Prospects exploring options of online marketing are often full of suspicion on SEO companies and website optimization service providers.
Let us discuss few frequently asked questions (FAQ’s) by people seeking such solutions on :
- Website marketing and SEO !
- Comparison between organic promotion and digital advertisements.
- Google Ranking Factors.
- Online content development.
- Qualifications and skills required from experts optimizing websites.
A Normal FAQ on Website SEO by Potential Users
Q. I think developing and maintaining websites is really not worth it.
It costs quite a bit and requires so much time that I might lose some of my already existing business.
A. That’s true. Well-developed customer-friendly websites do demand a considerable energy to build and command a price.
However, many professionals do not realize that they would be able to save a substantial amount of money spent on :
- Official travelling.
- Expenditure on traditional forms of advertising.
- Other charges like paying brokerages or commissions to marketing agencies.
- Or participation in trade fairs and business shows, if switching to online promotion – that helps in improved productivity.
Of course, a marketer might find it difficult to adapt and changing own working style if shifting to the digital publicity.
Executives for whom official touring is a way of self-entertainment might not want to adjust and may feel unsatisfied with a desk job.
Alternatively, there are businesspersons who derive work satisfaction only when they sell a product through sales talk.
Such a category might find it difficult to compromise by switching to a subtle medium of official promotion i.e. digital marketing.
Nevertheless, professionals who are serious, try to restructure their systems and procedures.
The changing global work culture necessitates prime focus on quality production and trademark service, rather than contact-building.
After all, we are sure you have some idea about the success of Amazon, Alibaba, Airbnb, Uber etc.
Making a website in accordance with Google Ranking Factors does require resources and expenditure, but then it’s worth the effort.
One Of The Examples Of Suspicion On SEO Companies
Q. What is the most important qualification should website optimization service providers possess ?
How do we judge the level of capability in professional optimizers ?
A. One needs to hold complete knowledge about optimizing websites for being a competent consultant in the internet promotion field.
The knack for online writing counts a lot.
Typing well-composed sentences and lines is a major requirement to build client-friendly content.
Quality writing skills help website optimization service providers in creating user-oriented web pages.
It also assists in generating useful and informative blog articles too.
Few other capabilities that come in handy are like a natural acumen for basic web design, understanding of digital publicity, talent for content creation etc.
Producing meaningful paragraphs is a vital component for drafting pages and article posts.
Likewise creation of attractive images and interesting videos is a prerequisite for creating engaging non-text based content.
Coding capabilities matter in situations when a specific domain is on self-hosting.
Sometimes even in cases of portal-hosted websites where the specific platform is offering only part support in programming.
However, none whatsoever understanding of programming skill is required if one is making a website within the WordPress.com system.
Nevertheless, in addition, it necessitates implementing both On and Off-page optimization for completion of the process.
What matters most while building user-oriented web pages is publishing purposeful and original content of consequence.
A visitor-oriented website, not as highly enhanced as it could be, will beat its counterpart which is slightly lesser audience-friendly but having more search-engine-compatible features in comparison.
A Common FAQ on Website Optimization by Entrepreneurs
Q. For which category is acquiring a website the most crucial – Traders, Manufacturers or Professionals ?
Why optimize websites when we all know that only the topmost consultants are capable in gaining an organic visibility ?
A. It all depends upon personal preferences, goals and current circumstances.
But one would recommend businesses from each sector to consider making a website.
Many corporates have in the past, chosen to first establish themselves through traditional marketing avenues.
And later procured a website for the purpose of expansion.
As the market has evolved, it would be wise to :
- Begin with building a website.
- Then create an in-house online official profile through an “About Us Page”.
- And finally consider using conventional modes of sales promotion, later.
Reason being – Many startups fail only because they used expensive mediums of marketing, right from the beginning.
However, there are many that need a swift start.
They are the ones who use old-fashioned as well as modern publicity avenues simultaneously, right from the point of starting a new venture.
You come across many looking to launch a new setup.
But they keep postponing plans for years due to lack of resources required for traditional modes of promotion – which costs a lot.
This is classic scenario where a website can solve the purpose.
It assists in establishing a new business by cutting the cost of developing a customer base in the initial stages.
A website turns out to be an immensely useful publicity tool.
It helps entrepreneurs in reaching out to unknown and new buyers or acquiring clients from untapped and remote markets.
However, that’s possible only through improvised website content.
Or else one ends up showing the same within the existing business circle only.
User-friendly and optimized websites have a unique trait to generate queries and leads automatically.
Generally, the ratio of conversion from the stage of a lead to a confirmed buyer is higher when a vendee takes an initiative to contact a vendor.
Whereas old-fashioned promotional modes work on opposite principle.
That requires suppliers chasing and running after potential consumers.
Nevertheless, the conversion rate in traditional marketing mediums, is lower as compared to modern avenues of publicity.
Google Ranking Factors And Suspicion on SEO Companies
Q. I think it’s useless trying improving websites, due to regular updates in robot algorithms.
It seems achieving substantial natural visibility is no longer possible. Why are you pushing us for organic optimization of websites ?
A. Concentrating on website enhancement eliminates the need for adjustments in accordance to changes in scoring criteria laid down by the robots.
We believe that these updates are not harming but helping websites created through hardcore white-hat promotion procedures.
One should rather focus on core issues related to web page improvisation.
That would automatically negate any jolt due to new updations in the scoring criteria laid down by the crawlers.
We are aware that there is an air of suspicion on SEO companies.
And our emphasizing about On-page optimisation aggravates such scepticism.
But our job is to answer your question as per the best of our knowledge.
We advise people to consider optimising their websites for an improved user-experience.
Thinking too much about the latest alterations in Google Ranking Factors is an unnecessary cause for worry.
Reason being – Content is King.
It is still possible to generate a respectable natural visibility on the SERP’s.
A General FAQ on Website Improvisation by Likely Clients
Q. I find this whole optimization jargon as a waste of time. Why don’t you advice opting for paid online advertising ?
A. Many websites are not enhanced properly, i.e. some disregard the Google Ranking Factors.
Hence unable to provide any substantial outcome.
The crawlers display only useful images, URL’s, blogs, documents, videos, files and news within their organic section result listings.
Whereas anyone can generate a high visibility on the SERP’s by opting for an Ad, regardless of the quality of content inside.
Such web pages produce a high bounce rate i.e. users often leave quickly after browsing for a few seconds.
Whereas, an audience-friendly website, improved for the spiders, induces the visitor to navigate more, in comparison.
Paid online publicity modes prove being more beneficial for web pages which are in an enhanced condition.
Ad’s help in procuring an additional exposure from the level of traffic already achieved through website optimisation.
Another advantage of organic promotion of websites is that it is more enduring than internet Ads.
A digital advertisement lasts only until the time one keeps adding funds in own campaign account.
Non-optimised websites become virtually invisible online, instantly after termination of Ad campaigns.
Whereas, improvised web pages take time to disappear from the internet, even if the maintenance and updation exercises are discontinued.
The period of visibility of content in such websites depends upon case to case basis.
There may be a few influencing elements determining such events.
Up to what extent that domain was valuable to the audience, before the point of discontinuation of periodic improvisation, is one of such indicators.
Therefore, it’s always better to first optimize a website before starting advertising, and not the other way round.
Suspicion on SEO Companies & Website Optimization Service Providers
Q. Firstly, what is the guarantee that you can produce fully enhanced web pages.
Secondly, how do we believe that such a medium can generate results ?
A. There could be many ways to help one judge such kind of matters.
For instance :
- You may try searching us amongst the natural listings within SERP’s by typing a few related key phrases.
- We can show you our positioning on live SEO testing tools which are used by the largest corporations the world over.
- Companies like Ebay, AliExpress, Netflix, Taobao, TripAdvisor, W3Schools, TicketMaster, Monster, Mitula etc. have all expanded operations through this mode of selling.
Just our claiming that we can put you on the number one page of Google and Bing has no meaning.
We know that there are various reasons for suspicion on SEO companies and website optimization service providers.
Hence we prefer to prove ourselves through performance.
You’re most welcome to verify our credentials for internet services on our website.
Or else one may test our capabilities by starting with a single page website.