Articles on website search engine optimisation and digital marketing for producing the best possible user-experience. Tips for companies aspiring for top organic ranking on first page of Google and Bing. Blogs on how to create visitor-friendly, spam-free and topic specific websites for high online positioning. Blog Posts providing information answering questions by customers like why to avoid keyword stuffing and eliminate duplicate content in websites. Expert advice about matters such as – what is internal and external link, social media marketing and the meaning of On-page SEO and Off-page SEO. Guide on how search engine optimization, easy navigation, useful content, attractive design, internet marketing, top class images and fresh video animations in websites help in lead generation, better sales and visibility on search engines. Leads on the benefits of fast loading and mobile phone compatible websites available on template theme based hosted-websites on WordPress and similar portals. Instructions on the importance and advantages of quality blogs, informative web pages and original content for the best possible online traffic, page rank and business promotion for companies, agencies, clients, service providers, consultants, traders, manufacturers and professionals.

Digital Marketing Of Websites

Working on optimizing websites and internet publicity assignments, I often come across people having some misconceptions about :

     

  • Online advertising.
     

  • SEO tasks.
     

  • Blog publishing.
     

  • Website designing.
     

  • Or writing digital text.

 
 
Discussing few of such illusions within the masses, regarding the issue.
 
 

The 1st Myth In SEO And Digital Marketing Of Websites

 
 
One Needs Paid Internet Promotion To Rank Own Content, High Organically.
 
 
Wrong. It’s a False Notion.
 
 
Exercises like online publicity and internet advertising are similar to digital marketing of websites.
 
 
This kind of business promotion requires paid campaigns for enhancing brand awareness through the search engines and social networks.
 
 
Whereas the procedure of optimizing websites is an unpaid mode of elevating online exposure, naturally.
 
 

begin with content optimization before starting digital marketing of websites

Begin With SEO Before Starting With Digital Marketing Of Websites


 
 
It’s possible to place own URL on the number one page of Google and Bing through such chargeable forms of digital promotional campaigns too.
 
 
But, advertising non-optimized websites produces a high-bounce rate.
 
 
Nevertheless, this type of placement does not fall under the category of an organic listing result.
 
 
A high natural positioning is possible only through optimizing websites.
 
 
One could argue that both are equally effective since they help in gaining visibility on the number one page of Google and Bing.
 
 
However, the fact is that organic and unnatural exposure provides different results in regards to the type of online positioning of websites.
 
 
The chances of conversions through natural traffic are much more than one could extract through paid internet publicity.
 
 
Therefore, in the real sense, it’s not web marketing, but improving a website that helps in increasing rankings on SERP’s.
 
 
Having said that, internet advertising is an absolute must, for brand building for professionals or businesses.
 
 
Both mediums – optimizing websites and digital promotion are extremely necessary as they cannot be substituted.
 
 
It’s not possible for companies to create brand awareness just by optimising web pages and blog posts.
 
 
Whereas, digital marketing of websites can never help one gain an organic internet exposure.
 
 
To achieve a prominent natural online positioning, generating useful text, pictures, videos and a combination of Off-page and On-page Optimization is all that’s required.
 
 
The latter is more influential in determining high organic internet visibility.
 
 
Reason being it primarily involves developing and improving digital content.
 
 
The standard of text and images is a crucial factor for crawlers to consider before judging which website to place on what position within their organic listings.
 
 
Elements like :

     

  • Writing useful and original text.
     

  • Producing meaningful photos.
     

  • Intuitive navigation.
     

  • Relevant page titles and headlines.
     

  • An appropriate keyword density.
     

  • Purposeful internal and external linking.
     

  • And some other crucial requirements yield a natural generation of backlinks towards websites.

 
 
Such inward links, if originated through outside sources having a high rank, help a long way in boosting organic exposure for recipient domains.
 
 
Even Off-page Optimization benefits in obtaining incoming connections, though.
 
 
Such a task supports a great way in online promotion of websites.
 
 
It works like a catalyst in improving the existing natural internet visibility which the On-page SEO process has already created.
 
 
That further amplifies a domain’s popularity, which induces a greater inflow of backlinks towards a website.
 
 
Procedures involving usage of free promotional tools like :

     

  • Social Media Optimization.
     

  • Webmaster Tool Accounts.
     

  • NAP (Name, Address and Phone Number) Local Listings on Online Business Location Maps.
     

  • Guest Blogging etc. are all part of the Off-page optimisation techniques.

 
 
A high natural positioning is inevitable if one completes the formalities above, in an efficient manner.
 
 
Most likely one will witness an inflow of inbound connections from valuable sources too, in such a scenario.
 
 
That is the best way to achieve a superior organic position on the SERP’s.
 
 
Then chargeable forms of promotion on online networking portals is another aspect of digital marketing of websites.
 
 
Website improvisation dominates paid internet publicity exercises, in terms of effectiveness in yielding exposure organically on search engines.
 
 
Conversely, social media marketing (SMM) proves to be far more potent than the free mode of promotion i.e. social media optimisation (SMO), in regard to online networking portals.
 
 
This is the only area where website improvisation function i.e. Off-page SEO gets beaten black and blue.
 
 
One would rather focus on advertising on digital publicity platforms like YouTube, Facebook, LinkedIn, Twitter and Pinterest, refraining from spending too much of energy on SMO.
 
 
Overall, Off-page Optimisation of course is a very powerful source, but its branch i.e. SMO fades a little, in contrast to SMM when it comes to such type of platforms.
 
 
Despite that, eliminating the SMO assignment would be a big blunder.
 
 
Reason being – Just like paid internet publicity is only effective if a website is first optimised.
 
 
Same way SMM proves being fruitful only after SMO is performed.
 
 

The 2nd Fallacy In SEO And Online Promotion Of Websites

 
 
Search Engine Optimization Is Dead, So Opt For Internet Publicity Instead.
 
 
Another specimen of a falsehood inside the website industry.
 
 
Let us say you place the highest bid for a particular keyword on Google Ads or Bing Ads but still don’t find yourself at the top position.
 
 
Then, would you derive that paid online promotion of websites is also dead ?
 
 
These crawlers are so fair that they assign a quality score to everyone, even for chargeable internet publicity.
 
 
So how can one conclude that optimising web pages and article posts is no longer useful ?
 
 
Maybe some people say that because it’s a well-known fact that it’s comparatively easier to work on digital marketing of websites.
 
 
If there is no advantage of SEO then why do you see different companies competing for ranking on number one page of Google and Bing natural listings ?
 
 
Moreover, why does a particular website having superior information rank higher than the one with inferior details ?
 
 
Obviously, web pages enjoying a better online positioning are not paying the crawlers for a prominent exposure.
 
 
Such websites contain fitter and more suitably optimized digital content than others in comparison do.
 
 

the seo process is necessary before engaging in online promotion of websites

SEO Is Necessary Before Engaging In Online Promotion Of Websites


 
 
You could find yourself visible within the second page of SERP’s but your competitor on the first.
 
 
The reason for that can be only one – Your competition has invested much more time and energy in generating quality content and improving own website.
 
 
Online text writing, Off-page Optimisation and On-page SEO are all mentally grueling technical undertakings.
 
 
Nevertheless, creation of attractive digital images, videos and slides requires a heart.
 
 
It’s an emotional process, rather than being a brain game.
 
 
That’s why optimizing websites is a tough technique.
 
 
It requires an involvement of both – passion and mind.
 
 

The 3rd False-belief In Website Development And Organic Internet Visibility

 
 
Self-hosting Is A Better Option Than Portal-hosted System.
 
 
Another example of a classical myth.
 
 
The big question is – How is it possible to optimize a website effectively, until and unless it has a solid base ?
 
 
A domain’s foundation is based upon its server hosting and software coding.
 
 
It’s much easier to maintain a portal-hosted website as compared to the self-hosting option, as it provides an all-in-one solution.
 
 
Problems like :

     

  • Unavailability in automatic data updates.
     

  • Inadequate security.
     

  • Shortcomings in cross-platform compatibilities.
     

  • Deficiencies in data privacy.
     

  • Expensive maintenance charges in cases where daily updations required.
     

  • Absence of self-updating facilities.
     

  • Involvement of hidden cost.
     

  • And the risk of virus attacks make self-hosted websites lesser attractive to the Portal-hosted variety.

 
 
One wonders, why should anyone play around with such risky technologies, which are often prone to so many errors and technical glitches ?
 
 
Self-hosting provides some advantages like code-level-access, a huge range of plugins and a large level of flexibility in customization.
 
 
But some do not know that such benefits don’t add any real solid value neither in increasing natural exposure nor in online promotion of websites.
 
 
Conversely, one risks own domain being penalized by the robots because of few technical errors, commonly found in these kind of technologies.
 
 
Undoubtedly, the advantages of portal hosting outweigh its disadvantages.
 
 
One of the biggest benefits under this technology is that it dispenses easily maintainable websites.
 
 
Then due to the involvement of an in-house server, most technical errors are automatically eliminated.
 
 
Choosing self-hosting is like making an effort to reinvent the wheel even when it’s avoidable.
 
 
Websites built on such systems are suitable only for large companies, which can afford to manage all the practical details of coding, server and developer-centric issues.
 
 
One could understand the benefits of portal hosting only after trying out both options.
 
 
Since the automated software handles the programming part, the possibility of a manual coding mistake is non-existent.
 
 
However, small or medium-budget self-hosted websites still do generally yield an at-par level of performance.
 
 
Moreover, if one is satisfied with a mid-standard kind of showing, then it’s a personal choice.
 
 
Then, it’s wrong to paint everyone with the same brush.
 
 
After all, one does come across few middle or small-level self-hosted websites visible on the number one page of Google and Bing natural listings.
 
 
But the probability and percentage of ranking success through the portal hosting system seems to be higher.
 
 

The 4th Illusion In Website Designing & Creating Brand Awareness

 
 
Web pages Should Look Beautiful.
 
 
A familiar exemplar of a self-destructive approach pertaining to online promotion of websites.
 
 
One often comes across clients, who need web pages designed the way they personally find attractive.
 
 
Nevertheless, one forgets, one does not build digital content for oneself.
 
 
It is supposed to be built for the mass user and the spiders.
 
 
It’s neither necessary that the audience would like the design I apply nor is it inevitable for the robots to appreciate it.
 
 
One could be an expert and hugely successful in own field.
 
 
Nevertheless, that doesn’t mean that success in own profession qualifies one as a web designer too.
 
 
Another point – There is a difference between a website and an animated walkthrough or a business brochure for that matter.
 
 
Every kind of promotional digital matter requires a non-identical artistry.
 
 
Websites do not generate online traffic for you through fabulous designs.
 
 
Only the ones marketed after being optimised with informative content are able to yield worthwhile results in increasing brand awareness.
 
 

it's impossible to build brand awareness without website marketing

It’s Impossible To Build Brand Awareness Without Website Marketing


 
 
Sincerely styled websites could still produce an average level of outcome, but if one is happy with that much, then no problem.
 
 
However, it does not mean that ugly looking web pages would do well on organic searches.
 
 
Nor does that imply that descriptive and optimized websites cannot be elegant.
 
 
The definition of “beautiful” in website designing field is different in comparison to forming a sales catalogue or a slideshow.
 
 
It is advisable to leave the web styling task to a professional, avoiding injecting own creative thoughts and imaginative ideas during the procedure.
 
 
A clean website with :

     

  • Zero congestion.
     

  • Clear words.
     

  • Easily clickable links.
     

  • Simple navigation.
     

  • A neat interface.
     

  • And a well-formatted layout is enough to make it visitor-oriented and search-engine-friendly.

 
 

The 5th Confusion About Online Promotion Of Websites

 
 
Guest blogging is good for popularizing and optimizing websites.
 
 
That all depends.
 
 
Some say posting articles on external sources is avoidable.
 
 
Others suggest writing blogs only within own domain.
 
 
Publishing articles in-house helps in creating internal links, which is a very important determinant in optimizing websites.
 
 
Whereas guest blogging assists you to procure quality backlinks, provided you write an exceptional article on a high-value resource.
 
 
Nevertheless, it raises a doubt that why someone posts articles outside when one already owns a website.
 
 
So it sends a message that you’re exercising guest blogging primarily for gathering further internet visibility instead of focusing on making your own content more useful for online visitors.
 
 
One can buy the argument that you are publishing a nice article post on an external domain, to educate the user.
 
 
From your standpoint, it might seem okay.
 
 
Nevertheless, from the spider’s point of view it may not be fine.
 
 
However, since this activity is not a black-hat SEO technique, you need not worry as long as posting in a selective manner without going wild.
 
 
One can neither say that guest blogging is good or bad for procuring higher online traffic.
 
 
All said and done – it would be better to concentrate on enhancing own website through in-house publishing.
 
 
Moreover, it’s important to write blogs at least infrequently if not too often, to maintain a decent organic internet visibility for your domain.
 
 

The 6th Misconception In Backlink Building For Optimizing Websites

 
 
Outgoing Links Will Drive Traffic Away From My Website.
 
 
Actually, it does.
 
 
Then it’s such a big dilemma.
 
 
Just like – To marry or not to.
 
 
To make your website informative enough for users, developing outward links to valuable sources is a necessity.
 
 
Therefore, you need to connect with authoritative domains.
 
 
In addition, you are rather downgraded within the organic listing result pages if the process ignored.
 
 
So it seems the algorithm signals that – like one normally has more houseguests after getting married.
 
 
Likewise, a website too would have more visitors if it were connected to another one.
 
 
It seems unfair. Isn’t it ?
 
 
Why does Google force you to marry your website with another one ?
 
 
And, not just one but many marriages ?
 
 
Moreover, that too with ones superior to you ?
 
 
Just imagine how long those relationships could last.
 
 
So sad.
 
 
At least they could come out with a rule for penalizing web pages, which have multiple external connections ?
 
 
Moreover, the worst part is that all of those domains receiving the link know that a specific URL is connecting to all of them.
 
 
Anyway, jokes apart.
 
 
On a serious note – After all how would one procure incoming connects if everyone stops linking to each other ?
 
 
External connections are essential as it encourages the robots to crawl your website in a deeper manner.
 
 
That eventually assists in elevating the level of organic internet visibility for you, despite driving traffic away.
 
 
Then it’s not just your URL that’s diverting the audience towards outside sources.
 
 
Even external websites might sometimes redirect their in-house user towards you.
 
 
That is why the internet is a world-wide-web.
 
 
Sharing is a prominent function inside this system.
 
 

The 7th Delusion In Ranking A Website On The Number One Page Of Google

 
 
Focusing More On Off page Optimization And Lesser on On page SEO Will Also Suffice.
 
 
That’s incorrect.
 
 
Digital content is the most vital component required – both for developing brand value and online promotion of websites.
 
 
On-site SEO acts like a support system in presenting written matter, designed images and videos in an appealing manner.
 
 
Whereas Off-site optimization acts like a loudspeaker for promoting the same.
 
 
Let’s say, a restaurant prepares awesome food inside its kitchen which people relish.
 
 
Then that’s similar to producing quality content for a website.
 
 
Nevertheless, when the restaurant improves it’s :

     

  • Cutlery.
     

  • Air-conditioning.
     

  • Décor.
     

  • Cleanliness.
     

  • Seating arrangement.
     

  • Menu cards.
     

  • Furniture.
     

  • Time taken for serving.
     

  • Food portions.
     

  • Serving temperature.
     

  • Lighting etc. then that would be similar to On-page Optimization for a website.

 
 
However, if the restaurant :

     

  • Puts up an exclusive signboard outside its entrance.
     

  • Sends discount coupons to its regular customers.
     

  • Engages in home-delivery of its items then it could be considered an undertaking identical to Off-page SEO.

 
 
Concentrating more on social media optimization than text writing would never neutralize the shortfall in overall improvisation of a website.
 
 

one improves chances of ranking on number one page of google and bing by optimizing websites

Website SEO Improves Chances Of Natural Ranking On Number One Page Of Google And Bing


 
  

The 8th Fabrication In Digital Content Creation Task

 
 
Writing Duplicate Text Or Using Stock Photos Or Buying Backlinks Is Not Such A Serious Fault.
 
 
Well, maybe yes or no. Though it’s a mistake, according to most and rightly so.
 
 
In rare cases, one comes across blogs, which have similar information, but still show up within organic listings on Google and Bing !
 
 
So on one hand this issue is mysterious.
 
 
But it seems such rare identical content is sometimes approved by the crawlers only if it is highly valuable to the audience.
 
 
But it’s always better to play it safe and write original sentences only.
 
 
Copying and pasting paragraphs from within internal pages, is a clear case of violating web-spam guidelines.
 
 
One could use freely available stock images too.
 
 
Nevertheless, customized pictures are a necessity for making and optimizing websites.
 
 
As far as the matter of purchasing inward links is concerned – it’s a serious case of web-spam.
 
 
It’s easily detectable by the spiders and they don’t spare you for such an activity.
 
 
You will surely be downgraded in such an eventuality.
 
 
The robots don’t lift such penalties in a week or two.
 
 
Sometimes you may have to wait for a year too.
 
 

The 9th False-impression In Digital Marketing Of Websites

 
 
All That Online Content Creation Needs Is A One-time Investment And Effort.
 
 
That’s another sample of misjudgment.
 
 
Regularly updated page text and fresh blog posts are a mandatory requirement – both for optimizing websites and brand building assignments.
 
 
If executed properly, it generates a rewarding organic internet visibility as per reasons mentioned above.
 
 
The most productive technique to exploit the best out of your online publicity campaigns is to precede the same with publishing quality text, photos and videos and optimization.
 
 
Undoubtedly, digital promotion helps a great deal in brand building processes in such scenarios.
 
 

The 10th Misbelief In Exposing A Website On The Number One Page Of Google

 
 
I Can Learn To Optimize A Website Myself As Methods Like Keyword Research Are Simple To Understand.
 
 
Well you can. It’s no rocket science after all.
 
 
Nevertheless, be prepared to spend 3-4 hours every day doing SEO in practical, for a year, before coming to that conclusion.
 
 
Keyword research is an essential influencer in website improvement task.
 
 
Nevertheless, it’s no game changer.
 
 
Sometimes, a keyword having medium volume searches and low competition could turn into the opposite variety, few months down the line.
 
 
So focus on out-of-the-box and innovative thinking while finalizing keywords.
 
 
Try to create a balance while strategizing your key-phrase selection assignment.
 
 

The 11th Misapprehension In Online Promotion Of Websites

 
 
Web Pages And Blogs Take Time To Rank On Organic Search.
 
 
Yes and No.
 
 
An article post and a web page are a separate species of digital content !
 
 
Both have distinct requirements, goals, produce varying results and evaluated separately by the users and spiders.
 
 
But, both are important for optimizing websites.
 
 
For example, if a blog is not ranking organically even after one week of publishing then it’s unlikely for it to rank on natural SERP’s even later.
 
 
But one creates a great opportunity of increasing own prominence on the internet, after improving the particular article post.
 
 
Another vital point is that when one says – Time Is A Factor For Obtaining Online Exposure !
 
 
That is a saying, which is applicable for Web Pages, Not for Blogs.
 
 
Therefore, it’s correct to conclude that one has a great chance to achieve a respectable organic internet visibility for optimized web pages, as time progresses.
 
 
It’s suggestible to move on and write the next blog if it’s not visible within natural result listings within one week of publishing.
 
 
Online text writing and On-page Optimisation needs far more effort than generally believed.
 
 

FAQ on Website SEO

Prospects exploring options of online marketing are often full of suspicion on SEO companies and website optimization service providers.
 
 
Let us discuss few FAQ’s on website building and internet publicity, comparison between organic promotion and digital advertisements, Google Ranking Factors etc. asked by people seeking such solutions.
 
 

A Normal FAQ on Website SEO by Potential Users

 
 
Q. I think developing and maintaining websites is really not worth it.
 
 
It costs quite a bit and requires so much time that I might lose some of my already existing business.
 
 
A. That’s true. Well-developed customer-friendly websites do demand a considerable energy to build and command a price.
 
 
However, many professionals do not realize that they would be able to save a substantial amount of money spent on :
 
 
• Official travelling.
 
 
• Expenditure on traditional forms of advertising.
 
 
• Other charges like paying brokerages or commissions to marketing agencies
 
 
Or
 
 
• Participation in trade fairs and business shows, if switching to online promotion – that helps in improved productivity.
 
 

faq on website seo and difference between traditional and online marketing

Frequently Asked Questions On Search Engine Optimization


 
 
Of course, a marketer might find it difficult to adapt and changing own working style if shifting to the digital publicity.
 
 
Executives for whom official touring is a way of self-entertainment might not want to adjust and may feel unsatisfied with a desk job.
 
 
Alternatively, businesspersons who derive work satisfaction only when they sell a product through sales talk might find it difficult to compromise by switching to a subtle medium like digital marketing.
 
 
Nevertheless, professionals who are serious, try to restructure their systems and procedures.
 
 
The changing global work culture necessitates prime focus on production rather than contact-building.
 
 
Making a website in accordance with Google Ranking Factors does require resources and expenditure, but then it’s worth the effort.
 
 

One of the Examples of Suspicion on SEO Companies

 
 
Q. What is the most important qualification should website optimization service providers possess ?
 
 
A. One needs to know both On and Off-page Optimisation for being a competent consultant in the internet promotion business.
 
 

suspicion on seo companies and internet promotion consultants

Expertise That Website Optimisation Experts Should Have


 
 
The knack for writing counts a lot.
 
 
Typing well-composed sentences and lines is a major requirement to build client-friendly content.
 
 
Quality writing skills help website optimization service providers in creating user-oriented web pages.
 
 
It also assists in generating useful and informative blog articles too.
 
 
Few other capabilities that come in handy are like the acumen for basic design, digital publicity, content curation etc.
 
 
Producing meaningful paragraphs is a vital component for drafting pages and article posts.
 
 
Likewise creation of attractive images and interesting videos is a prerequisite for creating engaging non-text based content.
 
 
Coding capabilities matter in situations when a specific domain is on self-hosting.
 
 
Sometimes even in cases of portal-hosted websites where the specific platform is offering only part support in programming.
 
 
However, none whatsoever understanding of programming skill is required if one is making a website within the WordPress.com system.
 
 
Nevertheless, in addition, it necessitates implementing both On and Off-page optimization for completion of the process.
 
 
What matters most while building user-oriented web pages is publishing purposeful and original content of consequence.
 
 
A visitor-oriented website, not as highly enhanced as it could be, will beat its counterpart which is slightly lesser audience-friendly but having more search-engine-compatible features in comparison.
 
 

A Common FAQ on Website Optimization by Entrepreneurs

 
 
Q. For which category is acquiring a website the most crucial – Traders, Manufacturers or Professionals ?
 
 
A. It all depends upon personal preferences, goals and current circumstances.
 
 
But one would recommend businesses from each sector to consider making a website.
 
 
Many corporates have in the past, chosen to first establish themselves through traditional marketing avenues.
 
 
And later procured a website for the purpose of expansion.
 
 
As the market has evolved, it would be wise to first build a website, create an online business profile and consider using conventional modes of sales promotion, later.
 
 
Reason being – Many startups fail only because they used expensive mediums of marketing, right from the beginning.
 
 
However, there are many that need a swift start.
 
 
They are the ones who use old-fashioned as well as modern publicity avenues simultaneously, right from the point of beginning a new venture.
 
 

websites help traders manufacturers and consultants in acquiring clients

Websites Help Traders, Manufacturers and Consultants in Acquiring Clients


 
 
You come across many looking to start a new setup.
 
 
But they keep postponing plans for years due to lack of resources required for traditional modes of promotion – which costs a lot.
 
 
This is classic scenario where a website can solve the purpose.
 
 
It assists in establishing a new business by cutting the cost of developing a customer base in the beginning stages.
 
 
A website turns out to be an immensely useful publicity tool.
 
 
It helps entrepreneurs in reaching out to unknown and new buyers or acquiring clients from untapped and remote markets.
 
 
However, that’s possible only through improvised content inside websites !
 
 
Or else one ends up showing the same within the existing business circle only.
 
 
User-friendly and optimized websites have a unique trait to generate queries and leads automatically.
 
 
Generally, the ratio of conversion from the stage of a lead to a confirmed buyer is higher when a vendee takes an initiative to contact a vendor.
 
 
Whereas old-fashioned promotional modes work on opposite principle.
 
 
That requires suppliers chasing and running after potential consumers.
 
 
Nevertheless, the conversion rate of traditional marketing mediums, is lower as compared to modern avenues of publicity.
 
 

A Familiar Query On Google Ranking Factors And Suspicion on SEO Companies

 
 
Q. I think it’s useless trying improving websites, due to regular updates in robot algorithms.
 
 
It seems achieving substantial natural visibility is no longer possible. Why are you pushing for organic optimization ?
 
 
A. Concentrating on website enhancement eliminates the need for adjustments in accordance to changes in scoring criteria laid down by the robots.
 
 
We believe that these updates are not harming but helping websites created through hardcore white-hat promotion procedures.
 
 
One should rather focus on core issues related to web page improvisation.
 
 
That would automatically negate any jolt due to new updations in the scoring criteria laid down by the crawlers.
 
 

updates in google ranking factors help websites created through white-hat SEO

Enhance Your Content For A Better User-experience


 
 
We are aware that there is an air of suspicion on SEO companies.
 
 
And our emphasizing about On-page optimisation aggravates such scepticism.
 
 
But our job is to answer your question as per the best of our knowledge.
 
 
We advise people to consider optimising their websites for an improved user-experience.
 
 
Thinking too much about the latest alterations in Google Ranking Factors is an unnecessary cause for worry.
 
 
Reason being – Content is King.
 
 
It is still possible to generate a respectable natural visibility on the SERP’s.
 
 

A General FAQ on Website Improvisation by Prospective Customers

 
 
Q. I find this whole optimization jargon as a waste of time. Why don’t you advice opting for paid online advertising ?
 
 
Many websites are not enhanced properly, i.e. some disregard the Google Ranking Factors.
 
 
Hence unable to provide any substantial outcome.
 
 
The crawlers display only useful images, URL’s, blogs, documents, videos, files and news within their organic section result listings.
 
 
Whereas anyone can generate a high visibility on the SERP’s by opting for an Ad, regardless of the quality of content inside.
 
 
Such web pages produce a high bounce rate i.e. users often leave quickly after browsing for a few seconds.
 
 
Whereas, an audience-friendly website, improved for the spiders, induces the visitor to navigate more, in comparison.
 
 
Paid online publicity modes prove being more beneficial for web pages which are in an enhanced condition.
 
 
Ad’s help in procuring an additional exposure from the level of traffic already achieved through optimisation.
 
 

website optimization service providers advice paid online advertising after seo

Online Ads Assist Optimized Websites In Procuring Further Traffic


 
 
Another advantage of organic web promotion is that it is more enduring than internet Ads.
 
 
A digital advertisement lasts only until the time one keeps adding funds in own campaign account.
 
 
Non-optimised websites become virtually invisible online, instantly after termination of Ad campaigns.
 
 
Whereas, improvised web pages take time to disappear from the internet, even if the maintenance and updation exercises are discontinued.
 
 
The period of visibility of content in such websites depends upon case to case basis.
 
 
One of the elements which determines such a matter is – Up to what extent that domain was valuable to the audience, before the point of discontinuation of periodic improvisation.
 
 
Therefore, it’s always better to first optimize a website before starting advertising, and not the other way round.
 
 

A Usual Suspicion on SEO Companies and Website Optimization Service Providers

 
 
Q. Firstly, what is the guarantee that you can produce fully enhanced web pages.
 
 
Secondly, how do we believe that such a medium can generate results ?
 
 
A. Well :
 
 
• You may try searching us amongst the natural listings within SERP’s by typing a few related key phrases.
 
 
• We can show you our positioning on live SEO testing tools which are used by the largest corporations the world over.
 
 
• As far as results are concerned, we are sure you have some idea about the success of Amazon, Alibaba, Airbnb, Uber etc.
 
 
Just our claiming that we can put you on the number one page of Google and Bing has no meaning.
 
 
We know that there are various reasons for suspicion on SEO companies and website optimization service providers.
 
 
Hence we prefer to prove ourselves through performance.
 
 
You’re most welcome to verify our credentials for internet marketing services, online.

Advantages In Portal Hosted Websites

There are many platforms providing hosting service, in a manner where :
 
 
• You can build, design and optimize a template theme based website or a blog site, in-house.
 
 
• Have access to the space and all of your files.
 
 
But
 
 
• No code level access.
 
 
Such are called template theme based portal hosted websites.
 
 
WordPress.com, Blogger, Squarespace, Shopify, Magento are the leading platforms offering this kind of all-in-one solution.
 
 
WordPress being the worldwide leader having 30% of global market share for this type of service and is almost as big as all the rest above combined together.
 
 

advantages in template theme based portal hosted websites

Advantages In Portal Hosted Websites


 
 
Similarly, there are many hosting servers offering services, where :
 
 
• One can host a domain for a business website or for posting article blogs by renting or buying a chosen server space from the company engaged in providing such services.
 
 
• Develop a website through programming, but without any support from the server-owner vis a vis developing, optimizing or designing software.
 
 
• Alongside also have code level access.
 
 
Such method is called self-hosting website development system.
 
 
Bluehost, Hostgator, Amazon, Dreamhost are typical examples of top server space owners and renters, normally used by such bloggers.
 
 
According to us, Advantages In Portal Hosted Websites are much greater than self hosting, which we will discuss soon.
 
 
If you opt for WordPress.com then you would be on the its server and would fall under the category of a – Theme based portal-hosted website !
 
 
But if you use this application for a self-hosted plan i.e. want to host your domain on another mainframe, then you need to download the WordPress.org software.
 
 
Both choices have their own strengths, positives, limitations and boundations.
 
 
As per us, there are major drawbacks in self-hosting website development system, which is why it’s a bad idea.
 
 
One would know and understand the advantages in portal hosted websites only after one experiences the same.
 
 
Only those who get a chance to try out both options would understand the pros and cons of both systems.
 
 
Let us explain why we think so.
 
 
Which one is a better option ?
 
 
Self hosting ?
 
 
Or
 
 
Opting for a template theme based website ?
 
 
One could say that it depends upon :
 
 
• Your requirement.
 
 
• Technical knowledge.
 
 
• Budget.
 
 
• Time, manpower and resources at your disposal
 
Or
  
• If you require any special features.
 
 
It’s like deciding between :
 
 
Sending your child for extra classes in a group coaching center.
 
 
Or
 
 
Hiring a teacher to come over to your house for giving tuitions.
 
 
The former proves to be cheaper, but does not provide much room for personalization.
 
 
Whereas the latter is costlier, but provides much more flexibility in terms of modifying schedules and thrust on the important subjects.
 
 
Group study classes could overcrowded and during internal examinations.
 
 
Some students might find it easy to copy answers from the child seated next to him.
 
 
Whereas in a home study session, the teacher could monitor if any student engages in any mischief during a test.
 
 
drawbacks in the self-hosting website development system

Drawbacks In Self-hosting Website Development


 
 
Exceptions always exist, as for large corporates, the option in the image above is obviously the inevitable choice.
 
 
It also depends upon what your priorities are –
 
 
A. Would you prefer enabling designing personalization and code level access ?
 
 
Above
 
 
Practicality, adequate security and hassle-free running ?
 
 
Or
 
 
B. Would you rather compromise on customization facilities ?
 
 
And instead
 
 
Opt for ultimate stability, ease-of-use and better customer support ?
 
 
Self hosting works out more costly as compared to template theme based hosted websites.
 
 
This is especially in cases where a smooth functionality is of topmost importance.
 
 
Customers feeling unsatisfied with their website construction and SEO agency and looking for another web developer is a usual phenomenon.
 
 
Chances of conflicts between a vendor and vendee are quite common in such a business.
 
 
One needs to understand that poorly made web pages leave a very bad impression on educated consumers.
 
 
Let us discuss some matters below which might help you evaluate a bit.
 
 
Recap :
 
 
• All points mentioned below are pertaining to small and medium size companies wanting modest to middle volume websites.
 
 
• Such suggestions are for clients 100% serious about generating high-standard output.
 
 
• Discussing only middle to average level web developers and promoters here.
 
 

The Main Benefits In Self-hosting Website Development System

 
 
1. One has the flexibility to choose a preferred server.
 
 
This opens up the room for an access to the open-source applications, templates and extensions available online.
 
 
2. It’s possible to buy, upload or import any open-source plugin or theme from the internet.
 
 
One has far more room to customize the features, layout and formatting aspects during the website building process.
 
 

benefits of the self hosting website building methodology

Benefits Of The Self hosting Methodology


 
 
3. Deciding for such a mode website building is especially gainful for those who already have IT skills.
 
 
Or for the ones going for a large scale exercise, with special features and able to afford an in-house programmer.
 
 
In fact, people capable of coding or able to afford hiring an IT engineer, should select this option preferably.
 
 
4. The self-hosted style may not be a bad idea if budget is not an issue and you are prepared try out a few website building companies.
 
 
Such is because the first experiment with in such cases usually goes wrong.
 
 
Then one abandons a project mid-way and moves on to the next web developer.
 
 
5. It’s possible to shift to any other server without too much of difficulty.
 
 
That is provided that your website building service provider has taken the latest backup.
 
 
6. You can monetize your blog through online ads.
 
 

Key Drawbacks In Self-hosting Website Development System

 
 
1. You would have to ensure that your web developer buys space on a high quality server.
 
 
2. Data privacy problems, virus attacks and hacking risks due to usually-used untested third-party plugins is common.
 
 
3. An example of the drawbacks in self-hosting website development is that such are vulnerable to crashing during plugin uploads.
 
 
4. Such domains consume a heavy backend maintenance and troubleshooting cost.
 
 
5. Issues like :

     
     

  • Overlapping images and text in web pages !
  •  
     

  • Inconsistencies in rendering.
  •  
     

  • Mobile incompatibility.
  •  
     

  • Alignment problems.
  •  
     

  • Complex navigation elements.
  •  
     

  • Unclear text.
  •  
     

  • Non-clickable buttons.
  •  
     

  • Odd and sudden gaps or spaces.
  •  
     

  • Varying font sizes.
  •  
    Or
      

  • Untidy menus and errors of different sorts, often crop up in such type of domains.

 
 
6. It may be difficult for a new programmer to guarantee a symmetrical continuation, after taking over from the previous one.
 
 
7. One of the drawbacks in self-hosting website development is that one is unable to make modifications if technically unqualified.
 
 
The entire interface for a novice is highly complicated.
 
 
Even promoting own website on social media becomes a headache, leave apart making updations.
 
 
8. The auto update and maintenance facility is not available.
 
 
You would need to be sure that your web developer takes a backup of all files, including the code, on a regular basis, manually.
 
 
9. If ever you decide switching over to another website construction agency, the transition and migration stage may or may not be smooth.
 
 
10. It’s true that self or shared-hosting opens up an unlimited room for maneuverability on various technical aspects.
 
 
But very few middle size website building companies have that kind of expertise.
 
 
The ones not sure about how to add or change a feature, somehow successfully convince you about why that certain facility cannot be included or changed.
 
 
And a fully-equipped website construction agency, charges heavy prices.
 
 
The best way for consumers to extract the maximum out of a self-hosting is to hire own coding engineers.
 
 
It could help them in dealing with website building companies taking up such contracts.
 
 
Moreover, that works out very expensive for whom a completely professional output is a priority.
 
 
11. Another example of the drawbacks in self-hosting website development is that there are hidden costs involved.
 
 
Let’s say, you require an SSL certificate for online security – then the web developer might ask you for an additional amount to enable that.
 
 
You surely will end up paying substantial cost in self-hosting in case daily updations required.
 
 
12. Generally, 24X7 customer support is unavailable.
 
 
Normally, the full staff in medium size website building companies usually works only during the daytime.
 
 
You find only 1 or 2 junior level, helpline professionals to address your call, in night hours, if needed.
 
 
24X7 technical care at the renowned server renters, is always available.
 
 
Nevertheless, generally, one requires help from the website construction agency and not from the space owners side.
 
 
13. Another instance of the drawbacks in self-hosting website is that it’s unlikely for the backend code to be clean.
 
 
Your site might function well, but the chances of duplication and unnecessary html being present in your code are high.
 
 
This is a typical error upsetting the search engines.
 
 
14. The server space you buy, would most likely run on enterprise software.
 
 
However, there is no guarantee that your website construction agency would use licensed computer software at their end.
 
 
In addition if they rent space on a middle category server – then downtime issues crop up.
 
 
Pirated applications are prone to faults, errors and bugs.
 
 
15. Often you might need to personally call the web developer whenever any matter remains unresolved after email or chat.
 
 
So, that was the list of some of the drawbacks in self-hosting website development system as per our perception.
 
 

The Major Advantages In Portal Hosted Websites

 
 
1. One may feel assured of having a fully functional product.
 
 
The probability of any technical glitch or server downtime problem is the least under such technologies.
 
 
Navigation and browsing is neat, stable, effortless and smooth.
 
 
2. You are secured against virus attacks, malware attacks, phishing or data hacking threats during the subscription period.
 
 
3. The available extensions and themes are not as many in contrast to the unlimited access in the self-hosting system.
 
 
But the in-house variety under the paid-plans are quite sufficient.
 
 
Another advantage here is – Zero risk of your website crashing during plugin uploads.
 
 
4. You can virtually launch a middle level blogging site within one month.
 
 
5. It’s practical as you can easily make an unlimited number of modifications, sitting at home or office.
 
 
Website building companies are bound by certain norms.
 
 
A client has a right to ask them for the admin login password during any stage, be it during or after the entire exercise.
 
 
The system is user-friendly and Google AMP compatible having an easy-to-understand interface for adding, deleting or modifying anything.
 
 
It’s simple for any new user to just login and insert or delete anything without any knowledge of programming.
 
 
This is one of the best properties of this technology as it dispenses easily maintainable websites !
 
  
6. Such platforms are equipped with troubleshooting any problem a subscriber faces 24X7.
 
 
Such portals have customer help engineers, world-over who can provide help at any time.
 
 
Your call or chat message gets routed to the staff depending upon global time zones.
 
 
You would never need to call the technical care engineers, as email or chat support takes care of all issues.
 
 
7. You can be assured of a clean code at the backend and that is a positive factor for search engine optimization.
 
 
8. One of the advantages in portal hosted websites is that such systems offer an all-in-one solution.
 
 
They also install enterprise software on their servers.
 
 
This brings an additional benefit to domains running on their gateways.
 
 
The system on its own sorts out technical errors, bugs and browser or mobile incompatibility issues.
 
 
9. Such platforms provide an SSL certificate, i.e. all hosted websites come with adequate security through the https prefix.
 
 
10. Generally, the first experience is the last one for the ones opting for such a technology.
 
 
It’s very rare to see clients finding faults like untidy menus, jerky movements in browsing etc. They end up being lifetime members here.
 
 
11. The annual subscription charges include automatic maintenance, data backups and software updates without any hidden cost.
 
 
12. Websites developed on such kind of gateways enjoy a stronger integration and compatibility with social media marketing networks in comparison to the self-hosting system.
 
 

Minor Disadvantages In Portal Hosted Websites

 
 
1. You cannot choose a preferred service and will be confined to using the server space owned by the platform.
 
 
2. An adequate number of safe and tested plugins and extensions are available in-house for paid-members.
 
 
Though not as many as one can find in the self or shared hosting option.
 
 
One cannot upload any open-source plugin and would need to work within the limited layout and theme capabilities.
 
 
3. You won’t be able to monetize your website.
 
 
WordPress.com provides the option of Google Adsense Advertising to its business-plan subscribers, though.
 
 

disadvantages of template theme based portal hosted websites

Disadvantages Of Template Theme Based Portal hosted Websites


 
 
4. Your web developer has access only to the automatically backed up files.
 
 
Code-level access is not available. Hence, shifting to another server or gateway is cumbersome.
 
 
However, WordPress has made websites, shifting-to and shifting-away procedure simple.
 
 
5. You are dependent upon the company that owns the platform where your content resides.
 
 
As such gateways always send an advance notice, the process of shifting to another server becomes unavoidable.
 
 
However, this probability is rare as we are only discussing world-class web hosting companies here.
 
 
6. It’s not possible to import or modify applications, so suitable for small and medium volume websites.
 
 
Readymade template based themes have some boundations; hence, a handicap for blogs and web pages built on such platforms.
 
 
7. Sometimes, restrictions in some designing facilities might be frustrating.
 
 
But, at least one is prepared in-advance, to adapt within those limitations.
 
 

Choose The Template Theme Based Website Building Option

 
 
All said and done, the above discussion is pertaining to construction of premium and exclusive websites only.
 
 
Clients for whom, design is more important than first-grade performance, may very well choose any option.
 
 
Nevertheless, it’s impossible for novices and middle level businesses to develop and fully optimise a self-hosted website of top class standard in a cost effective manner.

Acronym In Website Optimisation

Be it any field – Information Technology, Trading, Manufacturing or Service Sector : One comes across shortened phrases, distinctively used in each line.
 
 
Let us mention a few such initials interconnected with the website promotion, development and marketing line.
 
 

The First Most Frequently Used Acronym In Website Optimisation Exercise

 
 
SEO
 
 
This is a commonly used Abbreviation In Website Building, Improvising and Promoting activity.
 
 
This term stands for – Search Engine Optimization !
 
 
The word SEO sounds like as if it means optimizing a website for search engines due to the alphabets S, E and O respectively inside the shortened word.
 
 
However, it implies improving quality of websites in an astute manner to enable a better user-experience and also meet the technical needs of the crawlers vis a vis their ranking criteria and algorithms.
 
 

acronyms in website optimization and marketing procedures

Acronyms In Website Optimization and Marketing


 
 
Above picture describing – SEOM which includes all tasks such as On-page SEO, Off-page optimization, SMM, PPC, CPC, SEM and SMO and some some parts of the website design and development area.
 
  
One can find anywhere around 6 to 9 slots for placement on the number one page of Google and Bing organic listings.
 
 
An optimised website is the best tool for growth !
 
 
It is advisable to elevate the same for both – the users and the crawlers, simultaneously.
 
  
Please do not ever try optimising a website mainly for the robots keeping the audience as the second priority.
 
 
It will take you nowhere.
 
 
SEO encompasses two branches – On-page and Off-page varieties respectively.
 
 
The former incorporates :
 
 
• Producing unique and informative content.
 
 
• Creating relevant page titles.
 
 
• Writing appealing and topic specific headlines.
 
 
• Making interesting slides, animation pictures, PDF documents and explainer videos.
 
 
• Maintaining a balanced keyword density.
 
 
• Typing short paragraphs.
 
 
• Topical internal and outbound links.
 
 
• Enabling simple navigation.
 
 
• Ensuring smartphone responsiveness !
 
 
• Publishing sensational and knowledgeable blogs.
 
 
• Entering sensible meta descriptions and meaningful image alt tags.
 
 
• Photo optimization.
 
 
• Facilitating fast loading speed.
 
 
• Proper formatting.
 
 
These above On-page SEO features are few vital requirements for satisfying the usual expectations of the online audience.
 
 
Whereas, the Off-page Optimization operation includes :

 

  • Sharing internal permalinks on top local directories.
    •  

    • Participating in discussions on authoritative sources like Quora, Reddit, Google Blogs, New York Times, CNN etc.
    •  

    • Promoting your content by uploading the same on your official accounts like YouTube Channel, Facebook Business Page, Pinterest Business Account, LinkedIn Company Page, Google Plus Brand Account, Microsoft OneDrive, Dropbox, Skype, SlideShare etc.
    •  

    • Listing original videos and images on topmost social platforms.
    •  

    • Posting URL’s of articles on popular blogging portals and other valuable sources online.
    •  

    • Using the Webmasters Tools Console for reminding them of your website’s content.
    •  

    • Email marketing.
    •  

    • Cross-posting links on the internet.
    •  

    • Verifying your official address on local maps.
    •  

    • Insertions in press releases.
    •  

    • Selective use of bookmarking portals.
     

  • Sharing your knowledge in relevant group and forum discussions.

 
 
The primary purpose of Off-page Optimization is gathering distinct inbound links from websites with a strong Page Rank.
 
 
Having said that, On-page SEO proves being more influential in backlink generation assignments.
 
 
Informative content with spectacular optimization features is the : INPUT.
 
 
and
 
 
Distinguished incoming links is the : OUTPUT.
 
 
One more abbreviated word directly related to promotional activities –
 
 
SMO
 
 
Another Acronym in Website Optimisation profession.
 
 
This phrase signifies : Social Media Optimization.
 
 
This procedure is again a free mode of publicity on portals like YouTube, Facebook, Pinterest, Google Plus, LinkedIn, Twitter etc.
 
 
SMO is a branch of Off-page SEO, as it is confined to promotional activities like posting and sharing content and URL’s.
 
 
It also involves maximizing the utilization of embedding features, filling up product and services details inside social marketing networks etc.
 
 

The Second Routinely Familiar Abbreviation In Website Building

 
 
URL
 
 
A shortened phrase for : Uniform Resource Locator.
 
 
It refers to the domain name of any website or a permalink of a web page, blog, film, image or document (viewable or downloadable) online.
 
 
For example, https://www.qxzydigitalpublicity.com/, is an internet address.
 
 
Then .com becomes the TLD (top level domain) and www.qxzydigitalpublicity.com as the resource or host name.
 
 
Clicking the URL – www.qxzydigitalpublicity.com/ads/ will lead you either to a web page, article, picture, movie or any downloadable or viewable file, created-on or uploaded-to that same domain.
 
 

The Third Common Abbreviation In Website Building Industry

 
 
HTTPS
 
 
This term describes : Hypertext Transfer Protocol Secure.
 
 
It is an encrypted version of the HTTP protocol identifier, which was non-secure prefix command for internet addresses, until recently.
 
 
Domains are shifting to a safer mode, to protect from hacking attempts, keep browsing data and communication on the server, private.
 
 

the definition of https and url's in websites

The Definition of HTTPS and URL’s


 
 
The world’s top web hosting service provider – WordPress, assigns the HTTPS protocol identifier for all blogs, videos, web pages and documents hosted on its platform.
 
 
When anyone types a URL (with or without the protocol) of a web page built on WordPress, the browser fetches the specific internet address in protected version, automatically.
 
 

The Fourth Usual Abbreviation In Website Building Procedures

 
 
1. UX
 
 
The initial represents : User-experience.
 
 
This function encompasses all designing features required to provide an exciting experience to the online visitors.
 
 
Providing the best possible information on a product or service, to the audience, is the key goal of a high-caliber website.
 
 
Nevertheless, yielding the same description in an entertaining way is like icing on the cake.
 
 
Better :

 

  • Clarity.

 

    • Simplicity.

 

    • Vibrancy.

 

    • Format style.

 

    • Mobile responsiveness.

 

    • Animated GIF images.

 

    • Subtleness in visual components.

 

  • And explainer video animations, if complimented with attractive styling, increase human interaction, manifold.

 
  
Some of the technical procedures UX-designers undertake, are :
 
 
A. Wireframes
 
 
These are blueprints representing a web page layout, either created on paper, sketch boards or on computer programs.
 
 
A wireframe is a visual framework depicting arrangement of content and navigation within a particular website.
 
 
This process helps web designers plan out how, when and where to show online material on different web pages.
 
 
B. Styling
 
 
The next step generally undertaken in UX Design assignment is deciding the fonts, colors, videos and photos to be included within the finalized wireframe structure.
 
 
C. Testing
 
 
This stage pertains to evaluating the website by asking users to view and navigate the same.
 
 
It also helps in deciding the final model based on exploring how they interact with it.
 
  
D. Interactive Content
 
 
Creating storyboard films, PowerPoint files and whiteboard animations is one of the last crucial steps in UX designing.
 
 

some abbreviations in the website construction and On-page SEO task

Popular Abbreviations In The Website Construction Task


 
 
2. UI
 
 
An example of a common phrase in the website styling practice.
 
 
A shortened term for : User-interface.
 
 
This exercise is associated towards enabling features such as error-free browsing, usability, touch or voice based elements in mobile versions of web pages, dropdown lists, input in checkboxes etc.
 
 
the difference between user-interface and user-experience in websites

The Difference Between User-interface And User-experience In Websites


 
 
Generating an impactful impression with the audience is not all about beautiful designing.
 
 
In fact,

     

  • Animated menus.

 
 

    • Java based slideshows.

 
 

    • Using too many colors.

 
 

    • Interactive buttons.

 
 

    • Flash components

 
 

  • And splash pages are either crawler-unfriendly, or reduce loading speed, cause congestion or else complicate navigation.

 
 

The Fifth Standard Acronym In Website Optimisation Line

 
 
SERP
 
 
An abbreviation for : Search Engine Results Page.
 
 
This phrase pertains to what a crawler displays on its listing pages after someone types one or more keywords.
 
 
Such a page may dispense the following kind of results :

     
     

  • Organic links to websites.

 
 

    • Paid Advertisements.

 
 

    • Local area domain URL’s.

 
 

 
 

what is the meaning of a search engine results page

What Is The Meaning Of A Search Engine Results Page ?


 
 
Everyone wants his website to list on the number one position on the SERP’s.
 
 
Me too.
 
 
The lazy way to do that is opt for paid advertising on Google Ads, Facebook Marketing, Bing Ads and so on.
 
 
The difficult technique however, is to list your URL, free of cost on natural as well as local map listings.
 
 
One may easily list in the paid section of SERP’s by spending a handsome amount of money even if that website produces a poor user-experience.
 
 
Such web pages generate a high bounce rate, which further damages their existing low rankings on organic listing results section !
 
 
A high bounce rate, in general means that that a visitor will exit your domain within seconds of opening your front page.
 
 
There are many optimized websites rendering a great user-experience, positioned highly on organically, but still advertise online for an additional boost to visibility.
 
 
And that’s OK.
 
 
It may be a costly affair – spending on optimization and digital advertising, both.
 
 
If budget is a constraint, then it is advisable to bid-adieu to laziness.
 
 
Concentration on uplifting the quality of content and On-page SEO processes are essential.
 
 
Natural online exposure proves much more beneficial in the long run, as :
 
 
• Such websites have an enduring visibility,
 
 
• It gives one, an opportunity to improvise upon own content
 
 
and
 
 
• Most people click on organic listings as they know that one can be assured of obtaining the best information there.
 
 
No pain, No Gain.
 
 
On-page SEO and Off-page Optimization proves to be a cheaper option in the long-run as compared to paid Ads.
 
 
Advertisements need lifelong and recurring monthly expenditure to maintain online traffic.
 
 
Creating valuable and fresh content on a regular basis and updating the SEO mechanism is crucial.
 
 
The biggest advantage of improvising a website would be staying at-par or afloat competitors who actively engage in internet promotion exercises.
 
 

The Sixth Typical Acronym In Website Optimisation Techniques

 
 
SEM –
 
 
This is a shortened term for : Search Engine Marketing.
 
 
This exercise is different from all forms of website optimizing assignments.
 
 
When one says – Website Promotion, it is assumed that the person is talking about either On-page SEO or Off-page Optimization or both.
 
 
Nevertheless, SEM means publicizing through paid advertisements on search engines.
 
 
Normally, the modes for such activities are Google AdWords or Bing Ads.
 
 
Off-page Optimization is an unpaid form of website marketing !
 
 
Whereas, SEM is a paid type of promotion like opting for Bing Ads or Google Ads, which are chargeable.
 
 
Then one comes across another recurrent term interconnected with SEM :
 
 
SMM
 
 
An initial for : Social Media Marketing.
 
 
This promotional activity is a payable form of advertising on digital networking portals.
 
 
Hence, SMM is a bit different than SEM.
 
 
Few more most frequently used acronyms and abbreviations in internet publicity and promotion area –
 
 
1. CPC and PPC
 
 
These are initials for the terms Cost-per-click and Pay-per-click, respectively.
 
 
To elaborate, CPC is what one would pay for each click one receives through his digital advertisement.
 
 
Whereas PPC denotes the title name of that paid medium of internet publicity.
 
 
2. SEOM
 
 
Another abbreviation in website building, improvisation and advertising arena.
 
 
A narrative describing the phrase : Search Engine Optimisation and Marketing.
 
 

seom incorporates On-page SEO, Off-page Optimization, SEM, SMO and SMM

Website Optimization and Marketing Functions


 
 
SEOM covers the promotion and construction exercises in the widest possible manner.
 
 
Reason being – Optimization is generally undertaken alongside development; and the marketing line being the last step in achieving the goal of a website – i.e. procuring new customers from unknown markets.
 
 
This operation includes all tasks involved in the website promotion business !

Avoidable Processes In SEO

The task of website construction and search engine optimization consists of many functions.
 
 
As there seems to be more than 200 parameters for online rankings, it’s difficult to spell out all of the avertable procedures in SEO for websites.
 
 

avoidable processes in seo and suggested remedies for recovery

Avoidable Processes In SEO And Suggested Recovery Remedies


 
  

Examples Of Negative Practice In Organic Web SEO

 
 
1. Keyword Stuffing in Page Body, Titles or Descriptions
 
Some end up employing this strategy, either to :

     

    • Generate authority over a certain key phrase (done intentionally)

     
    or else

       

      • Due to lack of knowledge.

       
       
      However, websites become Google and Bing non-compliant if the same technique is carried out in Title Tags and Meta Descriptions.
       
       
      In addition, keyword stuffing in the text body, makes web pages virtually unreadable.
       
       
      This method is an inappropriate practice in organic web SEO and ends up being labeled as formulating Doorway Pages.
       
       
      One should refrain from creating keyphrase based internet addresses too i.e. try to form a URL like www.richardchocolates dot com instead of www.bestchocolates dot com (assuming the company owners name is Richard).
       
       

      examples of negative practice in organic web seo and recommended corrections

      Examples Of Negative Practice In Organic Web SEO And Corrections


       
       
      2. Hidden Text
       
      A method intentionally implemented in an attempt to gain visibility on internet, for a set of keywords.
       
       
      For example, a sentence in white color against a white background is inserted which actually does not cause any erosion in user-observation.
       
       
      However, spiders can read words invisible to humans.
       
       
      The crawlers due to obvious reasons, hate such kind of approaches and lower the grading of those websites.
       
       
      unfortunate black-hat type practices in the website optimization exercise

      Unfortunate Practices in The Website Optimization Exercise


       
       
      3. Content Scraping
       
      Another scenario emerging either due to a procedure undertaken knowingly or unintentionally.
       
       
      Copied and Pasted :
       
       
      • Sentences,
       
       
      • Images and
       
       
      • Videos from other websites are tasks that are carried out with full cognizance.
       
        
      However :
       
       
      • Identical Headlines.
       
       
      • Repeated Page Titles.
       
       
      • And Duplicate Meta Descriptions are instances which can be assumed either being undertaken intentionally or mistakenly.
       
       
      In either scenario, the robots do not appreciate such acts and misdeeds.
       
       
      Hence, amongst the top few typical instances of the Avoidable Processes in SEO.
       
       
      Significantly inserting duplicate content is punishable by the crawlers.
       
       
      4. Cloaking
       
      A procedure aiming to mislead the spiders into believing that a particular web page is relevant to its name.
       
       
      But is unspecific or far less topical in reality.
       
       
      Content relevance towards Domain URL and Page Title is a crucial aspect, the crawlers value.
       
       
      Surely, such a redundant website optimization exercise, employed by some is intentional in nature, hence punishable by the robots.
       
       
      So, cloaking is a negative practice in organic web SEO, and best if terminated immediately.
       
       
      5. Link Spam
       
      Backlinks from authoritative sources are the top mode to improve traffic and positioning.
       
       
      The internet is flooded with automatic link creation software.
       
       
      The robots are on the hunt day and night relentlessly for web pages trying to gain visibility through artificial means.
       
       
      Hence, a classic exemplar of a disastrous process in the website optimization exercise, carried out by some.
       
       
      6. A Headline Identical to the Page Name
       
      Headers and Titles are essential elements of content in websites.
       
       
      Although this issue is not so serious.
       
       
      The top heading may be the same as the page title.
       
       
      But writing a second or third headline similar to it’s page name is another specimen of the various avoidable processes in SEO for websites.
       
       
      Such an approach should be prevented to increase chances of retaining users on websites for greater periods.
       
       
      7. Long Domains, Site Name, URL’s, Page Titles, Headers and Paragraphs
       
       
      • Better neither to create domain names larger than 14 to 16 characters, nor include numericals and punctuations inside.
       
       
      However, the maximum limit in this regard is 63 letters, but such are impossible to remember.
       
       
      • Try to restrict the number of letters (including numerals and symbols) in Website Names to 40 letters.
       
       
      • There is no restriction on characters including digits, hyphens, underscores, brackets and question marks in URL Slugs.
       
       
      But normally, it is a good idea to :
       
       
      a. Exclude numericals,
       
       
      b. Aim to contain them within 35 to 55 letters
       
      and
        
      c. Stop inserting more than five words.
       
       
      Such advice is based on general web requirements keeping effectiveness and reasonability in mind.
       
       
      • For obvious reasons, it’s impossible for crawlers to display overly long titles.
       
       
      One with, let us say 500 letters might end up consuming one entire page on Bing or Google natural listing results.
       
       
      So a 55 to 65 character limit is recommended to enable being presented in full on SERP’s.
       
       
      Such conditions have been put in place to create a balance between user-requirements and visibility-needs of online marketers.
       
       
      As page titles are vital elements assisting in optimising websites, the above is a suggested practice in organic web SEO.
       
       
      • Headlines lesser than five or six characters are inevitably non-descriptive.
       
       
      And, the ones greater than 65 to 70 letters may be considered as verbose.
       
       
      Surely, a rambling Header is part of the many avoidable processes in SEO for websites.
       
       
      Such text matter, if not written in an appropriate fashion, causes loss of interest with the audience.
       
       
      Hence we suggest adding Headings of anywhere between 40 to 60 characters.
       
       
      • Overly long paragraphs are difficult to read and the readers lose interest in such cases.
       
       
      Break your paras into short sentences to enable users reading words with ease in the text body.
       
       
      8. Purchasing Incoming Links
       
      Probably the most fatalistic method to optimize a website for search engines !
       
       
      The audience would not know if any domain develops popularity through this medium.
       
       
      But the spiders are experts at catching and punishing people for buying links.
       
       
      Another negative practice in organic web SEO which necessarily needs to be eliminated.
       
       
      9. Paying for Positive Reviews and Testimonials On Own Website
       
      As mentioned above – Another tactic which is definitely penalized by the robots.
       
       
      A modus operandi to impress followers, but this trick is a black-hat website optimization exercise.
       
       
      Google and Bing can identify if one tries building online traffic through paid testimonials.
       
       
      inappropriate and advisable activities while implementing local seo for websites

      Do’s And Don’ts In Local SEO For Websites


       
       
      10. Unrelated Keywords
       
      Users want relevant knowledge, which helps them in deciding to purchase a service or a product that domain is selling.
       
       
      Nevertheless, using irrelevant key phrases in a mismatch with either the Domain Name or Website Title, irritates visitors.
       
       
      So, non-topic related keywords also fall within the list of avoidable processes in SEO and should be rectified.
       
       
      Sometimes people unsatisfied with marketing only a certain line of products and services but needing prominence on some other sectors too alongside, undertake such actions.
       
       
      However, one would recommend developing separate domains for commodities or professions that are unrelated towards the Main URL and the Website Title.
       
       
      11. Participating in Spam Blogs
       
      It is tempting to drive more online traffic towards your web pages.
       
       
      Guest blogging is an easy way to gain backlinks, which eventually spikes up placement on SERP’s for a short period.
       
       
      However, deploying these methods is another specimen of the avoidable processes in SEO, due to website downgradation risks in the medium-term.
       
       
      12. Pingback Scam
       
      This modus operandi comprises of using software to ping different servers systematically, every few minutes to convey them of fresh content on your pages.
       
       
      Once again, a task, which falls under the black-hat type practice in organic web SEO.
       
       
      Download our slide presentation on – Why Optimise Websites ? : Informative content is useful for visitors. High-value backlinks improve user-experience and rankings on search engines.
       
      Why-Optimise-Websites
       
       

      Specimens Of The Avoidable Processes In SEO For Websites

       
       
      13. No In-house Blog
       
      Posting articles related to your field of activity sends a positive message to both : Visitors as well as Google and Bing.
       
       
      An article section is a prime constituent of any website, as it aids in gathering visibility as well as procuring new clients.
       
       
      14. Spamming Digital Media Networks, Directories and Bookmarking Portals
       
      It’s advisable to act in a controlled fashion on such platforms.
       
       
      It is tempting to post as much as possible about yourself on such sources.
       
       
      However, it becomes frustrating for hundreds or thousands of your followers if they keep seeing your posts all the time.
       
       
      The spiders might take that kind of spamming on social portals, lightly, but your connections will not.
       
       
      Directory submission and bookmarking used to be a popular medium to attract online exposure earlier.
       
       
      But now are some of the punishable actions by the crawlers.
       
       
      15. Paid Advertisements
       
      Another recommended correction for SEO mistakes is avoiding cluttering your website with Ads and Pop-ups.
       
       
      Such activities complicate layouts and it becomes hard to differentiate between the main content and a promotional banner in such cases.
       
       
      16. JavaScript
       
      Refrain from using too much of Java-Script and Widgets in your web pages.
       
       
      This application slows loading speed makes it slightly tougher for spiders to scan your website.
       
       
      17. Flash Components
       
      Do not use special effects creation software for animations inside your pages.
       
       
      It’s only partly compatible with websites and unstable on many occasions.
       
       
      Try using HTML5 as a substitute to flash animations.
       
       
      18. Animated Menus
       
      Avoid animations in buttons and links inside your pages.
       
       
      Interactive design in websites is best suited when used in vibrant gif images, marketing videos, storyboard animation movies or slideshows.
       
       
      Image based and animated menus are avertible because the robots find it hard to read the text within such type of links and buttons.
       
       
      19. Slow Loading Speed
       
      Both visitors and crawlers appreciate quickly navigable websites.
       
       
      Sluggish browsing rate produces a displeasing user-understanding, hence an important factor to keep in mind.
       
       

      a poor website optimization exercise produces bad results on search engines

      A Poor Website Optimization Exercise Produces Bad Results


       
       
      20. Thin Content
       
      Insufficient text or limited number of photos is another disadvantageous factor for web pages.
       
       
      It’s crucial to write short paragraphs in sufficient numbers and insert at least 3 to 4 images on each page or article.
       
       
      21. Not Eliminating Unnatural Inbound Links
       
      Backlinks from top authors and quality sources are a prized possession for any website.
       
       
      Having said that, sometimes unwanted web pages connect with yours without your knowledge.
       
       
      Some of those might be from spammers.
       
       
      Use the disavow tool in your webmaster console to remove shady inward links from dead or suspicious sources.
       
       
      Or else the spiders might suspect that you probably bought those sources.
       
       
      22. Using Too Many Stock Photos
       
      Add self-designed or owned pictures, slides and videos in websites.
       
       
      Uploading images downloaded from free-sharing portals, in excess, reduces uniqueness and originality.
       
       
      23. Ignoring Comments On Social Media
       
      Always answer questions and opinions from the audience on such networks.
       
       
      This habit will help establish a connection with followers and enable customer procurement in future.
       
       
      24. Over-optimizing Anchor Text
       
      Such techniques face penalty from crawlers, from now on.
       
       
      A landmark development one must say. Turning-point in the industry.
       
       
      Till recently, an exact anchor text leading to your landing page was a notable factor for achieving high positioning on internet searches.
       
       
      However, after updates in algorithms, this routine procedure on the contrary is now a preventable task while performing SEO for websites.
       
       
      Reason being : Misuse of this strategy just like the webmasters exploited the Keyword Tag in the past.
       
       
      25. Not Sharing Others Stuff
       
      Always share posts by your friends, subscribers and connections on social networks.
       
       
      Spiders do not appreciate people sharing own content only.
       
       
      26. Ignoring Broken Links
       
      Internal and outgoing links, sometimes result in 404 errors as time progresses.
       
       
      Hence, make sure to check if you forgot to update or remove the same during the website optimization exercise.
       
       
      Broken links dispense a bad user-judgment and definitely need to be eliminated.
       
       
      27. Inconsistent Headline Tags
       
      Write headings in a chronological order of header sizes – like H1, H2, H3 and so on, instead of something like H1, H4, H3.
       
       
      Or else the robot might wonder as to why such a method has been deployed.
       
       
      One more negative practice in organic web SEO and construction assignment.
       
       
      28. Not Adding Your Contact Information
       
      Hiding your official address on your website is a big mistake.
       
       
      You can prove the authenticity of your business or profession and also build trust with the spiders if you claim your NAP listing on Google and Bing.
       
       
      Mention your complete address, phone and email ID inside your website.
       
       
      29. Zero Linking
       
      Have at least one outgoing and internal connection for all pages and blogs.
       
       
      Connecting internally inadequately gives an impression as if different web pages or articles within a domain are non-related.
       
       
      The term Web, originates from relevance and connectivity.
       
       
      In addition, non-topical websites find it difficult to establish a recognition on the internet.
       
       
      An online business profile and professional identity is essential to create brand awareness.
       
       
      That further assists in acquiring new leads and buyers from untapped markets.
       
       
      A website is not meant to be a showcase for existing customers.
       
       
      Instead, it is useful only if it helps in tapping unknown clients from remote areas.
       
       
      Adding at least one outbound link to any informative and high-value page enables customers to evaluate and compare your details with top ranked sources.
       
       
      This assists clients in deciding and evaluating whether to buy your service or product, or not.
       
       
      Hence, zero linking regardless being internal or external is a critical error while implementing SEO for websites.
       
       

      Preventable Activities In The Website Optimization Exercise

       
       
      30. Mobile-unfriendly Design
       
      Smartphone compatibility and responsiveness is an important feature one should incorporate in web pages.
       
       
      Many customers browse the internet through handsets, nowadays.
       
       
      On top of that, responsive sites enjoy preference on Google and Bing in comparison with the non-adaptive ones.
       
       
      31. Uploading Low-resolution Pictures
       
      It’s important to add high-resolution images and explainer videos inside websites.
       
       
      Hazy photos and unclear movies produce a bad impression.
       
       
      Such visual content spoils reputation in market circles on one hand and disappoints the robots too.
       
       
      32. Excluding or Omitting a Direction Map in your Home or Contact Page
       
      Embedding a location map of your official address helps in gaining trust with customers and clients, as well as optimization for local listings on the SERP’s.
       
       
      33. Non-optimized Videos and Images – Some common mistakes regarding matters related to photo and movie files in websites below :

          

      • Disregarding Picture Alt attributes – Alt tags describe photos through words or short sentences.

       
       
      Inserting Alt tags to images sends a positive signal to the spiders and improves crawlability of your website.
       
       
      Screen readers for the visually impaired automatically convert such text into sound, thus making your photos accessible to them.
       
       
      Heavy Images – Adding raw pictures without compression result in large file sizes.
       
       
      Using an image compression software before uploading the same is the best way to solve this problem.
       
       
      That is a harmless procedure, as in most cases it’s possible to reduce the file size to roughly half without compromising the picture quality.
       
       
      So, the issue of extra large size photos is a preventable, as heavy images contribute in yielding slow loading websites.
       
       
      Forgetting Writing the Description for Movies or Captions for Pictures
       
      It’s always better to add photo captions and video meta descriptions !
       
       
      This is a standard procedure during the website optimization exercise, commonly followed by most experts.
       
       
      Google and Bing value quality content.
       
       
      Adding details and explanations to your photos will surely enhance the same and create an impression on the crawlers.
       
       
      34. Complicated Navigation
       
      Simple browsing functionality with ease in finding information is a major requirement in web pages.
       
       
      A website with a congested structure and architecture yields a high bounce rate.
       
       
      Pages and articles answering common buyer questions like why, how, what and when, in an uncomplicated manner aids in higher sales and growth in companies.
       
       
      35. Haphazard Formatting
       
      Appealing layouts with appropriate headers and clutter-free details is a commonly found feature in quality websites.
       
       
      Clear sentences in large fonts and easily clickable links aid in client procurement and retention.
       
       
      Complex design with a congested look, render a distasteful experience.
       
       
      36. Lack of Security
       
      Malware loaded websites furnish a poor user-experience.
       
       
      No one would ever return to your page if his/her computer gets affected due to any phishing attack.
       
       
      37. Listing Irrelevant Categories for Articles
       
      Publish more blogs under a particular category rather than too many categories with minimal amount of articles under each.
       
       
      38. Complicated Contact Forms
       
      Sometimes one comes across a “to-be-filled form” which requires excessive input data.
       
       
      Surely, this is one of the avoidable processes in SEO for websites.
       
       
      Simplify the same by making only one or two “to-be-filled-in fields” as mandatory.
       
       
      39. Linking through Images
       
      An exemplar of another negative practice in organic web SEO.
       
       
      Always link through a text based URL slug.
       
       
      Never create internal or outbound connections through photos or else on some occasions the robots may not index that content.
       
       
      It’s unlikely that any user would move his/her cursor around all images to check which one is clickable.

      What Is A User-friendly Site

      One comes across common terms like visitor-oriented, simple navigation and mobile-compatible, during developing and optimizing websites.
       
       
      How to create blog posts and why to optimize web pages in accordance with the specified norms laid down by the spiders ?
       
       

      what is a user-friendly site and ingredients of useful content in web pages

      What Is A User-friendly Site ?


       
       
      Of course SEO – An Acronym for Search Engine Optimization is a prime component related to this subject.
       
       
      Having said that, useful content, simple browsing functionality and mobile-compatibility are some of the elements needed inside websites.
       
       
      The top two advantages for developing audience-oriented pages –
       
       
      First – A customer-friendly website is an important requirement for achieving a high organic positioning on internet.
       
       
      No one wants to visit a user-unfriendly web page.
       
       
      Hence, to maintain supremacy over other crawlers, Google and Bing give the highest priority to this factor.
       
       
      Surely, in case of any dilution in policy on this aspect, websites would lose online traffic.
       
       
      That eventually makes a dent in their visibility generated through paid advertising.
       
       
      Second – Building a buyer-oriented website is the top priority for any company which is cognizant of how valuable they are.
       
       
      An audience-friendly web page :

         

      • Proves to be a strong marketing tool.

        

      • Generates leads and improves a website’s positioning on the internet.

       

      • Helps businesses and professionals increase turnover, popularity, reputation and growth by reaching new clients from untapped markets.

       

      • Delivers better sales results in comparison to traditional publicity techniques.

       
       
      Download below, PPSX Slide Presentation related to – Benefits of Websites :
       
      Benefits-of-Websites
       
       
      However, there are many who are unaware of how powerful optimized web pages having informative articles can be, for publicizing their professions.
       
       
      Unfortunately, such people end up ignoring optimising websites, due to either a non-serious approach or else lack of awareness.
       
       

      search engine optimization improves user-experience in websites

      Improving User-experience In Websites Is : SEO


       
       
      The purpose of a web page is attracting unknown clients, instead of using it as a showcase for existing customers.
       
       

      What Is A User-friendly Site & Why Are Informative Articles Needed ?

       
       
      A. Useful Content.
       
       
      B. Purposeful Text.
       
       
      C. Instructional Images.
       
       
      D. Fresh Videos.
       
       
      E. Topical Links.
       
       
      F. Meaningful Page Titles
       
      And
        
      G. Latest Article Posting are essential ingredients of quality matter in websites.
       
        
      Web Pages with –

         

      • Spam-free and meaningful sentences and paragraphs.
         

      • Descriptive pictures.

       

      • Topic specific movies.

       

      • Interesting page titles.

       

      • Easily readable words.

       

      • Relevant internal and outbound links.

       

       

      • Designed slides

       

        and

         

      • Instructional and unique text are all deemed to contain purposeful online matter.

       
       
      Download PDF File below, explaining the need for helpful content and page names in websites, to improve visibility and ranking on top search engines :
       
      Useful-Web-Content-and-Page-Titles
       
       
      The robots are constantly examining upto what extent different websites are bringing value to the audience.
       
        
      A website publishing informative articles of consequence, enjoys an edge over competitors for whom the prime focus is on sales rather than educating their followers.
       
       
      2. Intuitive Navigation – Easy browsing functionality is another important feature while making a user-friendly site.
       
       
      Clutter-free pages with clear navigation help consumers understand the product or service they are selling.
       
       
      Websites help in finding customers from remote markets.
       
        
      Well-formatted layouts, properly aligned sentences and pictures are necessary requirements for enabling intuitive browsing.
       
       
      Hence, it is crucial for web pages to have easy navigation facility.
       
       
      This vital feature auto-optimises websites to a large extent and also helps in procuring unknown buyers, new followers, users and enables better sales.
       
       
      Download PDF Document below, mentioning the requirements, reasons and benefits of descriptive meta tags, text headers and topical keywords helping in building visitor-friendly websites :
       
      Meta-Tags-and-Text-Headers
       
       
      Websites with –
       
       
      • Outgoing links leading to irrelevant counterparts.
       
       
      • Disorienting images.
       
       
      • Difficult-to-find information
       
      And
        
      • Automatic pop-up windows, frustrate users and become inevitably client-unfriendly by default.
       
       

      Useful Content For Enabling A Great User-experience In Websites

       
       
      Factors like –
       
       
      • Attractive Design.
       
       
      • Genuine Text and Infographic Matter.
       
       
      • Business address location map !
       
       
      • Whiteboard Animation Movies.
       
       
      • Clear Navigation.
       
       
      • Topic Specific Links.
       
       
      • Marketing Films.
       
       
      Domain Relevant Focus !
       
       
      • Animated Photos.
       
       
      • Unique Page Titles.
       
       
      • Striking and Interesting Headlines.
       
       
      • Well-aligned Layouts.
       
       
      • Mobile Phone Compatibility.
       
       
      • Image Captions.
       
       
      • Short Paragraphs.
       
       
      • Informative Articles.
       
       
      • Easily Clickable Links
       
      And
        
      • Original and Readable Sentences – All combine together to generate a great user-experience in websites.
       
       
      Pages with –
       
       
      • Duplicate or irrelevant information.
       
       
      • Shabby design.
       
       
      • Low-resolution photos.
       
       
      • Difficult-to-read text.
       
       
      • Keyword stuffing.
       
       
      • Broken or Non-clickable links.
       
       
      • Complicated browsing capabilities.
       
       
      • Unrelated headings and titles.
       
       
      • Spammy articles.
       
       
      • Unappealing colors.
       
       
      • Elements non-compatible with smartphones or desktops.
       
       
      • Too many Advertisements
       
      And
        
      • Congested Formatting, produce a bad user-experience in websites.
       
       
      Feel free to view our slide on the avoidable processes in SEO and recommended corrections :
       

       
       

      The Meaning Of Web-Spam Or Black-hat Website Optimization

       
       
      Techniques like –

         

      • Purchasing Backlinks.

       

      • Cloaking.

       

      • Irrelevant Text Headers.

       

      • Overuse of Keyword Meta Tags.

       

      • Hidden or Invisible Words.

       

      • Participation in Link Farms.

       

      • Guest Article Spam.

       

      • Doorway Pages.

       

      • Mirror Websites.

       

      • Using Backlink Production Software.

       

      • Key-phrase Stuffing in Description MetaTags.

       

      • And links through “full-stops” fall under the category of black-hat SEO, and penalized by the robots.

       
       

      Designing Web Animations And Videos For Websites

       
       
      Slides and interactive gif images are significant ingredients of dynamic web pages.
       
       
      Several portals are offering options to develop motion slide presentations and explainer movies helping in generating a strong impact on visitors.
       
       

      making web animations and videos for websites

      Making Web Animations And Videos For Websites


       
       
      Below, features in free trial versions of some animated whiteboard film creation platforms in brief, (one’s already mentioned in previous blogs, excluded) –
       
       
      1. Moovly – Fantastic Software.
       
       
      The most powerful feature in this platform being the ability to use in-house movie clips as backgrounds for creating interactive websites !
       
       
      A rare facility indeed. The choice of background sound files within this portal is immaculate.
       
       
      2. PowToon – Another remarkable platform.
       
       
      One may use it for building storyboard movies, web animations and videos for websites.
       
       
      The Animate “A to B” property is very handy. That helps in moving objects positions, sizes and angles.
       
       
      The provision to export the completed project to SlideShare is another positive here.
       
       
      3. Animatron – Probably one of the superior-grade online programs for producing text motion graphics.
       
       
      The immense variety of bouncing and rotating words and alphabets and facilities for making storyboard movies makes it worth trying, for sure.
       
       
      Customer support is quite satisfactory.
       
       
      4. Wideo – This website gives a scammy feeling, to some extent.
       
       
      All the hard work one puts in here goes waste unless one chooses the paid plan after completing the video !
       
       
      One wonders why this platform offers a trial period as the output is neither embeddable, nor shareable or downloadable afterwards.
       
       
      Nowhere apart from the fine print terms and conditions, states this drawback.
       
       
      The finished product just ineffectually lies idle on the server and invisible to outsiders.
       
       
      All such portals clearly specify the limitations and restrictions for the trial period.
       
       
      But this is the only one which does not highlight this fact.
       
       
      One has no other choice left but to either opt for the paid plan or else just reconcile with the fact that all the hard work in production went waste.
       
       
      A flash based software, which is another negative due to compatibility problems after embedding on own website.
       
       
      One also shockingly comes across an uncooperative client support staff online here.
       
       
      5. Renderforest – Another below par program like Wideo, above. But for other reasons.
       
       
      This website, by default, adds a large watermark right at center of the movie, making it difficult to view.
       
       
      And to top that, a voice-over is inserted automatically at the point the video ends – another disappointing experience.
       
       
      6. VideoScribe – The best portal to make explainer films and motion commercials in the least possible time.
       
       
      An extremely simple platform to understand and use.
       
       
      Amazing technical support and high quality in-house objects and images available in its media library.
       
       
      This website has an immaculate collection of background audio tracks too.
       
       
      Finally, ready-made interactive GIF images are available inside the media library, freely usable to complete an artistic design.
       
       
      Talking about features in trial versions of some slide creation platforms below in brief (one’s already mentioned in previous blogs, excluded) –
       
       
      1. Visme – A beautiful software for developing :
       
       
      A. Topical slides.
       
       
      B. Images.
       
       
      C. Infographics
       
      And
        
      D. Useful content for internet marketing.
       
        
      It has a large variety of vibrant background pictures as well as textures.
       
       
      A website providing wonderful customer service and ease in producing embeddable presentations and downloadable photos.
       
       
      The media quality is truly high resolution too.
       
       
      2. Slides – Probably considered as the best program for development of slide presentations.
       
       
      Undoubtedly a leading portal for making such type of media files.
       
       
      This website offers very limited backgrounds and templates but maybe ends up being one of the most effective one out of all.
       
       
      Having said that, all the platforms above helping in designing animated clips and slides are far more robust in their paid versions.
       
       
      Finally, apart from web animations and videos

         

      • Descriptive Text Paragraphs.

       

      • URL Relevant Material

       

      Website Industry In India

      There are at present more than 5 million registered digital domains in this country.
       
       
      Out of these, only around 40% of URL’s are functional as websites, currently.
       
       
      .com remains the most popular TLD (top level domain) with roughly 56% of market share.
       
       
      The recent CAGR (Compound Annual Growth Rate) in the particular sector is a mere 12%.
       
       
      A large portion of local websites are just like cars parked on the side of a road with a running engine but unwilling to move further.
       
       

      website industry in india slow due to a mere 12% cagr in domains

      Website Industry in India


       
       
      The average national buying power is insufficient.
       
       
      Under a low per capita income, many users here find website construction unaffordable.
       
       
      As a result of socialism and populism, politics affects internet sector too, in a detrimental manner here.
       
       
      The tariffs are lower than before.
       
       
      But the level of vigilance is now so intense that one is paying most of that one used to save as black money, in tax.
       
       
      Eradication of black market is important.
       
       
      However, since wealth concealment is immensely down, one notices only a marginal decrease in income tax rates.
       
       
      A country whose strength used to be high level of savings is facing a rock-bottom level of savings now.
       
       
      A scarce savings rate leads to dismal expansion and modernization.
       
       
      That also hampers the growth in the number and quality of website construction.
       
       

      First Positive For The Website Industry In India

       
       
      Large Percentage of Small Businesses –
       
       
      We are a country with a substantial portion of undersized enterprises scattered around in each and every city.
       
       
      Maybe we have the biggest ratio of compact firms and self-employed professionals compared to other nations.
       
       
      Due to an enormous populace, salaries are meagre, hence job satisfaction levels are low.
       
       
      The desire for owning a business or consultancy firm is common here.
       
       
      Hence, the potential of expansion of website construction companies is quite promising.
       
       
      It is more likely for a self-employed person to own a professional to own a site, as compared to an executive for whom a free blog posting page might suffice.
       
       
      This factor is truly a favorable one for further improvement in the Website Industry in India.
       
       

      First Example of How Politics Affects Internet Field In Our Nation

       
       
      1. Low Per Capita Income –
       
       
      We are a country with a humongous population – which is the second most prominent curse on us.
       
       
      The existence of public sector undertakings is the biggest weakness and the main reason for poverty.
       
       

      politics affects internet sector and economy because of socialism in india

      Politics Affects Internet Service in an Adverse Way in India


       
       
      Unfortunately, even the present administration is not practicing the indispensable reform – which requires a complete sell-off of PSU’s.
       
       
      GST, Demonetization etc. even though important, fade in contrast to inevitable effectiveness of Disinvestment.
       
       
      Countries like USA and China have outperformed as both have privatized their PSU’s in line with capitalism.
       
       
      Keep restructuring and continue designating honest officials for next 1000 years – But the net result overall, will be same.
       
       
      Often, they start with new experimental formulas for growth, in the greed of making an eternal name in history books, for themselves.
       
       
      Moreover, they sometimes come up with innovative rules, with formulas in PPP, in the process of trying to prove a point that they invented a great policy.
       
       
      They carry out magical experiments in reducing corruption, increasing efficiency, answerability and accountability in PSU’s.
       
       
      However that magic will never work.
       
       
      Just let the ITDC management take over the Taj Palace Hotel for two years and then see the result.
       
       
      Most likely, it will witness a massive drop in occupancy rates as a result of incapable management.
       
       
      They might slash tariffs for reaching full occupancy levels.
       
       
      Then the hotel would run at a no-profit-no-loss basis and slowly go bankrupt within a decade.
       
       
      Then the officials would again find it difficult to reduce taxes, as they would require additional funds to help the same to survive bankruptcy.
       
       
      Then gradually that property will start running at a very slight profit, after a series of warnings from the authorities.
       
       
      It goes on forever.
       
       
      In such a situation the hotel will be a hurdle in generating foreign exchange earnings
       
       
      It will also contribute towards higher national unemployment due to zero expansion.
       
       
      It seems the administration thinks that it can reduce retrenchment through public sector jobs.
       
       
      But, trying to create government jobs is the best way to kill an economy.
       
       
      Or else at the cost of honest PSU’s, you end up with a 1% GDP growth rate like in most of Western Europe.
       
       
      A typical example of how politics affects internet field in an unpleasant way.
       
       
      2. Price Sensitivity Due To An Immature Economy –
       
       
      Agencies advertise claiming building your company’s website for just Rs. 10000/-, as they know that the consumer is price sensitive.
       
       
      They are able to produce at such low cost because the kind of they build sites of a poor standard.
       
       
      One ends up wasting even that small amount of Rs. 10000/-.
       
       
      Such fraudulent activities by few website construction companies has sent a misleading signal to the public, at large.
       
       
      Cheap sites are not even worth a penny because the features inside them have extreme limitations.
       
       
      One of the reasons why some find websites useless is that they don’t want to pay for optimization.
       
       
      Sites are the easiest mode for lead generation as they work out more efficient than old-fashioned marketing avenues.
       
       
      Local businessmen spend money on hosting seminars and newspaper and TV advertisements, but find optimization expensive.
       
       
      They feel surprised when any real professional supplies them his price list for developing an optimized website.
       
       
      One believes what one wants to believe.
       
       
      Some would simply study things like smartphone compatibility requirements etc. and start thinking they know as much as any other Mobile Website Developer !
       
       
      They are the ones who literally build and try to optimize own blogs and web pages for free.
       
       
      Then after seeing zero result on organic listings after 1 year, start believing that websites are useless.
       
       
      Whereas lack of knowledge on the subject is the cause.
       
       
      One often comes across customers obsessed with design.
       
       
      It is like a take-it or leave-it offer from them.
       
       
      I don’t care – Give me a well-designed website or else I’m going to some other web developer : A common line one may hear from a prospective client.
       
       
      One needs to understand that web pages are useful only when they provide quality information, purposeful and optimized content !
       
       
      Well-designed web pages with slide presentations and animations attract visitors – no doubt.
       
       
      website construction companies cannot give equal priority to design and SEO

      Website Construction Companies


       
       
      Nevertheless, for that one needs an audience first.
       
       
      How would the user know that you have a beautifully designed website, until and unless he is able to find it online ?
       
       
      One way to do that is opt for digital advertising.
       
       
      But, Google or Bing will not put your URL address on page one in organic results just because you have a website with which looks fabulous.
       
       
      Search engines need informative content with visitor-friendly web pages.
       
       
      And attractive design, video animations and interactive layouts do not make a website as user-oriented.
       
       
      So how is it humanly possible for any web development company to give equal priority to the design and optimization aspects ?
       
       
      However, by the time the prospect reaches back his office, he forgets the lesson.
       
       
      One piece of advice – There are some website construction companies which have separate design teams.
       
       
      Therefore, if the look and special effects is such a high priority then we suggest clients getting a virtual tour or 4D walkthrough made for promotion.
       
       
      You would waste all of your investment if you consider a website like an online catalogue !
       
       
      Reason being, one will end up showing it only to the visiting customers to ones office.
       
        
      The function of a website is to bring clients to your office, instead.
       
       
      And the only way to achieve that is through optimisation.
       
       
      An audience friendly website with minimal designing, simple navigation and containing useful content is the only way to obtain new buyers.
       
       
      I. Appealing page titles.
       
       
      II. Interesting headlines.
       
       
      III. Appropriate linking.
       
       
      IV. Relevant keywords
       
      and
       
      V. Meaningful pictures contribute towards developing quality content inside websites.
       
        
      If organic online visibility is required, then please do not try to pressure your agency to inject fancy designs in your web pages.
       
       
      meaningful websites outrank designer websites on google and bing

      Meaningful Sites Outrank Designer Websites on Google and Bing


       
        

      Second Determinant For Hopes Of Development Of The IT Sphere In India

       
       
      Big Economy –
       
       
      Due to massive population, we are the 3rd biggest market in the globe.
       
       
      A large population does more harm than good : which is another matter.
       
       
      However, this factor helps in enabling a huge demand of products and services.
       
       
      Another element for a likely continuation of progress of Website Industry in India.
       
       
      Moreover, the number of existing sites does prove the point too.
       
       
      The future if not bright, is at least better than before because moves like GST, Demonetization etc. are a slight advantage from the long-term perspective.
       
       

      Second Reason For Pessimism In Indian Online Promotion Market

       
       
      Insecurity Due to Muscle Power, Corrupt Police, Outdated Laws and a Communist Constitution –
       
       
      Under a polluted business atmosphere, websites are not a priority in India !
       
       
      Work is conducted in a non-professional way, as professionalism requires modernization and investment.
       
       
      Then, lack of education and the influence of muscle power is a discouraging factor for establishments to upgrade processes.
       
       
      Another influencing element restricting the growth of website construction companies.
       
       
      Having the most corrupt police in the world, with Haryana and Punjab being the spoilers, it brings an extreme sense of insecurity in the society.
       
       
      Then, the outdated laws have made life very difficult to manage here.
       
       
      It keeps changing every now and then.
       
       
      This is exactly where the police exploit situations to their advantage, for bribes or else strategize to frame false charges against the innocent.
       
       
      The more than 50-year-old constitution is flawed, illogical, communist and biased.
       
       
      Therefore, the higher courts every now and then keep coming up with landmark amendments – which is the encouraging aspect.
       
       
      However, as the lower courts are over-burdened with pending lawsuits, they cannot afford looking at cases from a standalone point of view.
       
       
      They end up painting everyone with the same brush and the innocent end up being the victims.
       
       
      The higher judicature is not that much over-burdened; hence provides justice, in most cases, if not all.
       
       
      The only blessing in disguise as one ends up getting a fair judgement.
       
       
      However, the problem is that an innocent is crushed for no reason for years in the lower courts, by the time a case reaches the higher judicature.
       
       
      Moreover, the mischievous, filing fake cases enjoy the show for a long period, by spending a very little amount on lawyer fee.
       
       
      This corruption in society, business culture and work environment has led to misery for an average individual.
       
       
      One saves for emergencies instead of investing in technology.
       
       
      The masses have no other choice but to think “money” all the time because it is the only resource which can give them protection from the police or other emergencies.
       
       
      But then even the common man is guilty for being unaware too, to some extent.
       
       
      The government should focus only on internal and external security and law, instead of adding social welfare in its duties.
       
       
      The bureaucratic agencies providing subsidies is not helping the the masses but actually making their lives more painful.
       
       
      A hard daily routine leaves no scope for ambition, enthusiasm or risk-taking measures.
       
       
      A classic example how politics affects internet business as well as all sectors in a damaging way.
       
       

      Third Encouraging Aspect About The Future Of Indian Website Construction Companies

       
       
      GST, Aadhaar Card and Demonetization –
       
       
      Economic reforms like Goods and Sales Tax, Aadhaar Card and Demonetization are slowly reducing the ratio of black money component in transactions.
       
       
      Hence online payments in banking, shopping, guest houses and travel bookings and advertising are on the rise.
       
       
      Cost of trading and manufacturing is rising, which is a consequence of an additional tax outflow.
       
       
      The same is forcing corporates to reduce wasteful expenditure.
       
       
      Consumers have started realizing that websites are a cheaper and yield better sales and revenues in contrast to traditional marketing mediums.
       
       
      Businesses are hiring lesser employees and procuring improved and optimized websites for better sales.
       
       
      Such changes are luring the competitors to have own sites too.
       
       
      One more determinant for an attainable improvement of Website Industry in India.
       
       

      Third Element For Slow Advancement Of Computer Services In This Nation

       
       
      Low Bandwidth Penetration –
       
       
      There are at present around 350 million online users here.
       
       
      However, the percentage of net-connectivity penetration is muted.
       
       
      The overall share of cyberspace accessibility is only about 30% in our country.
       
       
      If one argues that it is low in India because of huge population then why is china in the above 50% broadband penetration bracket ?
       
       
      Even struggling countries like Iran, Peru, Saudi Arabia, Russia, Chile, Argentina, Venezuela and Algeria have a higher net-accessibility than us.
       
       
      Shockingly, the leadership again steps in at this point by taking steps to invest in digital infrastructure for small towns.
       
       
      That curtails the scope of growth as it deprives the villages of quick progress which only the private sector can produce.
       
       
      Since the rural areas have not progressed, they cannot afford to buy data services.
       
       
      The villagers remain poor as the administration interferes in a commercial activity i.e. purchasing grains from the villagers.
       
       
      If they exit the procurement and pricing control on agricultural produce, we will see an inflow of a massive private investment in the same field.
       
       
      Such moves are not reducing poverty – on the contrary they create more poor in villages.
       
       
      Another instance of why politics affects internet business in a harmful manner.
       
       

      Fourth Facet For The Progression Of Website SEO Service Providers In India

       
       
      Competition, Traffic, Costs and Time Shortage –
       
       
      Owing to a growing population, competition is also increasing.
       
       
      Hence, the buyer is getting inquisitive for extra transparent information.
       
       
      Websites provide that in a far better way as in comparison to the common medium – phone calls and meetings, used for marketing.
       
       
      Additionally, people are navigating mobile websites for placing orders.
       
       
      The habit of calling suppliers for buying products and services is slowly vanishing.
       
       
      The increasing road traffic is forcing buyers to compare products on the web, rather than meeting suppliers and agencies through business lunches.
       
       

      Fourth Obstacle for Fast Growth Of The Website Industry In India

       
       
      Low Bandwidth –
       
       
      Net connectivity is scarce as the bureaucracy forces the telecom giants to cough up huge sums of money for airwaves.
       
       
      A classic specimen for why Politics Affects Internet badly.
       
       

      Fifth Advantage This Country Carries In Cyberspace Zone

       
       
      Startups –
       
       
      New cyberspace ventures have suddenly emerged lately.
       
       
      The extraordinary success of privately owned groups, selling retail items, cab services, food delivery, movie tickets and travel bookings is surprising.
       
       
      Such developments are a beneficial for the Website Industry in India, as additional people get used to browsing.
       
       

      Fifth Drawback For The Search Engine Optimization Field In The Nation

       
       
      Low Bandwidth Speed –
       
       
      We rank at the 90th position globally, in terms of net-connection speed.
       
       
      Even behind Vietnam, Sri Lanka, Costa Rica, Bhutan and Pakistan.
       
       

      Sixth Benefit Available To Website Construction Companies In The Country

       
       
      Young Population –
       
       
      We are a nation with a young citizenry, as 65% of us are below the 35-year mark.
       
       
      This opens up opportunities for web development too, as the young generation is cognizant of the strength of online marketing.
       
       
      A reason for optimism on the betterment of Website Industry in India.
       
       

      Sixth Barrier For The Information Technology Consultants In Our Country

       
       
      Politicians and Bureaucratic Bodies like TRAI etc. –
       
       
      This factor is a major illustration of : Why Politics Affects Internet in our economy.
       
       
      The continuous interference of authorities in the corporate world has been major drawback, since independence.
       
       
      Then, TRAI keeps coming up with fancy directives thrown at the ISP operators.
       
       
      An organization, funded by the levies paid by the conglomerates, is giving orders to the same business houses.
       
       
      Corruption or inefficiency are not the only two consequences of PSU’s !
       
       
      In addition, these institutions have spoilt the local commercial atmosphere, as they waste natural resources and capital.
       
       
      Then, to satisfy their egos, all bureaucracies keep announcing genius out-of-the-box ideas for promotion of the Information Technology field.
       
       
      The data service providers do not need new initiatives, programs and support plans from the administration.
       
       
      In real, what they want is discontinuation of restrictions in commerce.
       
       
      Relentless involvement of authorities through partnering with governments of other nations and MNC’s has created a havoc on the IT sector.
       
       
      Again Politics Affects Internet in our country.
       
       
      In the process of bringing out support schemes, all administrations end up expanding or forming new PSU-like bodies.
       
       
      This is a serious reason why we are still a deficient and a poor nation.
       
       

      Seventh Positive Factor For Website Construction Companies In India

       
       
      Abundance of Skilled Manpower –
       
       
      We produce a large number of software engineers and IT related work-force every year.
       
       
      Regardless of the fact that the real skilled ones migrate to USA – which is fair and that’s how it should be.
       
       
      Their enterprises come here and make profits and we go there for jobs to make a living.
       
       
      Fair deal.
       
       
      Still the ones who stay back, are extremely talented – which is an encouraging sign for expansion of the Website Industry in India.
       
       
      Of course, such consultants won’t build a website within a Rs. 10000 budget for you.
       
       
      But then one should regard such marketing tools as investments which bear fruit in proportion to the money spent.
       
       

      Seventh Negative Factor For Indian Search Engine Optimization Professionals

       
       
      The Attitude of Dealing Within Own Circle –
       
       
      Some people prefer working for clients within the business group they themselves are a part-of.
       
       
      Reason being, that since many firms work in a non-serious manner, they do not want to work for new or untapped customers.
       
       
      Video below – Websites help professionals grow faster and meet unknown customers as compared to modes like networking within own business circle used in traditional marketing methods :

       


       
       
      They find it easy to manipulate clients, sweet talk with friends and relatives, as it is easy to do so over a cup of coffee.
       
       
      An unknown buyer would judge a supplier, based on his merit.
       
       
      That scrutiny is something that local businesspersons avoid, often.
       
       
      A website provides online exposure for entrepreneurs throughout the world.
       
       
      Chances of gaining fresh untapped buyers are bright.
       
       
      But that, for some local firms is a disadvantageous situation instead of an opportunity.
       
       
      The better you are in making the people within your official and personal circle believe, that you are concerned about them, the more you succeed.
       
       
      Having said that, there are some valid reasons for businesses avoiding dealing with new customers :
       
       
      1. Difficulties in Payment Recovery –
       
       
      Problems in recovering payments from fresh buyers and unknown clients is another reason why people find websites as useless in India.
       
       
      Entrepreneurs are not too keen to find new clients.
       
       
      Claiming money for goods and services supplied to known buyers is easier as compared to recoveries from newly procured customers through online marketing.
       
       
      The legal system takes years and years in cases of cases filed for cheque bouncing.
       
       
      A classic example of how politics affects internet sector here.
       
       
      2. Lack of Capital – Due to heavy delays in payment recoveries, most businesses are on the backfoot all the time.
       
       
      One has no other choice but to pay defensive by going slow on expansion by exploring new avenues for sale.
       
       
      Because of reckless spending exercises, the fiscal deficit is always high, resulting in exorbitant borrowing rates.
       
       
      Hence, one needs to think ten times before considering the option of a bank overdraft or a business loan.
       
       
      Then, the big firms are, always working at full capacity and the room for further expansion is always a second priority.
       
       
      Finally, the small time entrepreneur is already worked up, 24X7.
       
       
      Due to a difficult business environment, he cannot even imagine expanding.
       
       
      Owing to heavy involvement of PSU work culture, bureaucracy and regulations on corporate activities – Networking, contact building and pull has spread in the private sector too.
       
       
      Yes, it’s true – Politics Affects Internet in our nation.
       
       
      The private enterprises are the ones which are efficient because there is too much at stake for the owner.
       
       
      One invests own money and sweat and blood in his venture.
       
        
      A businessman is the one who works night and day under tense conditions.
       
       
      Unlike a bureaucrat, who plays around with the taxpayers hard earned income and the maximum possible success is not a necessity for him.
       
       
      There is no answerability, lack of accountability and zero self-interest.
       
       
      He gets rewarded by the administration even if performing at a slightly above average level.
       
       
      To conclude : One may say that the intent of all governments since 1991 has been good – broadly speaking.
       
       
      But none apart from the Vajpayee Cabinet, aggressively touched upon the indispensable issue of privatization !
       
       
      If implemented, the ultimate is possible, which will enable real growth of commercial activities in our nation.
       
       
      The government’s interference through pressuring tactics on large corporates to somehow try and reduce the gap between conglomerates and middle level enterprises by expanding PSU’s, is laughable.
       
       
      On the contrary, that kind of economics, further harms the entire system, instead of healing the small businesses.
       
       
      Short Promotional Video, below : PJ SEO Specialists URL – One of the best website construction companies in New Delhi. Optimizing websites for top class user-experience and online ranking for clients.
       

      Creating Marketable Content

      There are many portals available which can help in producing online content for website promotion and lead generation purposes.
       
       
      Let us discuss some of the top tools related to internet marketing – SlideShare, Animaker, Canva and Google Slide Presentations.
       
       

      choose relevant and informative images for creating marketable content for websites

      Designing Informative Images for Websites


       
       
      Most domains mentioned above have their own strengths and limitations in creating marketable content for website promotion and attracting buyers.
       
       
      producing online content and making videos and infographics for website promotion

      Developing Videos And Infographics For Websites


       
       
      Animated commercial movies, different types of fancy animations assist in sales growth.
       
       
      Discussing the topic below only based on the free versions, to simplify comparison :
       
       

      Using SlideShare For Promoting Marketable Content For Websites

         
         

      • Purpose : This portal helps in purely publicizing your slides.
         
         
        The other software under discussion here, assist in both –
         
        Producing Online Content for internet marketing !
         
        and
         
        Designing advertising material.

       
       
      However, you’re allowed to add a YouTube Video URL, inside slideshows here.
       
       
      So, this application is helping in part production of documents too.
       
       
      The effect of publicity here is quite substantial for acquiring leads and clients.

         
         

      • Uploads – One needs to create some document first in the form of either a PDF, or any of the Microsoft PowerPoint formats.
         
         
        Or else a simple text file and then upload on the platform.

       
       
      You are free to add a URL of one or more videos from YouTube or from own Google Drive inside the sliders.
       
       
      The same is watchable and easy to view within the presentation.
       
       
      A fantastic feature, as this adds a punch to the deck. You can insert more than one URL by the way.

         
         

      • Quality – The picture resolution sharpness is top grade.
         
         

      • Animation – The biggest limitation here.

       
       
      As many PPT files are interactive, one feels disappointed at SlideShare flattening out the moving objects.
       
       
      This website rejects a fantastic characteristic from a PPS, one is left wanting for more.

         
         

      • Hyperlinks – It’s software automatically removes links in the first 3 pages of a Microsoft PPS or Adobe PDF.

       
       
      Links from the fourth slide onwards work normally.

         
         

      • Background Audio – SlideShare does not allow music in slideshows on its platform.

       
       
      The uploaded sound disappears after the document appears here.
       
       
      However, speakers recorded voice, such as explainer notes, are allowed and audible after uploading.
       
       
      The only website with this facility, out of all four here, making it unique in that sense.
       
       
      The option to re-upload an updated PPS version, which overwrites the previous version, is another useful feature.
       
       

      slideshare link sharing on facebook twitter linkedin and google plus

      Embedding and Sharing SlideShare Links

         
         

      • Integration with Social Media – It has a direct connection with LinkedIn, being its subsidiary.

       
       
      The main reason for extra exposure for SlideShare Decks.
       
       
      As most others, it provides option to share on few other social media networks as well.

         
         

      • Embedding – The site extends a provision in such a feature, which is helpful.

       
       
      A second embed code, especially for WordPress websites is another advantage.

         
         

      • Downloads – It is possible to downlink the slideshow only in the same file type, the user uploads originally.

       
       
      Nevertheless, this limitation is natural, as this application is not supposed for creating marketable content for websites.

         
         
        Instead this portal is a sales promotional tool for companies.
         
          

      • Size – The output is limited up to 300 MB.

       
       
      This would suffice as the maximum allowable size for PowerPoint files is 100 Megabytes.
       
        
      Another positive aspect, as it generates ample room for the kind of users needing to upload a heavy document.

         
         

      • Length of Deck – One is allowed to have as many slides inside a single deck, here.
         
         

      • In-house Visibility – This platform provides an enormous exposure in front of business circles.
      •  
         
        It has a large number of subscribers.
         
         

      • Traffic from Search Engines – The portal presents a wide scope in yielding organic visibility on internet.

       
       
      The document, if of a high quality and embedded inside your website provides ample exposure.
       
        

      Canva for Producing Online Content for Website Promotion

         
         

      • Purpose : You can design various types of sales publicity and internet advertising material here.

       
       
      Out of the four top tools for marketing (under discussion), this medium is special.
       
       
      It assists both – website designers and printing industry professionals too.
       
        

      layouts and elements for making slide presentations for websites on canva

      Canva Web Page Layouts and Backgrounds


       
       
      Businesses commonly create banners, social media graphics, brochures and slide presentations for websites here.
       
       
      One may even use it for personal use, as it has a beautiful variety of book cover, photo collage and other templates.

         
         

      • Uploads – This is another strong characteristic of Canva.

       
       
      Even the SVG format is importable, which is a unique trait of this portal.
       
       
      The only platform with this facility, here.
       
       
      What’s more, you are also free to insert EPS files, adding further strength to this application.
       
       
      For regular images, JPEG’s are importable here.
       
       
      Just like SlideShare, one can embed one or more YouTube URL’s here as well.
       
       
      The same video is viewable if one switches to the presentation-mode in the PDF.
       
       
      Finally, importing images directly from one’s Facebook Account, is also permitted here.

         
         

      • Quality – The resolution is of a top class standard.

       
       
      But surprisingly, sometimes the document’s dimensions change after publishing on its portal.
       
        
      It’s software might on some occasions, crop the finished template from the sides, leaving you to wonder why it happened.
       
       
      The weakest point of this program.

         
         

      • Animation – The portal does not render any such features.

       
       
      Having said that, the facilities and options for graphic and website designing are elaborate.
       
       
      Undoubtedly, one is able to produce visually attractive PDF’s and image files.
       
       
      One may add photos, shapes, icons, illustrations, word art in multiple categories.
       
       
      It has a variety of layouts, elements, grids, frames, charts and fonts needed for producing online content for websites.

         
         

      • Hyperlinks – You are allowed to create as many links within the artwork or document, as required.
         
         

      • Background Audio – Not available on this application, due to obvious reasons.
         
         

      • Integration with Social Media – Canva does not possess any direct connection with any such network.

       
       
      However, you may manually promote the link, by sharing on Facebook, Google Plus, LinkedIn, Twitter, Pinterest etc.

         
         

      • Embedding – Full marks here.

       
       
      Even this software presents a second embed code, especially for WordPress sites.

         
         

      • Downloads – One finds three options for downloading – PDF, PNG and JPEG.
         
         

      • Size – The output is limited to 50 MB, which is sufficient in most cases.
         
         

      • Length of PDF – Only up to a maximum number of 15 pages are allowable in a single presentation.

       
       
      Maybe a little improvement required from Canva.

         
         

      • In-house Visibility – It would be premature to expect any significant traffic towards your artwork here.

       
       
      This portal is relatively new in comparison with others under discussion.
       
       
      This medium is suited for creating marketable content for websites, designing and multimedia advertising instead of being utilized as a business publicity tool.

         
         

      • Traffic from Search Engines – This software does not render any notable organic visibility to its output files embedded in your website.

       
       
      However, it helps in producing online content for website promotion – Advertising material, documents, posters etc.
       
       
      The designing capabilities on Canva are very powerful.
       
       

      Animaker for Creating Marketable Content For Websites

         
         

      • Purpose : It’s possible to produce animated cartoon and infographic based 2D explainer videos here.

       
       
      One can add photos, shapes, web icons, backgrounds and illustrations within your workspace on this portal.
       
       
      This is a wonderful component you find on this digital advertising medium.
       
       

      developing infographic based 2D explainer videos on animaker portal

      Building Animated Videos on Animaker


       
       
      A wide variety of backgrounds, themes and different types of fonts is available too.

         
         

      • Uploads – You’re allowed to import PNG and JPEG pictures and MP3 sound files within one’s library and workspace here.
         
         

      • Quality – Clarity and sharpness in the produced file is of a high standard and easily shareable.

       
       
      The resolution is sharp, easy to view and strikingly awesome.

         
         

      • Animation – This platform helps in developing dynamic cartoon visuals and producing online content for website promotion.

       
       
      It’s user-friendly and makes it easy to develop short animated movies, multimedia advertisements and creating marketable content for websites.
       
       
      Another component one finds on Animaker is the choice to shape-out dynamic infographics with appealing motion designs.
       
       
      The screen effects in particular are brilliant.
       
       
      The “enter” and “end” effects used for animating objects or text, present many types of interesting options.

         
         
        This application assists in rendering an entertaining experience to explainer films.
         
          

      • Hyperlinks – For obvious reasons, this provision is not present within Animaker.
         
         

      • Background Audio – Another exceptional component here.

       
       
      Some voice tracks available are quite pleasant sounding.
       
       
      Importing one’s own MP3 sound-byte is permitted here.

         
         

      • Integration with Social Media – Animaker is not directly integrated with any network.

       
       
      This program assists you in traffic generation indirectly.
       
       
      It is possible to export the movie to both YouTube and Facebook.

         
         

      • Embedding – Unfortunately, this amenity is not available here.
      •  
         

      • Downloads – There is no such provision for downloading the movie directly from Animaker.

       
       
      This portal is very different from others in this aspect.
       
       
      After exporting to YouTube, one can either download or embed the shareable video, from there.
       
       
      Whereas, Facebook displays only an embeddable code in such a case.

         
         

      • Size – It’s possible to upload photos up to 5 MB, inside one’s picture library in this platform.

       
       
      This may not be an adequate limit in some cases, though.
       
        
      However, an image compression software might come in handy in such a scenario.
       
        
      An additional 5 Megabyte can be utilized for importing MP3 sound files too.
       
       
      Maybe there is no maximum limit for the output size, but the videos are light, considering the resolution quality.
       
       
      Most likely the produced two minute film will be less than 15 MB, including the audio.
       
       
      Hence another plus in Animaker’s favor.

         
         

      • Length of Video – One can make different types of short 2D movies, up to two minutes long, here.
         
         

      • In-house Visibility – One might not witness any considerable exposure from within this platform.

       
       
      One of the top tools for producing online content for website promotion and making animated infographic sliders.
       
        

    • Traffic from Search Engines – An embeddable code is not accessible.
    •  
       
      So this medium does not render any significant natural visibility to your movie on the internet.
       
       
      Animaker undoubtedly assists in building exclusive films and whiteboard animations.
       
       

      Google Slide Presentations for Websites
         
         

      • Purpose : One can conveniently furnish top class multimedia material, PDF documents and SVG files on this platform.

       
       
      The availability of diverse tools like –
       
       
      1. Tables.
       
       
      2. Designer templates.
       
       
      3. Themes.
       
       
      4. Word-art.
       
       
      5. Backgrounds
       
      and
        
      6. Assorted charts makes this application the most effectual out of the ones under discussion.

       
       
      This popular portal assists in designing elegant looking slide presentations for websites.
       
       
      It helps in creating marketable content for business publicity too.
       
        
      The platform has some special features like Autosave, which takes care of easy recovery through Google Docs.
       
       
      Another benefit is that it gives the option to make the documents or slideshows visible only to selected viewers, if required.

         
         

      • Uploads – This specialized program is quite extraordinary on this front too.

       
       
      You are free to add a URL of one or more videos from YouTube or from your own Google Drive.
       
       
      One can also import slides of almost any kind, including the animated ones.
       
        
      You’re allowed to insert photos in almost all sorts of formats from your hard drive or else through any URL too.

         
         

      • Quality – Just like Canva, the visual precision in images is remarkable here too.
         
         

      • Animation – Google Slides is truly very easy to use for launching interactive designs too.

       
       
      It has a trouble-free interface allowing effortless assemblage while developing slide presentations for websites.
       
       
      The moving objects work smoothly and the “zoom in” and “spin” effects in particular, are magnificent.

         
         

      • Hyperlinks – Yes, the facility to insert links is allowed and they work perfectly after publishing the slide.
         
         

      • Background Audio – The only prominent handicap here.

       
       
      It is not possible to add any music or audible speaker notes in a Google Slides Presentation.
       
       
      You may insert relevant text notes though.
       
       
      Nevertheless, as the remaining amenities are first class, this shortcoming is negligible.

         
         

      • Integration with Social Media – It has a connection with Google Docs, which is a vastly popular portal.
         
         
        The manual link sharing possibilities here are adequate to assist in lead generation.

           
           
          This application helps in acquiring customers through Pinterest, Facebook, LinkedIn, Google Plus, Twitter etc.
           
           

        • Embedding – The platform dispenses an embed code also which works on almost all kinds of software including WordPress.
           
           

        • Downloads – You’re allowed to save files in several versions – PPTX, Plain Text, PDF, ODP, JPEG, PNG and SVG.

         
         

        google slides offers file downloading and importing in various formats

        A Large Variety of File Saving Formats inside Google Slides


         
         
        A remarkable design element here is that it gives so much flexibility in many areas –
         
         
        I. Be it producing online content for website promotion.
         
         
        II. Advertising
         
        or
         
        III. Motion designing.

         
         
        This tool does not allow downloading the output in MP4 directly.
         
         
        But it’s possible to make a video after opening the produced PPTX and exporting the same in MP4.
         
          
        Very few portals are permitting conversion within different file types within their own gateway.
         
         
        So one may derive that you can convert your slideshow into either SVG, PNG, JPG, PDF, ODP or PPTX after importing any other format this platform offers.
         
         
        A very robust factor indeed.

           
           

        • Size – The output is limited up to 100 MB, which is more than enough for most users.
           
           

        • Length of the PPTX, ODP or PDF – One can have as many slides inside a particular deck here.
           
           

        • In-house Visibility – Unlike the other three, this tool does not present an interface as such to help the audience view your published designs from within this portal.

         
         
        But as one publishes the finalized file to Google Docs, the same is visible there and viewable by everyone.

      •  
         

      • Traffic from Search Engines – Like SlideShare, even this platform can help in generating a fair bit of organic visibility on internet !

       
       
      Subject to the condition that the slide is engaging and contains informative images and sensible matter for the audience.
       
       
      And of course animations, if included, can be the icing on the cake.
       
       
      Undoubtedly, a great tool for creating marketable content for website promotion and making slides.
       
       
      To conclude, all these four portals have their pros and cons.
       
       
      But all are significantly easy to to use for producing online content, building top class websites and digital marketing.
       
       
      And not to forget, that the paid versions are far more potent, barring Google Slides which provides the full version totally free.
       
       
      PJ SEO Specialists, South Delhi, India – Experts in making top quality slideshows and videos for promotion of websites ! Helping clients in growing sales and revenues through digital marketing :
       

      helping clients growing sales through slide presentations for websites

      Making Slide Presentations For Websites



      Market Your Web Content

      As the industry is changing fast, just On-page or Off-page SEO isn’t enough to generate leads and find buyers.
       
       
      Content Marketing has now become a major avenue for digital advertising and promoting a website.
       
        
      So – How to or Where to Market Your Web Content for improving backlinks and bettering chances of reaching the first page position on Google ?
       
        

      how to market your web content on social media networking portals

      Compare to Role Models and Connect with Influencers


       
       
      Competition is so high that gone are the days when just hiring Website SEO Professionals used to be enough for promoting a website.
       
       
      The crawlers are asking for more and more fresh articles, updated pages, images, videos, slides and presentations.
       
        
      It seems they have an insatiable appetite.
       
        
      One needs to look to audience preferences and make wise investments during paid digital advertising campaigns too.
       
       

      How To Do Content Marketing For Websites?

       
       
      There are several factors which help in carrying out an effective online promotion exercise.
       
       
      Some of those as follows –

         
         

      • Submit your blogs, web pages, permalinks of slide presentations, images and videos to Webmaster Console as well as social networks.
      •  
         

      • Use paid internet marketing mediums like Adwords, Facebook Digital Advertising and LinkedIn Sponsored Ads for instant results.
      •  
         

      • Try to maintain transparency and build a brand identity online, by enabling consistency in your color themes, logo, design and format style.
      •  
         

      • Write engaging titles and headlines while publishing articles and create video animations for promoting a website.
      •  
         

      • Try making as much improvement as possible in your articles and then repost the same on social media.
      •  
         

      • Reach out to PR News Journalists, by assisting them in completing their blogs, to gain trust and backlinks from them.

       
       
      Now, which are the right mediums in content marketing for websites ?
       
       
      What is the correct internet promotion approach for small-size manufacturers, agents, vendors or companies ?
       
       
      This dilemma originates as there are so many avenues and powerful sources for digital advertising and creating online content like videos, slideshow presentations or images.
       
       
      Where to dedicate time and effort and on which method of internet publicity ?
       
       

      promoting a website through content marketing for finding buyers

      Promotional Campaigns For Content Marketing For Websites


       
       
      Should one concentrate more on Social Media Networks of Google+, YouTube, Facebook, Pinterest, LinkedIn, Twitter and similar ?
       
       
      Or is it better to focus more on guest article posting, answering questions on Quora, participating in Google Blogs, News Media etc. for promoting a website ?
       
       
      Do we dedicate more time for videos as compared to animated images or design vs whiteboard animations, to attract customers ?
       
       
      Should one increase emphasis on platforms like SlideShare, Canva, Giphy, Facebook Carousels etc. for producing shareable presentations and animation promos for websites ?
       
       
      Does it require a change in order, to create the right equilibrium in content and SEO ?
       
       
      which are the different types of potential customers in the market

      Which Are The Types of Potential Customers ?


       
       
      There are 4 kinds of prospective buyers :

         
         

      • The ones you approach on your own.
      •  
         

      • That call you through references.
      •  
         

      • Who explore the internet on desktops.
      •  
         

      • Finally, the ones which search supplier’s websites on smartphones.

       
       
      One cannot discuss all methods of digital advertising and content marketing for websites.
       
       
      But let us focus on the leading social media networking portals.
       
       

      Market Your Web Content On Twitter

       
       
      1. Twitter – Whenever I log into this platform, it reminds me of an article that perfectly summarizes it as a high-volume, low-value network.
       
       
      You can post as much as you feel like here, provided you do that at a ten-minute interval, more or less.
       
       
      No one minds an aggressive mode of content marketing here, it seems.
       
       
      But the time and effort in promoting a website may not be as effectual here, as much as some other online portals could help.
       
       
      Though, you can learn a lot on Twitter, as the topic range and quantity is enough to gather awareness on many subjects.
       
       
      The internal sharing or retweeting pattern is quite common here.
       
       
      A popular platform for digital advertising and publicizing e-commerce websites.
       
       
      The best feature of this portal.
       
       
      Shoppers love this network for special deals during retail sales, inspiration for gift ideas and discount coupons during holiday shopping season.
       
       

      digital advertising on twitter for gaining shoppers in holiday retail sales season

      Twitter Business for Retail Sales Promotion


       
       
      Moreover, you expose yourself to a large diverse crowd from all sorts of fields – professional, non-official and so on.
       
       
      Even a 1% possibility of conversion might translate into gaining more than what you can find elsewhere.
       
       
      The instantaneous nature of this network, sometimes gets visitors to reach your web page within a few minutes of your postings.
       
       
      This is a helpful online publicity avenue to market your web content, promoting e-commerce websites and finding shoppers.
       
       

      LinkedIn Company Page For Acquiring Niche Clients

       
       
      2. LinkedIn – Somewhat opposite to Twitter. In contrast to other leading portals, one finds few but classy-formal audience, broadly speaking.
       
       
      A difficult platform if you are looking for fast results while promoting a website.
       
       
      In my opinion – A high-value, low-volume social network.
       
       
      You cannot afford to post too much on LinkedIn.
       
       
      Or else be prepared to hear some sarcastic comment or the other from someone.
       
       
      Probably the second best portal for content marketing for websites.
       
       
      Posting on your LinkedIn Company Page is another matter.
       
       
      Internal sharing is not practiced here normally.
       
       
      It’s easy to use this platform as your preferred social media business network.
       
       
      Just like the other leading portals under discussion, even LinkedIn can be used for paid promotion.
       
       
      Subject to the condition that one spends wisely.

       
       
      This social networking medium offers options for targeted sponsored updates which appear in the main section.
       
       
      The text advertisements are viewable in the right sidebar.
       
       

      targeted sponsored digital advertising on linkedin for promoting a website

      LinkedIn Used For Targeted Digital Advertising


       
       
      The quality of the audience you find here is valuable and even a slight visibility might help in closing a deal in the future.
       
       
      The impact of blog publicity on LinkedIn can last for a long-term because it has a seperate section dedicated for publishing articles.
       
       
      Another plus in its favor is that no one would spend hours here for the purpose of promoting a website.
       
       
      Therefore, logging into this portal is like attending the Christie’s Art Auction, where you find the elite, but end up talking to a very few.
       
       
      One rare characteristic of LinkedIn is that despite being a business-centric website it has the potential to enable person-to-person bonding.
       
       
      Sometimes, communication may originate here, after sharing views on politics and economics.
       
       
      Another advantage here is that you expose more about yourself to future prospective clients instead of being visible more to stray viewers.
       
       
      Undoubtedly, LinkedIn is a powerful avenue to market your web content for long-term benefits, specially.
       
       

      Using Pinterest Business Account For Digital Advertising

       
       
      3. Pinterest – A bit different from the other resources under discussion here.
       
       
      A large-volume, medium-value platform probably.
       
       
      The nature of this portal is such that in most cases, any serious consultant ends up using it as a business network, by default.
       
       
      In terms of learning, maybe the best social media resource.
       
       
      Some infographics here are really educative and shareable.

       
       
      Many bloggers promote article posts on Pinterest which helps them in generating high inbound traffic for their websites.
       
       
      Ironically, it seems you end up showing yourself to the audience mainly from your own industry instead of exposing yourself to potential customers.
       
       
      Nevertheless, since this resource is like a visual search engine.
       
       
      It provides you visibility on Google, Bing, MSN etc. while promoting a website.
       
       
      Even if you are half-opaque to clients within this network, you at least achieve some exposure on organic listings on the internet.
       
       
      And that’s a rare characteristic of this portal.
       
       
      So entering this platform is like going to a Google Webmaster Tutorial Class.
       
       
      There is so much to view, understand and show here.
       
       
      The number one portal for internal sharing and blog promotion.
       
       
      A nice avenue for content marketing for websites and getting noticed and indexed by the crawlers.
       
       
      Another useful feature of this network is that one can upload enough data, due to the folder system – Boards.
       
       
      Being a high-volume portal, it’s character is such that it needs patience, unlike Twitter, which enables amazingly fast scanning of posts.
       
       
      The effect of digital advertising and posting here is reasonably long-term.
       
       
      Many users scan your shared infographics, up to a considerable depth on this platform.
       
       

      using pinterest business account for blog promotion on the internet

      Share And Promote Your Blogs on Pinterest


       
       
      So, work-it-out here as it consumes more effort than other platforms, due to its large capacity, but then then it’s worth it.
       
       
      Women are the driving force behind this portal, due to it being visual and image centric.
       
       
      A great place to market your web content including pictures, infographics, articles and sliders for publicizing your knowledge base.
       
       

      Using YouTube As A Secondary Search Engine For Promoting A Website

       
       
      4. YouTube – Another unique portal where the emphasis is on mainly one form of format – Videos.
       
       
      Much like Pinterest with a focus on primarily one form of media – Infographics.
       
       
      Of course, there is lot more you can do for business publicity inside YouTube.
       
       
      Audio, Video and movie animations for websites etc.
       
        
      A medium-value-volume resource, probably.
       
       
      Despite being such a large platform, surprisingly the YouTube network does not attract as high-quantity of online promotional matter as Twitter or Pinterest does.
       
       
      Maybe because despite having so many viewers, the number of people uploading videos here far lower than the followers.
       
       
      The percentage of active participants engaged in digital advertising vs plain viewers inside Pinterest or Twitter is very large.
       
       
      But this video search engine is far bigger.
       
       
      One may publish as many movies as desired, here.
       
       
      A beneficial portal for promoting a website and publicity through commercial video advertisements.
       
       

      online publicity through video advertisements on youtube

      YouTube – A Beneficial Resource For Digital Advertising Of Videos


       
       
      As far as internal sharing is concerned – Something which is not commonly practiced here.
       
       
      You need to understand what your value proposition is, when you advertise here for searching for buyers.
       
       
      Maybe the second best social media avenue for learning, as some of those films inside the portal are very informative.
       
       
      You could learn as much on YouTube as on Pinterest, but for that one will end up devoting maybe four times of more hours here.
       
       
      You gain a reasonable level of exposure if you upload any self-created and top quality video as the number of subscribers here is massive.
       
       
      Overall the best portal for content marketing for websites and gaining popularity both within and outside this network.
       
       
      LinkedIn, Facebook and Twitter provide a feed based interface, which gives you a better chance to interact with your followers.
       
       
      The YouTube Channel is an extremely important platform for video promotion, as its size is humongous.
       
       
      So becoming a member here is like enrolling yourself as a life-long subscriber of the largest online multi-cultural club in the world.
       
       
      The effect of digital advertising here is long lasting.
       
       
      Your videos if useful, become prominent for an extended period of time, helping in higher rankings.
       
       
      The built-in, separate sections for published films, playlists, channels etc. is a very useful feature for promoting a website.
       
       
      Cannot call YouTube as a complete business-oriented portal because often it is tempting to watch your favorite movie, music film or news here.
       
       
      Another plus point in YouTube’s favor is that this platform is an audio-visual search engine.
       
       
      It has an edge over Pinterest, on this front, because it gives you a fantastic organic visibility and also exposes you to a huge variety of viewers in-house.
       
       
      Again, be prepared to dedicate enough time on YouTube. It requires the maximum patience.
       
       
      Some informative movies are long, but the same do help in content marketing for websites.
       
       
      Probably the right network to market your web content, especially for boosting sales and achieving prominence on the internet.
       
       

      Facebook Business Page For Capturing The Most Diverse Audience

       
       
      5. Facebook – What can one say ? Cannot afford to down another four pages on the SERP’s by praising it ! Lol.
       
       
      Anyway. Jokes apart. The most popular social platform in the world.
       
       
      I would be lying if I claim that I use this medium only for business.
       
       
      If there is any network, which is incompatible for just one type of activity then this is the one.
       
       
      The most diverse and versatile environment one can find on any social portal.
       
       
      But, better to target a highly specific audience only, while engaging in digital advertising and promoting a website here.
       
       
      Hard to say whether to put this tool in the high or medium-volume bracket because it is not decent to publish too much on the news feed.
       
       
      On the other hand, one can post in reasonably sufficient amounts on own Business Page.
       
       
      Though not as much as on Twitter or Pinterest.

       
       
      Therefore, logging into this network is like going to your brother’s wedding.
       
       
      You can let it loose after a couple of drinks in the bar area but then straighten up and act appropriately when back in front of relatives.
       
       
      Cannot call Facebook as an educational resource.
       
       
      It is more of a online communication tool a fine one at that.
       
       
      Create and post short videos to extract the best possible results in promoting a website on this network.
       
       
      Sharing Trend – More robust in the News Feed as compared to the Business Pages section.
       
       
      This gateway makes it difficult to confine oneself to topics related only to own field of work. Although exceptions always exist.
       
       
      However, it is possible to generate leads through Facebook Content Marketing mediums.
       
       
      Reason being – This network has a bit of everything.
       
       

      promote your best content only while using facebook in marketing for websites

      Target A Highly Specific Audience For Facebook Promotion


       
       
      One would recommend to pay for publicizing your best matter only on this portal.
       
       
      It has the kind of subscribers that neither fall in the high or low-value category.
       
       
      An immensely balanced resource, which enables a fair chance to all members to participate within a large audience.
       
       
      A useful avenue for digital advertising and content marketing for websites, as it acts as a reminder to people who already know about your company.
       
       
      The Facebook portal is also the most informal one out of all the major platforms.
       
       
      It enables an interesting, wide-range and exciting user-experience.
       
       
      Therefore, conversion here is quite possible due to the extra benefits one derives through bonding within its members.
       
       
      The effect of publicity here is mid-term.
       
       
      You could post limited business related matter on your main feed but ample on the in-house Company Page, though.
       
       
      Finally, the interface and atmosphere here is such, where one can spend any amount of time.
       
       
      A very effective tool to market your web content if looking for mass visibility on internet searches.
       
       
      Use Emojis to elevate your posts, here.
       
       

      Which Are The 7 Common Mistakes Marketers Make On Google+

       
       
      6. Google Plus – The most useful portal. Actually the least popular but still the most crucial.
       
       
      A low-volume, medium-value network when it comes to the exercise of content marketing for websites.
       
       
      Still the most important social platform because it seems to be linked indirectly to the Google Crawler.
       
       
      One big benefit it provides is that it creates some sort of an indirect organic visibility for your brand.
       
       
      One can easily use this medium as business platform for promoting a website, if active on own Company’s Brand Account.
       
       
      Not the ideal source for learning though, as the volumes of postings are small.
       
       
      I don’t know why. Maybe because some members have not been able to understand how to extract the most out of it.
       
       
      Some common mistakes marketers make on this network :

         
         

      • Neglecting uploading photos or not utilizing eye-catching pictures.
      •  
         

      • Failing to add or correct the official hours in the local listing.
      •  
         

      • Creating multiple location pages with the same business or occupational description or
      •  
         

      • Forgetting to rectify an inaccurately placed address marker pin.

       
       

      which are the 7 common google+ local mistakes online marketers make

      7 Common Mistakes By Marketers at Google+ Local


       
       
      One of the best tools for search-engine-oriented content marketing for websites and also helping in SEO.
       
       
      This network helps in enhancing the flow of internet visitors towards your online brand or market your web content.
       
       
      So entering this platform is like participating in a trade fair exhibition, without any exhibit, where you simply gain substantial traffic through the members directory.
       
       
      This is a unique characteristic of this portal – very limited exposure in-house but a considerable visibility on search engines !
       
       
      You may publicize unlimited data here, without hesitation – again like Pinterest giving an opportunity to create folders.
       
       
      Sharing-patterns are very limited here.
       
       
      The only network that has four huge platforms within itself – Brand Account, Maps, Photos and Google My Business !
       
       
      Rest of the portals have only one or two worthwhile branches within themselves.
       
       
      A combination of all five makes it the strongest mode of Off-page optimization, even if it might be the weakest in the standalone format.
       
       
      This resource is not any internet searching crawler as such, however.
       
       
      You don’t end up spending too much time on this platform, which for many, might be a positive.
       
       
      The results of publishing here are somewhat long lasting.
       
       
      The folders help one segregate his online promotional matter, in a topical manner, making it user-friendly.
       
       
      The right avenue to market your web content, if looking for visibility within natural listings.
       
       
      One might derive that every portal has its pros and cons when it comes to extracting results pertaining to content marketing for websites.
       
       

      The amount of effort involved, depends upon :

       
       

      • Your needs and preferences.
         
         

      • Goals.
         
         

      • Time and money at disposal.
         
         

      • Choice between PPC vs free-advertisements for finding buyers.
         
         

      • Priority towards blog writing for promoting a website.
         
         

      • Emphasis on creation of backlinks through On or Off-page Optimization or
         
         

      • Social media marketing, video promotion and digital advertising etc.

      Balance In Content And SEO

      We own a medium size business and need to create an online publicity strategy for network expansion.
       
       
      I thought let’s first get some idea about web development and factors helping in improving organic positioning for websites on Google and Bing.
       
       
      Ms. A is a website optimization and digital marketing consultant, whom I approached first.
       
       
      What is Search Engine Optimisation ? – Me Asking.
       
       
      She answered :
       
       

    • Designing well-formatted layouts.
      •  
         

        • Mobile phone responsiveness.
        •  
           

        • Intuitive navigation and
         
         

      • Useful links are part of On-page Optimization, but pointless if the content is not good enough.etc.

       
         
      An optimised user-oriented website is your best salesman as it helps you attract the target customer by filtering out the non-required user – She added.
       
        

      balance in content and seo helps in improving organic positioning for websites

      Parity Between Content and On-Page Optimization


       
       

      Balance In Content and SEO For Procuring Quality Backlinks

       
       
      Then I approached Ms. B, who is another website optimisation and digital marketing consultant.
       
       
      She said – Informative online matter with topical sentences and purposeful images are important factors to improve user-experience.
       
       
      But one cannot relate to it with a KING, because then it sounds as that such factors are everything to make an ideal website.
       
       
      What’s the point of having genuine text, related page titles, headlines, relevant images and well designed web pages unless you are prominent online ? – She questioned.
       
       
      A website requires a combination of both –
       
       
      High-standard Content Creation
       
       
      and
       
       
      Search Engine Optimization
       
       
      i.e. a parity within content creation and SEO !
       
       
      Or else in the process of completing the former, one ends up compromising the latter or vice versa – She said.
       
       
      Just creativity in generating blogs, text matter, pictures or videos is not enough for boosting inflow of natural traffic towards websites – She added.
       
       
      The spiders need you to produce an equilibrium within that online promotional material and SEO, too – She concluded.
       
       
      Now, whose advice should I accept ?
       
       
      How does one evaluate up to what extent one should focus on while promoting websites on Google ?
       
       
      Which are the main avoidable mistakes in SEO ?
       
       
      Is there anyone who could spell out the topmost necessary factors for website optimization and digital marketing in descending order ?
       
       
      How much time and money should one allocate and spend on which mode or facet, when you optimize visitor-friendly websites ?
       
       
      Should it be like ?
       
       
      • 35% fresh matter.
       
       
      • 15% On-page Optimization.
       
       
      • 10% mobile responsiveness.
       
       
      • 10% blogs.
       
       
      • 10% Off-page Optimization.
       
       
      • 5% simple browsing functionality.
       
       
      • 5% attractive design.
       
       
      • 5% useful links and
       
       
      • 5% PPC on social media networks !
       
       
      Or should it be like ?
       
       
      • 40% original matter.
       
       
      • 15% On-page Optimization.
       
       
      • 10% mobile phone compatibility.
       
       
      • 10% blog posting.
       
       
      • 5% Off-page optimization.
       
       
      • 5% easy navigation.
       
       
      • 5% design.
       
       
      • 5% valuable links and
       
       
      • 5% on PPC for social media presence !
       
       
      How to judge, which one out of the two formulas above is the perfect combination ?
       
       
      It seems balance in content and SEO procedures is all one needs to remember, while developing user-friendly websites.
       
       

      What Is Search Engine Optimisation And Digital Marketing ?

       
       
      SEO and online publicity helps websites in generating inward links from authoritative sources having a high page rank.
       
       
      This is a major determinant for influencing rankings on the internet.
       
       
      The best way to gather top quality backlinks from verified authors is by :
       
       
      1. Producing original and relevant information.
       
       
      2. Typing unique / descriptive sentences.
       
       
      3. Genuine and meaningful blogs.
       
       
      4. Creating interesting and informative pictures and videos.
       
       
      5. Writing clearly readable text.
       
       
      6. Enabling easily clickable links.
       
       
      7. Making easy-to-find menus and
       
       
      8. Social Media Marketing.
       
        
      Download PDF file below, mentioning common abbreviations and acronyms in the website industry and explaining the difference between optimization and internet publicity :
       
      Website-SEO-And-Development-Abbreviations
       
       
      Then I contacted few more consultants.
       
       

      A Digital Marketing Consultant Advising On Ranking Websites On Google

       
       
      Mr. C is an online advertising specialist.
       
       
      I asked him – What is the meaning of website optimization and internet publicity ? He answered –
       
       
      1. Just focus on high-calibre writing.
       
       
      Don’t use more than three relevant images, infographics or videos on a page or blog or else it will look more like an online catalogue.
       
       
      2. No need to think too much about keyword density.
       
       
      Write around 600 useful words in any page and roughly 1200 in an article because the robots love long text.
       
       
      3. Insert as many widgets and badges to give a multimedia kind of feel for the visitors and customers to the website.
       
       
      4. Create internal connections within your best pages with near exact anchor text.
       
       
      Preferably using two matching keywords or else that has zero value.
       
       
      And add at least one external link to every page or blog too.
       
        
      5. You are required to publish between three to four articles in a week.
       
       
      Most bloggers write about the same few topics, often, but in different forms.
       
       
      6. Have all headers 1 to 6 if possible, because after all why does the Heading 5 or 6 exist ?
       
       
      7. Don’t bother about the Meta keyword tag !
       
       
      Most webmasters have abused that promotion strategy already, for trying to achieve high traffic on the internet.
       
       
      8. Have long-tail URL’s as there is too much competition for the short ones.
       
       
      A website helps in increased profits and that is possible only if it is optimized.
       
       
      9. Create a keyword density of between 1% to 1.5% and not more or else the crawlers will punish you.
       
       
      10. Build a separate page for each key-phrase otherwise one loses the context. After all relevance is everything.
       
       
      11. You can have a maximum of two hyphens in a domain name. The non-hyphenated ones are fine too.
       
       
      12. Google Plus is the best place for branding and digital marketing. Then LinkedIn, YouTube, Facebook, Pinterest and Twitter, in descending order.
       
       
      13. Do not insert photos above 100 kb in size to enable fast loading for your website.
       
       
      14. Gaining quality backlinks is part of Off-page Optimization.
       
       
      One needs to email authoritative sources, requesting them for linking to you.
       
       
      15. Submission on Webmaster Tools Console is also the Off-page variety.
       
       
      We include that in our process regardless of whether one wants digital marketing from us or not.
       
       
      16. For a shopping portal, it’s better to use Magento or Shopify vs WordPress – which does not focus on just e-commerce website development, but all kinds.
       
       
      But it is the safest, has the best compatibility with WooCommerce, is easy to update and maintain and also helps in achieving an enhanced online exposure.
       
       
      17. Add your URL in the description of a YouTube Video, for increasing prominence. Plus, that improves domain authority for companies too.
       
       
      18. Guest blogging is essential, as that helps in producing valuable inbound links from verified authors having a high page rank.
       
       
      19. Research your keyword thoroughly as there is too much competition for the top volume key-phrases.
       
       
      20. It’s highly necessary to have a key-phrase containing domain name because that assists in enhancing the visibility for websites on Google and Bing.
       
       
      Jesus. OK, let’s give it a last try and visit Mr. D.
       
       
      And this is what he recommended when I discussed the points above with him –
       
       

      An Internet Publicity Agent Explaining Online Marketing & SEO

       
       
      1. Focus on text but you can insert 7 or 8 clear and high-resolution pictures on web pages and blogs to give a designer look to your website.
       
       
      2. Keyword density is crucial.
       
       
      Avoid writing more than 400 useful words in any page and 1000 in an article, as no one has the time to read more than that.
       
       
      Short paragraphs are one of the vital requirements for better readability.
       
        
      3. It is suggested not to insert more than one widget or badge inside any post because the crawlers hate too much of JavaScript.
       
        
      4. Don’t interconnect pages with a matching anchor text.
       
       
      Instead try and insert only one keyword inside it, to make it look natural.
       
       
      Add at least one outgoing link for every 100 words you have on any page or blog post.
       
       
      5. Publish only one high-value article every fortnight, to ensure concentration on quality rather than quantity.
       
       
      6. Do not make header tags in all sizes.
       
       
      Instead just go up to Heading 3 and not further, or else you might lose the prominence of Headline 1 and 2.
       
       
      7. The Meta keyword tag is still vital. It makes it easier for the crawlers to clearly understand which key phrase, one is trying to rank for.
       
       
      8. Long-tail URL’s are ok, but give first priority to short ones, so that they’re easily crawlable.
       
       
      That also enhances user-experience in websites.
       
       
      9. A key-phrase density of slightly above 1% is too low.
       
       
      It should be between 2.5% to 3% if you want to beat competitors in online ranking and attain a high visibility on the SERP’s.
       
        
      10. It’s moronic to have a separate page for each keyword.
       
       
      In such a case the robots would think you’re creating a website for purely for internet exposure and not for users.
       
       
      11. Any person telling you to use one or two hyphens in a domain name is either insane or is not cognizant of the technique.
       
       
      12. Facebook helps in generating the best traffic, followed by Pinterest, Google Plus, YouTube, LinkedIn and Twitter.
       
       
      13. Nowadays due to broadband, a website’s size and ensuring quick loading speed are not much to worry about.
       
       
      Hence one should insert only high-resolution photos inside websites !
       
       
      14. Gaining quality backlinks is part of the On-page Optimization process.
       
       
      Whoever calls it the Off-page category is either crazy or trying to dupe you.
       
       
      How can one generate incoming links or internet traffic one’s website has low-value paragraphs, zero images and a difficult to navigate ?
       
       
      15. URL Submission on Webmaster Tools Console is Off-page Optimization, but not part of SEM.
       
       
      16. Magento is for developers. A person not knowing the tricks of the trade, can neither optimise his website nor make any updations.
       
       
      Shopify is a great option as it has many features.
       
       
      But it’s capabilities in terms of enabling a high natural visibility are not as efficient as WordPress possesses.
       
       
      WooCommerce is a nice choice too.
       
       
      It is most search-engine-friendly and makes if possible for a non-professional to manage and carry out updations.
       
       
      17. Though adding a URL address in description of a YouTube Video helps in enhancing online visibility, but it is not any major determinant for the same.
       
       
      18. Why do you want to try guest blogging ? Wouldn’t you have own website to publish as many articles as wanted ?
       
       
      19. I’m not a great believer in too much of keyword research. It helps a bit though.
       
       
      The web is not just about relevance. It is also about originality.
       
       
      Keywords need to be topical as well as unique.
       
       
      20. It’s better not to add a keyword inside URL !
       
       
      Using your company’s or organization’s name as the domain is the best option.
       
       
      Now, there is no hard and fast rule when it comes to such specific technical issues like creating a balance in content and SEO processes.
       
       
      It all depends upon :

         
         

      • The customer’s requirement.
         
         

        • Budget.
         
         

        • What satisfies one or has achieved so far or aiming for.
         
         

        • Kind of leads and buyers targeted.
         
         

        • Type-of and size of profession and
         
         

      • The amount of time one can dedicate for refining own website.

       
       

      off-page optimization for procuring quality backlinks through social media marketing

      Off-page Optimization For Gaining More Visitors


       
       
      Companies aware of the need for website improvisation, gain leads and exposure on the SERP’s and social media networks too.
       
       
      Inserting :
       
       
      1. Duplicate words and photos.
       
       
      2. Flash based animations.
       
       
      3. Over-optimising anchor text and
       
       
      4. Animated image based menus are negative practices in the SEO task.

       
        
      Download below, Microsoft PPS Slide related to : Avoidable Techniques in Website Optimization –
       
      Avoidable-Process-In-Web-SEO
       
       
      how to optimise websites on google and what is search engine optimisation

      What is Search Engine Optimisation ?


       
       
      All marketers desire improving organic positioning on the SERP’s as most visitors click on natural results listings.
       
       
      Optimizing a website yields in higher returns and helps in reaching out to 42% of internet searchers vs 23% through paid online advertising campaigns.
       
       
      the difference in results of ppc digital marketing and organic website seo

      The Difference In Results Of PPC And SEO


       
       
      As far as I’m concerned i’m still asking myself – What is search engine optimisation and digital marketing after all ?
       
       
      PJ SEO Specialists Phone Number and Company URL Address. Website SEO Experts in New Delhi, India. Aiming for developing audience-oriented web pages for clients. Short Promotional Video, below :

      Optimizing A Website For Users

      The goal of optimising websites and blogs is achieving top visibility on the search engines.
       
       
      And that is possible by providing useful information to visitors which auto-improves online positioning for web pages.
       
       

      write relevant text and design descriptive content for optimizing a website for users

      Optimizing A Website For Users


       
       
      Maybe we could segregate the process of optimization in two branches – Front-end and Back-end varieties respectively.
       
       
      The former could be through improvisation on :

         
         

      • Creating quality content.
      •  
         

      • An impressive website title.
      •  
         

      • Producing internal and outgoing links.
      •  
         

      • Write relevant text, page titles and headlines.
      •  
         

      • Enabling intuitive navigation.
      •  
         

      • Choosing photos or videos for insertion.
      •  
         

      • Publishing exquisite blogs.
      •  
         

      • Correcting crawl errors.
      •  
         

      • Creating a landing page.
      •  
         

      • Designing striking layouts.
      •  
         

      • Writing short paragraphs and sentences.
      •  
         

      • Ensuring fast loading of pages.
      •  
         

      • Building Mobile-friendly websites !
      •  
         

      • Inserting a prominent “call-to-action” button
      •  
        and
          

      • Off-page Optimization and content promotion on social media.

       
       
      Whereas, the latter encompasses exercises such as :

         
         

      • Entering meta descriptions.
      •  
         

      • Photo optimisation.
      •  
         

      • Image alt tags.
      •  
         

      • Generating high-value backlinks.
      •  
         

      • Meta keyword tags.
      •  
         

      • Using the data highlighter tool.
      •  
         

      • Producing sitemaps and
      •  
         

      • Other related techniques.

       
       
      One could also say that front-end optimization is the most important factor for engaging the visitors or influencing the visiting audience.
       
       
      Whereas,
       
       
      Implementing back-end SEO for a Website helps Google and Bing to understand and index the same in a better and faster way.
       
       
      And both are crucial for rendering improved web pages, generating a great user-experience and organic presence on SERP’s.
       
       

      Optimizing A Website For Users First And Search Engines Later

       
       

      1. Domain Names –One could find a URL like pat10ts4quinine dot com. No problem in that.
         
         
        But does it sound easy for the audience to understand ?

       
       
      However, patentsforquinine dot com surely sounds easy to grasp. That’s why domains containing numbers are visitor-unfriendly.
       
       

      1. Website Title – If we continue with the above mentioned example then, it is advisable to name the main title as “Patents for Quinine” instead of something like “Patents for Medicines”.

       
       
      Reason being, that a visitor clicking the domain “patentsforquinine dot com” would feel confused if he notices the Website Title as “Patents for Medicines”.
       
       
      Or else, one would assume that the seller is engaging in internet advertising and online marketing for many kinds of healthcare related products.
       
       
      And even the crawlers might mark consider that as black-hat SEO for a website.
       
       
      Spiders don’t mind you targeting more than one keyword for gaining online traffic.
       
       
      One can always dedicate a visitor-friendly page for one or few keyphrases.
       
       
      So better to use a wider term for both the domain and the main title in cases one is targeting multiple products or services.
       
       
      But a big question crops up here.
       
       
      There is a formal or an informal rule that the URL and the Main Website Title itself, must focus on one single key phrase.
       
       
      Of course this is not a mandatory requirement, but the spiders solve two purposes by this algorithm –
       
       
      Firstly, they reduce the chances of sending searchers and buyers to non-relevant or half-topical websites
       
       
      and
       
       
      Secondly, they give an opportunity to all to have a fair chance of natural exposure for their specialty on SERP’s.
       
       
      So, be careful on this aspect, if optimizing a website for users as well as for achieving organic visibility.
       
       
      Other methods just don’t work out.
       
       

      1. Page Titles –If a particular website is about the healthcare industry then one could name the pages like “the wonders of modern research”, “medical equipment for sale”, “the best clinics in the city” etc.

       
       
      But if one starts promoting a web page called “the top hospitals in town” for a phrase namely “the foremost dentists in the capital” then of course it will irritate followers.
       
       
      And such a website would produce a high bounce rate, even if it has quality information.
       
       
      Most likely the robots won’t rank the same, whether or not a visitor could find valuable and useful content inside.
       
       
      From the crawler’s point of view it makes a case for penalizing the website for trying to create a ranking for multiple keywords through shady practices.
       
       
      There is no problem in organically optimizing a web page for more than one key phrase.
       
       
      That is provided that roughly two-thirds of the total text is directly related to its name i.e. the first word inside the slug URL.
       
       
      No such firm written rule here, however.
       
       
      Bounce rate is an extremely vital factor, as it assists the crawlers in positioning you on their natural result listings, accordingly.
       
       
      The spiders first evaluate and judge if a website would appeal to the visitors, match the crucial requirements of clients and then decide where to position you within organic SERP’s !
       
       
      So yes, that proves why front-end optimization is actually more or less like optimizing a website for users instead of improvement for achieving high internet rankings.
       
       
      Spiders need you to enhance your web pages so that they become customer-friendly.
       
       
      That also helps you in retaining visitors for longer periods within your domain.
       
       
      Video below – How to get organic online traffic by Brian Dean – Use power words and optimized keywords in page title tags and meta descriptions to improve Click-through-rate (CTR) on Google :
       


       
       

      1. Text – Any visitor would feel a bit distracted if he sees the phrase for example “John is the best rally driver” mentioned 12 times in a web page which has 500 words.
         
         
        Well, maybe not. I don’t know. The robot might penalize you for that however.

       
       
      So, how to optimize a website for a certain set of keywords ?
       
       
      Let’s assume a keyphrase “John is a leading rally driver”.
       
       
      A keyword density as low as 0.25% makes websites invisible on the internet.
       
       
      Whereas stuffing the word anywhere higher than 5% makes them unreadable and punishable by the crawlers.
       
       
      Such a criteria is in place so that a copywriter would have far more room to work on adding more topical information.
       
       
      Mentioning about John’s driving skills, his achievements, records etc., inside the web page is recommendable in such a scenario.
       
       
      That’s what the audience wants to know and remember.
       
       
      The followers need answers to common questions like – Why is John declared the greatest F1 sportstar ? Among which competitors did he win ? How did he reach this position ?
       
       
      By whom was he declared as the top driver? Which country does he belong to ? What trophy has he won ? Where does he live ?
       
       
      Who is sponsoring him ? Which is his favorite car ? When is he competing next ? How old is he ? Why do so many people love him ?
       
       
      Where does he practice driving ? What are the factors which made him such an expert driver ? Since when did he become famous ? And so on.
       
       
      So according to Search Optimisation Consultants if anyone uses that specific phrase anywhere between 3 to 4 times in a page with roughly 500 words then he might be optimizing a website for users !
       
       

      1. Images For Websites
         
         
        If I have a page on “how to cook cereals” and out of the five pictures or videos there, one of those is showing skyscrapers in New York (which is my personal interest), then obviously that might distract the audience and raise an eyebrow too.

       
       
      But, this particular aspect may sometimes not make a big difference neither to the visitors nor crawlers.
       
       
      That is provided the overall content inside, is unique and contains detailed and fresh information.
       
       
      But I would be reducing chances of a high online ranking, if my competitor’s website is only adding topical photos to a similar page attracting greater visibility on SERP’s.
       
       
      Maybe. It all depends. Because if I have original and better content providing descriptive information in a better way, then maybe I won’t be hit.
       
       
      But then why should I take any risk of annoying my customers, just because I love that skyscraper ?
       
       
      So once again I am enhancing my website for the followers in such a case.
       
       
      As i’m inserting content relevant videos, high quality and relevant images with topical and sensible information.
       
       
      So, would i be promoting my web page for the spiders if i remove that building’s picture ?
       
       
      Maybe Yes.
       
       
      Because i have produced a perfect website with great overall content and an appealing design and know that it would rank well, whether i include that tower’s photo or not but still i deleted that personal photo.
       
       
      So it would be better for me to remove that skyscraper’s image and improve my web pages for the crawlers and visitors, both.
       
       
      Remember – Optimization is the most important factor developing excellent websites !
       
       
      A visitor-friendly page helps in procuring exposure for businesses.
       
       

      Online Marketing And Internet Advertising For Websites

       
       
      Digital publicity is a completely different ball-game however, as in such cases it really doesn’t matter how well or bad your web pages are optimised.
       
       
      Paid Online Marketing and SEO for a Website are separate forms of promotion and both are important.
       
       
      But they are not substitutes for each other because the latter helps in improving organic rankings.
       
       
      Whereas the former assists in achieving high exposure within SERP’s or social media portals, till the period your promotional campaigns last.
       
       
      Internet advertising is all kinds of paid search engine or social network based publicity.
       
       
      It may provide you with visibility regardless of the quality of images and text inside your website.
       
       
      A difference in online marketing on such platforms is that one has the option to promote many forms of content on the crawlers.
       
       
      Whereas, social media portals sometimes may allow only a limited variety.
       
       
      Paid internet advertising is an assignment which excludes both forms of SEO for a website such as On or Off-Page Optimization.
       
       

      different mediums of online marketing and internet advertising for websites

      Online Marketing And Internet Advertising For Websites


       
       
      For example if you use Google Maps or Bing Places for promotion, then it is like engaging in Off-page optimization.
       
       
      It would fall under the category of online marketing if you opt for paid internet advertising on search engines or social media, though.
       
       
      Or else if one is active on own YouTube Channel for uploading videos for business publicity then such an exercise is called as Off-page Optimization.
       
       
      Someone could chooses the YouTube Paid Promotion option for publicizing own official videos.
       
       
      This is online marketing or internet advertising for websites.
       
       
      Since most visitors click on organic SERP listings, one may be better-off keeping prime focus on undertaking SEO for a website.
       
       
      A secondary reason why different mediums of paid digital publicity are required is that they help in obtaining further exposure.
       
       
      That indirectly assists in boosting natural visibility within the SERP’s too.
       
       
      Reason being, the crawlers favor web pages attracting high traffic over the ones drawing a lower number of audience.
       
       
      Yes, it is true that one does improvise a web pages for both – the robots as well as the buyers, which helps in gaining online traffic !
       
       
      The spiders would appreciate that and so would your subscribers.
       
       

      Essential Elements Required During On-page SEO For A Website

       
       
      Download PDF below : Website Optimization Guide by Google. Tips on unique page titles, accurate content, simple navigation, improving pictures, using free webmaster tools, mobile responsiveness and compatibility, headline tags, digital promotion and internet advertising –
       
      Website-Optimization-Guide-by-Google
       
       
      Some advice about how to generate organic traffic for an example keyword like – Shopping Portal Optimizers :
       
       
      A. Name the specific page you want to optimize, having the key phrase as its Title.
       
       
      B. Write topical sentences concerned with the subject.
       
       
      C. Do not engage in keyphrase stuffing. Remember to obtain a density related to this element between 2% to 3% as the maximum limit.
       
       
      D. Type in a useful Headline 1 with the text – Shopping Portal Optimizers, included inside.
       
       
      E. Try to use synonyms in Heading 2 and maybe you could go upto Header 4 or 5 too if required, by writing concerned words.
       
       
      F. Insert short and relevant paragraphs of between two to three lines.
       
       
      G.  Create at least two outbound and internal links respectively inside the specific page.
       
       
      H. Upload a couple of topic related images.
       
       
      I. Name one of your pictures as – Shopping Portal Optimizers.
       
       
      J. Use Alt Tags for all images.
       
       
      K. Try to add one video about the subject.
       
       
      L. Don’t copy content from anywhere.
       
       
      M. Insert photo captions.
       
       
      N. Remember that you are optimizing a website for users. So, ensure originality and usefulness of text.
       
       
      O. Produce an effective page title tag and meta description.
       
       
      P. Type adequate number of words i.e. between 350 to 400.
       
       
      Q. Make the page informative enough for the visitors, helping them in finding what they generally look for while visiting a website.
       
       
      R. Explain – What Portal Optimizers do, Why your company is capable in this specialty, What is the scope of your assignment etc.
       
       
      S. Describe alternatives to such services and why the particular task you perform is a better choice than other options.
       
       
      T. If possible then mention prices you charge and the time taken for job-delivery, office schedules, packages etc.
       
       
      U. Make the content interesting, yet serious enough to sound professional.
       
       
      V. Do not generate an outgoing link through the anchor text saying – Shopping Portal Optimizers.
       
       
      W. Ensure mobile-compatibility, quick loading speed and simple navigation.
       
       
      X. Publish topic-specific blogs and connect through an internal link from the concerned page.
       
       
      Y. Remember to create ample gaps when repeating the word – Shopping Portal Optimizers.
       
       
      Z. Do not clutter your page with Ads and enable a clean, congestion-free look and feel.
       
       
      As far as general rules for SEO for a Website are concerned, some are as follows –
       
      Try best to :

         

      • Produce proper and useful information.
      •  

      • Generate an audience-friendly interface.
      •  

      • Enable ease of navigation.
      •  

      • Allow simple readability and
      •  

      • Add purposeful content like text, images and videos inside the page body, which increases brand awareness during paid online marketing practises.

       
       
      Experts optimising websites for helping clients gaining superior exposure on search engines. One of the top SEO companies in New Delhi, India –
       

      implementing seo for a website for gaining online traffic and visibility

      PJ SEO Specialists – Implementing Website Optimization for High Visibility

      I Thought I Made A Perfect Website

      A lot of us fantasize about building an ideal website for providing the best user-experience to customers.
       
       
      I don’t know if that is possible. But still most people strive for something like that.
       
       
      I do too.
       
       
      Some would define audience-friendly websites as the ones which have animations, contain relevant images and look absolutely beautiful.
       
       
      For some, the type which provides as much bona fide information as possible through the simple navigation would be the best.
       
       
      Yes, maybe that’s how you could define a near-to-ultimate or an ideal website.
       
       
      For others it may be the the kind which would generate a high rank on first page of Google and Bing.
       
       
      And even I thought I made a perfect website which could become popular to that extent.
       
       
      But, one can also derive that the peak moment would only be if one is able to list within the Featured Snippets.
       
       

      an ideal website can be on google featured snippets

      Audience-friendly Websites Can Be On Google Featured Snippets


       
       

      I Was Under The Impression That I Could Rank On First Page Of Google

       
       
      It’s difficult to spell out the exact criteria for grading of such an exceptional nature, but in general, websites need –

         
         

      • Writing unique and genuine text content.
         
         

      • Creating matter for the latest trending questions.
         
         

      • Inducing curiosity with followers.
         
         

      • Optimizing content to be suitable to buyers and viewers.
         
         

      • Connecting web pages internally with relevant matter and externally with valuable sources.
         
         

      • Submitting your internal links on Webmaster Tools Accounts.
         
         

      • Inserting topical videos, infographics and keyword matching pictures.
         
         

      • And above all – Publishing useful and original content.

       
       

      audience-friendly websites can rank on first page of google

      Gain A High Rank On First Page Of Google


       
       
      Like many, I too believed that I had built a perfect website.
       
       

      But Then This Is What I Experienced :

       
       

      • January – One day I gasped in surprise while browsing my pages – What ? I could have added one hyphen in between the two words of my main URL.

       
       
      Anyway I had no option but to forget thinking about it.
       
       
      You may add a dash in the main domain, especially if it contains two words.
       
       
      Not mandatory though, as both options suffice.

         
         

      • February – In the second week, i got a shock when i noticed that I named my site title as Sem Consultant instead of SEM Consultant for Websites.

       
       
      I made such a stupid mistake ? I corrected the error immediately.
       
       
      Use UPPER CASE characters for abbreviations. Who knows – maybe the robot might take “Sem” as a spelling error for “Same”.
       
       
      Though the spiders are not stupid but let’s rectify that.

         
         

      • March – I found another careless error. One word in Page Titles was restated twice in the 4th web page and thrice in 11th.

       
       
      Remove duplicate and repeated words in blog titles and page names.

         
         

      • April – I corrected the only 2 major faults I had. Wonderful. But, let’s go through it again. What ?

       
       
      The gravatar image on my website is leading me to my profile there. That’s the default setting and I forgot changing that.
       
       
      Don’t create links through pictures.

         
         

      • May – First three weeks gone and no fault detected so far. Bingo. I’m fully convinced that i have produced a an ideal website.

       
       
      But later, during a regular check – Again ? Two of my pages contain zero links.
       
       
      No outgoing or internal connections ?
       
       
      And not a single incoming link from any of my social media marketing accounts towards my website ?
       
       
      Add a few worthwhile and meaningful anchor text based connections if you really want to improve chances of a better natural visibility online.

         
         

      • June – Now i’m sure i have created an ideal website for users, for helping them in making a sensible purchase. However, why not have a repeat look.

       
       
      Alarm Bell. There is “no hyphen” separating the words in 1 of the permalinks and 1 meta tag on another web page !
       
       
      Remember adding dashes separating the words inside the meta tags and slugs, necessarily.

         
         

      • July – What more can there be ? Nevertheless, I want to reconfirm. ………. I knew it. After all what could I expect from myself ?

       
       
      I had changed the address for one of my social media marketing accounts last week.
       
       
      But I forgot to update the outgoing URL to that network from my site and now it is showing an error after clicking.
       
       
      And I thought I made a perfect website ! Lol. Ok, rectify that fast.
       
       
      Try fixing broken links.
       
       
      Procuring quality backlinks can assist in achieving a high rank on first page of Google and Bing.

       
       
      Audience-friendly Websites :

         
         

      • Enable focus on improving service by saving the time and effort required in pre-sales.
         
         

      • Produce and deliver targeted customers by auto eliminating the non-interested clients.
         
         

      • Help companies secure fresh leads and reach unknown buyers from untapped markets.
         
         

      • August – I’m getting so many visitors. But let’s evaluate why I’m going down on the SERP’s.
         
         
        Meta Description this time. Jesus. I swapped the descriptions in two pages, by error.

       
       
      Those two are SEO-unfriendly and I didn’t even notice. This is an important element.
       
       
      The page which is providing info on Online Ranking Factors has a meta description for one supposed to be for Internet Publicity, and vice versa.
       
       
      And not only that, some sentences are now keyword stuffed.
       
       
      Ok, so set the Key phrases correctly.
       
       
      Careless mistakes like keyphrase stuffing, spam and irrelevant content needs to be deleted at any cost.

         
         

      • September – Let’s check the Page Headings … They’re okay.
         
         
        I had marked all starting headlines as H2, as my WordPress theme generates an auto H1 tag for page titles.

       
       
      Avoid using multiple header tags of the same numbering.
       
       

      I Don’t Know Why I Thought I Made A Perfect Website

       

         

      • October – Leave it now. It’s not possible to build an ultimate website !
         
         
        But wait. An acquaintance just pointed out that i need to explain the visitors how i can help them. And some of the colors and photos could be changed.

       
       
      This is one of the important tasks to implement when you’re improving a website !
       
       
      Explain the visitors – Your capabilities, specialties, the procedures you undertake, what you do and why they need your help.
       
       

      explain what you do and how you can help to your audience

      Address The Questions By Your Followers

         
         

      • November – OH, is it like that ? I just learnt something new. There have been some new disclosures in industry circles, lately ?

       
       
      Technology is changing and so are the Online Ranking Algorithms by the spiders.
       
       
      Ok I’m headed back to my laptop.

         
         

      • December – AAAAAhhh. That process is no longer relevant according to that famous expert, who just announced that today.

       
       
      Is it really giving a negative signal to the search engines ?
       
       
      Well, let’s cancel the holiday.
       
       

      Advantages of SEO And Social Media Marketing

       
       
      The main benefit of search engine optimization is that it helps in gaining backlinks from quality websites.
       
       
      But for that the most influencing factor is creation of top-notch text and images.
       
       
      Exclusive content provides a satisfactory user-experience to its visitors.
       
       
      The advantages of digital publicity are that it assists in a faster generation of backlinks.
       
       
      Internet promotion acts as a support system in the exercise of SEO.
       
       
      The crawlers consider citation based inward links from verified authors as the chief ranking criteria for displaying organic result listings.
       
       
      According to their parameters, if a website called AAA has highly valuable content then there is a chance for one with a high Page Rank (related to same topic) to connect with AAA.
       
       
      It might seem a questionable criteria though, because the robots are well equipped to know the calibre of every website.
       
       
      They actually do not need any assistance in judging web pages on the basis of what kind of links they obtain on the internet.
       
       
      But the system is in place probably because there are billions of websites all over and that parameter makes it easier for the crawlers to make judgements.
       
       
      Hence, they normally upgrade you only after authoritative sources connect with you.
       
       
      One may debate that the particular algorithm gives too much weight on this aspect for building and optimizing top class websites.
       
       
      Then on second thought it seems that the criteria in place, is fair.
       
       
      One can also believe that maybe the robots do not rely as much on backlinks as people think.
       
       
      Might be that they upgrade you even if too many verified authors are not connecting with you.
       
       
      Having said that, it’s not just quality content the crawlers are looking for in an ideal website.
       
       
      They are also analysing if you have a certain rapport and respect within your area of activity or profession or within your business circle.
       
       
      One may also question this system because people who socialise with counterparts or competitors might be able to procure more backlinks than other who don’t engage in networking.
       
       
      But then it’s not that socializing is an assured way of procuring the same.
       
       
      All said and done – the online positioning criteria looks quite reasonable if not fully fool-proof.
       
       
      A user-friendly and optimized website helps in acquiring fresh leads and clients.
       
        
      Web Pages with :

         
         

      • Genuine text content.
      •  
         

      • Clutter-free navigation for visitors.
      •  
         

      • Smartphone compatibility.
      •  
         

      • Fast loading speed.
      •  
         

      • Videos, infographics and relevant images with Alt tags.
      •  
         

      • Proper keyword density.
      •  
         

      • Incoming and outgoing links.
      •  
         

      • Social media marketing capabilities.
      •  
         

      • And meaningful blog articles can assist in attracting users and also rank on first page of Google and Bing.

       
       

      a user-friendly and optimized website helps in acquiring fresh leads and clients

      Social Media Marketing Experts In New Delhi

      Why WordPress Is The Best

      One can always opt for a fully programmed website instead of hosting on theme based platforms like Shopify, Wix, Magento, Point2Agent etc.
       
       
      All deliver smartphone responsive pages, fast loading speed, high-level security, automated maintenance, powerful add-ons etc.
       
       
      In the self-hosting option, most servers commit between 99 to 99.5% uptime rate.
       
       
      But the WordPress.com system dispenses the same at a fantastic 99.999%.
       
       
      Hosting a website on WordPress is always a sensible decision due to may factors including the one above.
       
       
      A server uptime rate anywhere below 99% may affect your online rankings.
       
       

      Why WordPress Is The Best Template Website Building Portal ?

       
       

      why wordPress is the best website service provider

      A Matchless Platform For Hosting Websites – WordPress.com


       
       
      1. Most Reliable Server Connectivity :
       
       
      Chances of the portal going down, are negligible.
       
       
      2. Excellent Customer Care :
       
       
      24 hr. online chat support provided for business category memberships.
       
       
      The forum experts are geniuses out there.
       
       
      Sometimes you end up emailing but that’s ok because one gets chat help mostly.
       
       
      3. Unbeatable Security :
       
       
      This matchless website hosting portal ensures absolute data privacy, helping in additional trustworthiness.
       
       
      It automatically dispenses all URL’s in https format, enabling further safety and top stability.
       
       
      4. Wide Choice In Designs :
       
       
      Being a debatable matter, some might say that much more is needed.
       
       
      It seems WordPress.com is intentionally going slow on opening up to highly fancy animations !
       
       
      The risks involved vis a vis stability, expensive procedures, cellphone compatibility problems etc. in animated web pages are quite many.
       
       
      It is better to make-do with a slightly lesser stylish look, as compared to the possibilities in self-hosted websites where any theme could be imported from anywhere.
       
       
      To ensure a superior experience in terms of :

         

      • Reliability.

       

      • Convenience.

       

      • Consistency

       
      and
       

      • Ease in performing amendments, that little compromise is a no-brainer.

       
        
      In any case extra capabilities which can be inserted inside self-hosting websites are primarily used for adding more functionalities.
       
       
      Those type of additional amenities do not enable any further improvement for a higher positioning on the internet.
       
       
      Whereas the main goal of content optimization is to bring more online traffic for a website, by generating a great user-experience.
       
       
      Self-hosting does not assist in attracting an extra number of visitors.
       
       
      Instead one risks a possible downgrade in visibility due to complex coding issues.
       
       
      There are endless number of websites hosted on WordPress.com and using its business plan, which are on the front page of Google and Bing organic listings.
       
       
      View our slide below, mentioning why small and medium size companies should choose a template theme based portal-hosted website instead of self-hosting :
       

       
       
      Self-hosted web pages are loaded with many disadvantages, such as –

         

      • SSL certificate may not be available sometimes.
         

      • You would need to make sure that your website service provider uses a high-quality virus guard.
         

      • Such systems dont furnish automatic data backups and prove costly if regular updations required.
         

      • Different sorts of incompatibilities and complications crop up frequently.
         

      • There is a risk of website crashing during some specific plugin uploads.
         

      • Odd spaces, disproportions in alignments and similar complexities are often found.
         

      • One is heavily dependent upon the developer.
         
         
        In cases of contract terminations, it becomes difficult for a new company to take over and continue the job properly.
         

      • Automated software updates is not available and the technical customer support is just about average standard.
         

      • It might be possible that your website service provider uses pirated applications during the development exercise.

       
      5. Easy-to-use Plugins : A wide variety for –
       

      • Image compression for websites.
      •  

      • Anti-spam.
      •  

      • Layouts.
      •  

      • Broken-link checkers.
      •  

      • Photo convertors.
      •  

      • Keyword checkers.
      •  

      • Video file assistants.
      •  

      • Widgets
      •  
        and
         

      • Apps for fast rendering of smartphone responsive pages are available in-house.

       
        
      Not as many options available as one could find in a self-hosted website.
       
       
      But the variety of extensions inside this leading platform is immense.
       
       
      It is preferable to adjust within the framework, to ensure safety by using only safe and tested add-ons, instead of experimenting with some vaporware.
       
       
      6. On-page Website Optimization :
       
       
      The built-in Jetpack plugin is powerful on this aspect.
       
       
      In addition, wonderful facilities –

         

      • Adding excerpts

       
      and

         

      • An optional synchronization with the world’s finest SEO plugin – Yoast, makes WordPress.com as the prime ranking web hosting service that provides top stability, globally.

       
        
      Though the built-in Jetpack Plugin sorts out many issues related to website optimization automatically.
       
       
      But Yoast also being fully compatible with this portal, helps you create page, image, video or blog titles and meta descriptions in a better manner.
       
       
      It also shows you the quality score of your SEO for all content on your website.
       
       
      It helps you make corrections in your text readability which yields a quality score and guides you how to improve upon the same.
       
       
      Sometimes one forgets to create a an internal or an outward link or else forgetting uploading an image on a particular page or blog post.
       
       
      The plugin prompts you to rectify your mistake in that regard too.
       
       
      Then it generates a set of customized sitemaps which helps you connect to the Webmaster Tools Console, more effectively.
       
       
      That helps the robots in indexing and crawling your pages, articles, images etc. in a better way than others.
       
       
      You may choose the free plugin by Yoast but the premium version is far stronger for website optimization.
       
       
      URL Redirects are simpler and it also prompts you for errors such a using an anchor text same as your keyword.
       
       
      Yoast also generates a separate AMP plugin for you, helping in a technical boost in this regard.

         
         

      • 7. Off-page Website Optimization : Fantastic advantages like –
         

      • Backlinking and sharing functionality with social media networks.
         

      • A simple interface for website submission on Webmaster Tool Accounts

       
      and

         

      • Easy embedding of Maps.

       
       
      8. Blogs :
       
       
      A reputed platform for creating article posts too.
       
       
      Allows vast exposure on its large network of community, followers and audience for a strong visibility on front page of Google and Bing natural listings.
       
       
      9. Freebies :
       
       
      One enjoys many free-of-cost components related to improvements in navigation processes and improving readability and link clickability.
       
       
      10. Ease of Import from Photoshop :
       
       
      A user-friendly portal.
       
       
      Create anything in Photoshop and export those as PSD images directly to your WordPress Blog and the same are visible crystal sharp online.
       
       

      Smartphone Responsive Pages Helping In Visibility On Front Page Of Google

       
       
      11. Mobile-friendly Sites :
       
       
      Cell Phone compatible websites generated automatically in partnership with Google on AMP !
       
       
      700 thousand domains are using the same latest technology.
       
       
      Companies like The Guardian,  Pinterest, Reddit, CNN, The New York Times, Washington Post and eBay are using AMP to publish smartphone responsive pages.
       
       

      google amp feature for smartphone-compatible pages with fast loading speed

      73% Increase In Visitors Due To The AMP Feature


       
       
      12. Responsive Themes :
       
       
      The paid ones are completely adaptive and enable viewing on all screen sizes.
       
       
      13. Popularity through Trust :
       
       
      25% of the prime 50000 websites ranked on Alexa are running on WordPress.
       
       
      14. Easy To Update :
       
       
      The simplest portal for carrying out alterations and modifications.
       
       
      This application can also be customized for further website optimization, through CSS.
       
       
      15. Reasonable Rates and Prices :
       
       
      A thoroughly value-for-money platform, as it is inexpensive to maintain.
       
       
      16. Not Just One Of Those “Only Blogging Sites” :
       
       
      A complete template theme based website builder with full-fledged article publishing amenities.
       
       
      In fact, the ultimate choice for developing Hosted-E-commerce portals too, as it’s server is absolutely secured.
       
       

      Making Life Easier For Your Website Service Provider

       
       
      18. Automated Maintenance :
       
       
      Another reason why WordPress is the best website hosting platform is because all code related issues are handled by the back-end software.
       
       
      19. Support :
       
       
      Technical help in fixing broken URL links and almost all programming related issues.
       
       
      20. Flexibility :
       
       
      Choice to add a variety of documents and files like PDF, PPS, Audio and Videos in Websites !
       
       
      21. Monetization :
       
       
      Subscribers have the facility to monetize their web pages and articles, through advertisements.
       
       
      To close – The benefits like ease in making changes, data backup capabilities, simplicity, updation features etc. are far many as compared to the limitations.
       
       
      I can say that WordPress-hosted Websites have the ultimate chance of reaching the front page of Google, MSN and Bing organic search result listings.
       
       

      website optimization for visibility on front page of google and bing

      Developing User-friendly Websites for a First Class Online Positioning

      How To Choose An SEO Expert

      Let’s say you already have 10 web pages and need the content improvised for finding leads and acquiring clients.
       
       
      Now how does one judge a website optimisation consultant ?
       
       
      Where to find a reliable promoter specializing in online publicity ?
       
       
      Why optimise websites for procuring buyers when digital advertising on social media portals generates adequate traffic for businesses ?
       
       

      how to choose an seo expert or an internet marketing company

      How To Choose An SEO Expert Or An Internet Marketing Company


       
       
      Some ways to find out could be to ask them if :

         

      • Are they prepared to show you the grading of their own pages through any online audit or live comparison chart ?
         

      • Do they take quality content approach for websites ?
         

      • What digital channels do they use for promotion ?

       
       
      Let us cover some related questions and answers in this article.
       
       
      And of course pertaining to small websites as already mentioned.
       
        
      Updations in ranking algorithms like :
       
       
      1. Crawling mobile pages before desktop versions
       
      and
        
      2. High priority for fast loading speed, are inducing big changes in website results on Google.
       
        

      algorithm changes determine website results on google

      Algorithm Changes Determine Website Results On Google


       
       

      How To Choose An SEO Expert Or An Internet Marketing Company ?

       
       
      1. Q. Do you think a specialist who promises to optimise your web pages for 100 keywords is truthful or the one committing only half as much ?
       
       
      A. Well, the latter is the honest one.
       
       
      Ranking for 100 key-phrases in a small website is a near impossible task.
       
       
      2. Q. Would you feel impressed with any professional if he says that your website could be search engine-unfriendly if it’s domain name has a hyphen in between the two words inside the URL ?
       
       
      Or maybe something like – The keyphrase density should be minimum 5% to enable the best possible promotion ?
       
       
      A. Trash that kind of advise, please.
       
       
      Domain names with single or double dashes in between words are search-engine-compliant and a keyword density of roughly 2% is enough.
       
       

      WordPress.com Helping In Generating Strong Website Results on Google

       
       
      3. Q. Would you agree with an online promotion agent if he says that template theme based pages and blogs built on platforms like WordPress, Shopify, Point2Homes etc. have too many limitations in features ?
       
      Hence not likely to produce an ideal organic internet visibility ?
       
       
      A. Once again. A classic example of either lack of knowledge or some vested interest in mind.
       
       
      An :

         

      • Easy shifting-to and shifting-from, process.
         

      • Compatibility with the world’s best plugin for optimization – Yoast.
         

      • Collaboration with the topmost e-commerce plugin – WooCommerce!
         

      • And the potential to gain high visibility and online traffic are some of the exclusive features and benefits for websites hosted on WordPress.com !

       
       

      exclusive features in wordpress

      Exclusive Facts About WordPress


       
       
      4. Q. What if your service provider comes up with a plan about buying links and compensating the expenditure by monetizing through online advertisements ?
       
       
      A. Don’t buy that story, do not purchase backlinks and avoid filling up your website with Ads.
       
       
      5. Q. Do you think that if any internet marketing company could be correct if it comes up with some new formula wherein advising the important elements for optimization in the following descending order :

         

      • Elegant design.
        •  

        • Topic specific text content.
        •  

        • Social media and email promotion.
        •  

        • Slides and presentations.
        •  

        • Topical videos and infographics.
        •  

        • Quick loading speed with easy browsing facility.
        •  

        • Generating quality backlinks.
        •  

        • URL submission on your Webmaster Tools Console.
        •  

        • Blog publishing.
         

      • Keyword research.

       
       
      A. Again – Another sign of an incompetent online promotion agent.
       
       
      Relevant content in websites is the most important element, no doubt.
       
       
      But easy browsing and fast loading of pages cannot be ranked lower than email promotion by any means.
       
       
      Or else it would be a mistake to prioritize design over article posting or keyphrase analysis for instance.
       
       
      Experienced and trustworthy service providers never recommend the above in descending order.
       
       
      Tip – Check if your website is rendering quick enough through the Google PageSpeed Insights tool.
       
       
      6. Q. What if you suggest any Domain Name and the Main Title excluding your establishment’s name to make the maximum use of keywords in both ?
       
      And the Agency, accepts that demand without any reservations ?
       
       
      A. Beware of such sycophants.
       
       
      A knowledgeable website optimising professional will always recommend including your establishment’s name at least partly if not fully, inside both.
       
       
      Video below : A leading website marketing and SEO agency in New Delhi, India. Advertising on Google+ Brand Account, Pinterest Business, LinkedIn Showcase Page, YouTube Channel, Twitter and Facebook Business Page –
       


       
       
      7. Q. Do you suppose that the owner of the service provider (you’re considering hiring), has enough time and knowledge to guide his employees during the web development process ?
       
       
      Does he reveal the reasons for why WordPress is the best portal for hosting websites ?
       
       
      Or else is it that the owner himself is for example an investment banker.
       
      But is running a SEM Firm through outsourcing, as it has a swiftly growing market ?
       
       
      A. Avoid service providers who are busy attending to the job, at a personal level.
       
       
      8. Q. Does that internet marketing company claim that organic website optimisation is a myth ?
       
      And the only way to gather leads, customers and consumers is through Pay-Per-Click (PPC) Ads ?
       
       
      A. Beware of such phoney professionals.
       
       
      Natural optimization of websites is long term exercise.
       
       
      But the process ends up as a cheaper option and produces a long lasting effect.
       
       
      Most likely that suggestion is coming from someone who wants to circumvent some hard work.
       
       
      Though, using publicity modes such as PPC, blog writing and internet marketing also play a crucial role in the entire promotion process.
       
       
      9. Q. Does the agency show you Rank Compare Analysis (with some of his competitor’s) for his own web page through an online audit on any of the top portals like MOZ, SEMrush, Majestic, Ahrefs etc. ?
       
       
      Or else did he show you the outcome for his own or his client’s website on Google PageSpeed Insights and Google Mobile-Friendly Test ?
       
       
      If you base your decision on appointing an internet promotion agency after judging them on above mentioned issues, your dilemma will be solved to a large extent.
       
       

      The Task Of A Website Optimisation Consultant

       
       
      Website results on Google and Bing are dependent upon many factors including :

         

      • Writing fresh and valuable content.
        •  

        • Informative blogging on a regular basis.
        •  

        • Mobile optimized content.
        •  

        • Appropriate page titles and headlines.
         

        • Natural link building.
        •  

        • Proper meta descriptions.
        •  

        • Image alt tags.
        •  

        • Easily clickable links.
        •  

        • Picture compression.
        •  

        • Simple navigation.

       
       
      And only a genuine website optimisation consultant can manage to deal with such technicalities.
       
       
      Mentioned below, some interesting facts about the SEO field :

         
         

      • Firstly, it is the best promotional tool for introverts –

       
       
      Businessmen, professionals or manufacturers who always found publicity as a tough exercise didn’t know where to go, earlier.
       
       
      As there is a certain sect inside the society which comprises of individuals who are either shy or else too busy in production.
       
       
      Or else are averse towards things like networking, moving around for contact building, chasing customers, using pull etc.
       
       
      Now such a category of people have found a powerful medium to promote their businesses.
       
       
      And probably they now have an edge over competitors still continuing with the old-fashioned way of selling.
       
       
      Since the world is slowly becoming more competitive, now the time has arrived where the customer is aware of many aspects.
       
       
      The ones focusing more on production and lower on marketing might eventually beat the category of businesses which were focusing more on publicity and lesser on improving their products or services, till now.
       
       
      So this is interesting that an optimized website is such a fabulous tool for sales.
       
       
      It is a subtle and soft mode of advertising and matches the character of the ones which prefer to concentrate more on production and lesser on promotional activities.
       
       
      If it does not derive any advantage, at least we have a sort of a level playing field now in front of us.
       
       
      Just improve your content in a proper manner and forget about running after clients.
       
       
      They will surely come to you on their own.

          

      • The second interesting fact about website optimisation is that it is such a deep rooted field which is surrounded by so many mysteries –

       
       
      For example if you’re a real estate developer then probably every large scale business in the same industry knows the trade secrets.
       
       
      It’s just that all have different capabilities in terms of finances, contacts, list of buyers and resources like architects and sales managers in their kitty.
       
       
      Such businesses hardly require much imagination or guesswork or try-and-test kind of exercises.
       
       
      These kinds of fields have reached such a mature stage that almost everything possible has already been tried and tested.
       
       
      One has a fair idea about what the result would be after any new or innovative or experiment is undertaken.
       
       
      But coming to SEO – the field, though almost quite mature now, still has so many untested and virgin areas.
       
       
      Sometimes one has no idea what will happen if one tries to apply any ingenious idea while optimizing a client’s website.
       
       
      As very few understand all the 200+ Google Search Ranking factors, the task needs too much of creative thinking.
       
       
      So this fact makes the assignment of a website optimisation consultant a very exciting and challenging one.
       
       
      It’s probably as intriguing as a space scientist studying the magical events which happen inside different planets.
       
       
      Of course not as much though. Anyway.

         
         

      • The third interesting fact about this sort of an undertaking is that it reminds one of the famous quote – The best things in life always come free.

       
       
      Now let’s say – you are an internet marketing company.
       
       
      If you optimize your own website for advertising your business, then all you would spend on is :

         

      • Some money on an internet connection.
         

      • Phone bill.
         

      • Electricity charges and
         

      • Some miscellaneous expenses.

       
       
      More or less your time and effort and mental application would be the main investment.
       
       
      So a website optimizer would surely be able to improvise own content virtually for free.
       
       
      So that is another highlight of the SEO process or profession.

         
         

      • The fourth fascinating fact about this trade is that one does not necessarily require any certification, mandatorily.

       
       
      Well, courses always help – which is another matter.
       
       
      But they’re not a necessary requirement to be a professional in this sphere.
       
       
      One one hand the techniques are so easy to learn as education material on the internet is virtually available for free for everyone.
       
       
      Yet sometimes one finds that after learning everything and practicing too, one’s topical knowledge is practically zero.
       
       
      After all, how many websites can you guess will be on the first page within the natural listings on the SERP’s for a certain set of keywords ?
       
       
      The undertaking is an extremely challenging one and requires too much of time and mental application, which makes it an action-packed one.
       
       
      Being such an open field, maybe around 150 out of those 200+ ranking factors are no longer a secret.
       
       
      One might wonder, are those remaining unknown 50 factors so important which are the make or break factors for achieving a respectable level of online visibility ?
       
       
      But surprisingly one does bear fruit if the assignment carried out sincerely, which is another factor making it captivating.

      Web Development And SEO

      Adding quality content or maintaining an appropriate keyword density required to optimize a website is a laborious task.
       
       
      Writing interesting blogs, inserting original photos, typing striking headlines and creation of internal and outbound links is a strenuous assignment.
       
       

      website search engine optimization and development

      Web Development And SEO Acronyms


       
       
      SMO, SERP, HTTPS, UX, URL and UI are shortened terms and abbreviations used in the website building and search engine optimization exercise.
       
       
      CPC, SMM, PPC and SEM are acronyms related with the digital marketing field.
       
       
      vital elements required for optimising websites

      Vital Elements For Optimising Websites


       
       
      Mobile compatibility, SSL certification, maintenance and virus protection are some of the facilities needed in any site.
       
       
      Is producing exclusive promotional material for web pages a difficult job ?
       
       
      Is enabling an appropriate keyword density and generating proper page titles puzzling assignment ?
       
       
      One may derive opposing opinions if discussing different forms of website construction – Portal-hosted or Self-hosting variety.
       
       
      Someone trying to develop and optimize a domain on WordPress or any similar web-hosting portal like Shopify or Point2Agent, on his own, might say that it is a simple process.
       
       
      Whereas an agency working on a specialized and fully programmed and coded website may call it a difficult job.
       
       
      Let us discuss the subject based on such an example above.
       
        

      Elements of Web Development and SEO

       
       
      1. Choosing A Website Domain Name
       
       
      One doesn’t need to be a wizard for that kind of assignment. Any URL is fine as long as :

         
         

      • It consists of anywhere between two to three words.
         

      • Non-hyphenated preferably.
         

      • Less than 16 characters.
         

      • Includes the business name in full or else partly with a keyphrase included.

       
       
      2. Naming A Website’s Title –
       
       
      Identifying the same is also a no-brainer.
       
       
      It’s common knowledge that the best choice is the business name itself.
       
       
      3. Generating Fresh and Proper Page Titles
       
       
      This is an element where one would need some knowledge of website construction.
       
        
      It may require experience to write suitable page names having between 25 to 30 letters (including spaces).
       
        

      proper page titles and appropriate keyword density in websites

      Page Titles in User-friendly Websites


       
       
      These should be unique, written in a natural way, defining the topic clearly and devoid of special characters.
       
       
      Then comes another related component – Title Tag.
       
        
      It appears in search results as a hyperlinked heading, pertaining to a specific page, blog or any other content on your website which has a dedicated URL.
       
       
      Below, this tag line, the concerned meta description and permalink are displayed which are both non-clickable.
       
       
      For example you have a blog post explaining the procedure of optimizing websites.
       
       
      The specific tag could be something like, let’s say – How To Optimize A Website | Your Company Name | Location City.
       
       
      The first part out of the three divisions, goes as the article post’s title.
       
       
      Try having between 55 to 65 characters (including spaces) in such kinds of tags.
       
       
      If you do not create the same then the spiders would generate one as per their understanding after going through the blog.
       
        
      4. Adding Meta descriptions within 150 to 156 Characters Long
       
       
      Again, an element which needs ample knowledge.
       
        
      This surely is a considerable issue for the ones who are serious and cognizant of how crucial website optimization is today.
       
       
      5. Quality Content Writing And Updations Regularly
       
       
      The point where the real game in the website building and optimisation undertaking begins.
       
       
      Creating premium images, topical videos, short text paragraphs and page headlines is a complex matter.
       
       
      quality content writing experts making user-friendly websites

      Quality Content Writing Experts


       
       
      6. Smartphone Responsiveness
       
       
      Cannot be considered a professional task.
       
       
      The built-in plugins render AMP-compatible pages on such type of platforms, automatically.
       
       
      However, mobile compatibility may turn out to be a complicated process, if one is developing a programmed self-hosted website.
       
       
      The WordPress.com platform, which influences 25% of the entire web industry :

         
         

      • Provides automatic maintenance and data backups.
      •  
         

      • Software updates.
      •  
         

      • Complete security.
      •  
         

      • Reduces workload and
      •  
         

      • Produces attractive websites with full mobile compatibility through its sophisticated system, automatically.

       
        
      7. Web Page Designing
       
       
      A kid’s job ? In a way, Yes.
       
        
      We are not discussing producing some walkthrough here. Highly fancy patterns reduce optimization capabilities in websites.
       
       
      Of what use is a designer page if it prevents the searchers finding you on organic results ?
       
       
      One comes across many websites which are optimized-well and look fabulous too.
       
       
      Correct – But such high-class sites require excessive expenditure.
       
       
      It is not possible to produce such kind of website within moderate budgets.
       
        
      8. Other On-page Optimization Procedures
       
       
      The built-in or importable plugins automatically sort out issues like :

         

      • Loading speed,
      •  

      • Antivirus Protection and
      •  

      • Photo Optimization.

       
       
      Remaining factors like :

         

      • Enabling simple and clutter-free navigation.
      •  

      • Creation of internal and outgoing links.
      •  

      • Inserting video captions.
      •  

      • Image Alt tags and
      •  

      • SEO-friendly designs, takes a lot of effort and time to learn and understand.

        
       
      However, the Yoast plugin which is the best tool for optimising websites can help a great deal.
       
       
      9. Off-page Optimization –
       
       
      Organizing social media marketing accounts, managing Bing and Google Webmaster Console and local map listings.
       
       
      Yes, again this requires high level professional skills.
       
       

      promotion on youtube facebook pinterest google plus linkedin and twitter

      High-end Internet Promotion & Off-page Optimization Services


       
       
      Publicity on YouTube, Facebook, Pinterest, Google Plus, LinkedIn and Twitter facilitates better traffic for websites on the search engines.
       
       
      10. Email, Internet and Digital Marketing
       
       
      Tough ? Not at all.
       
       
      11. Writing Top Grade Blog Article Posts
       
       
      Probably the toughest part in the whole exercise.
       
        
      12. Keyword Optimisation –
       
       
      An area where typing informative and descriptive text sentences with a well-judged keyphrase density is required, making the job difficult.
       
        
      Some points to keep in mind while performing the task :

         

      • Try to create key phrases having medium competition and medium volume of searches.
         

      • For a new website, opt for the long-tail variety i.e. containing anywhere between three to four words.
         

      • Aim to contain the length of the phrase within 25 to 35 characters.
         

      • The keyword must be related to the URL, the website’s main title as well as the content inside.
         

      • Imagine what an internet searcher would type to find you.
         

      • Include the keyword inside the page title, meta description, Alt text, image or video file names, any one headline and the title tag.
         

      • Do not engage in key phrase stuffing i.e. remain within the 1% to 3% bracket.
         

      • Use synonyms inside the text body and the secondary keywords.
         

      • Sufficient gap within repeated mentions is necessary.
         

      • Online analysis and research is another requirement.
         

      • Create links close to wherever you place such phrases.
         

      • Do not create an outgoing connection through the main keyword.
         

      • Try not to repeat the same within different pages of a particular website.
         

      • Include the keyword within the first or second paragraph inside the text body.
         

      • Outgoing link (internal or external) should lead to a topical web page.

       
       

      Organic Optimization And Quality Content Writing Consumes Time

       
       
      It is advisable to outsource the job to any suitable Web Development and SEO Agency because matters such as :

         
         

      • Website design.
      •  
         

      • Researching key phrases.
      •  
         

      • URL slugs.
      •  
         

      • Developing quality content.
      •  
         

      • Ensuring mobile compatibility.
      •  
         

      • Genuine linking and
      •  
         

      • Appropriate keyword density and
      •  
         

      • Proper page titles

       
       
      or
       
       
      Eliminating :

         
         

      • Duplicate content.
      •  
         

      • Spam.
      •  
         

      • Broken links
      •  
        and
          

      • Keyphrase stuffing – All needed for optimising websites requires too much of time.

       
        
      After all Google Plus Facebook YouTube Twitter Pinterest and Linkedin are not the only social media marketing networks, to promote upon.
       
       
      Finally coming to the most time consuming exercise regarding web development and SEO – Link building.
       
       
      This function primarily consists of 3 components –
       
       
      A. Obtaining backlinks.
       
       
      B. Internal connections within different web pages and blogs or other content
       
      and
        
      C. Creating outbound links.
       
       
      Internal connections are important.
       
       
      The purpose of any website is to enable the visitor find what he is looking for, effortlessly.
       
       
      So, for example you have a page on computer hardware and another on laptops.
       
       
      Then it would be wise to connect both during the process of optimising websites.
       
       
      Because the former ought to be dedicated towards desktops, hard disk, laptops and other related hardware.
       
        
      But the visitor may need some more details on laptop computers.
       
       
      So, an internal connection may eliminate the need for him to find whether you have a page on laptops or not.
       
       
      Such practices help passing on link juice to your less popular content.
       
       
      If you connect your front page with another for which popularity required, then this function would prove fruitful.
       
       
      Another advantage is that most likely you would be able to retain the visiting audience on your website for longer periods.
       
       
      The Google Ranking Algorithm evaluates the number of incoming links towards individual web pages.
       
       
      There is a possibility of achieving a better online visibility in such a case.
       
       
      Another notable benefit would be that such an undertaking helps the robots in crawling and indexing your website in a better manner.
       
       
      On rare occasions, some parts of content is somehow missed by the crawlers.
       
       
      The anchor text used internal connecting passes a message to the spiders on what keyphrases you want to optimise your website for.
       
       
      As far as outward linking is concerned, such a task helps in gaining a higher online traffic too.
       
       
      The robots appreciate you when you invite your users to browse other top class sources too.
       
       
      An outgoing connection does not help you as much as the recipient website.
       
       
      You’re passing on link juice to your competitor or anyone else concerned with your industry in such a case.
       
       
      But, you probably gain as much because you score a point with the crawlers.
       
       
      Anchor text for internal connecting should take a visitor to a relevant web page.
       
       
      An outgoing link should lead to topical content owned by an authoritative source i.e. a high-value website.
       
       
      And backlinks are valuable only if they are coming from highly ranked web pages relevant to your field.

      Search Engine Optimization

      Why do the crawlers apply so many parameters for positioning websites in their organic listing result pages ?
       
       
      There is a rule-of-thumb in play, when it comes to natural optimization.
       
       
      SEO implies improving the quality of websites to enable a superior user-experience at one end.
       
       
      And also meet the ranking criteria of the crawlers, alongside.
       
       

      meaning of search engine optimization

      SEO Is An Abbreviation for Search Engine Optimization


       
       
      The robots have neither imposed any restrictions upon organic website optimisation experts, nor on the exercises related to industry.
       
       
      But there seems to be a logic behind the most commonly followed rules pertaining to –
       
       

      • Backlinks !
      •  
         

      • Topic specific content.
      •  
         

      • User friendly and easy navigation.
      •  
         

      • Unique photos etc. which help in achieving high visibility on Google and Bing.

       
        
      The ideal situation would be to improve your website based on, first what is best for the audience, keeping the robots as second in terms of priority.
       
       

      how to prevent losing visibility on google

      Typical Black-hat Techniques facing Penalty


       
       
      Tip – To avoid websites downgraded and prevent losing visibility on Google, refrain from undertaking procedures like :

         
         

      • Keyword stuffing.
      •  
         

      • Using purchased or spammy links.
      •  
         

      • Adding excessive number of listings on free directories.
      •  
         

      • Manipulation of anchor text and permalinks.
      •  
         

      • Inserting duplicate content.
      •  
         

      • Uploading overly heavy flash animations
      •  
        or
          

      • Creating highly animated or complicated image based menus.

       
       
      Video below, mentioning some of the unwarranted techniques in the organic website optimisation and promotion assignment :
       


       
       

      The Search Engine Optimization Protocol

       
       
      There are some parameters complied with, by online promoters, based on estimates, as only the spiders have a monopoly over the secret.
       
       
      However, the specifications which are easy to decode are logical and considered recommendable.
       
       
      Obtaining citation based backlinks from authoritative and valuable websites having verified authors is the best way to achieve high online rankings.
       
       
      Backlinks are incoming links pointed towards your content, from outside sources such as web pages, blogs etc.
       
       
      Such inward links are the most influencing signals for gaining a prominent exposure within the natural listings on the SERP’s.
       
       
      The most vital requirement for procuring an elevated online positioning is :

         
         

      • Producing exclusive text.
      •  
         

      • Writing informative sentences.
      •  
         

      • Uploading descriptive images.
      •  
         

      • Adding useful videos.
      •  
         

      • Inserting purposeful PDF documents.
      •  
         

      • Publishing instructional article posts.
      •  
         

      • Designing slideshows
      •  
        and
          

      • Improving readability of paragraphs while you optimize your website.

       
        
      Extraordinarily fine content encourages verified authors to create a connection with you.
       
       
      One generates outgoing link from within their own source towards your web page or blog or any other internal URL you have visible on the internet.
       
       
      An exclusive website may not be interpreted as the one with beautiful designing.
       
       
      It’s primary purpose is to generate information for visitor, instead of trying to make an impression through an amazing look and feel.
       
       
      In any case, fancy styling and frills reduce the effect of painstaking exercises undertaken for optimization of websites.
       
       
      Many use ways like writing to high PR (Page Rank) value sites requesting for a link.
       
       
      Some engage in guest blogging or answering questions by journalists on newswire websites.
       
       
      Others dedicate time on Off-Page Optimization like :

         
         

      • Social media publicity.
      •  
         

      • Promotion through optimizing own videos on YouTube Channel.
      •  
         

      • Creating and maintaining a Facebook Business Page.
      •  
         

      • Participation in LinkedIn Groups.
      •  
         

      • Sharing and posting infographics on Pinterest Account.
      •  
         

      • Limited social bookmarking.
      •  
         

      • Selective guest blogging.
      •  
         

      • Adding official location on local maps
      •  
        and
          

      • Activities on Webmaster Tool Accounts.

       
       
      All such modes of publicity help a long-way in business promotion exercises.
       
       
      However, quality of content and the level of On-page Optimization one is able to undertake for own website is what matters most in attracting precious backlinks.
       
       
      In-house improvement being the most important factor determining online positioning.
       
       
      Some tips about writing a proper Meta Description for web pages or blogs :
       
       
      The same is a paragraph which should include a combination of related short sentences, in line with the Page Title Tag, which generally contains the brand name at the end.
       
       
      It is not necessary to include your company name in the meta description but better if one types the same remaining words in Page Title Tag.
       
       
      The recommended length is between 150 to 156 characters.
       
       
      The words inside should be written in a natural way i.e. divided within a minimum of one and maximum three sentences.
       
       
      The text should clearly indicate what the particular web page is about.
       
       
      Avoid going beyond three sentences or else your meta description will look like an artificial paragraph created for the purpose of keyword inclusion.
       
       
      Such an undertaking would confuse the visitors too.
       
       
      The words inserted should be written in a way which is a longer explanation of the key phrases used in the page title tag.
       
       
      That would produce a better understanding to the users.
       
       
      The meta description should be an extremely condensed version of the entire content inside a web page.
       
       

      Use Hyphens In Domain Names Instead Of Underscores

       
       
      There is a broad understanding amongst website optimisation agencies to create the main URL without dashes or not to use more than two hyphens in domain names.
       
       
      This general consensus has been arrived upon because the search engines work on a principle of creating a user-friendly world wide web, for the masses.
       
       

      do not use more than two hyphens in domain names for websites

      Appropriate URL’s For Websites


       
       
      Remember the following while generating internet addresses :

         
         

      • Use lowercase letters preferably.
      •  
         

      • Add target keywords.
      •  
         

      • Upload a favicon for building trust
      •  
        and
          

      • Apply 301 redirects for broken links for an enhanced natural exposure on Google and Bing.

       
        
      Now, let’s say one comes across an American domain under consideration : www.thomsonoftampa dot com
       
       
      Seems ok ? I think so. As long as the main URL address length is between 12 to 17 characters and easy to read, it probably would suffice.
       
       
      However, the domain could be interpreted by the users or the spiders in two ways –
       
       

      1. A company called “Thomson” in “Tampa, USA”

       
      or
       
      2. “Thom” is the son of “Mr. or Mrs. Tampa”.
       
       
      So, www.thomson-of-tampa dot com or www.thom-sonof-tampa dot com, could be sensible URL’s in the former and the latter cases, as they define the context.
       
       
      Or else one may opt for a non-hyphenated internet address, because such domains are easier to remember.
       
       
      Since both websites belong to different categories – one Business and the other Personal, it’s better to use .com and .org as the TLD’s.
       
       
      But it would be avoidable stretching the same to www.thom-son-of-tampa dot com (i.e. with three dashes inside).
       
       
      There are at least 2 reasons for choosing a domain with a maximum of two hyphens :

         

      • To simplify the URL as much as possible.
         

      • To maintain a prominent visibility on Google, as it punishes such websites for using black-hat SEO tactics.

       
       
      More the number of dashes, the greater the opportunity one creates to gain an edge over competitors, for those target keywords used inside.
       
       

      simplify url address on google shortener for better organic website optimisation

      Use Google URL Shortener to Simplify your Permalinks


       
       
      All goo.gl URL’s are accessible by the public.
       
       
      As far as permalinks are concerned, a character length of anywhere between 45 to 60 is SEO-friendly.
       
       

      Low Relevance Factors For Organic Website Optimisation

       
       
      Some other issues of secondary importance are –
       
       
      A. Avoiding Underscores –
       
       
      There is a feeling that a Google does not read underscores properly which could result in two or more words being combined into one, sometimes.
       
       
      Circumventing Uppercase Letters – It’s better to use lowercase characters as such are more easily readable.
       
       
      B. Using Target keywords inside URL’s
       
       
      This practice may enable the visitors relate to the content in a simpler way but might not provide any upgraded online traffic.
       
       
      There is no such thumb rule pertaining to the 3 aspects above.
       
       
      It’s just that all three are advisable for an enhanced improvisation while developing websites.
       
       
      There is no such downgradation by the top crawlers, even if all the 3 recommendations above are ignored.
       
       
      Thankfully, Google likes to be fair to all and penalizes only the ones trying to use over-smart methods to rank high.
       
       
      It is the prerogative of all businesses to either understand the importance of website optimization or else ignore the reasoning behind its protocols such as :

         
         

      • Relevant content.
      •  
         

      • High-value inward links.
      •  
         

      • Meaningful headlines.
      •  
         

      • Fresh and topical images slideshows etc.

       
       
      Feel free to Call Us for internet promotion and online marketing requirements, if any.

      Websites beat Advertisements

      Primarily there are two ways to promote your profession –

         
         

      •  Using traditional marketing methods like :

       
       
      A. Hiring staff.
       
       
      B. Print Media Ad’s.
       
       
      C. Official touring.
       
       
      D. Participating in exhibitions
       
       
      and
       
       
      E. Networking within already known high-networth social or family circle.

         
         

      • Employing powerful modern marketing techniques like –

       
       
      I. Hiring an expert for creating an optimised website, good enough to list on page one of Google and Bing.
       
       
      II. Promoting the same in a cost efficient manner and
       
       
      III. Opting for expensive online advertising mediums.
       
       

      optimized websites beat traditional marketing

      Inbound Marketing More Productive Than Traditional Sales Methods


       
       
      I think Websites beat Advertisements vis a vis effectiveness in promotion and lead generation in obtaining buyers.
       
       
      Within traditional marketing mediums – Options A, B, C, D above are upmarket avenues of publicity.
       
       
      Mode E is virtually free of cost and provides almost guaranteed business.
       
       
      There is no harm in using all sorts of means of publicity to grow your sales.
       
       
      All options are undoubtedly effective – but costly, barring choice E.
       
       

      Optimized Websites Beat Advertisements Hands Down

       
       
      For a bus travel company, an AD would explain in brief; why its facility is nice and encourages you to try it out.
       
       
      But a well-developed website tells you why the bus service is clean, fast, safe, comfortable and punctual.
       
       
      Websites surpass Ads when they do both –

         
         

      • Enabling selling a commodity through a user friendly interface

       
      plus

         

      • Producing a top standard position on the SERP’s.

       
       
      So is possible through online Ad’s.
       
       
      But, if a website is showing up on page one of Google or Bing natural results, then one can safely say that visitors will most likely browse the same.
       
       
      Paid listings may or may not contain impressive text and images.
       
       
      The ones with poor content end up producing a high bounce rate which eventually leaves you with many hits but very few conversions.
       
       
      However there is no harm in opting for paid advertising in case the website is of a premium-quality.
       
       
      That would help you attract further traffic apart from whatever you are already generating through hits on natural listings on the search engines.
       
       
      Hence, an optimised website is the best tool for professional growth.
       
       
      One may create a :

         

      • Google+ Brand Account.
      •  
         

      • Facebook Business Page.
      •  
         

      • YouTube Channel.
      •  
         

      • Pinterest Business Account.
      •  
         

      • LinkedIn Showcase Page
      •  
        and
          

      • A Twitter Account for publicizing a website through non-paid social media networking channels.

       
        
      All help in promotion provided one posts and shares relevant, original, interesting, informative and useful content there.
       
       
      On may also use avenues like writing to high PR value websites requesting for a link, engage in guest blogging or answer questions by online journalists.
       
       
      But one needs to be overly choosy while using such promotional mediums.
       
       
      Try participating in Facebook and LinkedIn groups, share and post infographics on your Pinterest Business Account.
       
       
      Social bookmarking is fine too as long as you confine yourself within highly selective portals.
       
       
      Finally, Local Map Listings and activity on your Webmaster Tools Console will help too.
       
       

      The Power Of Organic Web SEO

       
       
      On-page Optimization like :

         

      • Keyword analysis.
         

      • Easy navigation.
         

      • Link building and
      •  
         

      • Intuitive browsing in websites has completely reformed traditional forms of promotion.

       
        

      checklist about tips on organic web seo

      Checklist About Tips On Search Engine Optimization


       
       
      Website improvisation falls under two types of categories : On and Off-page varieties.
       
       
      The former requires one to develop latest content, appropriate keyphrase density, links, relevant keywords, proper headers, picture alt tags, page titles etc.
       
       
      The latter consists of handling of webmaster tools console, writing and promoting blogs, developing videos and images for social media marketing etc.
       
       
      The standard of website designing, multimedia animations and the quality of organic web SEO has improved a great deal in the last 10 years.
       
       
      Having said that, instead of playing around with :

         

      • Flash animations.
      •  
         

      • Java based menus.
      •  
         

      • Fancy sliders.
      •  
         

      • Special effects and
      •  
         

      • Animated buttons,

       
       
      try to beautify your website through :

         
         

      • Better pictures.
      •  
         

      • Embedded slides.
      •  
         

      • Video uploads.
      •  
         

      • Improved formatting.
      •  
         

      • A congestion-free interface.
      •  
         

      • Clear text with adequate white space.
      •  
         

      • Easily clickable links.
      •  
         

      • Subtle colors and
      •  
         

      • And GIF animation photos.

       
       
      Alignment, intuitive navigation and a clean layout are important factors for generating a top quality user-experience in websites.
       
       
      One needs a natural sense of color combinations and capability in presenting information with simplicity.
       
       
      Ads sometimes congest pages, so remember using the same only in a limited manner.
       
       
      Write short paragraphs and use Google Fonts if possible.
       
       
      A large font size is recommendable to make sentences easily readable.
       
       
      Mobile responsive design is another requirement.
       
       
      Some tips on writing optimized content for websites :

         

      • Type relevant sentences.
      •  
         

      • Include topical words.
      •  
         

      • Form unique page or blog titles.
      •  
         

      • Add interesting headlines and use H1, H2, H3 tags at least if not further.
      •  
         

      • Each page should have between 400 to 500 words roughly.
      •  
         

      • Blogs of between 1200 to 2500 words approximately are recommendable.
      •  
         

      • A keyword density of between 2 to 3 percent and 1 to 2 percent in articles is suggested.
      •  
         

      • Original text is mandatory.
      •  
         

      • Insert at least one internal and one outward link on each page or blog.
      •  
         

      • The text should be interesting and relevant with latest and informative details.
      •  
         

      • Use bullets for large paragraphs while making a point.

       
       

      Websites Are Winners When They Show Up On Page One Of Google

       
       

      how to earn backlinks to boost your website rankings

      How To Earn Backlinks To Boost Online Rankings


       
       
      Publish exclusive blogs, create animated videos, design useful infographics and help other webmasters in fixing technical errors for an additional thrust to your visibility on SERP’s.
       
       
      One’s unaware of the advantages of optimization, regard their websites like online presentations and lose out on opportunities.
       
       
      A costly sign board AD cannot convince you of the calibre of service it is selling, as much as a properly designed website with –

         

      • Trendy images.
         

      • Informative videos.
         

      • Useful links and
         

      • Whiteboard explainer animations could do.

       
        

      Websites Outperform Online Ad’s Because

       
       
      1. Though, it is possible to find desired products or services either through paid internet advertisements or on organic search result pages.
       
       
      But, natural online listings more or less guarantee displaying only premium product items, merchandise and service sector related URL links.
       
       
      Video below : High class website optimization enables better results as compared to traditional sales techniques and helps companies save time in chasing clients –
       


       
       
      2. Internet marketing is an expensive medium of promotion as its lifespan is limited.
       
       
      Whereas optimizing a website proves to be a cheaper option after one spreads out the cost, corresponding to the expected natural visibility online.
       
        
      3. You might see a signboard AD in the market when you aren’t looking for a particular service and might forget the name or the URL of that company, later.
       
       
      But just type a few keywords on your laptop and most likely you will not only find that company but also reach equivalent or better choices.
       
       
      4. There surely must be something mysteriously magical about successful websites.
       
       
      Or else companies like Alibaba, Amazon, Airbnb, WordPress and Uber wouldn’t be where they are today.
       
       
      Maintaining optimized websites deserving of a prominent positioning on SERP’s is always the first priority for brands.
       
       
      5. Web Pages enable you choosing an item after some browsing, but an offline advertisement doesn’t.
       
       

      An AD Matches A Website In Certain Aspects

       
       
      1. Expensive designer advertisements signify that the advertiser is not a fly-by-night operator.
       
       
      2. Sometimes offline AD’s reduce the need to browse the internet because they act as a reminder about the brand value of the product or service they relate to.
       
       
      The chances of customers visiting websites of well reputed companies advertising heavily, are higher.
       
       
      3. Marketing through :
       
      I. Google Ads.
       
      II. PPC on Bing.
       
      III. Facebook Promotions and
       
      IV. Paid publicity on MSN can sometimes match the strength of organic web SEO.
       
        
      But, that would be subject to the condition that one first optimizes in-house content before indulging in paid promotional campaigns.
       
        
      However, Websites Beat Advertisements as they are fully equipped to solve the dual problem of :
       
       
      Firstly helping the owner market his brand
       
       
      and
       
       
      Secondly that too at a reasonable cost.
       
       
      The ideal situation would be to – Optimize a well-built website and use Paid Internet Ad’s later.
       
       

      how to rank your blog on page one of google

      How To Improve Your Blog Rank On Google


       
       
      1. Use the main keyword in page title and the meta descriptions data.
       
       
      2. Form subheadings and long-tail keywords.
       
       
      3. Make images and permalinks SEO-friendly and
       
       
      4. Add internal links.

      Websites like Online Brochures

      Is it likely to do grow your business through promoting your website ?
       
       

      a website is the best tool for marketing

      A Website Is The Best Tool For Marketing


       
       
      Well-developed web pages are more effective in business promotion as compared to results from traditional advertising.
       
       
      Is considering Websites like Online Brochures logical ? Are they meant to be like that ?
       
       
      In the past, one used to come across non-optimized websites without user-friendly elements, having a complicated navigation structure and created just for fulfilling a formality.
       
       
      But the purpose of an optimised website is to create brand awareness and increase sales by providing meaningful information to consumers.
       
       
      The objective of a web page is to bring and influence new customers from unknown and untapped markets.
       
       
      But, if one has website just for the sake of having it, then its motive gets defeated.
       
       
      In reality, showing the same to your existing customers is a secondary requirement.
       
       
      In my opinion any website without in-built On-Page SEO features is incomplete and useless.
       
        
      It’s such a waste of effort, time and resources.
       
       
      But surprisingly some say that they just made a website either for the sake of formality or out of compulsion as their clients wanted them to have one.
       
       
      Well, no problem in that because there are many businesses who already have their hands full and do not want new buyers.
       
       
      However, looking at the number of non-optimized websites it raises a question in my mind that are there really so many companies which do not require new consumers ?
       
       
      Web pages help entrepreneurs generate better revenues and work smarter, instead of harder.
       
       
      Professionals have understood the strength of a website and utilize the same, fully.
       
       
      Unfortunately, we come across businesses which are a hurdle for Web Development and SEO Service Providers !
       
       
      Such are the kind of entities which have the least faith in websites.
       
       
      This kind of sense prevails in India too.
       
       

      Treating Websites Like Online Brochures Is A Lost Opportunity

       
       
      So yes it’s true that some mistakenly underestimate their web pages and regard them just like any informative catalogue.
       
       
      However, investing in an optimized website can help save the time and effort required in pre-sales activities.
       
       
      Sites probably don’t get their due because after all we are living in the age of pull, networking and partying.
       
       
      But, the awareness of web-power is huge in advanced countries.
       
       
      The level of cognizance on the matter is very low with entrepreneurs requiring new websites in India !
       
       
      There may be some reasons for companies preferring to continue operating in the old-fashioned way –

         

      • Problems in Payment Recoveries
         
         
        Difficulties in recovering money for services supplied to buyers making excuses is a big reason why many people find websites as useless, in India.

       
       
      Businessmen shy away from searching new clients, as claiming payments for goods supplied to already known customers is a lesser headache as compared to fresh buyers.

         

         

      • Playing Safe
         
         
        The wholesalers are normally in tight financial health and have no other option but to deal with tested clients only.
         

         

      • Huge Disparity In The Economy
         
         
        As the small and medium enterprises are generally unprofessional, the big service providers always have their hands full.

       
        
      Download PowerPoint Presentation, explaining the advantages of template theme portal-hosted websites over self-hosting based on programming and coding :
       
      Benefits-Of-Template-Theme-Websites
       
       
      Web pages are the best promotional tools for :
       
       
      1. Companies which do not believe in aggressive publicity
       
       
      or else
       
       
      2. The ones aware of the advantages.
       
       
      Video : A combination of On-page SEO, Off-page Optimisation and Social Media Marketing helps in a greater visibility on internet. Optimised websites produce income for businesses :
       


       
       
      Another useful tool for online publicity is Search Engine Marketing (SEM).
       
       
      This medium primarily involves usage of paid promotional advertising such a Google Ads and Bing Ads.
       
       
      A very helpful tool provide one first improvises own website i.e. undertakes a combination of On and Off-Page SEO on the same.
       
       
      Remember, it is advisable to employ SEM only after optimising your content, and not before.
       
       
      Notice why SEO Consultants use the term SEOM and not SEMO ?
       
       
      Because marketing should be undertaken only after the optimization task – and not the other way round.
       
       
      Or else most of the energy, time and resources money one would spend on paid internet publicity would go down the drain.
       
       

      Enabling High Page Ranking On Google

       
       
      But what if a web page is improvised to substitute the pre-sales activity ?
       
       
      The ones unaware of the benefits of website optimization find the entire exercise useless and end up working in the old fashioned way.
       
       
      Sales techniques like –

        •  

        • Employing staff for cold calling.
         

        • Hiring executives for visiting clients.
         

        • Brand value creation through participating in trade exhibitions.
        •  

        • Payouts to professional consultants.
         

      • And official lunches and dinners are extremely expensive mediums of promotion.

       
       
      The energy spent on creating an optimised website is probably negligible vs resources one would use for old-fashioned forms of publicity.
       
       
      And some carry on with expensive modes of advertising through socializing or travelling.
       
       
      Websites, once improved with –

        •  

        • Effective keywords.
         

        • Backlinks from authority websites.
         

        • Fast loading speed.
         

        • An appropriate word count
         

      • And intuitive navigation can help company owners save money spent on publicity and enable a high page ranking on Google too.

       
       
      Undoubtedly, regarding a website like an online catalogue is a big mistake.
       
       

      quality backlinks and keywords for a high page ranking on google

      Backlinks and Keywords for Visibility


       
       
      Many traders, manufacturers and service providers do use conventional promotion methods and alongside also use websites for marketing.
       
       
      Social media sharing, length of URL, word count and loading speed are some of the factors determining the magnitude of exposure any web page or blog is able to generate on the internet.
       
       
      There may be some reasons for companies either unwilling to try optimizing own website :
       
       
      a. Ones which are trying to cut costs.
       
       
      b. A corporate which already has much more clients than it can serve.
       
       
      c. Any establishment which is not convinced about the potential power of digital publicity and internet marketing.
       
       
      d. An enterprise which has already tried out promoting its website but found it worthless after finding no improvement in sales.
       
       
      e. Any company owner who is penny wise and pound foolish.
       
       
      Such attitudes (as in “d”) originate due to a lack of judgement on choosing a website optimisation consultant.
       
       
      It would be difficult for an internet promotion and SEO specialist to sell its services to category A, B and D and E.
       
       
      But “Type C” could be explained how a high page ranking on Google helps businesses and service providers grow further.
       
       

      The Value Of Website Optimisation

       
        
      Sometimes the SEO task ends up in a near reconstruction of entire content if it is in a non-optimised condition.
       
       
      It’s like building a showroom without air-conditioning initially.
       
       
      And later making holes and breaking walls all over the place to create false ceilings or adding concealed wiring required for the purpose.
       
       
      Like air-conditioning inside a showroom is probably the most important requirement, likewise SEO is a basic need for any useful website.
       
       
      Just imagine – how many visitors can you expect inside your retail outlet if it is not adequately cool or heated ?
       
       
      It’s not that just adequate air-conditioning alone will help you draw customers.
       
       
      After all you need your products on display must be saleable, competitive and which provide value-for-money.
       
       
      Then that is another matter though as one can equate the product-for-sale with content inside a website.
       
       
      But, no matter how hot-selling your product is, you may not attract many consumers if the temperature inside your showroom makes your customers uncomfortable.
       
       
      And what about the product itself ? How long do you expect the product to last in your shelves under extreme heat or cold ?
       
       
      Same goes for websites.
       
       
      No matter how well you curate your content.
       
       
      Without proper page titles, headlines, links and navigation the entire matter ends up being a waste.
       
       
      Such websites yield difficult readability, complicated navigation and a complex interface.
       
       
      But then i guess im wrong.
       
       
      Maybe most enterprises around have a long list of dedicated buyers purchasing under any conditions.
       
       
      Or maybe there are many for whom expansion is impossible due to existing overload or already full invested capital.
       
       

      The Benefits Of Platform-hosted Web Pages

       
       
      Template theme based websites built on WordPress.com are slowly replacing the old self-hosting method.
       
        
      The portal offers various themes and designs with various facilities and advantages like :

         

        • World-class security.
        •  

        • Google AMP compatibility.
          

        • Automatic maintenance.
         

        • Top level customer support.
         

        • Auto software updates
         

      • And a simple interface enabling users to modify content on their own.

       
       
      Feel free to view below, our promotional slide presentation describing our services : 

      Speak Visually. Create a presentation with Visme

      Necessity Of SEO

      Discussing, the issue regarding the inevitable job of content optimisation for small and medium size companies.
       
       
      Due to competition, the urgency for procuring an optimized website is prominent for compact and middle level establishments.
       
       
      In contrast, it still could be a second priority, sometimes, if not always for the large scale enterprises, as they are generally well-set.
       
       
      Hence, it’s more crucial for small businesses to understand the importance of making visitor friendly websites to rank on Page One of Google Maps Local Listings.
       
       

      necessity of seo for small and medium size companies

      Website Optimisation Saves Time Required For Marketing


       
        

      Necessity Of SEO For Smaller Companies

       
       
      For big businesses, client-oriented web pages might just suffice, but a fully optimized website is a basic marketing need for any medium or mini enterprise.
       
       
      Improvisation can be divided into two categories :
       
       

       
       
      or

         
         

      • Trying to optimise for the visitors first, keeping the crawlers as second priority ?

       
       
      The fundamental rules of the game don’t change i.e. :
       
       

      • First improve your business process.
         
         

      • Build a customer-oriented and smartphone compatible website.
         
         
         
        For that, producing useful content, proper page titles and headers, easily readable words, easy navigation and purposeful images is required.
         
         

      • Finally dedicate energy and resources on refined optimization of the website !
         
         
        Adding a blog section, writing meta descriptions, engaging in social media promotion and using SEO improvement tools etc. is necessary.

       
       

      useful website content and headlines for high rank on page one of google

      Informative Web Content and Page Headlines


       
       
      There is a difference between a search engine compatible and a user-friendly website.
       
       
      It is possible to find well-built and client-oriented web pages which are non-optimised.
       
       
      But impossible for a Google-compliant website, to be customer-unfriendly.
       
       
      Reason being – The crawlers probably know more about your site than you do and position you on that basis on their online results.
       
       
      The most important factor determining organic visibility of websites is top quality backlinks.
       
       
      Such incoming links are generated automatically through highly useful in-house content.
       
       
      Having said that some come with a great difficulty and other through lesser pain.
       
       
      For example it is not difficult to get backlinks from Google if you handle your Webmaster Tools Console, Map Listing etc. in an efficient manner.
       
       
      That is provided one adds and uploads wonderful content and handles such accounts in a professional manner.
       
       
      Another powerful social media source which is not too miserly in passing on a high quality backlink is Pinterest for Business.
       
       
      Quora too is a great medium for generating superb inward links.
       
       
      Again, subject to the condition that you contribute towards the portal through valuable inputs during discussions on topics related to your profession.
       
       
      YouTube also links to your website when you upload exclusive videos on your Channel.
       
       
      Few more strong sources like guest blogging is a great way to produce good backlinks but one needs to be very selective while undertaking such an exercise.
       
       
      Few platforms which help you in creating videos and images for your website, sometimes link back.
       
       
      The rest depends majorly on the calibre of your in-house content.
       
       
      It takes time to build a reputation which eventually induces authoritative websites to link to you.
       
       
      Finally, there are many other ways to produce worthwhile backlinks like (you need to be very choosy in all of these modes) –
       
       
      1. Helping reporters and news journalists by providing them answers to topics they are writing about.
       
       
      2. Contacting resource websites and explaining them why you think they could link to you.
       
       
      Undoubtedly those procedures require too much of evaluation and testing, but surely worth the effort.
       
          

      Making Visitor friendly Websites Is A Basic Marketing Need

       
       
      Some web pages show up on page one of Google and Bing, even if they are not fully optimised in regards to the lesser crucial SEO elements like :
       
       
      A. Informative videos.
       
       
      B. Descriptive picture captions.
       
       
      C. Sub-headings.
       
       
      D. Infographics and slideshows.
       
       
      E. Highlighted important points.
       
       
      One could assume that in such a case the webmaster has concentrated only on developing very high quality website content and nothing more.
       
       
      It’s like building text and image based matter, solely aimed at providing the latest and most valuable information, while disregarding the optimizing exercise.
       
       
      But Google, Bing and MSN still do honor such kind of unique visitor friendly websites and ranks them reasonably well.
       
       

      easily readable paragraphs for visitor friendly websites

      Easy To Read Content In Websites


       
       
      Some essential elements during web development, like :

         

      • Proper sub headings.
         

      • Writing short paragraphs of consequence.
         

      • Inserting interesting photos.
         

      • Cell phone compatibility.
         

      • Internal linking.
         

      • Appropriate anchor text (not the exact match).
         

      • Using bulleted lists for better readability.
         

      • Highlighting vital points.
         

      • Easily understandable fonts.
         

      • Motivating infographics, slides and videos may make it easier for visitor friendly websites to rank on Page One of Google.

       
         
      However, there is a classic example of a user-oriented website but still non-compliant with the crawlers.
       
       
      Such would be the one where the webmaster first develops exclusive content.
       
       
      But later becomes hyper-paranoid during the optimization process for obtaining a high online ranking.
       
       
      It could be a case of employing black hat or spam techniques like :

         
         

      • Buying inbound links.
      •  
         

      • Keyword stuffing.
      •  
         

      • Using fake accounts for publishing guest article posts.
      •  
         

      • Creating duplicate content through plagiarizing.

       
       
      An optimized website embodies :
       
        

        • Fast loading speed.
        •  

        • Mobile-receptive and responsive design.
        •  

        • Topic specific well written and fresh content.
        •  

        • Linking up to a proper extent.
        •  

        • Bing and Google Maps Local Listings.
        •  

        • Interesting videos.
        •  

        • Unique and targeted keyphrases.
        •  

        • Impressive headings
         

      • And detailed and genuine information.

       
        

      Tips on how to create an appropriate website – by Crown Internet : Video below

       
       
      Whereas businesses cognizant of the Necessity of SEO and in addition aware of how to choose a website optimizer can improve their chances of a higher organic positioning on Google !
       
       
      There are two variants of search engine optimization – On-page and Off-page varieties respectively.
       
       
      The former kind is all powerful.
       
       
      For example you are organizing a popular sport tournament.
       
       
      You may not need too much of marketing to draw spectators for watching the sportsmen perform live.
       
       
      The fans which are seriously interested in the games would in any case visit the venue.
       
       
      So, one could relate the same to be somewhat similar to On-page Optimization procedures for websites.
       
       
      The basic product (the event in such a case) is strong enough to sell tickets without much publicity.
       
       
      Same goes with On-page Optimization – One hardly needs much of advertising or marketing a website if it has high quality content and fully improvised too.
       
        
      However, one may tie-up with some TV channel to broadcast the same championship matches.
       
       
      Then it would be something identical to the processes you use for Off-page Optimisation for a website.
       
       
      Reason being – Such a mode of promotion primarily involves publicity on social media : which is more or less like a substitute to a television nowadays.
       
        
      Just holding the event i.e. the same in itself being so appealing – would result in higher conversions though.
       
       
      Reason being – It is more effective in attracting sports lovers towards the event.
       
       
      It may not be the best mode for generating revenue because most likely most of the profits come through TV ads which one sells while broadcasting.
       
       
      That is another issue.
       
       
      But conversions in the context of producing die-hard fans will be higher through just simply organizing the championship.
       
       
      Same goes with On-page Optimization of Websites : The results are more powerful in drawing the targeted client towards yourself.
       
        
      However, the latter mode of promotion i.e. a live television broadcast results in a lower conversion in the context of producing serious spectators.
       
       
      The ones watching the tournament on TV may or may not be as keen on sports as the ones who visit the stadium.
       
        
      So as both are equally imperative, the chances of obtaining a client through On-page Optimization are more.
       
       
      One can also say that the ones searching for your service on Google or Bing through typing relevant key-phrases are the same category as the spectator inside the arena.
       
       
      Whereas the ones finding you on social media might be the ones knowing about the tournament by watching tv.
       
        
      Small and medium size companies cannot afford ignoring improving their content.
       
       
      A non-optimised website has no value. You will just end up showing it to existing clients only.
       
       
      There are many who create websites just for a formality as some of their associates expect them to have one.
       
       
      But if improvised, it solves the dual purpose of not only meeting that bare formality but also side by side attracting new business.
       
         

      A Well-built Optimized Website Is As Useful As A Shop in A Prime Location

       
       
      An appropriately developed audience-oriented site is as strong a catalyst for growth, as a shop at the most premium location in any large city is, for any owner.
       
       
      A prime showroom is flooded with walk-in customers without making much effort in sales promotion.
       
       
      Once optimization is undertaken, visitor friendly websites end up being as priceless for a businessman, as any prime retail realty is.
       
       
      You can sell easy, just like a showroom owner while sitting in your office, by investing only a negligible amount of money in a website.
       
       
      But one would most likely spend millions in buying a popular retail property.
       
       
      Instead of using the old-fashioned modes of advertising, which are always expensive.
       
       
      The wise man might as well opt for building an optimized website instead.
       
       
      Visit Smartphone-compatible Websites for information about responsive web pages.
       
       
      Remember – Avoid stuffing paragraphs with keywords, create relevant content, ensure simple navigation if you want to help yourself rank on page one of Google or Bing.

      Need For SEO

      Is it an absolute must for large companies to optimize, promote and market their websites ?
       
       
      Not really. The amount of direct hits they generate on own web pages, are enough to impress Google, Bing or MSN.
       
       
      However, even after already reaching a dominating position, professionals do optimize their websites, to maintain higher growth levels.
       
       
      Brand Building is a common exercise undertaken by big business houses.
       
       
      No one can afford losing customers and online promotion ends up being a part of the entire process.
       
       
      On-page SEO is an in-house process improving user-experience in websites !
       
       
      Whereas Off-page optimization involves promotion on the crawlers as well as social media.
       
       
      Just to clarify – SEO is Organic Search Engine Optimisation itself.
       
       
      There is a difference between natural and inorganic result listings though.
       
       

      on-page seo and off-page optimization of websites

      On-page And Off-page Optimization Of Websites


       
       

      Need For SEO By Big Scale Enterprises

       
       
      Large companies understand the obligation of website optimisation but they know that it is useless unless they are good at what they do.
       
       
      Likewise, to attract new and untapped buyers from remote areas, online marketing is an important requirement for any company.
       
       
      One may feel quite happy with the amount of business one has in-hand.
       
       
      But sometimes entrepreneurs want more and are unable to procure further clients.
       
       
      The problem may be in generating enough through the current network or within own city or through whatever publicity modes one employs.
       
       
      A website is the best marketing tool in such cases like :
       
       
      1. There is a desire for reaching out to consumers from distant locations.
       
      or
        
      2. Obtaining a set of clients which one does not even knows that exist.
       
       
      It’s not that old fashioned forms of advertising dont work. They do too.
       
       
      Traditional publicity modes have their own benefits and a place in the entire business promotion sphere.
       
       
      Maintaining a user-friendly site gives an advantage over competitors having non-optimized or mobile-unfriendly websites !
       
       
      However, with well-established brands, the urgency for On-page Optimization and Off-page optimization of websites, depends upon :
       
       
      A. The nature of professional activity.
       
       
      B. Timelines.
       
       
      C. Budget.
       
       
      D. Goals and other factors.
       
       
      In fact, big businesses which have non-mobile customers, may or may not lose any substantial market share if their websites are only partly smartphone-responsive !
       
       
      But still their websites are fully cellphone-friendly, rendering the best possible user-experience.
       
       
      Such sites achieve a high visibility on Google and Bing organic listing pages.
       
       
      However, that advantage of SEO in some scenarios is superfluous in the end, as the topmost service wins.
       
       
      No matter how much you enhance, promote or advertise for bettering online positioning on the search engines, one needs to first improve operations.
       
       
      So, website optimisation being the last step. Factors which matter in descending order of business progress are :

         
         

      • First*
         
         
        Improving efficiency levels of your own profession and satisfying buyers.
         
          

      • Second** – Developing an audience-oriented website.
         
        and
          

      • Third*** – On-page SEO and Off-page Optimisation.

       
       
      Though all three procedures are inevitable, but the first two steps, are in particular, more important.
       
       
      A website would be considered well built, if the second** activity is carried out.
       
       
      And properly optimised, if the third*** step is implemented.
       
       
      One can save a lot of effort if employing modern avenues of marketing.
       
       
      A non-optimized website is as good as an online brochure and useless actually.
       
        
      Major enterprises have web pages which are improvised for high volume keywords.
       
       
      Some tips for optimization of websites in such cases :

         
         

      • Try to keep the key phrase density lower than usual.
      •  
         

      • Aim to develop extraordinarily high-quality and relevant content.
      •  
         

      • Opt for LSI keywords instead of secondary ones.

       
       

      Urgency For Optimization Of Websites For Visitors

       
       

      website headers and meta tags

      Headlines and Meta Description Tags


       
       

      Top class websites require :

       
       

      • Topic specific and quality content.
      •  
         

      • Appropriate page titles.
      •  
         

      • Proper meta tags and descriptions.
      •  
         

      • A balanced keyword density.
      •  
         

      • Bonafide and detailed information.
      •  
         

      • Easy navigation.
      •  
         

      • Useful external and internal links for references.
      •  
         

      • Topical words in the text body.
      •  
         

      • A clean interface to empower a placement within natural listings with Google Featured Snippets !

       
        

      Tips on the necessary tasks for internet promotion – Above : by Mallery Online Marketing

       
       
      In fact, it might prove counterproductive vis a vis a website’s popularity, if the priorities are reversed, i.e. in cases where one gives the last priority to the first* step, keeping the third*** procedure as the foremost.
       
       
      It is imperative for medium and small enterprises to try and establish a market reputation.
       
       
      A combination of On-page SEO and Off-page optimization is the best way to achieve such a goal.
       
       
      Promotion through websites saves a lot of time, expenses and resources which you would spend otherwise on old-fashioned methods of advertising.
       
       
      Until businesses understand that the first thing they need for publicity is a website, not a sales manager – they will keep spending too much on traditional marketing.
       
       
      One would also find it difficult to compete with competitors employing modern modes of promotion, in such a scenario.
       
       
      It’s not that an search engine optimization comes at a cheap price. It’s quite an expensive service.
       
       
      But one would probably spend that much in just one week in displaying own product in any trade exhibition or maybe for some business touring.
       
       
      SEO does not necessarily mean improvement for the crawlers.
       
       
      It is actually a process for web pages to be customer-oriented too, by default.
       
       
      Websites empowered through or having :

         
         

      • Relevant headers.
      •  
         

      • Appropriate design.
      •  
         

      • Topical images.
      •  
         

      • AMP-friendly elements.
      •  
         

      • Unique and fresh blog posts.
      •  
         

      • Informative, simple to understand content.
      •  
        and
          

      • An overall responsive feel are the ones which can be considered as as ideal.

       
        
      Such are the kind of web pages which are inevitably appropriately-produced for the robots as well as users and help in sales generation too.
       
       
      It is not impossible to find websites owned by well-established brands, which are non-optimized for the crawlers but still carrying high web rankings on Google and Bing !
       
       
      And why would any large company fail to implement the third step as they are aware of the importance and the need for SEO.
       
       
      They know that marketing through websites is more powerful than advertising !
       
       

      SEO explained by Common Craft and Search Engine Land – Video Above : Engaging words, page titles and fresh content are the ingredients of good websites, helping in producing useful results on SERP’s.

       
       
      While working on On-page SEO, remember that :

         
         

      • The URL Address,
      •  
         

      • Main Website Title and
      •  
         

      • Page Headlines should contain the top keyphrase to improve chances of better positioning in natural listing results.

       
        

      how keywords help in optimization of websites

      Tips on Keyword Phrases for On-page SEO


       
       
      Organic optimisation is the key because the robots display only quality websites having valuable information within their natural listing result pages.
       
       
      Such websites encourage the audience to browse within.
       
       
      And one needs to create a positive impression with the user for lead conversions.
       
        
      Create topically relevant outgoing and internal links inside all pages and test if your website is mobile-friendly.
       
       
      Be careful with the distance, frequency and placement of primary and secondary keywords, during the optimisation exercise.
       
       
      Feel free to view below, video by Google India, explaining how online marketing helps in increasing sales turnover and revenues for businesses :


       
       
      Traditional advertising is the most commonly used medium for sales.
       
       
      However, as per a reformed global professional atmosphere, it is a mistake.
       
       
      One should first start with :

         
         

      1. Making a Website.
      2.  
         

      3. Applying On-page SEO.
      4.  
         

      5. Use Off-page Optimization avenues on social networks, webmaster tools console and Map Listings.
      6.  
         

      7. Search Engine Marketing vis a vis Google Ads and Bing Ads.
      8.  
         

      9. Social Media Promotion on YouTube Channel, Facebook Advertising, Pinterest Business, LinkedIn Sponsored Ads and finally opt for traditional publicity.

       
        
      However one might need to change the order depending upon the nature of activity, because every corporate has a unique character and a seperate type of buyers or clients.
       
       
      Having said that, the ones cognizant of the need for SEO would be better-off using the strategy above.
       
       
      So in order to put the horse before the cart, instead of going the other way round, it is recommended to give importance to the pattern above.