Working on optimizing websites and internet publicity assignments, I often come across people having some misconceptions about :
- Online advertising.
- SEO tasks.
- Blog publishing.
- Website designing.
- Or writing digital text.
Discussing few of such illusions within the masses, regarding the issue.
The 1st Myth In SEO And Digital Marketing Of Websites
One Needs Paid Internet Promotion To Rank Own Content, High Organically.
Wrong. It’s a False Notion.
Exercises like online publicity and internet advertising are similar to digital marketing of websites.
This kind of business promotion requires paid campaigns for enhancing brand awareness through the search engines and social networks.
Whereas the procedure of optimizing websites is an unpaid mode of elevating online exposure, naturally.
It’s possible to place own URL on the number one page of Google and Bing through such chargeable forms of digital promotional campaigns too.
But, advertising non-optimized websites produces a high-bounce rate.
Nevertheless, this type of placement does not fall under the category of an organic listing result.
A high natural positioning is possible only through optimizing websites.
One could argue that both are equally effective since they help in gaining visibility on the number one page of Google and Bing.
However, the fact is that organic and unnatural exposure provides different results in regards to the type of online positioning of websites.
The chances of conversions through natural traffic are much more than one could extract through paid internet publicity.
Therefore, in the real sense, it’s not web marketing, but improving a website that helps in increasing rankings on SERP’s.
Having said that, internet advertising is an absolute must, for brand building for professionals or businesses.
Both mediums – optimizing websites and digital promotion are extremely necessary as they cannot be substituted.
It’s not possible for companies to create brand awareness just by optimising web pages and blog posts.
Whereas, digital marketing of websites can never help one gain an organic internet exposure.
To achieve a prominent natural online positioning, generating useful text, pictures, videos and a combination of Off-page and On-page Optimization is all that’s required.
The latter is more influential in determining high organic internet visibility.
Reason being it primarily involves developing and improving digital content.
The standard of text and images is a crucial factor for crawlers to consider before judging which website to place on what position within their organic listings.
Elements like :
- Writing useful and original text.
- Producing meaningful photos.
- Intuitive navigation.
- Relevant page titles and headlines.
- An appropriate keyword density.
- Purposeful internal and external linking.
- And some other crucial requirements yield a natural generation of backlinks towards websites.
Such inward links, if originated through outside sources having a high rank, help a long way in boosting organic exposure for recipient domains.
Even Off-page Optimization benefits in obtaining incoming connections, though.
Such a task supports a great way in online promotion of websites.
It works like a catalyst in improving the existing natural internet visibility which the On-page SEO process has already created.
That further amplifies a domain’s popularity, which induces a greater inflow of backlinks towards a website.
Procedures involving usage of free promotional tools like :
- Social Media Optimization.
- Webmaster Tool Accounts.
- NAP (Name, Address and Phone Number) Local Listings on Online Business Location Maps.
- Guest Blogging etc. are all part of the Off-page optimisation techniques.
A high natural positioning is inevitable if one completes the formalities above, in an efficient manner.
Most likely one will witness an inflow of inbound connections from valuable sources too, in such a scenario.
That is the best way to achieve a superior organic position on the SERP’s.
Then chargeable forms of promotion on online networking portals is another aspect of digital marketing of websites.
Website improvisation dominates paid internet publicity exercises, in terms of effectiveness in yielding exposure organically on search engines.
Conversely, social media marketing (SMM) proves to be far more potent than the free mode of promotion i.e. social media optimisation (SMO), in regard to online networking portals.
This is the only area where website improvisation function i.e. Off-page SEO gets beaten black and blue.
One would rather focus on advertising on digital publicity platforms like YouTube, Facebook, LinkedIn, Twitter and Pinterest, refraining from spending too much of energy on SMO.
Overall, Off-page Optimisation of course is a very powerful source, but its branch i.e. SMO fades a little, in contrast to SMM when it comes to such type of platforms.
Despite that, eliminating the SMO assignment would be a big blunder.
Reason being – Just like paid internet publicity is only effective if a website is first optimised.
Same way SMM proves being fruitful only after SMO is performed.
The 2nd Fallacy In SEO And Online Promotion Of Websites
Search Engine Optimization Is Dead, So Opt For Internet Publicity Instead.
Another specimen of a falsehood inside the website industry.
Let us say you place the highest bid for a particular keyword on Google Ads or Bing Ads but still don’t find yourself at the top position.
Then, would you derive that paid online promotion of websites is also dead ?
These crawlers are so fair that they assign a quality score to everyone, even for chargeable internet publicity.
So how can one conclude that optimising web pages and article posts is no longer useful ?
Maybe some people say that because it’s a well-known fact that it’s comparatively easier to work on digital marketing of websites.
If there is no advantage of SEO then why do you see different companies competing for ranking on number one page of Google and Bing natural listings ?
Moreover, why does a particular website having superior information rank higher than the one with inferior details ?
Obviously, web pages enjoying a better online positioning are not paying the crawlers for a prominent exposure.
Such websites contain fitter and more suitably optimized digital content than others in comparison do.
You could find yourself visible within the second page of SERP’s but your competitor on the first.
The reason for that can be only one – Your competition has invested much more time and energy in generating quality content and improving own website.
Online text writing, Off-page Optimisation and On-page SEO are all mentally grueling technical undertakings.
Nevertheless, creation of attractive digital images, videos and slides requires a heart.
It’s an emotional process, rather than being a brain game.
That’s why optimizing websites is a tough technique.
It requires an involvement of both – passion and mind.
The 3rd False-belief In Website Development And Organic Internet Visibility
Self-hosting Is A Better Option Than Portal-hosted System.
Another example of a classical myth.
The big question is – How is it possible to optimize a website effectively, until and unless it has a solid base ?
A domain’s foundation is based upon its server hosting and software coding.
It’s much easier to maintain a portal-hosted website as compared to the self-hosting option, as it provides an all-in-one solution.
Problems like :
- Unavailability in automatic data updates.
- Inadequate security.
- Shortcomings in cross-platform compatibilities.
- Deficiencies in data privacy.
- Expensive maintenance charges in cases where daily updations required.
- Absence of self-updating facilities.
- Involvement of hidden cost.
- And the risk of virus attacks make self-hosted websites lesser attractive to the Portal-hosted variety.
One wonders, why should anyone play around with such risky technologies, which are often prone to so many errors and technical glitches ?
Self-hosting provides some advantages like code-level-access, a huge range of plugins and a large level of flexibility in customization.
But some do not know that such benefits don’t add any real solid value neither in increasing natural exposure nor in online promotion of websites.
Conversely, one risks own domain being penalized by the robots because of few technical errors, commonly found in these kind of technologies.
Undoubtedly, the advantages of portal hosting outweigh its disadvantages.
One of the biggest benefits under this technology is that it dispenses easily maintainable websites.
Then due to the involvement of an in-house server, most technical errors are automatically eliminated.
Choosing self-hosting is like making an effort to reinvent the wheel even when it’s avoidable.
Websites built on such systems are suitable only for large companies, which can afford to manage all the practical details of coding, server and developer-centric issues.
One could understand the benefits of portal hosting only after trying out both options.
Since the automated software handles the programming part, the possibility of a manual coding mistake is non-existent.
However, small or medium-budget self-hosted websites still do generally yield an at-par level of performance.
Moreover, if one is satisfied with a mid-standard kind of showing, then it’s a personal choice.
Then, it’s wrong to paint everyone with the same brush.
After all, one does come across few middle or small-level self-hosted websites visible on the number one page of Google and Bing natural listings.
But the probability and percentage of ranking success through the portal hosting system seems to be higher.
The 4th Illusion In Website Designing & Creating Brand Awareness
Web pages Should Look Beautiful.
A familiar exemplar of a self-destructive approach pertaining to online promotion of websites.
One often comes across clients, who need web pages designed the way they personally find attractive.
Nevertheless, one forgets, one does not build digital content for oneself.
It is supposed to be built for the mass user and the spiders.
It’s neither necessary that the audience would like the design I apply nor is it inevitable for the robots to appreciate it.
One could be an expert and hugely successful in own field.
Nevertheless, that doesn’t mean that success in own profession qualifies one as a web designer too.
Another point – There is a difference between a website and an animated walkthrough or a business brochure for that matter.
Every kind of promotional digital matter requires a non-identical artistry.
Websites do not generate online traffic for you through fabulous designs.
Only the ones marketed after being optimised with informative content are able to yield worthwhile results in increasing brand awareness.
Sincerely styled websites could still produce an average level of outcome, but if one is happy with that much, then no problem.
However, it does not mean that ugly looking web pages would do well on organic searches.
Nor does that imply that descriptive and optimized websites cannot be elegant.
The definition of “beautiful” in website designing field is different in comparison to forming a sales catalogue or a slideshow.
It is advisable to leave the web styling task to a professional, avoiding injecting own creative thoughts and imaginative ideas during the procedure.
A clean website with :
- Zero congestion.
- Clear words.
- Easily clickable links.
- Simple navigation.
- A neat interface.
- And a well-formatted layout is enough to make it visitor-oriented and search-engine-friendly.
The 5th Confusion About Online Promotion Of Websites
Guest blogging is good for popularizing and optimizing websites.
That all depends.
Some say posting articles on external sources is avoidable.
Others suggest writing blogs only within own domain.
Publishing articles in-house helps in creating internal links, which is a very important determinant in optimizing websites.
Whereas guest blogging assists you to procure quality backlinks, provided you write an exceptional article on a high-value resource.
Nevertheless, it raises a doubt that why someone posts articles outside when one already owns a website.
So it sends a message that you’re exercising guest blogging primarily for gathering further internet visibility instead of focusing on making your own content more useful for online visitors.
One can buy the argument that you are publishing a nice article post on an external domain, to educate the user.
From your standpoint, it might seem okay.
Nevertheless, from the spider’s point of view it may not be fine.
However, since this activity is not a black-hat SEO technique, you need not worry as long as posting in a selective manner without going wild.
One can neither say that guest blogging is good or bad for procuring higher online traffic.
All said and done – it would be better to concentrate on enhancing own website through in-house publishing.
Moreover, it’s important to write blogs at least infrequently if not too often, to maintain a decent organic internet visibility for your domain.
The 6th Misconception In Backlink Building For Optimizing Websites
Outgoing Links Will Drive Traffic Away From My Website.
Actually, it does.
Then it’s such a big dilemma.
Just like – To marry or not to.
To make your website informative enough for users, developing outward links to valuable sources is a necessity.
Therefore, you need to connect with authoritative domains.
In addition, you are rather downgraded within the organic listing result pages if the process ignored.
So it seems the algorithm signals that – like one normally has more houseguests after getting married.
Likewise, a website too would have more visitors if it were connected to another one.
It seems unfair. Isn’t it ?
Why does Google force you to marry your website with another one ?
And, not just one but many marriages ?
Moreover, that too with ones superior to you ?
Just imagine how long those relationships could last.
At least they could come out with a rule for penalizing web pages, which have multiple external connections ?
Moreover, the worst part is that all of those domains receiving the link know that a specific URL is connecting to all of them.
Anyway, jokes apart.
On a serious note – After all how would one procure incoming connects if everyone stops linking to each other ?
External connections are essential as it encourages the robots to crawl your website in a deeper manner.
That eventually assists in elevating the level of organic internet visibility for you, despite driving traffic away.
Then it’s not just your URL that’s diverting the audience towards outside sources.
Even external websites might sometimes redirect their in-house user towards you.
That is why the internet is a world-wide-web.
Sharing is a prominent function inside this system.
The 7th Delusion In Ranking A Website On The Number One Page Of Google
Focusing More On Off page Optimization And Lesser on On page SEO Will Also Suffice.
Digital content is the most vital component required – both for developing brand value and online promotion of websites.
On-site SEO acts like a support system in presenting written matter, designed images and videos in an appealing manner.
Whereas Off-site optimization acts like a loudspeaker for promoting the same.
Let’s say, a restaurant prepares awesome food inside its kitchen which people relish.
Then that’s similar to producing quality content for a website.
Nevertheless, when the restaurant improves it’s :
- Seating arrangement.
- Menu cards.
- Time taken for serving.
- Food portions.
- Serving temperature.
- Lighting etc. then that would be similar to On-page Optimization for a website.
However, if the restaurant :
- Puts up an exclusive signboard outside its entrance.
- Sends discount coupons to its regular customers.
- Engages in home-delivery of its items then it could be considered an undertaking identical to Off-page SEO.
Concentrating more on social media optimization than text writing would never neutralize the shortfall in overall improvisation of a website.
The 8th Fabrication In Digital Content Creation Task
Writing Duplicate Text Or Using Stock Photos Or Buying Backlinks Is Not Such A Serious Fault.
Well, maybe yes or no. Though it’s a mistake, according to most and rightly so.
In rare cases, one comes across blogs, which have similar information, but still show up within organic listings on Google and Bing !
So on one hand this issue is mysterious.
But it seems such rare identical content is sometimes approved by the crawlers only if it is highly valuable to the audience.
But it’s always better to play it safe and write original sentences only.
Copying and pasting paragraphs from within internal pages, is a clear case of violating web-spam guidelines.
One could use freely available stock images too.
Nevertheless, customized pictures are a necessity for making and optimizing websites.
As far as the matter of purchasing inward links is concerned – it’s a serious case of web-spam.
It’s easily detectable by the spiders and they don’t spare you for such an activity.
You will surely be downgraded in such an eventuality.
The robots don’t lift such penalties in a week or two.
Sometimes you may have to wait for a year too.
The 9th False-impression In Digital Marketing Of Websites
All That Online Content Creation Needs Is A One-time Investment And Effort.
That’s another sample of misjudgment.
Regularly updated page text and fresh blog posts are a mandatory requirement – both for optimizing websites and brand building assignments.
If executed properly, it generates a rewarding organic internet visibility as per reasons mentioned above.
The most productive technique to exploit the best out of your online publicity campaigns is to precede the same with publishing quality text, photos and videos and optimization.
Undoubtedly, digital promotion helps a great deal in brand building processes in such scenarios.
The 10th Misbelief In Exposing A Website On The Number One Page Of Google
I Can Learn To Optimize A Website Myself As Methods Like Keyword Research Are Simple To Understand.
Well you can. It’s no rocket science after all.
Nevertheless, be prepared to spend 3-4 hours every day doing SEO in practical, for a year, before coming to that conclusion.
Keyword research is an essential influencer in website improvement task.
Nevertheless, it’s no game changer.
Sometimes, a keyword having medium volume searches and low competition could turn into the opposite variety, few months down the line.
So focus on out-of-the-box and innovative thinking while finalizing keywords.
Try to create a balance while strategizing your key-phrase selection assignment.
The 11th Misapprehension In Online Promotion Of Websites
Web Pages And Blogs Take Time To Rank On Organic Search.
Yes and No.
An article post and a web page are a separate species of digital content !
Both have distinct requirements, goals, produce varying results and evaluated separately by the users and spiders.
But, both are important for optimizing websites.
For example, if a blog is not ranking organically even after one week of publishing then it’s unlikely for it to rank on natural SERP’s even later.
But one creates a great opportunity of increasing own prominence on the internet, after improving the particular article post.
Another vital point is that when one says – Time Is A Factor For Obtaining Online Exposure !
That is a saying, which is applicable for Web Pages, Not for Blogs.
Therefore, it’s correct to conclude that one has a great chance to achieve a respectable organic internet visibility for optimized web pages, as time progresses.
It’s suggestible to move on and write the next blog if it’s not visible within natural result listings within one week of publishing.
Online text writing and On-page Optimisation needs far more effort than generally believed.