Working on optimizing websites and publicity assignments, one often comes across people asking questions about matters such as follows !
- Online marketing mediums.
- How to produce natural visibility on internet.
- Where to publish articles.
- Web designing techniques.
- Why link building is vital for reaching the number one page of Google and Bing organic result listings.
- What kind of hosting system to use.
- Which platform to use to design non-text based content.
- Or strategies for writing words and sentences.
Discussing few of such illusions within the masses, regarding the issue.
Myth In SEO And Digital Marketing Of Websites
One Needs Paid Promotion To Place Own Content, High Organically.
Wrong. It is a False Notion.
An exercise like internet advertising is a form of WWW-publicity.
This kind of promotion requires a paid campaign to create brand awareness online.
Whereas the procedure of optimizing websites is an unpaid mode of elevating exposure on SERP’s and social networks, naturally.
It’s possible to place own URL on number one page of Google and Bing through chargeable forms of promotional modes too.
But, advertising non-optimized web pages produces a high-bounce rate.
Nevertheless, this type of placement does not fall under the category of an organic listing result.
A high fundamental positioning is possible only through an optimized website.
You could argue that both are equally effective since they could help in gaining a prominent rank on number one page of Google and Bing.
However, the fact is that basic and unnatural exposure respectively, provide different results in regards to the type of positioning.
The chances of conversions through elementary traffic are much more than you could extract through chargeable online publicity.
Therefore, in the real sense, it is not paid internet Ads, but improving a website that helps in increasing rankings on SERP’s.
Having said that, payable WWW-advertising is an absolute must, for reputation management campaigns for professionals or companies.
Both mediums – Optimizing Websites and Chargeable Internet Promotion are extremely necessary as they cannot be substituted.
On one hand, it is impossible for companies to create brand awareness online just through optimised web pages.
Whereas, digital marketing of websites can never help you gain a primary exposure.
To achieve a prominent fundamental positioning, all that is required is as follows !
- Generating useful paragraphs.
- Meaningful pictures.
- Informative videos.
- And a combination of Off and On-page Optimization.
The latter, as in the last point listed above, is more essential to produce natural visibility on internet.
Reason being it primarily involves developing and improving online content.
The standard of text and images is a crucial factor for crawlers to consider before judging which website to place on what position within their organic section.
On-site Optimisation elements like as follows yield a natural generation of backlinks !
- Writing useful and original sentences.
- Creating meaningful photos.
- Intuitive navigation.
- Relevant page titles and headlines.
- An appropriate keyword density.
- Purposeful internal and external linking.
- And some other crucial requirements.
Such inward links, if originated through outside sources having a powerful standing, help a long way in boosting exposure for recipient domains.
Even Off-site Optimization benefits in acquiring incoming connections, though.
Such a task supports a great way in promoting web pages.
It works like a catalyst in improving the existing fundamental position that the On-site Optimisation process has already erected.
That further amplifies a domain’s popularity, which induces a greater inflow of backlinks.
Procedures involving usage of free promotional tools mentioned below are all part of the Off-site optimising techniques !
- Social Media Optimization (SMO).
- Webmaster Tools Accounts.
- NAP (Name, Address and Phone Number) Local Listings on Online Business Location Maps.
- Constructive participation at Quora.
- Guest Blogging etc.
A high elementary exposure is inevitable if you complete the formalities above, in an efficient manner.
Most likely you will witness an inflow of inbound connections from valuable sources too, in such a scenario.
That is the best way to acquire a strong organic position on the SERP’s.
Then chargeable forms of promotion on social networking portals is another aspect of concerned with the subject.
However, content improvisation dominates paid publicity exercises, in terms of effectiveness in yielding leads through the SERP’s.
Conversely, social media marketing (SMM) proves to be slightly more potent than the free mode of promotion in the same sphere i.e. SMO.
This is the only area where Off-page Optimization fades a bit in terms of effectiveness.
One would rather focus on advertisements on YouTube, Facebook, LinkedIn, Twitter and Pinterest, refraining from spending too much of energy on SMO.
Having said that it’s not that you could afford ignoring undertaking the Off-page optimisation operation.
Nevertheless, eliminating the SMO assignment even would be a big blunder.
Reason being – Just like paid internet publicity is only effective after you optimize a website.
Same way SMM helps you in accomplishing branding practices only after the SMO exercise is completed.
Optimizing Websites To Produce Natural Visibility
The Website Optimization Process Is Not Dead, Yet.
Let us say you place the highest bid for a particular keyword during advertising, but still don’t find yourself at the top position.
Then, would you derive that paid online promotion is also dead ?
These crawlers are so unbiased that they assign a quality score to everyone, even for chargeable publicity campaigns.
So how can one conclude that optimized web pages and article posts are no longer useful ?
Maybe some people say that because it’s comparatively easier to work on digital marketing of websites.
If optimisation is an optional process then why do you see companies competing for a rank on number one page of Google and Bing organic listings ?
Moreover, why does a particular website having superior information scores higher than the one with inferior details ?
Obviously, web pages enjoying a better position are not paying the search engines for the same.
Such websites contain fitter and more suitably optimized content than others in comparison.
You could find yourself visible within the second page of SERP’s but your competitor on the first.
The reason for that can be only one.
Your competition has invested much more energy in generating quality paragraphs, videos and improving the same.
Online writing, non-text based content development, Off and On-site Optimization are all mentally grueling technical undertakings.
That makes it a mind game.
Whereas, designing the following kind of matter requires an inherent tact and it comes from the heart !
- Attractive promotional images.
- Commercial videos.
- Official slideshows.
- And image animations.
In addition, such online media helps one create brand awareness online by digital marketing of websites too.
So, only a combination of an emotional process and applying some brain work can produce natural visibility on internet.
It requires an involvement of both – passion and mind.
Where To Host To Hit Number One Page Of Google And Bing
Self-hosting Or The Portal-hosted System ?
The big question is – How is it possible to optimize a website effectively, until and unless it has a solid base ?
A domain’s foundation is based upon its server, data backup capabilities, maintenance system, security strength and software coding.
It’s much easier to maintain a platform-anchored site as compared to the self hosting option, as the former provides an all-in-one solution.
Common problems in a self-hosting website as follows, make it a lesser attractive choice than the portal hosted variety !
- Unavailability in automatic data updates.
- Inadequate security.
- Shortcomings in cross-platform compatibilities.
- Deficiencies in data privacy.
- Expensive maintenance charges in cases where daily updations required.
- Absence of self-updating facilities.
- Involvement of hidden cost.
- And the risk of virus attacks
Why should anyone play around with such risky technologies.
Such are often prone to so many errors and trigger technical glitches while optimizing websites ?
Agreed that the Self-hosting provides some advantages like code-level-access and a huge range of plugins.
It also dispenses an extraordinary flexibility in customization.
But some do not know that such benefits don’t add any value neither in increasing elementary exposure nor in the promotion task.
Conversely, you risk own domain being penalized by the robots because of few technical errors, commonly found in these kind of technologies.
So why choose a system with extra capabilities which only help in providing a few unnecessary benefits to you ?
Undoubtedly, the advantages of portal hosting outweigh its disadvantages.
One of the biggest benefits under this technology is that it dispenses fully secured and easily maintainable websites.
Then due to the involvement of an in-house server, almost all technical errors are automatically eliminated.
Choosing self-hosting is like making an effort to reinvent the wheel even though it is avoidable.
Sites built on such systems are suitable only for large companies, which can afford to manage coding, server and developer-centric issues.
One could understand the benefits of portal hosting only after trying out both options.
Since the automated software handles the programming part, the possibility of a manual coding mistake is non-existent.
However, there are many small or medium-budget self-hosted web pages still do generally yield an at-par level of performance.
Moreover, if one is satisfied with a mid-standard kind of internet visibility , then it is a personal choice.
Then, it is wrong to paint everyone with the same brush.
After all, seldom you do come across few middle or small-level self-hosted websites which rank on number one page of Google and Bing organic results.
But the probability and percentage of grading success through the portal hosting system seem to be much higher.
What To Do To Create Brand Awareness Online ?
Should you look to design a highly attractive website for reputation management purposes ?
One often comes across clients, who need web pages designed the way they personally find beautiful.
Nevertheless, some forget that you do not design promotional content for yourself.
It is supposed to be built for the mass user and procuring a respectable rank on first page of primary result listings.
It is neither necessary for the audience to like the design nor is it inevitable for the robots to appreciate it.
One could be an expert and hugely successful in own field.
Nevertheless, that doesn’t mean that success in own profession qualifies one as a web designer too.
Another point – There is a difference between a website and an animated walkthrough or a company brochure for that matter.
Every kind of promotional online matter requires a non-identical artistry.
Web pages do not generate internet traffic for you through fabulous designs.
Only the ones marketed after being optimised with informative content are able to induce worthwhile results in yielding targeted leads.
And it is not possible to form a base for advertising websites until and unless they start producing a fair bit of basic exposure.
And developing such a foundation comes through optimization, not design.
Ultimately, only paid internet promotional avenues help in executing reputation management operations.
Sincerely styled sites could still yield an average level of outcome, but if one is happy with that much, then no problem.
However, it does not mean that ugly looking web pages would do well on elementary results.
Nor does that imply that descriptive and optimized websites cannot be elegant.
The definition of “beautiful” in web designing field is different in comparison to forming a sales catalogue or a slideshow.
It is advisable to leave the styling task to a professional, avoiding injecting own creative thoughts and imaginative ideas during the procedure.
A clean website with the mentioned below elements is enough to make it visitor-oriented !
- Zero congestion.
- Clear words.
- Easily clickable links.
- Simple navigation.
- A neat interface.
- And a well-formatted layout.
Confusion About Blogging To Create Brand Awareness Online
Guest article posting is good for obtaining popularity on the internet.
That all depends.
Some say posting articles on external sources is avoidable.
Others suggest writing blogs within own domain can help in achieving a powerful rank on number one page of Google and Bing.
Publishing articles in-house helps in forming internal links, which is an important factor to produce natural visibility on internet.
Whereas guest blogging assists you to procure quality backlinks, provided you write an exceptional piece on a high-value resource.
Nevertheless, it raises a doubt that why someone posts articles outside when one already owns a website.
So it sends a message that you’re exercising guest blogging primarily for gathering further exposure instead of making user-friendly content.
One can buy the argument that you are publishing a nice article on an external domain, to educate the visitor on an outside source.
From your standpoint, it might seem okay.
Nevertheless, from the spider’s point of view it may not be fine.
However, since this activity is not a black-hat optimization technique, you need not worry as long as posting in a selective manner without going wild.
You could neither say that guest blogging is good or bad for procuring online traffic !
All said and done – it would be better to concentrate on enhancing own website through in-house publishing.
Moreover, it’s important to write blogs at least infrequently if not too often, to maintain a decent position for your domain.
Misconception In Link Building For Optimizing Websites
Outgoing Connections Will Drive Traffic Away From My Portal.
Actually, they do.
Then it is such a big dilemma.
Just like – To marry or not to.
To make your content informative enough for users, developing outward links to valuable sources is a necessity.
Therefore, you need to connect with authoritative domains to better your chances of achieving a high rank on number one page of Google and Bing.
In addition, you are rather downgraded within the primary listing results if the process ignored.
So it seems the algorithm signals that – As one has more houseguests after getting married.
Likewise, a website too would have more visitors if it were connected to another.
It seems unfair. Isn’t it ?
Why does Google force you to marry your website with another ?
And, not just 1 but many marriages ?
Moreover, that too with ones substantially superior to you ?
Just imagine how long those relationships could last.
At least they could come out with a rule for penalizing web pages, which have multiple external connections ?
Moreover, the worst part is that all of those domains receiving the link know that a specific URL is connecting to all of them.
Anyway, jokes apart.
On a serious note – After all how would you procure incoming connects if everyone stops linking to each other ?
External connections are essential as it encourages the robots to crawl your content in a deeper manner.
That eventually assists in elevating the level of fundamental exposure for you, despite driving online traffic away.
Then it is not just your URL that’s diverting the audience towards outside sources.
Even external web pages might sometimes redirect their in-house user towards you.
That is why the internet is a world-wide-web.
Sharing is a prominent function inside this system.
In fact, connecting with affiliates is one of the functions playing a role while you to create brand awareness online by digital marketing of websites.
Which Way To Produce Natural Visibility On Internet ?
Focusing More Over Off-site And Lesser With On-page Optimising Operations Will Not Suffice.
Promotional content is the most vital component required for both undertakings.
On-site Optimisation acts like a support system in presenting written matter, designed images and videos in an appealing manner.
Whereas Off-page Optimization acts like a loudspeaker for promoting the same.
Let’s say, a restaurant prepares awesome food inside its kitchen which people relish.
Then that’s similar to building quality content for a website.
Nevertheless, when the restaurant improves upon the below mentioned aspects, then that would be similar to On-page Optimization !
- Seating arrangement.
- Menu cards.
- Time taken for serving.
- Food portions.
- Serving temperature.
- Lighting etc.
However, if the restaurant practices the following, then it could be considered an undertaking identical to Off-page Optimisation !
- Puts up an exclusive signboard outside its entrance.
- Sends discount coupons to its regular patrons.
- Builds a customer-support presence on social media.
- Engages in home-delivery of its items.
- Asks for feedbacks from consumers.
Trying optimizing websites by concentrating more on social network promotion rather than focusing on quality content formation is a huge mistake.
Having said that, the On-site Optimisation operation, in general is more of a one-time assignment.
Involvement of a consistent effort is lesser required in such a process.
Whereas, the task related to the Off-page Optimising actions are majorly frequent in nature.
Such an exercise needs only a marginal amount of application in the early stages.
Fabrication In The Online Content Creation Procedure
Writing Duplicate Text Or Using Stock Photos Or Buying Backlinks Is A Serious Fault.
It is a mistake, according to most and rightly so.
In rare cases, you come across blogs, which have similar information, but still show up within organic listings on the SERP’s.
So on one hand this issue is mysterious.
But it seems such rare identical content is sometimes approved by the crawlers only if it is highly valuable to the audience.
But it is always better to play it safe and write original sentences and paragraphs only, while optimizing websites.
Copying and pasting words from within internal pages, is also a clear case of violating web-spam guidelines.
You could use freely available stock images however, as long as confined within limits.
Nevertheless, customized pictures is a crucial element to produce natural visibility on internet listing results.
Such an endeavour generates freshness in pages on one hand and reassure the crawlers about your sincere efforts in building your portal.
As far as the matter of purchasing inward links is concerned – it’s a serious case of web-spam.
It is easily detectable by the spiders and they don’t spare you for such an activity.
You will surely be downgraded in such an eventuality.
The robots don’t lift such penalties in a week or two.
Sometimes you may have to wait for a year too.
False-impression About Digital Marketing Of Websites
All That Content Development Needs Is A One-time Investment And Effort.
That’s another sample of misjudgment.
Regularly updated page text and unique articles are a mandatory requirement for optimizing websites.
If executed properly, it generates a rewarding organic position as per reasons mentioned above.
To exploit the best out of paid publicity campaigns, first focus on publishing quality text, designing photos and videos and optimising processes.
The rationale behind this principle is that ideally, websites are supposed to be something like a weekly internet magazine.
Even if not so then at least it ought to be similar to a monthly online journal.
It is another matter though that large portals of today are nothing less than a daily newspaper publication.
All said and done, there is a basic reasoning behind practicing such a custom.
And that logic is that the most important requirement of a domain is to dispense unique information for users.
The thinking behind carrying out such a formality is that it is would be a unimaginable building a fan-following without developing fresh matter on a continuous basis.
What To Do To Rank On Number One Page Of Google And Bing
You May Learn To Optimize A Website, If Working With Ample Dedication.
It is no rocket science after all.
Nevertheless, be prepared to spend at least 3-4 hours every day practicing optimization tasks, for a year, for gaining a hold over the technique.
Essential influencing factors as below are all complex matters, needing substantial practice !
- Keyword research.
- Forming meta data.
- Enabling simple navigation.
- Link building.
- Page titles and headings.
Remember : Sometimes, keyword having medium volume searches and low competition could turn into the opposite variety, few months down the line.
So focus on out-of-the-box and innovative thinking while finalizing key phrases at the point when starting a website !
Try to build a balance while strategizing your keyphrase selection assignment.
Misapprehension In Digital Marketing Of Websites
Web Pages And Blogs Take Time To Gain Popularity On Basic Result Listings.
Yes and No.
An article and a web page are a separate species of promotional content !
Both have distinct requirements, goals, develop a varying outcome and are evaluated separately by the users and spiders.
But, both help you produce natural visibility on internet listing results.
For example, if a blog is not visible organically even after 1 week of publishing then it’s unlikely for it to find a worthwhile placement on SERP’s even later.
But you could initiate a great opportunity of boosting the same, after improving the content inside.
Another vital point is that when you say – Time Is A Factor For Obtaining Exposure On The Internet.
That is a saying, which is applicable for web pages, not for article posts.
Therefore, it is correct to conclude that you have a great chance to achieve a decent position for optimized pages, as time progresses.
But, it is suggestible to either move on and write the next blog or improve its matter, if not visible within basic listings within 1 week of publishing.
Online text writing, linking, article posting and On-site Optimisation needs far more effort than generally believed.