Working on optimizing websites and internet publicity assignments, one often comes across people asking questions about :
- Online advertising mediums.
- How to produce natural visibility on internet.
- Where to publish articles.
- Web designing techniques.
- Why link building is vital for reaching the number one page of Google and Bing organic result listings.
- What kind of hosting system to use.
- Which platform to use to design non-text based content.
- Or strategies for writing words and sentences in web pages.
Discussing few of such illusions within the masses, regarding the issue.
Myth In SEO And Digital Marketing Of Websites
One Needs Paid Internet Promotion To Rank Own Content, High Organically.
Wrong. It is a False Notion.
Exercises like online publicity and internet advertising are similar to digital marketing of websites.
This kind of business promotion requires a paid campaign to create brand awareness online.
Whereas the procedure of optimizing websites is an unpaid mode of elevating exposure on SERP’s and social networks, naturally.
It’s possible to place own URL on number one page of Google and Bing through chargeable forms of online promotional campaigns too.
But, advertising non-optimised web pages produces a high-bounce rate.
Nevertheless, this type of placement does not fall under the category of an organic listing result.
A high natural positioning is possible only through an optimized website.
You could argue that both are equally effective since they help in gaining prominence on number one page of Google and Bing.
However, the fact is that organic and unnatural exposure respectively, provide different results in regards to the type of internet positioning.
The chances of conversions through natural traffic are much more than one could extract through paid online publicity.
Therefore, in the real sense, it is not web marketing, but improving a website that helps in increasing rankings on SERP’s.
Having said that, online advertising is an absolute must, for brand building for professionals or companies.
Both mediums – Optimizing websites and Chargeable internet promotion are extremely necessary as they cannot be substituted.
On one hand, it is not possible for companies to create brand awareness online just by optimising web pages.
Whereas, digital marketing of websites can never help one gain an organic internet exposure.
To achieve a prominent natural positioning :
- Generating useful paragraphs.
- Meaningful pictures.
- Informative videos.
- And a combination of Off and On-page Optimization is all that is required.
The latter, as in the last point listed above, is more essential to produce natural visibility on internet listing results.
Reason being it primarily involves developing and improving online content.
The standard of text and images is a crucial factor for crawlers to consider before judging which website to place on what position within their organic listings.
On-page Optimisation elements like :
- Writing useful and original sentences.
- Producing meaningful photos.
- Intuitive navigation.
- Relevant page titles and headlines.
- An appropriate keyword density.
- Purposeful internal and external linking.
- And some other crucial requirements yield a natural generation of backlinks.
Such inward links, if originated through outside sources having a high rank, help a long way in boosting organic exposure for recipient domains.
Even Off-page Optimization benefits in obtaining incoming connections, though.
Such a task supports a great way in promoting web pages.
It works like a catalyst in improving the existing organic internet position which the On-page Optimisation process has already created.
That further amplifies a domain’s popularity, which induces a greater inflow of backlinks.
Procedures involving usage of free promotional tools like :
- Social Media Optimization (SMO).
- Webmaster Tools Accounts.
- NAP (Name, Address and Phone Number) Local Listings on Online Business Location Maps.
- Constructive participation at Quora.
- Guest Blogging etc. are all part of the Off-site optimisation techniques.
A high natural positioning is inevitable if one completes the formalities above, in an efficient manner.
Most likely one will witness an inflow of inbound connections from valuable sources too, in such a scenario.
That is the best way to achieve a superior organic position on the SERP’s.
Then chargeable forms of promotion on social networking portals is another aspect of digital marketing of websites.
Website improvisation dominates paid internet publicity exercises, in terms of effectiveness in yielding leads through the SERP’s.
Conversely, social media marketing (SMM) proves to be slightly more potent than the free mode of promotion in the same sphere i.e. SMO.
This is the only area where Off-site Optimization fades a bit in terms of effectiveness.
One would rather focus on advertising on online publicity platforms like YouTube, Facebook, LinkedIn, Twitter and Pinterest, refraining from spending too much of energy on SMO.
Having said that it’s not that one could afford ignoring undertaking the Off-page Optimisation exercise.
Nevertheless, eliminating the SMO assignment even would be a big blunder.
Reason being – Just like paid internet publicity is only effective after you optimize a website.
Same way SMM helps you to create brand awareness online only after the SMO exercise is completed.
Optimizing Websites To Produce Natural Visibility
Search Engine Optimization Is Not Dead, Yet.
Let us say you place the highest bid for a particular keyword on Google Ads or Bing Ads but still don’t find yourself at the top position.
Then, would you derive that paid internet promotion is also dead ?
These crawlers are so unbiased that they assign a quality score to everyone, even for chargeable online publicity campaigns.
So how can one conclude that optimising web pages and article posts is no longer useful ?
Maybe some people say that because it’s comparatively easier to work on digital marketing of websites.
If optimisation is an optional process then why do you see companies competing for ranking on number one page of Google and Bing organic listings ?
Moreover, why does a particular website having superior information rank higher than the one with inferior details ?
Obviously, web pages enjoying a better internet exposure are not paying the crawlers for the same.
Such websites contain fitter and more suitably optimized digital content than others in comparison.
You could find yourself visible within the second page of SERP’s but your competitor on the first.
The reason for that can be only one – Your competition has invested much more energy in generating quality paragraphs, videos and improving the same.
Online writing, non-text based content creation, Off and On-page Optimization are all mentally grueling technical undertakings – making it a mind game.
Whereas, designing :
- Attractive promotional images,
- Commercial videos.
- Official slideshows.
- And image animations requires a natural tact and it comes from the heart.
In addition, such online media helps in digital marketing of websites too.
So, only a combination of an emotional process and applying some brain work can produce natural visibility on internet listing results.
It requires an involvement of both – passion and mind.
How To Host For Reaching Number One Page Of Google And Bing
Self-hosting Or The Portal-hosted System ?
The big question is – How is it possible to optimize a website effectively, until and unless it has a solid base ?
A domain’s foundation is based upon its server, data backup capabilities, maintenance system, security strength and software coding.
It’s much easier to maintain a portal-hosted website as compared to the self-hosting option, as the former provides an all-in-one solution.
Common problems in the self-hosted variety, like :
- Unavailability in automatic data updates.
- Inadequate security.
- Shortcomings in cross-platform compatibilities.
- Deficiencies in data privacy.
- Expensive maintenance charges in cases where daily updations required.
- Absence of self-updating facilities.
- Involvement of hidden cost.
- And the risk of virus attacks make the self-hosting variety lesser attractive to a Portal hosted website !
Why should anyone play around with such risky technologies, which are often prone to so many errors and trigger technical glitches while optimizing websites ?
Agreed that the Self-hosting provides some advantages like code-level-access, a huge range of plugins and extraordinary flexibility in customization.
But some do not know that such benefits don’t add any value neither in increasing natural exposure nor in the digital promotion task.
Conversely, one risks own domain being penalized by the robots because of few technical errors, commonly found in these kind of technologies.
So why choose a system with extra capabilities which only help in providing a few unnecessary benefits to you ?
Undoubtedly, the advantages of portal hosting outweigh its disadvantages.
One of the biggest benefits under this technology is that it dispenses fully secured and easily maintainable websites.
Then due to the involvement of an in-house server, almost all technical errors are automatically eliminated.
Choosing self-hosting is like making an effort to reinvent the wheel even though it is avoidable.
Sites built on such systems are suitable only for large companies, which can afford to manage coding, server and developer-centric issues.
One could understand the benefits of portal hosting only after trying out both options.
Since the automated software handles the programming part, the possibility of a manual coding mistake is non-existent.
However, there are many small or medium-budget self-hosted web pages still do generally yield an at-par level of performance.
Moreover, if one is satisfied with a mid-standard kind of showing, then it is a personal choice.
Then, it is wrong to paint everyone with the same brush.
After all, you do come across few middle or small-level self-hosted websites visible on number one page of Google and Bing organic results, on rare occasions.
But the probability and percentage of ranking success through the portal hosting system seem to be much higher.
How To Create Brand Awareness Online ?
Should one look to design a highly attractive website for building brand value ?
One often comes across clients, who need web pages designed the way they personally find beautiful.
Nevertheless, some forget that you do not design promotional content for yourself.
It is supposed to be built for the mass user and the spiders.
It is neither necessary for the audience to like the design nor is it inevitable for the robots to appreciate it.
One could be an expert and hugely successful in own field.
Nevertheless, that doesn’t mean that success in own profession qualifies one as a web designer too.
Another point – There is a difference between a website and an animated walkthrough or a company brochure for that matter.
Every kind of promotional digital matter requires a non-identical artistry.
Web pages do not generate internet traffic for you through fabulous designs.
Only the ones marketed after being optimised with informative content are able to yield worthwhile results in yielding targeted leads.
And it is not possible to generate a base for advertising a web pages until and unless they start producing a fair bit of organic exposure – which comes through optimization, not design.
Ultimately, only digital marketing of websites helps in creating brand awareness online and for that one needs a foundation first.
Sincerely styled sites could still yield an average level of outcome, but if one is happy with that much, then no problem.
However, it does not mean that ugly looking web pages would do well on organic results.
Nor does that imply that descriptive and optimized websites cannot be elegant.
The definition of “beautiful” in website designing field is different in comparison to forming a sales catalogue or a slideshow.
It is advisable to leave the web styling task to a professional, avoiding injecting own creative thoughts and imaginative ideas during the procedure.
A clean website with :
- Zero congestion.
- Clear words.
- Easily clickable links.
- Simple navigation.
- A neat interface.
- And a well-formatted layout is enough to make it visitor-oriented.
Confusion About Blogging To Create Brand Awareness Online
Guest blog posting is good for obtaining popularity on the internet.
That all depends.
Some say posting articles on external sources is avoidable.
Others suggest writing blogs within own domain can help in achieving a high organic ranking on number one page of Google and Bing.
Publishing articles in-house helps in creating internal links, which is a very important factor to produce natural visibility on internet listings.
Whereas guest blogging assists you to procure quality backlinks, provided you write an exceptional piece on a high-value resource.
Nevertheless, it raises a doubt that why someone posts articles outside when one already owns a website.
So it sends a message that you’re exercising guest blogging primarily for gathering further internet exposure instead of making user-friendly content.
One can buy the argument that you are publishing a nice article on an external domain, to educate the visitor on an outside source.
From your standpoint, it might seem okay.
Nevertheless, from the spider’s point of view it may not be fine.
However, since this activity is not a black-hat SEO technique, you need not worry as long as posting in a selective manner without going wild.
One can neither say that guest blogging is good or bad for procuring higher traffic through the internet.
All said and done – it would be better to concentrate on enhancing own website through in-house publishing.
Moreover, it’s important to write blogs at least infrequently if not too often, to maintain a decent organic online visibility for your domain.
Misconception In Link Building For Optimizing Websites
Outgoing Connections Will Drive Traffic Away From My Website.
Actually, they do.
Then it is such a big dilemma.
Just like – To marry or not to.
To make your content informative enough for users, developing outward links to valuable sources is a necessity.
Therefore, you need to connect with authoritative domains to better your chances in reaching the number one page of Google and Bing.
In addition, you are rather downgraded within the organic listing results if the process ignored.
So it seems the algorithm signals that – As one has more houseguests after getting married.
Likewise, a website too would have more visitors if it were connected to another one.
It seems unfair. Isn’t it ?
Why does Google force you to marry your website with another one ?
And, not just 1 but many marriages ?
Moreover, that too with ones substantially superior to you ?
Just imagine how long those relationships could last.
At least they could come out with a rule for penalizing web pages, which have multiple external connections ?
Moreover, the worst part is that all of those domains receiving the link know that a specific URL is connecting to all of them.
Anyway, jokes apart.
On a serious note – After all how would one procure incoming connects if everyone stops linking to each other ?
External connections are essential as it encourages the robots to crawl your content in a deeper manner.
That eventually assists in elevating the level of organic internet exposure for you, despite driving traffic away.
Then it is not just your URL that’s diverting the audience towards outside sources.
Even external web pages might sometimes redirect their in-house user towards you.
That is why the internet is a world-wide-web.
Sharing is a prominent function inside this system.
How To Produce Natural Visibility For Websites On Internet ?
Focusing More On Off-page Optimisation And Lesser on On-page SEO Will Not Suffice.
Promotional content is the most vital component required for – both to create brand awareness online as well as for digital marketing of websites.
On-site Optimisation acts like a support system in presenting written matter, designed images and videos in an appealing manner.
Whereas Off-page Optimization acts like a loudspeaker for promoting the same.
Let’s say, a restaurant prepares awesome food inside its kitchen which people relish.
Then that’s similar to producing quality content for a website.
Nevertheless, when the restaurant improves it’s :
- Seating arrangement.
- Menu cards.
- Time taken for serving.
- Food portions.
- Serving temperature.
- Lighting etc. then that would be similar to On-page Optimization.
However, if the restaurant :
- Puts up an exclusive signboard outside its entrance.
- Sends discount coupons to its regular patrons.
- Builds a customer-support presence on social networks.
- Engages in home-delivery of its items.
- Asks for feedbacks, then it could be considered an undertaking identical to Off-page Optimisation.
Trying optimizing websites by concentrating more on social network promotion rather than focusing on quality content creation is a huge mistake.
Fabrication In The Online Content Creation Procedure
Writing Duplicate Text Or Using Stock Photos Or Buying Backlinks Is A Serious Fault.
It is a mistake, according to most and rightly so.
In rare cases, one comes across blogs, which have similar information, but still show up within organic listings on the SERP’s.
So on one hand this issue is mysterious.
But it seems such rare identical content is sometimes approved by the crawlers only if it is highly valuable to the audience.
But it is always better to play it safe and write original sentences and paragraphs only, while optimizing websites.
Copying and pasting words from within internal pages, is also a clear case of violating web-spam guidelines.
One could use freely available stock images however, as long as confined within limits.
Nevertheless, customized pictures is a crucial element to produce natural visibility on internet listing results.
As far as the matter of purchasing inward links is concerned – it’s a serious case of web-spam.
It is easily detectable by the spiders and they don’t spare you for such an activity.
You will surely be downgraded in such an eventuality.
The robots don’t lift such penalties in a week or two.
Sometimes you may have to wait for a year too.
False-impression About Digital Marketing Of Websites
All That Online Content Creation Needs Is A One-time Investment And Effort.
That’s another sample of misjudgment.
Regularly updated page text and unique articles are a mandatory requirement for optimizing websites.
If executed properly, it generates a rewarding organic internet visibility as per reasons mentioned above.
To exploit the best out of paid publicity campaigns, you should first focus on publishing quality text, designing photos and videos and optimization processes.
What To Do To Rank On Number One Page Of Google And Bing ?
One Can Learn To Optimize A Website, If Working With Ample Dedication.
It is no rocket science after all.
Nevertheless, be prepared to spend at least 3-4 hours every day doing SEO in practical, for a year, for gaining a hold over the technique.
Essential influencing factors like :
- Keyword research.
- Forming meta data.
- Enabling simple navigation.
- Link building.
- Page titles and headings are all complex matters, needing substantial practice.
Remember : Sometimes, keyword having medium volume searches and low competition could turn into the opposite variety, few months down the line.
So focus on out-of-the-box and innovative thinking while finalizing key phrases.
Try to develop a balance while strategizing your keyphrase selection assignment.
Misapprehension In Digital Marketing Of Websites
Web Pages And Blogs Take Time To Rank On Organic Result Listings.
Yes and No.
An article and a web page are a separate species of promotional content !
Both have distinct requirements, goals, generate varying results and are evaluated separately by the users and spiders.
But, both are vital to produce natural visibility for websites on internet listing results.
For example, if a blog is not visible organically even after one week of publishing then it’s unlikely for it to rank on SERP’s even later.
But one creates a great opportunity of boosting the same, after improving the content inside.
Another vital point is that when one says – Time Is A Factor For Obtaining Online Exposure.
That is a saying, which is applicable for Web Pages, Not for Blogs.
Therefore, it is correct to conclude that one has a great chance to achieve a respectable organic exposure for optimized web pages, as time progresses.
But, it is suggestible to either move on and write the next blog or improve its matter, if not visible within natural result listings within one week of publishing.
Online text writing, linking, blogging and On-site Optimisation needs far more effort than generally believed.