December 2018, Facebook comes up with a new attribute inside the smartphone version of its Company Pages.
Going forward, this innovative component can help one acquire more online clients for own establishment.
You have the facility to directly upload a video or image by phone or a tablet as your Story, from now onwards at this platform.
Or else posting “Stories” through a desktop is permitted only when sharing a link through an external website.
This kind of post is visible for 24 hours as “featured content” at this digital promotion portal.
This fresh item by Facebook Mobile software is a great development.
Till recently the provision to spotlight any photo or movie was available only in personal individual feed on this networking platform.
However, in 2019 this portal expanded the accessibility to avail this feature by allowing one to utilize it on own commercial portfolio too.
But there is a catch here. Let’s say you have both applications i.e. the normal Facebook as well as the Pages App on your cellphone.
In such a scenario, one can uplink content a “Story” only if undertaking the operation through the usual application and not through the Pages App.
Different kinds of content inserted for promotion, as “Stories”, are noticeable on one’s personal timeline for 24 hours.
To spot this option, begin with logging-into this platform.
Initiate placing any link or a file through a hand-held device and utilize the opportunity to mark it as your “Story” before publishing.
Please note the following !
- It is not possible to post files or links as “Stories” through the desktop. But if you are sharing a link from an external website like Quora, then posting a “Story” is possible through a work station.
- One can utilize this amenity for directly promoting content on both – Own in-house company section and at personal timeline, through a smartphone.
Observe the cellphone screenshot photo below, to review this latest property added here !
One can reach this section by clicking the blue color histogram as visible in the photo above.
Scroll down and you would notice the heading “Recommended Actions” as displayed at the picture screenshot above.
The other way to locate this segment is by simply scrolling down a bit, to find the same link as below !
The inserted professional photo or film clip would be noticeable inside the news feed of your audience on this social networking platform.
In addition, such an amenity can help internet publicity service providers achieve a higher natural traffic on Google , Bing, Yahoo and DuckDuckGo too.
Upload A Video Or Image By Phone Or A Tablet As Your Story
New forms of promotional activities tempt the top search engines to display the related URL’s within their organic results segment.
It assists the crawlers to add a variety within their natural listings section for helping enterprises in gaining an extra number of digital visitors.
This fresh item by Facebook Mobile is a great opportunity for internet publicity service providers engaged in cellphone website marketing.
It highlights official pictures, infographics or movies for one day inside your commercial profile within this social network.
Click “Create Story” and your device camera would switch-on automatically, asking you to choose any photo or clip from your media gallery.
After one selects the film or picture, a new window would pop up at the smartphone screen, like this below !
After choosing the insertable matter, a new window would appear in front of you.
No select the content from whatever location you need to access within your smartphone.
Initially one gets the feeling that only one folder is accessible for selecting any media file.
But it is possible to choose content stored in any folder residing at own handheld device.
Acquire More Online Clients Through The Fresh Item By Facebook Mobile
After completing the exercise, identify a blue colored circled outline placed below the cover photo.
It signifies the featured content boosted as your story, visible as a round thumbnail symbol on Facebook Business Page.
That is how it would show up, exactly below the blue color button for “Contact Us”, as below.
Have a look at the following screenshot !
This symbol is indicating that the highlighted content is now visible to your official followers within this platform.
Definitely this is a strong medium capable of helping in higher internet visibility !
If one clicks the blue text link “View Story” then a window similar to the one below would open up !
You can also add a button for “book now”, “get directions”, “learn more” etc. while uploading film media.
Go ahead and try to insert professional videos and pictures related to your services or products on this marketing portal !
So, this feature introduced lately on this social media promotion tool can help you obtain a greater number of visitors.
Finally, alternatives like inserting a headline, the choice to mute the film background audio, option for adding pattern designs etc. are also available.
Undoubtedly, this fresh item by Facebook Mobile brings an added benefit to digital marketing agencies !
Reason being it assists them in providing augmented solutions to their customers to help acquire more online clients and attain better sales.
Explainer film below describing the following !
- Stories are full screen in terms of dimensions, so it’s best to take advantage of a 9 x 16 vertical creative to connect with customers.
- Prefer videos with sound to catch better attention for your brand and drive results.
- You can use the in-built automatic film creation templates to easily convert photos and text into Movie Ads.
Finally, coming to the latest prominent development observed here at this App during the year 2020.
An exclusive shopping segment has been introduced, for assisting small businesses in selling products and items.
Sellers can create a collection of goods through the in-house “Shop Builder”.
Add a button called “View Shop” at own Facebook Business Page to help customers reach you.
Buyers wanting clarification can also contact you through WhatsApp, Instagram and Messenger.
Is There Any Distinctive Feature One Could Use At Facebook Pages Manager App On Mobile ?
Yes. You can schedule a post through a smartphone while using the specific App after downloading. It is the application having an orange color logo (showing a flag). Whereas, even though it is possible to reach the Pages Manager tool through the normal Facebook App by pressing the white flag icon at the top menu bar, it does not allow you the facility to set up a post for publishing at a future date or time.
Which Is One Unique Facility In The Facebook Smartphone App ?
There are many commercial promotion amenities offered by this social media publicity platform. One such facility is that you can now develop a separate “Pages News Feed” in the smartphone version of this program. The distinct characteristic of this feed is that you will be able to choose only official pages by different companies to view inside. And one can look over the same after clicking the blue text link saying “View Feed” once inside own in-house Company Page while working with a hand-held device. Your existing general “News Feed” will work the same way as before, independently.