There are at present more than 5 million registered digital domains in this country.
Out of these, only around 40% of URL’s are functional as websites, currently.
.com remains the most popular TLD (top level domain) with roughly 56% of market share.
The recent CAGR (Compound Annual Growth Rate) in the particular sector is around 12%.
A large portion of local websites are just like cars parked on the side of a road with a running engine but unwilling to move further.
Website Industry in India
The average national buying power is insufficient.
Under a low per capita income, many users here find website construction unaffordable.
Due to socialism and populism, Politics Affects Internet
sector too, in a detrimental manner here.
The tariffs are lower than before, but the level of vigilance is now so intense that one is paying all that one used to save as black money, in tax.
Eradication of black market is important.
However, since wealth concealment is immensely down, one notices only a marginal decrease in income tax rates.
A country whose strength used to be high level of savings is facing a rock-bottom level of savings now.
A scarce savings rate leads to dismal expansion and modernization.
That also hampers the growth in the number and quality of website construction.
First Positive For The Website Industry In India
Large Percentage of Small Businesses –
We are a country with a substantial portion of undersized enterprises scattered around in each and every city.
Maybe we have the biggest ratio of compact firms and self-employed professionals compared to any other nation.
Due to an enormous populace, salaries are meagre, hence job satisfaction levels are low.
The desire for owning a business or consultancy firm is common here.
Hence, the potential of expansion of website construction companies is quite promising.
It is more likely for a self-employed person to own a professional website as compared to an executive for whom a free blog posting page might suffice.
This factor is truly a favorable one for further improvement in the Website Industry in India.
First Major Example of How Politics Affects Internet Field In This Nation
1. Low Per Capita Income –
We are a country with a humongous population – which is the second most prominent curse on us.
The existence of public sector undertakings is the biggest weakness and the main reason for poverty.
Politics Affects Internet Service in an Adverse Way in India
Unfortunately, even the present administration is not practicing the indispensable reform – which requires a complete sell-off of PSU’s.
GST, Demonetization etc. even though important, fade in contrast to inevitable effectiveness of Disinvestment.
Countries like USA and China have outperformed as both have privatized their PSU’s.
Keep restructuring and continue designating honest officials inside the PSU’s for next 1000 years – But the net result overall, will be same.
Often, they start with new experimental formulas for growth, in the greed of making an eternal name in history books, for themselves.
Moreover, they sometimes come up with innovative rules, with formulas in PPP, in the process of trying to prove a point that they invented a great policy.
They carry out magical experiments in reducing corruption and increasing efficiency in PSU’s, at the expense of the taxpayer.
However, magic never works.
Just let the ITDC management take over the Taj Palace Hotel for two years and then see the result.
Most likely, it will witness a massive drop in occupancy rates due to incapable management.
They might slash tariffs for reaching full occupancy levels.
Then the hotel would run at a no-profit-no-loss basis and slowly go bankrupt within a decade.
Then the officials would again find it difficult to reduce tariffs, as they would require additional funds to help the same to survive bankruptcy.
Then gradually that property will start running at a very slight profit, after a series of warnings from the authorities.
It goes on forever.
In such a situation the hotel will not only be a contributor to lesser foreign exchange earnings, but it will also contribute towards higher national unemployment due to zero expansion.
It seems the administration thinks that it can reduce retrenchment through public sector jobs.
They have no idea – Trying to create government jobs is the best way to kill an economy.
Or else at the cost of honest PSU’s, you end up with a 1% GDP growth rate like in most of Western Europe.
A typical example of how Politics Affects Internet
field in an unpleasant way.
2. Price Sensitivity Due To An Immature Economy –
One comes across advertisements everyday, agencies claiming building your company’s website for just Rs. 10000/-, as they know that the consumer is price sensitive.
They are able to produce at such low cost because the kind of sites they build for that much are such inferior grade that one ends up wasting even that small amount of Rs. 10000/-.
Such fraudulent activities by few website construction companies has sent a misleading signal to the public, at large.
Cheap sites are not even worth a penny because the features inside them have extreme limitations.
One of the reasons why some find websites useless is that they don’t want to pay for optimization.
Sites are the easiest mode for lead generation as they work out more efficient than traditional marketing.
We have come across businessmen who spend money on hosting seminars and newspaper and TV advertisements, but find website optimization expensive.
They feel surprised when any real professional supplies them his price list for developing an optimized website.
One believes what he wants to believe.
Some would simply study the tricks of website construction, smartphone compatibility requirements and SEO for a month and start thinking they know as much as any other Mobile Website Developer !
They are the ones who literally build and try to optimize blogs for free.
Then after seeing zero result on organic listings after 1 year, start believing that websites are useless, instead of realizing that lack of knowledge on the subject was the cause.
One often comes across customers obsessed with design.
It is like a take-it or leave-it offer from them.
I don’t care – Give me a well-designed website or else I’m going to some other web developer : A common line one may hear from a prospective client.
Most customers here, do not understand a simple fact that sites are useful only when they provide quality information, useful content and optimized too alongside.
Well-designed pages with slide presentations and animations attract visitors – no doubt.
Nevertheless, for that one needs an audience first.
How would the user know that you have a beautifully designed smartphone-compatible website, until and unless he is able to find it online ?
One way to do that is opt for digital advertising.
But, Google or Bing will not put your URL address on page one in organic results just because you have a website with which looks fabulous.
Search engines need informative content with visitor-friendly web pages.
And attractive design, video animations and interactive layouts do not make a website as user-oriented.
It humanly possible for any website construction company to give equal priority to the design and optimization aspects ?
However, by the time the prospect reaches back his office, he forgets the lesson.
One piece of advice – There are some website construction companies which have separate design teams.
Therefore, if the look and special effects is such a high priority then we suggest getting a couple of online virtual tours or few 3D walkthroughs made, for promotion, instead of devoting energy on sincerely designing your website.
You would waste all of your investment if you consider a website like an online catalogue because you will end up showing it only to the customers who visit your office.
The function of a website is to bring clients to your office, instead.
And the only way to achieve that is through an optimisation i.e. an audience friendly website with minimal designing, simple navigation and containing useful content.
Appealing page titles, interesting headlines, appropriate linking, relevant keywords and meaningful pictures contribute towards developing quality content insite websites.
If organic online visibility is required, then please do not try to pressure your agency to inject fancy designs in your website.
Meaningful Sites Outrank Designer Websites on Google and Bing
Second Factor For Hopes Of Development Of The IT Sphere In India
Big Economy –
Due to massive population, we are the 3rd largest market in the globe.
A Large population does more harm than good : which is another matter.
However, this factor helps in enabling a huge demand of products and services.
Another element for a likely continuation of progress of the Website Industry in India.
Moreover, the number of existing sites does prove the point too.
The future if not bright, is at least better than before because moves like GST, Demonetization etc. are a slight advantage from the long-term perspective.
Second Reason For Pessimism In Indian Online Promotion Market
Insecurity Due to Muscle Power, Corrupt Police, Outdated Laws and a Communist Constitution –
No matter what, with a polluted business atmosphere, websites are not a priority in India !
Work is conducted in a non-professional way, as professionalism requires modernization and investment.
Then, lack of education and the influence of muscle power is a discouraging factor for establishments to upgrade processes and is restricting the growth in website construction sector.
India having the most corrupt police in the world, brings an extreme sense of insecurity inside the public.
On top of that, the outdated laws have made life very difficult to manage here.
It keeps changing every now and then.
This is exactly where the police exploit situations to their advantage, for bribes or else strategize to frame false charges against the innocent.
The more than 50-year-old constitution is flawed, illogical, communist and biased.
Therefore, the higher courts every now and then keep coming up with landmark amendments – which is the encouraging aspect.
However, as the lower courts are over-burdened with pending lawsuits, they cannot afford looking at cases from a standalone point of view.
They end up painting everyone with the same brush and the innocent end up being the victims.
The higher judicature is not that much over-burdened; hence provide justice, in most cases, if not all.
The only blessing in disguise as one ends up getting a fair judgement.
However, the problem is that an innocent is crushed for no reason for years in the lower courts, by the time a case reaches the higher judicature.
Moreover, the mischievous, filing fake cases enjoy the show for a long period, by spending a very little amount on lawyer fee.
All this corruption in society, business culture and work environment has led to misery for an average individual.
One saves for emergencies instead of investing in technology.
The masses have no other choice but to think “money” all the time because it is the only resource which can give them protection from the police or other emergencies.
But then even the common man is guilty to some extent by not knowing that the government should focus only on internal and external security and law, instead of adding social welfare in its duties.
The bureaucratic agencies providing subsidies is not helping the the masses but actually making their lives more painful.
A hard daily routine leaves no scope for ambition, enthusiasm or risk-taking measures.
A classic example how Politics Affects Internet Business as well as all sectors in a damaging way.
Third Encouraging Aspect About The Future Of Indian Website Construction Companies
GST, Aadhaar Card and Demonetization –
Economic reforms like Goods and Sales Tax, Aadhaar Card and Demonetization are slowly reducing the ratio of black money component in transactions.
Hence online payments in banking, shopping, guest houses and travel bookings and advertising are on the rise.
Cost of trading and manufacturing is rising, which is a consequence of an additional tax outflow.
The same is forcing companies to reduce wasteful expenditure.
Consumers have started realizing that websites are a cheaper and yield better sales and revenues in contrast to traditional marketing methods.
Businesses are hiring lesser employees and getting improved and optimized websites for better sales.
Such changes are luring the competitors to have own sites too.
One more determinant for an attainable improvement of the Website Industry in India.
Third Factor For Slow Advancement Of Computer Services In This Nation
Low Bandwidth Penetration –
There are at present around 350 million online users here.
A very huge number indeed.
However, the percentage of net-connectivity penetration is muted.
The overall share of online accessibility is only about 30% in our country.
If one argues that it is low in India because of huge population then why is china in the above 50% internet penetration bracket ?
Even struggling countries like Iran, Peru, Saudi Arabia, Russia, Chile, Argentina, Venezuela and Algeria have a higher net-accessibility than us.
Shockingly, the leadership again steps in at this point by taking steps to invest in digital infrastructure for small towns.
That curtails growth as it deprives the villages of quick progress which only the private sector can produce.
Since the rural areas have not progressed, they cannot afford to buy data services.
The villagers remain poor as the administration interferes in a commercial activity i.e. procurement of grains from the villagers.
If they exit the procurement and pricing control on agricultural produce, we will see an inflow of a massive private investment in agriculture.
Such moves are not reducing poverty – on the contrary they create more poor in villages.
Another instance of why Politics Affects Internet Business in a harmful manner.
Fourth Facet For The Progression Of Website SEO Service Providers In India
Competition, Traffic, Costs and Time Shortage –
Owing to growing population, competition is also increasing.
Hence, the buyer is getting inquisitive for extra transparent information.
Websites provide that in a far better way as in comparison to the common medium – phone calls and meetings, used for marketing.
Additionally, people are navigating mobile websites for placing orders, instead of calling suppliers for buying products and services.
The increasing road traffic is forcing buyers to compare products on the web, rather than meeting suppliers and agencies through business lunches.
Fourth Obstacle for Fast Growth Of The Website Industry In India
Low Bandwidth –
Net connectivity is scarce as the bureaucracy forces the telecom companies to cough up huge sums of money for airwaves.
A classic specimen for why Politics Affects Internet badly.
Having said that, one notices a substantial fall in prices of bandwidth and broadband since the beginning of 2018.
Fifth Advantage India Carries In Cyberspace Zone
The cyberspace startups having suddenly emerged lately.
The extraordinary success of privately owned groups, selling retail items, cab services, food delivery, movie tickets and travel bookings have surprised many.
Such developments are a beneficial for the Website Industry in India, as additional people get used to browsing.
Fifth Drawback For The Search Engine Optimization Field In Our Nation
Low Bandwidth Speed –
We rank at the 90th position globally, in terms of net-connection speed.
Even behind countries like Vietnam, Sri Lanka, Costa Rica, Bhutan and Pakistan.
Sixth Benefit Available To The Indian Website Construction Companies
Young Population –
We are a nation with a young citizenry, as 65% of us are below the 35-year mark.
This opens up opportunities for website construction, as the young generation is cognizant of the strength of online marketing.
A reason for optimism on the betterment of the Website Industry in India.
Sixth Barrier For The Information Technology Consultants In Our Country
Politicians and Bureaucratic Bodies like TRAI etc. –
This factor is a major illustration of : Why Politics Affects Internet in our economy.
The continuous interference of authorities in the corporate world has been major drawback, since independence.
Then, TRAI keeps coming up with fancy directives thrown at the ISP operators.
An organization, funded by the levies paid by the conglomerates, is giving orders to the same business houses.
Corruption or inefficiency are not the only two consequences of PSU’s !
In addition, PSU’s spoil the local commercial atmosphere, as they consume and waste natural resources and capital.
Then, to satisfy their egos, all bureaucracies keep announcing genius out-of-the-box ideas for promotion of the IT industry.
The data service providers do not need new initiatives, programs and support plans from the administration.
In real, what they want is discontinuation of restrictions in commerce.
Relentless involvement of authorities through partnering with governments of other nations and MNC’s has created a havoc on the IT sector.
Again Politics Affects Internet in our country.
In the process of bringing out support schemes, all administrations end up increasing own size or expanding PSU-like bodies which are the two most serious reasons why we are still a deficient nation.
Seventh Positive Element For The Website Construction Companies In India
Abundance of Skilled Manpower –
We produce a large number of software engineers and IT related work-force every year.
Regardless of the fact that the real skilled ones migrate to USA – which is fair and that’s how it should be.
Their companies come here and make profits and we go there for jobs to make a living.
Still the ones who stay back, are extremely talented – which is an encouraging sign for expansion of the Website Industry in India.
Of course, such consultants won’t build a website within a Rs. 10000 budget for you, but then websites are investments and provide results accordingly.
Seventh Negative Factor For The Search Engine Optimization Professionals In India
Dealing Within Own Circle Attitude –
Some people prefer working for clients within the circle they themselves are a part-of.
Reason being, that since many businesses work in a non-serious manner, they do not want to work for new or untapped customers.
Video below – Websites help companies meet unknown customers and grow faster vis a vis promotion by networking within own business circle, used in traditional marketing :
They find it easy to manipulate clients, sweet talk with friends and relatives, as it is easy to do so over a cup of coffee or after a few drinks.
An unknown buyer would judge a supplier, based on his merit.
That scrutiny is something that local businesspersons avoid, often.
A website provides online exposure
throughout the world and chances of procurement of fresh untapped buyers are bright.
And that for some businesses is a disadvantageous situation instead of an opportunity.
Performance, production, quality or capability is not the basis how things work here.
The better you are in making the people within your business and personal circle believe, that you are concerned about them, the more you succeed.
Having said that, there are some valid reasons for businesses avoiding dealing with new customers :
1. Difficulties in Payment Recovery – The problems in recovering payments from buyers and clients is another reason why people find websites as useless in India.
Entrepreneurs are not too keen to find new customers as claiming money for goods and services supplied to known buyers is easier as compared to new clients procured through online marketing.
The legal system takes years and years in cases of cases filed for cheque bouncing.
A classic example of how Politics Affects Internet sector in our country.
2. Lack of Capital – Due to heavy delays in payment recoveries, most businesses are on the backfoot all the time.
One has no other choice but to pay defensive by going slow on expansion by exploring new avenues for sale.
Because of reckless and relentless spending by the government, the fiscal deficit is always high, resulting in exorbitant borrowing rates.
Hence, one needs to think ten times before considering the option of a bank overdraft or a business loan.
Then, the big companies are in general always working at full capacity and the room for further expansion is always a second priority.
Finally, the small time entrepreneur is already so worked up, 24X7, due to a difficult business environment, that he cannot even imagine entering an untapped market or contacting unknown clients and creating a further headache for himself.
Owing to heavy involvement of PSU work culture, bureaucracy and regulations on corporate activities – Networking, contact building and pull has spread in the private sector too.
Yes, it’s true – Politics Affects Internet
in our nation.
The private sector is the one which is efficient because there is too much at stake for the owner. One invests own money and sweat and blood in his venture.
He is the one who works night and day under tense conditions.
Unlike a bureaucrat, who plays around with the taxpayers hard earned income and maximum possible success is not a necessity for him.
Because there is no self-interest involved.
He gets rewarded by the administration even if performing at a slightly above average level.
To conclude : One may say that the intent of all governments since 1991 has been good – broadly speaking.
But none apart from the Vajpayee Cabinet, aggressively touched upon the indispensable issue of privatization !
If implemented, the ultimate is possible, which will enable real growth of commercial activities in our nation.
The government’s interference through pressuring tactics on large corporates to somehow try and reduce the gap between conglomerates and middle level enterprises by expanding PSU’s, is laughable.
On the contrary, that kind of economics, further harms the entire system, instead of healing the small businesses.
Short Promotional Video, below :
PJ SEO Specialists URL – One of the best website construction companies in New Delhi, India. Optimizing websites for top user-experience and online ranking for clients.