There are many portals available which can help in producing online content for websites.

Let us discuss some of the top tools related to internet publicity – SlideShare, Animaker, Canva and Google Slides.

design informative images while creating marketable content for websites
Design Informative Images For Generating Brand Awareness

Most domains mentioned above have their own strengths and limitations in creating marketable content for attracting buyers.

producing online content and designing animated videos for websites
Producing Online Content, Infographics And Videos For Internet Publicity

Commercial movies with different types of fancy animations assist in sales growth.

Discussing the topic below only based on the free versions, to simplify comparison.

SlideShare For Promoting Digital Content For Websites

Purpose : This portal helps mainly in publicizing slide presentations.

The other three applications under discussion here, assist in both as follows !

  • Producing online content for internet promotion.
  • Designing digital advertising material.

However, one can insert a YouTube Video URL, inside slideshows, here.

So this software is helping in part composition of documents too.

The effect of publicity here is quite substantial for acquiring leads and clients through SlideShare.


One needs to first develop either a PDF, a text file or any of the PowerPoint formats and then uplink.

One may add a URL of one or more videos from YouTube or from own Google Drive inside the sliders.

The same is watchable and easy to view within the slide presentations.

A fantastic feature, as this adds a punch to the deck. You can insert more than one URL by the way.


The picture resolution sharpness is top grade, assisting in generating internet promotional matter for companies.

Animation – The biggest limitation here.

As many PPT files are interactive, one feels disappointed at SlideShare flattening out the moving objects.

This website rejects a fantastic characteristic from a PPS, one is left wanting for more.


It’s software automatically removes links in the first 3 pages of a Microsoft PPS or Adobe PDF.

However, hyperlinks from the fourth slide onwards work normally.

Background Audio – This tool does not allow music in files uploaded on its platform.

The sound inside the added document becomes muted automatically inside SlideShare.

However, speakers recorded voice, such as explainer notes, are permitted and audible after uplinking.

The only website with this facility, out of all four here, casting it as a unique one in that sense.

The option to re-upload an updated PPS, which overwrites the previous version, is another useful feature.

slideshare link sharing for internet promotion on social networks
Embedding and Sharing SlideShare Links For Promoting Websites

Integration with Social Media – It has a direct connection with LinkedIn, being its subsidiary.

The main reason for extra internet exposure for SlideShare decks.

As most others, it provides option to share on few other social networks as well.

Embedding – The site extends a provision in such a feature, which is helpful.

A second embed code, especially for WordPress websites is another advantage.

Downloads – One may downlink matter only in the same file type, the user uploads originally.

Nevertheless, this constraint is natural, as this application is not supposed for creating marketable content for websites, but primarily for publicizing the already designed material which one composes anywhere else.

So, this portal is a sales promotional tool for companies.

Size – The output is limited up to a maximum of 300 MB.

This would suffice as the maximum allowable size for PowerPoint documents is 100 Megabytes.

Another positive aspect, as it generates ample room for the kind of users needing to publicize heavy slide presentations for websites.

Length of Deck – One is permitted to have as many slides inside a single deck, here.

This amenity opens up room for an enhanced flexibility while promoting your establishment here.

In-house Exposure – This platform provides an enormous presence in front of official circle.

It has a large number of subscribers and in general yields a satisfactory internet visibility to your commercial material.

Traffic from Search Engines.

This application presents a wide scope in yielding a worthwhile organic visibility on Google and Bing !

The document, if of a high quality and embedded inside your website provides ample exposure.

Canva for Producing Online Content for Websites


This designing portal helps in styling various types of sales publicity and internet promotion material.

Out of the four top tools for developing or advertising matter (under discussion), this medium is special.

It assists in both – forming web designs and shaping printed documents for generating brand awareness.

elements for creating marketable content and website designing on canva
Canva Web Page Layouts And Backgrounds For Producing Online Content

Businesses commonly engage in making slide presentations for websites, styling banners, graphics and brochures.

One may even use it for personal use, as it has a beautiful variety of book cover, photo collage and other templates.

Uploads – This is another strong characteristic of Canva.

Even the SVG format is importable, which is a unique trait of this portal.

The only platform with this facility, here under discussion.

What’s more, the possibility to insert EPS files, adds further strength to this application.

For regular images, JPEG’s are importable here.

Just like SlideShare, one can embed one or more YouTube URL’s here as well.

The same video is viewable if one switches to the presentation-mode in the PDF.

Finally, importing images directly from one’s Facebook Account, is also permitted.

Quality – The resolution is of a top class standard.

But surprisingly, sometimes the document’s dimensions change after publishing on its software.

It’s system might on some occasions, crop the finished template from the sides, leaving you to wonder why it happened.

The weakest point of this program.

Animation – The portal does not render any such features while creating marketable content.

But, this tool is versatile enough for either designing simple websites on one hand and even dashing print graphics on the other.

The facilities and options for pictorial and photo material especially here are elaborate.

Undoubtedly, one is able to yield visually attractive PDF’s, web pages, image files and shareable matter at this platform.

One may add official photos , shapes, icons, illustrations, word art in multiple categories.

It has a variety of layouts, elements, grids, frames, charts and fonts needed for producing online content for websites.

Hyperlinks – Create as many links within the artwork or document, as required on Canva.

That gives an opportunity to exploit the best out of the promotional material generated by you, on this internet based resource.

Background Audio – Not available on this application.

There are many other slideshow building programs which provide the facility to insert sound bytes inside the final composition.

However since this software is not focusing on making just sliders, but various kinds of publicity material, hence this limitation is understandable.

Integration with Social Media – Canva does not possess any direct connection with any such network.

However, you may manually promote the link, by sharing on Facebook, LinkedIn, Twitter, Pinterest etc.

Embedding – Full marks here.

Even this software presents an alternate embed code, especially for WordPress sites.

Downloads – One finds three options for downloading – PDF, PNG and JPEG.

Though not as many file formats available as one would desire, but in general, the 3 choices are sufficient to solve the purpose.

Size – The output is restricted to a maximum of 50 MB, which is adequate in most cases.

Especially when one is designing artwork for the internet environment, larger files are rarely needed.

Length of PDF – Only up to a maximum number of 15 pages are allowable in a single presentation.

Maybe a little improvement required here from Canva.

Visibility Within The Platform.

It would be premature to expect any significant traffic towards your artwork here.

This portal is relatively new in comparison with others under discussion.

This medium is suited for multimedia advertising and brand promotion assignments.

Traffic from Crawlers.

It does not render any notable organic exposure to its output files embedded in a website.

However, it helps in producing online content like digital advertising material, documents, posters etc.

The styling capabilities in terms of making slide presentations on Canva are very powerful.

Animaker For Creating Marketable Content For Websites


This applications helps in composing animated cartoon and infographic based 2D explainer videos.

One can add photos, shapes, web icons, backgrounds and illustrations within your workspace on Animaker.

This is a wonderful component you find on this internet advertising medium.

animaker for building video animations and producing online content
Designing Animated Videos And Infographics On Animaker

A wide variety of backgrounds, themes and different types of fonts are available too.

Uploads – You’re permitted to import PNG and JPEG pictures and MP3 sound bytes here.

In general, these three choices are sufficient as one is able to find substantial graphics, icons, shapes, backgrounds and patterns from within the resource itself.

Quality – Clarity and sharpness in the composed file is of a high standard and easily shareable.

The resolution is sharp, simple to view and strikingly awesome.

Animation – This platform helps in producing online content for websites.

It’s user-friendly and makes it easy to develop short cartoon movies, multimedia advertisements here.

Another component one finds on Animaker is the choice for shaping-out dynamic infographics with appealing motion designs.

The screen effects in particular are brilliant.

The “enter” and “end” effects used for simulating objects or text, present many types of interesting options.

This application assists in rendering an entertaining experience to explainer films.

Hyperlinks – For obvious reasons, this provision is not present within Animaker.

Hence, one cannot call it as one of the constraints inside this resource.

Background Audio – Another exceptional component one finds while building video animations here.

Some voice tracks available are quite pleasant sounding.

Importing one’s own MP3 sound-byte from the internet is permitted here.

Integration with Social Networking Websites – Animaker is not directly integrated with any network.

This program assists you in traffic generation indirectly.

Exporting the movie to both YouTube and Facebook is permitted.

Embedding – Unfortunately, this amenity is not available here.

This is a drawback inside this tool because an embed code proves to be quite useful.

Inserting artwork from different sources inside own domain yields a versatile user-experience.

Downloads – There is no such provision for downloading the movie directly from Animaker.

This portal is very different from others in this aspect.

After exporting to YouTube, one can either downlink or embed the shareable video, from there.

Whereas, Facebook displays only an embeddable code in such a case.

Size – One can upload photos up to 5 MB, inside one’s picture library in this platform.

This may not be an adequate limit in some cases, though.

However, an image compression software might come in handy in such a scenario.

An additional 5 Megabyte can be utilized for importing MP3 audio files too.

Maybe there is no maximum limit for the output size, but the movies are light, considering the resolution quality.

Most likely the produced two minute film will be less than 15 MB, including the audio.

Hence another plus in Animaker’s favor.

Length of Video – One can design different types of short 2D movies, up to two minutes long, here.

You may not be able to find a flaw here as normally web designers and multimedia producers confine their promotional films upto the same limit.

Visibility With The Audience.

One might not witness any considerable internet exposure from within this platform.

One of the top tools for producing online content like animated infographics , making slide presentations and building videos etc.

Traffic from the Spiders – An embeddable code is not accessible.

Hence, this medium does not render any significant natural visibility to your movie on the internet.

Animaker undoubtedly assists in creating marketable content, designing animated videos and exclusive promotional films.

Google Slide Presentations for Websites


One can conveniently furnish top class multimedia material, PDF documents and SVG files here.

The availability of diverse tools as listed below, makes this application the most effectual out of the ones under discussion !

  • Tables.
  • Designer templates.
  • Themes.
  • Word-art.
  • Backgrounds.
  • Assorted charts

It assists in styling elegant looking slideshows for websites.

It helps in generating promotional material for business publicity too.

The platform has some special features like Autosave, which takes care of easy recovery through Google Docs.

Another benefit is that it gives the option to make the final output visible only to selected viewers, if required.

Uploads – This specialized program is quite extraordinary on this front too.

One can insert a URL of one or more videos from YouTube or from own Google Drive.

One can also import slides of almost any kind, including the animated ones.

One may include photos in almost all sorts of formats from own hard drive or else through any URL too.

Quality – Just like Canva, the visual precision in images is remarkable too, here.

If one looks at this resource from a broader perspective then this software scores above all by yielding the following !

  • Immaculate sharpness in pictures.
  • Helping in making various kinds of publicity material.
  • Diversity in the kind of uploadable as well as downloadable document formats.
  • Flexibility in forming the type of composition required.
  • Ease-of-usability.
  • Immense visibility for your artwork on the internet.
  • Embedding facilities.
  • Adaptability in file sizes and length.

Animation – It is truly very simple to use for launching interactive designs too.

Google Slides has a trouble-free interface allowing effortless assemblage while making slide presentations for websites.

The moving objects work smoothly and the “zoom in” and “spin” effects in particular, are magnificent.

Hyperlinks – Yes, the facility to insert links is allowed and they work perfectly after publishing.

And not for forget, gaining a link. originating from the most authoritative source on the planet is a priceless possession for any domain.

Background Audio – The only prominent handicap here.

One cannot add any music or audible speaker notes inside any presentation designed here.

You may insert relevant text notes though.

Nevertheless, as the remaining amenities are first class, this shortcoming is negligible.

Integration with Social Networks – It has a connection with Google Docs, which is a vastly popular portal.

The manual link sharing possibilities here are adequate to assist in internet promotion exercises.

This application helps in acquiring customers through Pinterest, Facebook, LinkedIn, Twitter etc.

Such is because most online marketers do share the product composed by them at this platform.


It dispenses an embed code also which works on almost all kinds of software including WordPress.


You’re allowed to save files in several versions – PPTX, Plain Text, PDF, ODP, JPEG, PNG and SVG.

google slides for making slide presentations for websites
Google Slides For Creating Marketable Content In Large Variety Of File Formats

A remarkable element here is that it gives so much flexibility in many areas, as follows !

  • Producing online content for websites.
  • Internet advertising.
  • Motion designing.

This application does not allow downloading the output in MP4 directly.

But it’s possible to make a video after opening the composed PPTX and exporting the same in MP4.

Very few portals are permitting conversion within different file types within their own gateway.

You can convert your artwork into either SVG, PNG, JPG, PDF, ODP or PPTX after importing the same in any format allowed here.

A very robust factor indeed.

Size – The output is limited up to 100 MB, which is more than enough for most users.

For example, even a finalized document with 50 sliders inside and that too with animation elements would not cross roughly 75 megabytes in volume.

So one could guess that the file compression system within this application is highly powerful.

Length of the PPTX, ODP or PDF – One can have as many slides inside a particular deck here.

As per the information in the previous point, one can feel assured in this regard.

Surely it would be rare to spot any designer trying to include more than 75 sliders in one single deck.

Visibility Within The Portal.

This tool does not present an interface as such to help the audience view your published compositions in-house.

But as one publishes the finalized file to Google Docs, the same is visible there and viewable by everyone.

Traffic from the robots.

Like SlideShare, even this source can help in generating a fair bit of natural internet visibility.

Subject to the condition that the design is engaging and contains descriptive images and sensible matter for the audience.

And of course animations, if included, can be the icing on the cake.

Undoubtedly, a great tool for creating marketable content for websites making slide presentations.

To conclude, all these four portals have their pros and cons.

But all are significantly easy to to use for producing online content for building top class websites.

And not to forget, that the paid versions are far more potent, barring Google Slides which provides the full variety totally free.

Experts in forming top quality images and videos for publicizing websites in India. Helping clients in growing sales revenues !

helping clients growing sales by making slide presentations for websites
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