The task of portal development, designing premium media material and search engine optimization consists of many functions.
Google and Bing value quality web content, hence more than 200 parameters have been planted to determine online rankings.
For ex. – Regular operations at own webmaster tools account can assist in boosting natural internet presence of a portal.
Conversely, cloaking is a negative practice in website SEO.
In fact, it is amongst the most harmful tactics one could execute in the quest of gaining an improved prominence for own site.
Or else, likewise producing animated menus and zero linking are avoidable processes in SEO of websites.
In contrast, enabling navigation through plain text based internal and outward links are positive techniques for optimizing domains.
But, creating multiple local online commercial business map listings as below are cases of forgery in Off-site Optimization tasks !
- Rendering fake business names.
- Disguising NAP details by hiding own professional phone contact.
- Concealing official address at own domain.
- Writing several key phrases after entering the company title within listings.
- Using abbreviated terms for business names.
- Replacing own companies name entirely with a keyphrase.
- Buying a SIM Card solely for originating a fabricated record at zonal directories.
- Category mismatch within the regional listing portal and own domain.
- Hiding own official URL and replacing the same with a microsite internet address.
- Naming the record as a trademark to cheat the visitor into believing that he is visiting the specific brand’s site.
Such routines as above are mostly intentional in nature.
In addition, incorrect On-page optimisation functions as below cause harm to a site’s organic ranking !
- Overlooking the need for smartphone compatibility.
- Using small font sizes.
- Typing less than 200 words inside pages.
- Disregarding designing customized images.
- Ignoring styling personalized videos.
- Neglecting enabling simple accessibility for the handicapped.
- Dismissing the need for developing instructional wording.
- Ignorance about the requirement of composing newsworthy material for the audience.
- Failing to ensure fast rendering of pages.
- Zero linking i.e. omitting formation of internal and outgoing connections.
The above mentioned operations are in general, regularly undertaken out of lack of understanding and unintentional in nature.
It’s difficult to spell out all of the avertible strategies in site optimization or remedies for rectifying such mistakes, however.
Reason being, designing a portal is not a one-time function. It needs data updation at a constant basis, making it an expensive proposition.
Furthermore, this field is full of many intricacies, grey areas, black zones, white spots, mysteries and unsolved puzzles.
Finally, please understand that two kinds of unwelcome tactics in the optimization exercise.
Few are inappropriate from the audience point of view. And remaining are unacceptable keeping the robots into consideration.
To top that some of such assignments performed in a limited magnitude, fall under the grey-hat category of optimization (color orange here).
But all such tasks end-up in the black-helmet optimizing bracket if executed even slightly more than the minimum level of tolerance.
Watch video below describing how G Search fights spammy material on websites !
- A low-standard page that is able to gather a boost inside organic result listings through artificial means containing automatically generated data.
- Detecting such documents having invisible keywords or hijacked URL’s is the biggest problem the bots face.
- The spiders aspire to display genuine material to users and the algorithm needs to be a closely guarded secret to restrict spammers in manipulating positioning on searches.
- Keeping spamming out of natural result listings is another reason the crawlers need to keep upgrading their ranking factors.
Examples Of Negative Practice In Website SEO
Keyword Stuffing In Text Body, Titles, Headlines or Meta Descriptions.
Some end up employing this strategy, for either of the below mentioned purpose !
- Generate authority over a certain key phrase (done deliberately).
- Or else due to lack of knowledge (accidentally).
However, Google and Bing value quality web content.
Websites become non-compliant with these crawlers if the same technique is carried out in title tags, headings and Meta descriptions.
In addition, keyword stuffing in text body makes wording inside portals irritating for the audience.
This method is sometimes used to formulate Doorway Pages or else engage in cloaking functions too.
Hence, it is an exemplar of the avoidable processes in SEO of websites. So, refrain from creating keyphrase stuffed internet addresses too.
Try to form a URL like www . richardchocolates . com instead of www . bestchocolates . com ! (spaces created to prevent a broken link error).
That is based on the assumption that the company owner’s name is Richard.
Hidden Text – It is a method intentionally implemented in an attempt to gain visibility on internet, for a set of keywords.
For instance, a sentence in transparent color against a white background is inserted by few.
That actually does not cause any erosion in user-observation because the audience never knows that the text exists.
However, spiders can read words invisible to humans. The crawlers hate such kind of approaches and lower the grading of those domains.
Or else some form a connection through a full stop from an external page towards own site.
So, link spam and hidden text are examples of negative practice in website SEO and both detectable by the robots nowadays.
Another related ingredient with this subject is adding animated menus inside a portal.
Sometimes creating an interactive image based NAV bar makes the link text difficult for the crawlers to scan.
Obviously, one does not execute this activity with an intention to hide characters inside the navigation menu.
But it may result in the spider missing the words written inside the anchor. So it is recommendable to form a text based NAV bar always.
Content Scraping – This is an illegitimate assignment undertaken to save time in procuring a superior ranking at the crawlers.
Some of such related tasks are carried out with full cognizance as listed below !
- Plagiarizing sentences from an outside source.
- Copying and pasting images belonging to a competitor.
- Reproducing videos from external sources.
- Usage of automated software to copy data from another site which are ranking well at the SERP’s.
However, sometimes one repeats internal material within own site in the following manner !
- Identical page titles.
- Repeated headlines.
- Indistinguishable meta data.
- Ditto pictures and videos.
- Insertion of exactly same keyphrases.
- Writing carbon copy text.
Then in such a case such an operation can be assumed as implemented mistakenly or deliberately depending upon case-to-case basis.
In either scenario, the robots do not appreciate such misdeeds and errors.
Hence, such actions are amongst the top few typical cases of the avoidable processes in SEO of websites.
Significantly, inserting copied matter or duplicate text, images and videos is punishable by the crawlers.
Cloaking – This is a procedure aiming to mislead the spiders into believing that a particular page or blog is relevant to its name.
But is unspecific or far less pertinent in reality. That is one of the few reasons why Google and Bing value quality web content.
Surely, such a redundant strategy, employed by some is intentional in nature, hence condemned by the robots.
Text, image, video, link and keyphrase relevance towards the domain URL and page titles is a crucial aspect for the spiders to evaluate.
So, cloaking is a negative practice in website SEO and best if terminated immediately.
Link Spam – Inward connections from authoritative sources are the top mode to improve online positioning.
The internet is flooded with automatic link creation software.
The robots are on the hunt day and night relentlessly for portals trying to gain visibility through artificial means.
Zero linking is a fallacy in the domain construction and optimization function.
But even the opposite strategy i.e. participation in link farms is a blunder while developing and optimising sites.
Various Avoidable Processes In SEO Of Websites
Headline Identical to the Page Name.
Headers and titles are essential elements in websites. The top heading being the same as the title may not be such a big issue.
But writing a 2nd or 3rd headline similar to it’s page name is a specimen of a preventable procedure while optimizing websites.
Although this issue is not so serious and often committed non-deliberately.
But, such an approach should be prevented to increase chances of retaining the online audience for greater periods within your site.
Domain URL’s Labels With Enormous Characters or Long Site Names, Permalinks, Titles, Headers and Paragraphs.
These are further instances of avertible operations inside pages, portfolios, blogs or testimonials.
- URL Labels – It is suggestible not to create these larger than 10 to 16 characters like (aabbccddeeffgghh) and without numericals and punctuations.
However, the maximum limit in this regard is 63 letters like (aabbccddeeffgghhiijjkkllmmnnooppqqrrssttuuvvwwxxyyzzaabbccddeef).
But such a domain URL is impossible to remember, making it a negative practice in website SEO.
So one may go up to 71 characters in the following manner : (www.aabbccddeeffgghhiijjkkllmmnnooppqqrrssttuuvvwwxxyyzzaabbccddeef.ddd) !
2. Site Names – Try to restrict the count of letters up to 40 (including numerals and symbols) while naming the main title of websites.
3. Permalinks – One can create these of up to 2048 characters including digits, hyphens, underscores, brackets and question marks.
But normally, it is a good idea to follow the below mentioned tips in regards to this element !
- Exclude numericals.
- Aim to contain the same within 50 to 75 letters.
- And prevent inserting more than five words inside.
Such advice is based on general requirements related to the subject, keeping effectiveness and reasonability in mind.
So a 50 to 75 character limit in permalinks is advisable to enable being presented in full on SERP’s.
And that is amongst the samples of how Google and Bing value quality web content.
Such conditions have been put in place to create a balance between user-requirements and optimization.
4. Page Title – This is a vital component assisting in optimizing websites. Confine the size of titles to between 20 to 30 characters.
Reason being, one with less than 10 characters may be inevitably non-descriptive. And, the ones greater than 40 letters may be verbose.
As far as title tags are concerned – do not add more than 60 to 65 characters inside this element.
Obviously, it is impossible for crawlers to exhibit ones with lets say 500 letters.
Or else it might end up consuming one entire page on natural result listings section at the search engines.
5. Headlines – Surely, a rambling header is part of the many avoidable processes in SEO of websites.
Such text, if not written in an appropriate fashion, causes loss of interest with the audience.
Hence we suggest typing headings of anywhere between 40 to 55 characters.
6. Sentences – Overly long paragraphs are difficult to read and the readers lose interest in such cases.
It is recommendable to break paras into short sentence lengths of up to two to three lines.
That enables development of superior material and assists users in reading words with ease inside the text body.
All said and done, it is no big deal if one is breaking these 6 protocols (as in this section above) only up to a limited extent.
View video by SEMrush below !
- Do not use a Heading 1, 2 or 3 as a design element.
- Prevent neglecting meta titles and descriptions for pages.
- Insert links, author name, subject and file name for uploaded PDF’s. Restrict utilizing this kind of format for image-only material and add valuable text inside.
- Always include Alt-text for photos to enable proper accessibility by the handicapped and meeting WCAG compliance.
- Permit your PPC team to collaborate on keyphrase research.
Purchasing Incoming Links – Probably the most fatalistic method for optimizing a portal for the crawlers.
The audience would not know if any domain develops popularity through this medium.
But the spiders are experts at catching and punishing people for buying links. So that makes it an element to be eliminated necessarily.
More Examples Of Negative Practice In Website SEO
Paying for Positive Reviews and Testimonials – A typical tactic which is definitely penalized by the robots.
A modus operandi to impress followers, but this trick is a grey-hat trick for optimising websites if one is doing it in a very limited way.
But the helmet changes color to black is you’re executing the assignment extensively.
The foremost search engines can identify if one tries procuring online traffic through paid testimonials.
Unrelated Keywords – Users want relevant and topic pertinent knowledge.
This is amongst the reasons why Google and Bing value quality web content. They need to show topical results with genuine material.
A portal needs to by-default help a shopper in deciding whether he should purchase the product on offer or not.
Or else, sites automatically need to be informative enough to assist a client in judging if the service being offered is buyable or not.
Nevertheless, using irrelevant key phrases in a mismatch with the specific page label being browsed, irritates visitors.
So, utilizing non-topic related keywords while building portals also falls within the list of various avoidable processes in SEO.
Sometimes people trying to generate an additional prominence for unallied commodities and solutions undertake such actions.
One would recommend developing separate domains for goods or professions that are unrelated towards the page title in particular.
So, the spiders dislike such techniques. They would strictly ignore your URL’s in such a scenario.
Issues like these as well as insertion of copied matter needs to be looked at from the audience-perspective too.
It would hurt your chances of growing internet traffic and could also lessen the likelihood of procurement of clients at Google !
Participating in Spammy Blogs – It is tempting to drive more online traffic towards your domain.
Guest blogging is an simple way to gain backlinks, which eventually spikes up placement on SERP’s for a short period.
However, deploying these methods invites natural internet ranking downgradation risks in the medium-term.
Unnatural procedures for acquiring inward connections are a blameworthy exercises, hence best if averted.
Pingback Scam – This modus operandi comprises of using software to ping different servers systematically, every few minutes.
That is performed to convey the robots about of fresh updates on own pages.
Once again, a task, which falls under the black-hat type examples of negative practice in website SEO.
So, stop engaging in manipulative undertakings in the quest for obtaining a better exposure on organic listings.
This subject is taken very seriously by the robots but maybe not as much as some of the top ones mentioned here.
Having said that, one would strictly suggest domains to refrain from playing such maneuvering tactics.
Avoidable Processes In SEO Of Websites And Portals
Omitting Inclusion Of An In-house Blog Section.
Posting articles related to your field of activity sends a positive message to both : Visitors as well as the crawlers.
A blog section is a prime constituent of any portal, as it aids in gathering visibility as well as procuring new clients.
Hence, due to such a situation by default, publishing article posts becomes a highly crucial assignment for all portals.
Or else one risks a drop in natural online positioning due to shortage of educative material.
It is easier to offer informative data through blogs as compared to pages by the way.
Google and Bing value quality web content giving topical results with unique insights by authors and publishers.
Hence, it becomes vital to publish in-house articles on a periodic basis. Not something that the spider would penalize you for, however.
Spamming Digital Media Networks, Directories and Bookmarking Platforms.
It’s advisable to act in a controlled fashion on such resources. It is tempting to post as much as possible about yourself on such mediums.
However, it becomes frustrating for your followers if they keep seeing your digital media posts all the time.
The spiders might take that kind of spamming on social platforms, lightly, but your connections will not.
Directory submission and bookmarking used to be a popular medium to attract online exposure earlier.
But now are no longer appreciated by the crawlers and brings such domains in their bad books.
Another typical exercise which unnecessarily annoys everyone and wasteful operation by all means.
Excessive Number Of Advertisements In Portals.
Another suggestible correction for mistakes in domain promotion is avoiding cluttering documents with Ads and Pop-ups.
Such activities complicate layouts & it gets hard to differentiate between the primary composition and a promotional banner.
This is a usual blunder on the part of some companies which end up producing non-optimized domains.
The subject is again more concerned with visitor-interaction and slightly lesser from the robots point-of-view.
As usual this is another negative practice in website SEO as it is disliked by the spiders as well as the audience.
Do not add an excessive number of advertisements to ensure building superior substance for your portal.
Java script renders slow loading speed making it slightly tougher for spiders to scan your portal.
Some some use this particular programming language for developing animated menus for navigation.
Heavy usage of such kind of coding is unfavorable with robots. Morever, it may trigger browser incompatibility problems too.
Few Reasons Why Google And Bing Value Quality Web Content
Video by David McCracken, Australia !
- A successful site needs consistent feeding of high standard text and media which is updated too regularly. That attracts visitors as well as search engines.
- Aim to create material that by-default provides answers to usual questions by the audience. The robots appreciate domains containing honest, credible and niche information.
- The spiders are frequently scanning portals to examine if they are indulging in spammy activities and are clearing up the internet to make it more user-friendly.
- Insert appropriate keywords, page titles, buttons and write a reverting copy that is simply scannable to the human eye. Photos and videos help in user-engagement.
Flash Components – Do not use special effects creation software for animations inside your pages.
It is only partly compatible with websites, unstable on many occasions and amongst the instances of various avoidable processes in SEO.
Using HTML5 as a substitute to Flash components could be a remedy for circumventing the loss in internet exposure.
Some used to utilize this application for cloaking purposes too by the way.
Webmasters could send a signal to the spiders about non-possibility of crawling of certain data due to being embedded inside Flash ingredients.
But the technique is no longer workable.
Slow Loading Speed – Both visitors and crawlers appreciate quickly navigable portals.
Sluggish browsing rate produces a displeasing user-understanding. The robots may be lenient on this issue provided it is not exceedingly grave.
But from an overall perspective, this issue cannot be taken lightly and should be resolved sooner than later.
Thin Matter – Insufficient text or limited volume of photos is another disadvantageous factor for websites.
It’s crucial to write short paragraphs of sufficient sizes. And insert at least 3 to 4 images on each page or article if possible.
Of course Google and Bing value quality web content. But that does not mean that quantity is worthless.
More than 200 ranking factors are at play and an appropriate volume is one of them. Being a complex subject, a question comes to mind.
By which means to measure whether the amount of data is deficient or adequate ? Well, a page with 400 words for sure won’t fall in this category.
But a document with only 500 characters would certainly qualify as the one with an inadequate volume of material.
However, this subject is a complicated one because many ingredients are involved in judging documents.
Pages come in many variants like – Testimonials, Projects, Stories, Article Posts etc.
So, black-hat optimization factors come into play while determining the class of such documents in certain cases.
Extra Instances Of Negative Practice In Website SEO
Not Eliminating Unnatural Inbound Links – Incoming connects from top authors and valuable sources are prized possessions for any domain.
Having said that, sometimes unwanted portals connect with yours without your knowledge. Some of those might be from spammers.
So, use the disavow tool in your webmaster console to remove shady inward connections from dead or suspicious sources.
Or else the spiders might suspect that you probably bought those sources. But one need not worry too much about this aspect.
Sooner or later the crawlers would on their own remove such references.
View video by Yoast below offering a tool for building internal links !
- You can develop a solid site structure increasing your chances to rank high on searches, through this App.
- It analyses your data and suggests related pages, blogs, projects, testimonials, categories, tags and stories you could link to.
- You could view the published documents overview section and check how many internal links you have going-out and coming-in towards a specific document.
Using Too Many Stock Photos – Add self-designed or owned pictures, slides and videos to produce originality and uniqueness in domains.
Uplinking images downloaded from free-sharing portals, in excess is another instance of the various avoidable processes in SEO.
Such activities leave a defeatist impression upon the audience as well as the robots.
It sends a signal making one wonder if you have a half-hearted approach towards developing your domain.
Though Google and Bing value quality web content but still if one is practicing this strategy in a restricted way then it could suffice.
Ignoring Social Media Comments – Always answer questions and opinions from the audience on such networks.
This habit will help establish a connection with followers and enable customer procurement in future.
Such an operation would also remind the spiders about your seriousness for promoting own establishment online.
It also gives you an opportunity to send a message to your subscribers and the robots about your consistent presence at the internet.
Over-optimizing Anchor Text – Such techniques face penalty from crawlers since 2019 onwards.
A landmark development one must say. A turning-point in the industry.
Prior to 2019, an exact anchor text leading to your landing page was a notable factor for achieving high positioning on searches.
However, after updates in algorithms, this routine procedure on the contrary is now a preventable task while optimising portals.
Reason being : Misuse of this strategy by webmasters just like some used to exploit the Key phrase tag in the past.
Not Sharing Postings Made By Others.
Always share posts by your followers, friends, subscribers and connections on social media marketing networks.
Spiders do not appreciate people sharing only own blogs, pictures and videos on the internet.
The WWW is a system surviving on circulating data through online networking. Hence, it is advisable to play your part on this front.
Ignoring Broken Links – Internal and outgoing connections, sometimes result in 404 errors as time progresses.
This too is an exemplar of the avoidable processes in SEO of websites.
For instance, if one creates only a single link from a specific page toward any of the other in-house pages or projects etc.
Then that becomes an internal connection. But if that yields a 404 error then the net result is zero linking.
Hence, make sure to check if updated your anchor texts to better your chances of producing an optimized portal.
Broken connections dispense a bad user-judgment and definitely need to be eliminated.
That is amongst the samples of how Google and Bing value quality web content. They do not appreciate sites with links leading to 404 errors.
One may question this is a technical issue and is not concerned with the standard of online documents. Maybe it does not.
But still, since such faults disappoint users, one may put the “broken navigation problem” in the basket of “inferior digital material” too.
Use 301 redirects to correct your internal connection flaws as a remedy.
Inconsistent Headline Tags – Write headings in a chronological order of header levels – like H1, H2, H3 and so on.
Prevent doing something like – Starting with the first headline followed by heading three and then header two as the next one.
Or else the robot might wonder as to for what reason such a method has been deployed.
A typically negative practice in website SEO and portal construction assignment.
Note – The search engines have announced as recently as August 2020 that this element is no longer a cause for worry (updated).
Animated Menus And Zero Linking Are Avoidable Processes In SEO
Absence Of Connections – Include at least one outgoing and internal connect for all pages, portfolios, testimonials and blogs.
Connecting internally in an inadequate fashion, sends a signal that different documents within a domain are non-related.
Sites are all about relevance, originality, informativeness, freshness, consequence, usability, engagement and connectivity.
In addition, non-related portals find it difficult to establish a recognition on the internet.
An online business profile and professional identity is essential to create brand awareness.
That further assists in acquiring leads and buyers from untapped markets. A site is not meant to be a showcase for existing customers.
Instead, it is useful only if it helps in tapping unknown consumers from remote areas.
Inserting at least one outbound connection to any informative page enables users to compare your details with other sources.
This assists purchasers in deciding and evaluating whether to buy your service or product, or not.
Mistakes To Circumvent While Optimizing Portals !
- Ignoring key phrase research.
- Forgetting undertaking the On-page Optimization.
- Zero linking – Internal or external.
- Generating a mobile-unfriendly display.
Solutions For Correcting Site Construction Errors !
- Start exploring the right keyphrases.
- Place your focus words inside the URL, meta description, page title, top 2 headlines and the first and last paragraphs.
- Make some effort at forming internal & outgoing connections and procuring backlinks through your official social media accounts.
- Analyze your domain through a smartphone-responsiveness test and enable a cell phone supportive layout.
Animated Menus – This is another ingredient within the avoidable processes in SEO of websites.
Keep away from creating web animations like moving buttons / backgrounds and vibrant hyperlinked icons inside your pages.
Instead focus on styling interactive pictures and movies for uploading inside your domain through a basic design.
A simulating style in portals is best suited when used in vibrant GIF photos, publicity videos, whiteboard films etc.
Adding animated menus and unreadable fonts inside the NAV bar are totally unjustified operations in optimisation.
The robots find it hard to read the text within such type of links and buttons.
Do not underestimate the importance of a simply navigable domain as it is a strong medium to generate client queries.
Samples Of How Google And Bing Value Quality Web Content
Neglecting Including Your Office Address Information.
Not mentioning your official location in any of your pages is one of the examples of negative practice in website SEO.
Hiding such an important piece of information is a mistake and a case for suspicion on your credentials.
Attempt to mention your complete address, phone and email ID inside.
You can prove the authenticity of your profession and also build trust with the spiders if you claim your NAP listing online.
Tablet or Mobile-unfriendly Display.
Knowledgeable portal builders are aware that smartphone compatibility and responsiveness are vital to implement.
Many customers browse the internet through handsets, nowadays. On top of that, responsive sites enjoy preference on the crawlers in comparison with the non-adaptive ones.
This is a crucial factor which influences online rankings of portals as well. Hence, make sure that your domain is cellphone-compatible.
In addition, the AMP feature if enabled assists in further optimization of sites.
Uploading Low-resolution Pictures – It’s important to add high-resolution images and explainer videos inside portals.
Inserting hazy photos and unclear movies as another illustration of the avoidable processes in SEO of websites.
Such visual media and pictures spoil brand reputation in market circles on one hand and disappoints the robots too.
Hence, it is advisable to incorporate this is module to increase the probability of generating an optimised portal.
Furthermore, as Google and Bing value quality web content, not just the clear but photos of a proper size in terms of pixel dimensions is suggestible too.
Excluding A Direction Map In Home Or Contact Page.
Embedding an official location map helps in gaining trust with customers and consumers. It also assists in local optimisation on the SERP’s.
Connecting your NAP listing on GMB with your portal is a vital assignment.
So, neglecting including official address within pages is a negative practice in website SEO.
Displaying own whereabouts inside your domain assists visitors in finding your location with ease.
Non-optimized Videos, Slide Presentations and Images.
Some common mistakes regarding matters related to photo and movie files inside portals below !
Disregarding Picture Alt tags – Alternative text describes photos through words or short sentences.
Inserting Alt tags to images sends a positive signal to the spiders and improves crawlability and indexing of your URL’s.
Screen readers for the visually impaired automatically convert such text into sound. That makes your pictures accessible to them.
Heavy Images – Raw photos without compression result in large file sizes, hence a specimen of the avoidable processes in SEO of websites.
Using an image compression software before uploading the same is the best way to solve this problem. That is a harmless procedure.
In most cases it’s possible to reduce the file size to roughly half without compromising the picture resolution.
So, the issue of extra large size photos is a preventable. Heavy images contribute in yielding slowly rendering pages and blog posts.
We know, it’s easier said done. Our own site is suffering due to this blunder.
Forgetting Writing the Description for Movies or Captions for Pictures – It’s better to insert photo and video inscriptions, but not mandatory.
This is a procedure often deployed while optimising websites and followed by some experts.
Including details and explanations to your images will surely enhance the same and create an impression on the crawlers.
Having said that, it is not necessary to write captions for all pictures or videos, many could be self-explanatory.
Kindly view the explainer movie below !
Other Avertible Errors While Building Quality Web Content
Complicated Navigation – Simple browsing functionality with ease in finding information is a major requirement in portals.
A congested site architecture and unreadable fonts yields a high bounce rate, hence a negative practice in website SEO.
Domains answering common buyer questions like what and when, in an uncomplicated manner aid in improved traffic.
Again, a simple menu structure is amongst the most essential elements in websites to implement during the development stage.
Haphazard Arrangement – Appealing layouts with appropriate headers and clutter-free details are a commonly found feature in eminent websites.
Clear sentences in large typefaces and easily clickable links aid in client procurement and retention.
Complex design with a congested look, renders a distasteful experience.
Things like non-aligned paragraphs and sudden odd-gaps in between text and wording leaves behind a bad user-observation.
Lack of Security – Malware loaded websites furnish a poor visitor-experience.
No one would ever return to your page if his/her computer gets affected due to any phishing attack.
Make sure to safeguard your portal with appropriate antivirus software.
Or even better to opt for a managed hosted-domain in place of the self-hosting system to ensure best security.
Listing Irrelevant Categories Or Forming An Uncontrolled Amount of Classifications for Articles.
It is advisable to publish more blogs under limited categories rather than many divisions with few articles under each.
If one groups together 100’s of posts under a single classification, then that huge list might be an overwhelming sight for a visitor.
Whereas, listing only 5 articles each under several categories would again leave an adverse impression on the audience.
The reader might get a false impression about your domain by thinking that it presents an inadequate volume of information.
Or else, forming irrelevant sections for blogs would also undoubtedly irritate viewers. So find a balance here.
Complicated Contact Forms – Sometimes one comes across a “to-be-filled form” which requires an enormous amount of input data.
Surely, this is one of the avoidable processes in SEO of websites. It unnecessarily interrupts the online visitor in reaching to you.
Simplify the same by making only one or two “to-be-filled-in fields” as mandatory.
Structured Data Markup – This is a technical undertaking for highlighting words and media in the background within own site.
The assignment if executed improves chances of such sites to appear within the Rich Results section of the SERP’s.
Another advantage is that this function assists the spiders in understanding the different material inside your pages in a clearer way.
This tactic makes your site more search engine friendly but the robots most likely don’t punish pages for not incorporating this feature.
This is a suggestible action to execute on sites however.
Linking Through Images – A classic case that is preventable by all means. It is recommendable to link through text based URL’s.
This is amongst the samples of how Google and Bing value quality web content. There is a logic behind linked photos regarded as inferior data in relation to optimization.
In websites, text is for reading or reaching another source through a link. Whereas a picture is for viewing. And a video is supposed to be a learning tool.
In any case, superior sites are supposedly intuitive by character. So do not confuse the visitors by making them imagine what is clickable or not.
Instead design your site in such a way which the audience could naturally decipher.
Avert creating image based animated menus or internal or outbound connections through photos.
Or else on some occasions the robots may not be able index the same. Even zero linking prevents the spiders from indexing URL’s, which is another issue.
So making connections through photos is an exemplar of the avoidable processes in SEO of websites.
Download PPS about examples of negative practice in website SEO & recommended corrections !
What Tasks Are Needed To Increase User-engagement In Business Websites ?
1. Text Matter – Most importantly, informative and original words within documents help in prolonging visitor-retention within professional portals.
2. Media Material – Knowledgeable infographics, unique videos and high-resolution pictures assist in provoking the internet audience to browse for longer periods on business websites.
3. Internal Links – Easily clickable hyperlinked matter leading to descriptive pages, educative blog posts or any form of instructional online material available in-house entices users to navigate through different areas of the specific domain.
4. Page Loading Speed – Quickly rendering pages keeps online visitors occupied within commercial portals for longer moments.
5. Mobile-responsiveness – Smartphone-compatible matter written in Google Fonts and having proportional text sizes tempts the internet user to look for further details within domains.
6. Short Sentences – Paragraphs written within a maximum of three lines (on desktop view) draws the audience into reading greater amounts of matter within company websites.
7. Headings – Breaking the page text body by typing headlines in between for proper formatting, helps in holding the online visitor for a higher extent inside formal portals.
8. Site Structure – Simply navigable pages inside business domains assists the internet user in browsing through different documents and find what they are looking-for with ease.
9. Relevant Matter – Topical material i.e. text and media files containing subtle colors within pages needs to be in-sync with page titles.