There are many portals available which can help in producing online content for website promotion.
Let us discuss some of the top tools related to internet publicity – SlideShare, Animaker, Canva and Google Slides.
Most domains mentioned above have their own strengths and limitations in creating marketable content for website promotion and attracting buyers.
Commercial videos with different types of fancy animations assist in sales growth.
Discussing the topic below only based on the free versions, to simplify comparison.
SlideShare For Promoting Digital Content For Websites
Purpose : This portal helps mainly in publicizing slide presentations for websites.
The other three applications under discussion here, assist in both –
- Producing online content for internet marketing !
- Designing internet advertising material.
However, one can insert a YouTube Video URL, inside slideshows, here.
So this application is helping in part production of documents too.
The effect of publicity here is quite substantial for acquiring leads and clients.
Uploads – One needs to first create either a PDF, a text file or any of the PowerPoint formats and then uplink.
One may add a URL of one or more videos from YouTube or from own Google Drive inside the sliders.
The same is watchable and easy to view within the presentation.
A fantastic feature, as this adds a punch to the deck. You can insert more than one URL by the way.
Quality – The picture resolution sharpness is top grade, assisting in generating matter for website promotion.
Animation – The biggest limitation here.
As many PPT files are interactive, one feels disappointed at SlideShare flattening out the moving objects.
This website rejects a fantastic characteristic from a PPS, one is left wanting for more.
Hyperlinks – It’s software automatically removes links in the first 3 pages of a Microsoft PPS or Adobe PDF.
Links from the fourth slide onwards work normally.
Background Audio – This tool does not allow music in files uplinked on its platform.
The sound inside the uploaded document becomes muted automatically here.
However, speakers recorded voice, such as explainer notes, are permitted and audible after uploading.
The only website with this facility, out of all four here, making it unique in that sense.
The option to re-upload an updated PPS, which overwrites the previous version, is another useful feature.
Integration with Social Media – It has a direct connection with LinkedIn, being its subsidiary.
The main reason for extra exposure for SlideShare decks.
As most others, it provides option to share on few other social networks as well.
Embedding – The site extends a provision in such a feature, which is helpful.
A second embed code, especially for WordPress websites is another advantage.
Downloads – One may downlink the slideshow only in the same file type, the user uploads originally.
Nevertheless, this limitation is natural, as this application is not supposed for creating marketable content for websites.
Instead this portal is a sales promotional tool for companies.
Size – The output is limited up to 300 MB.
This would suffice as the maximum allowable size for PowerPoint documents is 100 Megabytes.
Another positive aspect, as it generates ample room for the kind of users needing to publicize heavy slide presentations for websites.
Length of Deck – One is permitted to have as many slides inside a single deck, here.
In-house Visibility – This platform provides an enormous exposure in front of business circles.
It has a large number of subscribers.
Traffic from Search Engines – The portal presents a wide scope in yielding organic visibility on internet.
The document, if of a high quality and embedded inside your portal provides ample exposure.
Canva for Producing Online Content for Website Promotion
Purpose : You can design various types of sales publicity and internet advertising material here.
Out of the four top tools for developing or advertising promotional material (under discussion), this medium is special.
It assists both – website designing companies and printing industry professionals too.
Businesses commonly create banners, graphics, brochures and slide presentations for websites here.
One may even use it for personal use, as it has a beautiful variety of book cover, photo collage and other templates.
Uploads – This is another strong characteristic of Canva.
Even the SVG format is importable, which is a unique trait of this portal.
The only platform with this facility, here under discussion.
What’s more, the possibility to insert EPS files, adds further strength to this application.
For regular images, JPEG’s are importable here.
Just like SlideShare, one can embed one or more YouTube URL’s here as well.
The same video is viewable if one switches to the presentation-mode in the PDF.
Finally, importing images directly from one’s Facebook Account, is also permitted.
Quality – The resolution is of a top class standard.
But surprisingly, sometimes the document’s dimensions change after publishing on its portal.
It’s software might on some occasions, crop the finished template from the sides, leaving you to wonder why it happened.
The weakest point of this program.
Animation – The portal does not render any such features while creating marketable content for websites.
Having said that, the facilities and options for graphic and website designing are elaborate.
Undoubtedly, one is able to produce visually attractive PDF’s, image files and shareable material at this platform.
One may add photos, shapes, icons, illustrations, word art in multiple categories.
It has a variety of layouts, elements, grids, frames, charts and fonts needed for producing online content.
Hyperlinks – Create as many links within the artwork or document, as required on Canva.
Background Audio – Not available on this application, due to obvious reasons.
Integration with Social Media – Canva does not possess any direct connection with any such network.
However, you may manually promote the link, by sharing on Facebook, Google Plus, LinkedIn, Twitter, Pinterest etc.
Embedding – Full marks here.
Even this software presents a second embed code, especially for WordPress sites.
Downloads – One finds three options for downloading – PDF, PNG and JPEG.
Size – The output is limited to 50 MB, which is sufficient in most cases.
Length of PDF – Only up to a maximum number of 15 pages are allowable in a single presentation.
Maybe a little improvement required from Canva.
In-house Visibility – It would be premature to expect any significant traffic towards your artwork here.
This portal is relatively new in comparison with others under discussion.
This medium is suited for creating marketable content and multimedia advertising for business publicity.
Traffic from Search Engines – It does not render any notable organic visibility to its output files embedded in a website.
However, it helps in producing online content for website promotion – Advertising material, documents, posters etc.
The designing capabilities in terms of designing slide presentations for websites on Canva are very powerful.
Animaker for Creating Marketable Content For Websites
Purpose : This applications helps in making animated cartoon and infographic based 2D explainer videos.
One can add photos, shapes, web icons, backgrounds and illustrations within your workspace on Animaker.
This is a wonderful component you find on this digital advertising medium.
A wide variety of backgrounds, themes and different types of fonts are available too.
Uploads – You’re permitted to import PNG and JPEG pictures and MP3 sound bytes here.
Quality – Clarity and sharpness in the produced file is of a high standard and easily shareable.
The resolution is sharp, easy to view and strikingly awesome.
Animation – This platform helps in producing online content like cartoon visuals for website promotion exercises.
It’s user-friendly and makes it easy to develop short animated movies, multimedia advertisements here.
Another component one finds on Animaker is the choice to shape-out dynamic infographics with appealing motion designs.
The screen effects in particular are brilliant.
The “enter” and “end” effects used for animating objects or text, present many types of interesting options.
This application assists in rendering an entertaining experience to explainer films.
Hyperlinks – For obvious reasons, this provision is not present within Animaker.
Background Audio – Another exceptional component here.
Some voice tracks available are quite pleasant sounding.
Importing one’s own MP3 sound-byte is permitted here.
Integration with Social Media – Animaker is not directly integrated with any network.
This program assists you in traffic generation indirectly.
Exporting the movie to both YouTube and Facebook is permitted.
Embedding – Unfortunately, this amenity is not available here.
Downloads – There is no such provision for downloading the movie directly from Animaker.
This portal is very different from others in this aspect.
After exporting to YouTube, one can either download or embed the shareable video, from there.
Whereas, Facebook displays only an embeddable code in such a case.
Size – One can upload photos up to 5 MB, inside one’s picture library in this platform.
This may not be an adequate limit in some cases, though.
However, an image compression software might come in handy in such a scenario.
An additional 5 Megabyte can be utilized for importing MP3 sound bytes too.
Maybe there is no maximum limit for the output size, but the videos are light, considering the resolution quality.
Most likely the produced two minute film will be less than 15 MB, including the audio.
Hence another plus in Animaker’s favor.
Length of Video – One can make different types of short 2D movies, up to two minutes long, here.
In-house Visibility – One might not witness any considerable exposure from within this platform.
One of the top tools for producing online content for website promotion and making animated infographic sliders.
Traffic from Search Engines – An embeddable code is not accessible.
So this medium does not render any significant natural visibility to your movie on the internet.
Animaker undoubtedly assists in creating marketable content like exclusive films and whiteboard animations etc.
Google Slide Presentations for Websites
Purpose : One can conveniently furnish top class multimedia material, PDF documents and SVG files here.
The availability of diverse tools like –
- Designer templates.
- Assorted charts
makes this application the most effectual out of the ones under discussion.
It assists in designing elegant looking slide presentations for websites.
It helps in generating promotional matter for business publicity too.
The platform has some special features like Autosave, which takes care of easy recovery through Google Docs.
Another benefit is that it gives the option to make the documents or slideshows visible only to selected viewers, if required.
Uploads – This specialized program is quite extraordinary on this front too.
You may add a URL of one or more videos from YouTube or from your own Google Drive.
One can also import slides of almost any kind, including the animated ones for creating marketable content for websites.
One may insert photos in almost all sorts of formats from own hard drive or else through any URL too.
Quality – Just like Canva, the visual precision in images is remarkable here too.
Animation – Google Slides is truly very easy to use for launching interactive designs too.
It has a trouble-free interface allowing effortless assemblage while developing slide presentations for websites.
The moving objects work smoothly and the “zoom in” and “spin” effects in particular, are magnificent.
Hyperlinks – Yes, the facility to insert links is allowed and they work perfectly after publishing the slide.
Background Audio – The only prominent handicap here.
One cannot add any music or audible speaker notes in a Google Slides Presentation.
You may insert relevant text notes though.
Nevertheless, as the remaining amenities are first class, this shortcoming is negligible.
Integration with Social Media – It has a connection with Google Docs, which is a vastly popular portal.
The manual link sharing possibilities here are adequate to assist in website promotion exercises.
This application helps in acquiring customers through Pinterest, Facebook, LinkedIn, Google Plus, Twitter etc.
Embedding – It dispenses an embed code also which works on almost all kinds of software including WordPress.
Downloads – You’re allowed to save files in several versions – PPTX, Plain Text, PDF, ODP, JPEG, PNG and SVG.
A remarkable design element here is that it gives so much flexibility in many areas, be it –
- Producing online content for website promotion exercises.
- Internet advertising.
- Motion designing.
Google Slides does not allow downloading the output in MP4 directly.
But it’s possible to make a video after opening the produced PPTX and exporting the same in MP4.
Very few portals are permitting conversion within different file types within their own gateway.
You can convert your artwork into either SVG, PNG, JPG, PDF, ODP or PPTX after importing the same in any format Google Slides allows.
A very robust factor indeed.
Size – The output is limited up to 100 MB, which is more than enough for most users.
Length of the PPTX, ODP or PDF – One can have as many slides inside a particular deck here.
In-house Visibility – This tool does not present an interface as such to help the audience view your published designs in-house.
But as one publishes the finalized file to Google Docs, the same is visible there and viewable by everyone.
Traffic from Search Engines – Like SlideShare, even this tool can help in generating a fair bit of organic internet visibility !
Subject to the condition that the slide is engaging and contains informative images and sensible matter for the audience.
And of course animations, if included, can be the icing on the cake.
Undoubtedly, a great tool for creating marketable content for website promotion and making slides.
To conclude, all these four portals have their pros and cons.
But all are significantly easy to to use for producing online content for building top class websites !
And not to forget, that the paid versions are far more potent, barring Google Slides which provides the full variety totally free.
Experts in making top quality images and videos for promotion of websites ! Helping clients in growing sales and revenues !