Creating Marketable Content

google slides for making slide presentations for websites

There are many portals available which can help in producing online content for websites.

Let us discuss some of the top tools related to internet promotion undertakings.

We confine our discussion to SlideShare, Animaker, Canva and Google Slide Presentations in this post.

design informative images while creating marketable content for websites
Design Informative Images For Generating Brand Awareness

Most domains mentioned above have their own strengths and limitations in creating marketable content for attracting buyers.

producing online content and designing animated videos for websites
Animated Multimedia Files, Infographics And Videos For Internet Publicity

Commercial movies with different types of fancy animations assist in launching promotional campaigns for sales growth.

Discussing the topic below only based on the free versions of these vastly popular applications, to simplify comparison.

SlideShare For Promoting Digital Content For Websites


This portal helps mainly in publicizing slideshows already created through Google Slide Presentations or PowerPoint etc.

The other three applications under discussion here, assist in both as follows !

  • Producing online content for internet promotion.
  • Designing digital advertising material.

However, one can insert a YouTube Video URL, inside slideshows, here.

So this software is helping in part composition of documents too.

The effect of sales publicity and internet promotion is quite substantial for acquiring leads and clients through SlideShare.

Permitted Uploading Formats.

One needs to first develop either a PDF, a text file or any of the PowerPoint formats and then uplink.

One may add a URL of one or more videos from YouTube or from own Google Drive inside the sliders.

The same is watchable and easy to view within the slideshow.

A fantastic feature, as this adds a punch to the deck. You can insert more than one URL by the way.


The picture resolution sharpness is top-grade, assisting in generating internet promotional matter for companies.

Animation Capabilities.

That is the biggest limitation in promoting slideshows here.

As many PPT files are interactive, one feels disappointed at SlideShare flattening out the moving objects.

This website rejects a fantastic characteristic from a PPS, that internet promoters are left wanting for more.


It’s software automatically removes links in the first 3 pages of media made on Google Slide Presentations or Microsoft PowerPoint or even an Adobe PDF file.

However, hyperlinks from the fourth slider onwards work normally.

Background Audio.

This tool does not allow music in files uploaded on its platform.

The sound inside the added document becomes muted automatically inside this program.

However, speakers recorded voice, such as explainer notes, are permitted and audible after uplinking.

The only portal for creating marketable content having this facility, out of the 4 four under discussion here.

So this software is a unique one in that sense.

The option to re-upload an updated PPS, which overwrites the previous version, is another useful feature.

slideshare link sharing for internet promotion on social networks
Embedding and Sharing SlideShare Links For Promoting Websites

Integration with Social Networks.

It has a direct connection with LinkedIn, being its subsidiary.

The main reason for extra internet exposure for SlideShare decks.

As most others, it provides option to share on few other social networks as well.


The site extends a provision in such a feature, which is helpful to webmasters.

A second embed code, especially for WordPress websites is another advantage.


One may downlink matter only in the same file type, the user uploads originally.

Nevertheless, this constraint is natural, as this application is not supposed for creating marketable content for websites.

It is primarily meant for publicizing the already designed material which one composes anywhere else.

So, this portal is a sales promotional tool for companies.

Allowable File Sizes.

The output is limited up to a maximum of 300 MB.

This would suffice as the maximum allowable size for PowerPoint documents is 100 Megabytes.

Another positive aspect, as it generates room for the kind of users needing to publicize heavy slides for websites.

Length of Deck.

One is permitted to have as many slides inside a single deck, here.

This amenity opens up room for an enhanced flexibility while promoting your establishment here.

In-house Exposure.

This platform provides an enormous presence in front of either known or unknown official circle, worldwide.

It has a large number of subscribers and in general yields a satisfactory internet presence to your commercial material.

Traffic from Search Engines.

This application presents a wide scope in yielding a worthwhile organic visibility on Google and Bing !

The document, if of a high quality and embedded inside your domain provides ample exposure.

Canva for Producing Online Content for Websites


This designing portal helps in styling various types of sales publicity and internet promotion material.

Out of the four top tools for developing or advertising matter (under discussion), this medium is special.

It assists in both – forming web designs and shaping printed documents for generating brand awareness.

elements for creating marketable content and website designing on canva
Canva Web Page Layouts And Backgrounds For Designing Web Pages

Businesses commonly engage in making slideshows for websites, styling banners, graphics and brochures.

But there is a difference between Canva and Google Slide Presentations as far as sliders are concerned.

The former renders a PDF output only.

Whereas the latter is far more powerful in generating additional type or formats like PPT etc.

One may even use it for personal use, as it has a beautiful variety of book cover, photo collage and other templates.

Type Of File Uploads Allowed.

This is another strong characteristic of Canva.

Even the SVG format is importable, which is a unique trait of this portal.

The only platform with this facility, here under discussion.

What’s more, the possibility to insert EPS files, adds further strength to this application.

For regular images, JPEG’s are importable here.

Just like SlideShare, one can embed one or more YouTube URL’s here as well.

The same video is viewable if one switches to the presentation-mode in the PDF.

Finally, importing images directly from one’s Facebook Account, is also permitted.


The resolution is of a first class standard.

But surprisingly, sometimes the document’s dimensions change after publishing on its software.

It’s system might on some occasions, crop the finished template from the sides, leaving you to wonder why it happened.

The weakest point of this program.


The portal does not render any such features while creating marketable content.

But, this tool is versatile enough for either designing simple websites or else styling dashing print graphics.

The facilities and options for pictorial and photo material especially here are elaborate.

Undoubtedly, one is able to yield visually attractive PDF’s, web pages, image files and shareable matter at this platform.

One may add official photos , shapes, icons, illustrations, word art in multiple categories.

It has a variety of layouts, elements, grids, frames, charts and fonts needed for producing online content for websites.


Create as many links within the artwork or document, as required on Canva.

That gives an opportunity to exploit the best out of the promotional material generated by you.

Background Audio.

Not available on this application.

There are many other slideshow building programs which provide the facility to insert sound bytes inside the final composition.

However, this software is not focusing on making just sliders but various kinds of publicity material.

Hence, this limitation is understandable.

Integration with Social Media.

Canva does not possess any direct connection with any such network.

However, you may manually promote the link, by sharing on Facebook, LinkedIn, Twitter, Pinterest etc.

Embedding Facilities.

Full marks here.

Even this software presents an alternate embed code, especially for WordPress sites.

File Downloading Functionality.

One finds three options for downloads – PDF, PNG and JPEG.

Though not as many file formats available as one would desire, but in general, the 3 choices are sufficient to solve the purpose.


The output is restricted to a maximum of 50 MB, which is adequate in most cases.

Especially when one is designing artwork for the internet environment, larger files are normally not needed.

However, this software is not as versatile as Google Slide Presentations, from where you can download an output up to 2 GB.

Length of PDF.

Only up to a maximum number of 15 pages are allowable in a single presentation at this source.

Maybe a little improvement required here from Canva.

Visibility Within The Platform.

It would be premature to expect any significant traffic towards your artwork here.

This portal is relatively new in comparison with others under discussion.

This medium is suited for multimedia advertising and brand promotion assignments.

Traffic from Crawlers.

It does not render any notable organic visibility on Google and Bing to its output files embedded inside a web pages.

However, it helps in producing online content like digital advertising material, documents, posters etc.

The styling capabilities in terms of making slideshows on Canva are very powerful.

Animaker For Creating Marketable Content For Websites


This applications helps in composing moving cartoon and infographic based 2D explainer videos.

One can add photos, shapes, web icons, backgrounds and illustrations within your workspace on Animaker.

This is a wonderful component you find on this internet advertising medium.

animaker for building video animations and producing online content
Designing Animated Videos And Infographics On Animaker

A wide variety of backgrounds, themes and different types of fonts are available too.

Uploading Formats.

You’re permitted to import PNG and JPEG pictures and MP3 sound bytes here.

In general, these three choices are sufficient.

Reason being – One is able to find substantial graphics, icons, shapes and backgrounds from within the resource itself.

All such ingredients assist in creating marketable content effective enough for promoting websites.


Clarity and sharpness in the composed file is of a high standard and easily shareable.

The resolution is sharp, simple to view and strikingly awesome.

Animated Elements.

As the name suggests, this platform helps in producing online content for websites needing interactive files and videos for publicity.

It’s user-friendly and makes it easy to develop short cartoon movies, multimedia advertisements here.

Another component one finds on Animaker is the choice for shaping-out dynamic infographics with appealing motion designs.

The screen effects in particular are brilliant.

The “enter” and “end” effects used for simulating objects or text, present many types of interesting options.

This application assists internet promoters in rendering an entertaining experience to explainer films.

Ability To Generate Hyperlinks.

For obvious reasons, this provision is not present within Animaker.

It is not possible to have a video with clickable links leading to an exterior source.

Such a tool is generally available inside slideshoes, not in videos.

Hence, one cannot call it as one of the constraints inside this resource used for creating marketable content.

Background Audio.

Another exceptional component one finds while building video animations here.

Some voice tracks available are quite pleasant sounding.

Importing one’s own MP3 sound-byte from the internet is permitted here.

Integration with Social Networking Websites.

Animaker is not directly integrated with any such type of network.

This program assists you in traffic generation indirectly, though.

Exporting the movie to both YouTube and Facebook is permitted, after completing the design.

Probability Of Embedding The Output.

Unfortunately, this amenity is not available here.

This is a drawback inside this tool because an embed code proves to be quite useful in boosting prominence at the internet.

Inserting artwork from different sources inside own domain yields a versatile user-experience.

File Downloads.

There is no such provision for downloading the movie directly from Animaker.

This portal is very different from others in this aspect.

After exporting to YouTube, one can either downlink or embed the shareable video animation from there.

Whereas, Facebook displays only an embeddable code in such a case.

Files Sizes.

One can upload photos up to 5 MB, inside one’s picture library in this platform.

This may not be an adequate limit in some cases, though.

However, an image compression software might come in handy in such a scenario.

An additional 5 Megabyte can be utilized for importing MP3 audio files too.

Maybe there is no maximum limit for the output size, we are not sure.

But the movies are light, considering the resolution quality.

Most likely the produced two minute film will be less than 15 MB, including the audio.

Hence another plus in Animaker’s favor, that it helps one compose lightweight content for websites.

Length of Video.

One could design different types of short 2D movies, up to two minutes long, here.

You may not be able to find a flaw here regarding this aspect.

Reason being – Normally web designers and producers confine their promotional films up to the same limit, in terms of time period.

Visibility With The Audience.

One might not witness any considerable internet exposure from within this platform.

One of the top tools for producing online content like animated infographics , making slides and commercial films.

Traffic from the Spiders.

As already mentioned, an embeddable code is not accessible here.

Hence, this medium does not render any significant natural visibility to your movie on the internet.

Overall, Animaker assists in designing interactive videos, exclusive promotional films and creating marketable content for websites.

Google Slide Presentations for Websites


One can conveniently furnish first class slides, multimedia material, PDF documents and SVG files here.

The availability of diverse tools as listed below, makes this application the most effectual out of the ones under discussion !

  • Tables.
  • Designer templates.
  • Themes.
  • Word-art.
  • Backgrounds.
  • Assorted charts.

It assists in styling elegant looking slideshows for websites.

It helps in generating promotional material for business publicity too.

The platform has some special features like “Autosave”.

That takes care of easy recovery through a direct connection with Google Docs.

Another benefit is that it gives the option to make the final output visible only to selected viewers, if required.


This specialized program is quite extraordinary on this front too.

One can insert a URL of one or more videos from YouTube or from own Drive.

One can also import slides of almost any kind, including the animated ones, within this software.

One may include photos in almost all sorts of formats from own hard drive or else through any URL too.


Just like Canva, the visual precision in images is remarkable too, here.

If one looks at this resource from a broader perspective then this software scores above all by yielding the following !

  • Immaculate sharpness in pictures.
  • Helping in making various kinds of publicity material and content for websites.
  • Diversity in the kind of uploadable as well as downloadable document formats.
  • Flexibility in forming the type of composition required.
  • Ease-of-usability.
  • Immense visibility for your artwork on the internet.
  • Embedding facilities.
  • Adaptability in file sizes and length.

Animation Components.

It is truly very simple to use for creating marketable content having interactive designs too.

Google Slides has a trouble-free interface allowing effortless assemblage while making slideshows.

The moving objects work smoothly and the “zoom in” and “spin” effects in particular, are magnificent.

Link Manufacturing Effectiveness.

Yes, the facility to insert links is allowed and they work perfectly after publishing.

And not for forget, gaining a link originating from the most authoritative source on the planet (like this one) is a priceless possession for any domain.

Background Sound.

The only prominent handicap here.

One cannot add any music or audible speaker notes inside any presentation designed here.

You may insert relevant text notes though.

Nevertheless, as the remaining amenities are first class, this shortcoming is negligible.

Integration with Social Networks.

The manual link sharing possibilities here are adequate to assist in internet promotion exercises.

This application helps in acquiring customers through Pinterest, Facebook, LinkedIn, Twitter etc.

Such is because most digital marketers do share the product composed by them at this platform.

Output File Embedding Possibilities.

It dispenses an embed code also which works on almost all kinds of software including WordPress.

Hence, as usual this application wins again on this aspect.

Download Formats Allowable.

You’re allowed to save files in several versions – PPTX, Plain Text, PDF, ODP, JPEG, PNG and SVG.

google slides for making slide presentations for websites
Google Slide Presentations For Creating Marketable Content In A Variety Of Formats

A remarkable element here is that it gives so much flexibility in many areas, as follows !

  • Producing online content for websites.
  • Internet advertising.
  • Motion designing.

This application does not allow downloading the output in MP4 directly.

But it’s possible to make a video after opening the composed PPTX and exporting the same in MP4.

Very few portals are permitting conversion within different file types within their own gateway.

You can convert your artwork into either SVG, PNG, JPG, PDF, ODP or PPTX after importing the same in any format allowed here.

A very robust factor indeed.

File Sizes.

The output is limited up to 2 GB, which is more than one could ever imagine.

However, even a finalized document with 50 animated sliders would not cross roughly 75 megabytes in volume.

So one could guess that the file compression system within this application is highly powerful.

Length Of The PPTX, ODP or PDF.

One can have as many slides inside a particular deck here.

As per the information in the previous point, one can feel assured in this regard.

Surely it would be rare to spot any designer trying to include more than 75 sliders in one single deck.

Visibility Within The Portal.

This tool does not present an interface as such to help the audience view your published compositions in-house.

But as one publishes the finalized file to Google Docs, the same is visible there and viewable by everyone.

Traffic from the robots.

Like SlideShare, even this source can help in generating a fair bit of natural internet visibility.

Subject to the condition that the design is engaging and contains descriptive images and sensible matter for the audience.

And of course animations, if included, can be the icing on the cake.

Undoubtedly, a great tool for creating marketable content for websites and making slideshows.

To conclude, all these four portals have their pros and cons.

But all are significantly easy to to use for producing online content for building web pages of an excellent standard.

And not to forget, that the paid versions are far more potent.

Google Slide Presentations is an exception as it provides the full variety totally free.

Watch video below by Elementor, explaining how to design promotional videos and official slideshows at WordPress for marketing websites !

Develop And Showcase Powerful Digital Media Carousels For Gaining Internet Visibility

Experts in forming high quality images and videos for publicizing websites in India. Helping clients in growing sales revenues !

helping clients growing sales by making slide presentations for websites
Service Providers For Developing Professional Slideshows

How To Choose A Third-party Business Website Theme ?

Total Time: 1 day

Select A Suitable Portal :

Domains like “Envato Themeforest” and “TemplateMonster” are quite popular for downloading a premium third-party Business Website Theme. However, the former seems to offer more features within the same price than the latter. In general a quality template may cost between 50 to 70 dollars for annual subscription.

Main filter For Choosing Website Theme :

Use the various filters available to help you narrow down within several options and select the topic of your business from different choices within Technology, Travel, Finance, Real Estate, Marketing, Corporate, Computers, Cars, Food etc. and tick the blank field next to the subject of your website. Begin with choosing the latest version of i.e. in such an event only the Gutenberg-Complaint themes would be displayed for further filtration.

Sub-filters For Selecting Theme For Website :

Browse through the various categories within the sub-filters assisting in supplementary filtering within the different theme options. Remember – Do not try to build a professional website through a free-template.

Shopping Portal or Business Website :

Refine your search by selecting the kind of website required i.e. an E-commerce Portal or else a Professional Site. If requiring the former, then tick the blank field next to the text – WooCommerce, in case the same choice is visible at the very beginning.

Mobile Responsive Themes :

Choose a smartphone-compatible template for an additional level of filtration. The AMP functionality may also be the supplementary prefered element in this context.

Google Maps Compatible Template :

Refine your options further by selecting any Google Map compliant theme.

Search Engine Optimization :

Next, select the blank box by tick marking the SEO-friendly templates to enable production of optimized web pages.

Bootstrap Enabled Theme :

Going forward, choose the bootstrap framework for building your website.

Web Page Builder :

Prefer a theme offering any quality visual composer plugin alongwith its package. WPBakery may be the best option for developing a portal.

Web Screen Display :

Opt for a retina-ready high resolution template during additional refinement.

Miscellaneous Features Needed In Making Websites :

There are many more crucial factors for look for while selecting a website construction theme. For example – CSS3 feature, RTL support, HTML5 compatibility, GDPR-compliance, adaptability with other plugins, font awesome icons etc. So go ahead and refine your search further based on personal preferences.

Published by PJ SEO Specialists

Website development company in New Delhi. Optimizing websites for best possible ranking on first page of Google and Bing. Website building agency in India.

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