotion videos, whiteboard animations etc.
Image based and animated menus are avertible because the robots find it hard to read the text within such type of links and buttons.
Slow Loading Speed.
Both visitors and crawlers appreciate quickly navigable web pages.
Sluggish browsing rate produces a displeasing user-understanding making it a negative practice in website SEO.
Insufficient text or limited number of photos is another disadvantageous factor for web pages.
It’s crucial to write short paragraphs in sufficient numbers and insert at least 3 to 4 images on each page or article for forming quality web content.
Not Eliminating Unnatural Inbound Links.
Backlinks from top authors and valuable sources are prized possessions for any domain.
Having said that, sometimes unwanted web pages connect with yours without your knowledge.
Some of those might be from spammers.
Use the disavow tool in your webmaster console to remove shady inward links from dead or suspicious sources.
Or else the spiders might suspect that you probably bought those sources.
Using Too Many Stock Photos.
Add self-designed or owned pictures, slides and videos to produce originality and uniqueness in web pages.
Uploading images downloaded from free-sharing portals, in excess is another instance of the various avoidable processes in SEO.
Ignoring Social Media Comments.
Always answer questions and opinions from the audience on such networks.
This habit will help establish a connection with followers and enable customer procurement in future.
Over-optimizing Anchor Text.
Such techniques face penalty from crawlers, from now on.
A landmark development one must say. A turning-point in the industry.
Till recently, an exact anchor text leading to your landing page was a notable factor for achieving high positioning on internet searches.
However, after updates in algorithms, this routine procedure on the contrary is now a preventable task while optimizing websites.
Reason being : Misuse of this strategy just like the webmasters exploited the Keyword Tag in the past.
Not Sharing Others Stuff.
Always share posts by your friends, subscribers and connections on social networks.
Spiders do not appreciate people sharing own content only.
Ignoring Broken Links.
Internal and outgoing links, sometimes result in 404 errors as time progresses.
Hence, make sure to check if you forgot to update or remove the same during the website optimization exercise.
Broken links dispense a bad user-judgment and definitely need to be eliminated while producing quality web content.
Inconsistent Headline Tags.
Write headings in a chronological order of header sizes – like H1, H2, H3 and so on, instead of something like H1, H4, H3.
Or else the robot might wonder as to why such a method has been deployed.
One more negative practice in website SEO and construction assignment.
Neglecting Adding Your Business Contact Information !
Hiding your official address on your portal is a big mistake.
You can prove the authenticity of your profession and also build trust with the spiders if you claim your NAP listing on Google and Bing.
Mention your complete address, phone and email ID inside.
Have at least one outgoing and internal connection for all pages and blogs.
Connecting internally inadequately gives an impression as if different web pages or articles within a domain are non-related.
The term Web, originates from relevance and connectivity.
In addition, non-topical domains find it difficult to establish a recognition on the internet.
An online business profile and professional identity is essential to create brand awareness.
That further assists in acquiring new leads and buyers from untapped markets.
A website is not meant to be a showcase for existing customers.
Instead, it is useful only if it helps in tapping unknown clients from remote areas.
Adding at least one outbound link to any informative and high-value page enables customers to compare your details with top ranked sources.
This assists clients in deciding and evaluating whether to buy your service or product, or not.
Hence, zero linking regardless being internal or external is a critical error while optimising websites.
Advisable Ingredients For Building Quality Web Content
Smartphone compatibility and responsiveness is an important feature one should incorporate in web pages.
Many customers browse the internet through handsets, nowadays.
On top of that, responsive sites enjoy preference on Google and Bing in comparison with the non-adaptive ones.
Uploading Low-resolution Pictures.
It’s important to add high-resolution images and explainer videos inside web pages.
Inserting hazy photos and unclear movies as another illustration of the various avoidable processes in SEO.
Such visual content spoils reputation in market circles on one hand and disappoints the robots too.
Hence, it is advisable to incorporate this is component while optimizing websites.
Excluding A Direction Map In Home Or Contact Page.
Embedding a location map helps in gaining trust with customers and clients, as well as optimisation for local listings on the SERP’s.
NAP listing on Google My Business is an ingredient of quality web content.
Non-optimized Videos and Images.
Some common mistakes regarding matters related to photo and movie files in web pages below :
Disregarding Picture Alt attributes.
Alt tags describe photos through words or short sentences.
Inserting Alt tags to images sends a positive signal to the spiders and improves crawlability of your content.
Screen readers for the visually impaired automatically convert such text into sound, thus making your photos accessible to them.
Adding raw pictures without compression result in large file sizes and is an illustration of negative practice in website SEO.
Using an image compression software before uploading the same is the best way to solve this problem.
That is a harmless procedure, as in most cases it’s possible to reduce the file size to roughly half without compromising the picture resolution.
So, the issue of extra large size photos is a preventable, as heavy images contribute in yielding slow loading web pages.
Forgetting Writing the Description for Movies or Captions for Pictures.
It’s always better to add photo captions and video meta descriptions.
This is a standard procedure during the website optimization exercise, commonly followed by most experts.
Google and Bing value quality web content.
Adding details and explanations to your photos will surely enhance the same and create an impression on the crawlers.
Simple browsing functionality with ease in finding information is a major requirement in web pages.
A website with a congested structure and architecture yields a high bounce rate.
Web pages answering common buyer questions like why, how, what and when, in an uncomplicated manner aid in higher growth in companies.
Appealing layouts with appropriate headers and clutter-free details is a commonly found feature in eminent websites.
Clear sentences in large fonts and easily clickable links aid in client procurement and retention.
Complex design with a congested look, render a distasteful experience.
Lack of Security.
Malware loaded websites furnish a poor user-experience.
No one would ever return to your page if his/her computer gets affected due to any phishing attack.
Listing Irrelevant Categories for Articles.
It is advisable to publish more blogs under a particular category rather than too many categories with minimal amount of articles under each.
Complicated Contact Forms.
Sometimes one comes across a “to-be-filled form” which requires excessive input data.
Surely, this is one of the avoidable processes in SEO for websites.
Simplify the same by making only one or two “to-be-filled-in fields” as mandatory.
Linking through Images.
An exemplar of another negative practice in website SEO.
Always link through text based URL’s.
Never create internal or outbound connections through photos or else on some occasions the robots may not index that content.
It’s unlikely that any user would move his/her cursor around all images to check which one is clickable.