Is it an absolute must for major corporates and well established brands to optimize, promote and market their websites ?
Not really, in our opinion.
Amount of direct hits they generate on web pages, are enough to impress Google, Bing, Yahoo, DuckDuckGo or MSN.
However, even after already reaching a dominating position, website developers do optimize their own portals, to maintain higher growth levels.
Brand building is a common exercise undertaken by big business houses to preserve their reputation.
No one can afford losing customers and online promotion ends up being a part of the entire process.
On-site optimisation is an in-house procedure improving user-experience.
Whereas Off page optimising involves promotion on the crawlers as well as social media.
Just to clarify, when you say : “Optimizing A Website”, then it is self-implied that such an undertaking is “Organic” in nature.
There is a difference between natural and inorganic result listings though.
Large Companies Understand The Need For SEO
Big scale enterprises realize the obligation of optimising websites.
But they know that the undertaking would be useless unless they are good at production.
Likewise, to attract new and untapped buyers from remote areas, online marketing is an important requirement for any company.
One may feel quite happy with the amount of business already in-hand.
But when entrepreneurs want more and are unable to procure further clients, evaluate mediums such as internet promotion.
Often it is a problem in generating enough through current network or within own city or through whatever publicity modes one employs.
A website is the best marketing tool in such cases as below !
- There is a desire for reaching out to consumers from distant locations.
- Obtaining a set of clients which one does not even knows that exist.
It’s not that old fashioned forms of advertising don’t work. They do too.
Traditional publicity modes have own benefits and a place in the entire business promotion sphere.
But the ones knowing the benefits, do maintain user-friendly domains which gives them an advantage over competitors having non-optimized or mobile-unfriendly content.
However, with well established brands, the seriousness for Off and On page Optimization of websites, depends upon the following aspects !
- Nature of their professional activity.
- Goals and other factors.
Big businesses having non-mobile customers, might or may not lose any substantial market share if their content is only partly smartphone responsive.
But still their portals are fully cellphone-friendly, rendering the best possible user-experience.
Such websites achieve a high visibility on Google and Bing organic listings.
However, that advantage of optimizing web pages in some scenarios is superfluous in the end, as the topmost service wins.
No matter how much you enhance, promote or advertise for bettering online positioning on crawlers, one needs to first improve operations.
So, optimizing a website being the last step. Factors which matter in descending order of business progress are as follows !
- First* -Improving efficiency levels of your own profession and satisfying buyers.
- Second** – Developing an audience-oriented portal.
- Third*** – Off and On page Optimizing activities.
Though all three procedures are inevitable, but the first two steps, are in particular, more important.
A website would be considered properly built, when the second** activity is carried out.
And appropriately optimised, if the third*** step is implemented.
One can save a lot of effort when cognizant of the need for SEO and employing modern avenues of marketing.
Non-optimized content is as good as an online brochure and useless actually.
Major enterprises and well established brands have their web pages improvised for high volume keywords.
Some guides on optimising websites, below !
- Try to keep key phrase density lower than usual.
- Aim to develop extraordinarily high-quality and relevant content.
- In scenarios where improvising text for a vastly popular brand having a high-volume query, opt for LSI keyphrases instead of secondary ones.
Urgency For Optimization Of Websites For Visitors
Top class optimized websites require components of different varieties as follows !
- Consequential external and internal links for references.
- Topical words in text body.
- Easy Navigation.
- Bonafide and detailed information.
- A balanced keyword density.
- Topic specific and useful content.
- Appropriate page titles.
- Proper meta tags and descriptions.
- A clean interface to empower a placement within natural listings with Google Featured Snippets.
It might be counterproductive vis a vis a website’s popularity, when priorities are reversed.
For example – In cases where one gives the last preference to first* step, keeping third*** task as the foremost.
It is imperative for middle level and small enterprises to realize the need for SEO and try to build a market reputation.
A combination of On and Off-site optimizing practice is the best way to achieve such a goal.
Online promotion saves time, expenses and resources which you would spend otherwise on old-fashioned methods of advertising.
Businesses should discern that the first thing they require for publicity is a website, not a sales manager.
Or else they would keep spending too much on traditional marketing.
Until becoming cognizant of the market environment, one would find it difficult to compete with competitors employing modern modes of promotion.
It’s not that an optimized portal comes at a cheap price. It’s quite an expensive service.
But one would probably spend that much in just 1 week in displaying own product in any trade exhibition or maybe for some business touring.
The process of optimization of websites for visitors does not necessarily mean improving organic visibility on the major search engines !
It is a procedure which is more focused on making in-house data to be user-friendly and customer-oriented.
Web pages empowered through or having ingredients as below !
- Relevant headers.
- Appropriate design.
- Topical images.
- AMP-friendly elements.
- Unique and educative blogs !
- Informative and simply readable matter.
- An overall responsive interface, are the ones which can be considered as near to ideal.
Such is the kind of matter which is inevitably produced for the robots besides users and helps in sales generation too.
On-Page Optimisation For Well Established Brands
It is not impossible to find websites owned by big corporates, which are non-optimized for crawlers but still carrying high internet rankings.
And why would authoritative enterprises start with implementing the third step as they are already aware of the need for SEO ?
They know that promotion through websites is more powerful than advertising.
Engaging words, document titles and fresh content are ingredients of good web pages, helping in producing a higher online traffic through SERP’s.
While working on On-page Optimisation, remember the following points !
- URL Address.
- Main Site Title.
- And headings should contain the top keyphrase to improve chances of better positioning in natural listing results.
Organic optimisation is the key to obtain a respectable position for your domain at the internet.
The robots display only quality content and valuable information within their natural listing result pages.
As big companies understand the need for SEO, they by default encourage the audience to browse adequately within their websites.
And one ought to create a positive impression with the user for improving lead conversions.
Create topically relevant outgoing and internal links inside all pages and test if your data is mobile-friendly.
Be careful with distance, frequency and placement of primary and secondary keywords, during optimization of websites.
How online marketing helps in increasing sales turnover and revenues for businesses – Video by Google India, below !
Traditional advertising is the most commonly used medium for sales in many countries.
However, as per a reformed global professional atmosphere, not realising the need for SEO is a mistake.
One should first start with steps as below !
- Making a website !
- Applying On page Optimisation.
- Engage in social media publicity, use the webmaster tools console and create online map listings.
- SEM vis a vis Google Ads and Bing Ads.
- Social network promotion on YouTube Channel, Facebook Advertising, Pinterest Business, LinkedIn Sponsored Ads and finally opt for traditional publicity.
However, one might require changing the order depending upon nature of activity.
Because well established brands have a unique character and a separate type of buyers or clients.
Having said that, the ones cognizant of the significance of an optimised domain would be happier using same strategy as above.
So to avoid putting the cart before the horse, it is recommendable for companies to understand the need for SEO.
Be it a middle, small or a renowned company – All of them must become aware of the usefulness of optimization of websites for visitors in the very beginning.
Time needed: 200 days.
How To Optimize A Website
- Create Awesome Content
The most important requirement for optimizing a web page is to begin with creating original, readable, engaging and relevant text and photos inside pages as well as in-house blog posts.
- Choose A Short Domain Name
Opt for a domain of less than 17 alphabets containing your brand name. Avoid numbers or special characters inside.
- Form A Website Title
The main website title should ideally be the same as your company name.
- Opt For The Managed Hosting System
Websites built, designed and hosted within one single platform like wordpress.com or similar have a slight upper hand over sites developed on the self-hosting technology.
- Enhance Your Content
Develop proper page titles, write short paragraphs, generate appropriate meta-data, make striking page headlines, design a simple navigation functionality, do not engage in keyword stuffing, eliminate all forms of web-spam, never purchase incoming links, produce internal and outward connections and refrain from a focus on designing.
- Promote Your Site
Open accounts on Bing and Google Webmaster Tools, Upload genuine videos at own YouTube Channel, Begin an active LinkedIn Company Page, Start activities at GoogleMyBusiness and Bing Places, Generate a Pinterest Business Profile as well as a Facebook Page for sharing latest updates and knowledge about the industry you are concerned with.