Last year when i finished my first project, i thought i made a perfect website for my client.
A lot of us fantasize about building ideal websites with genuine content for providing the best user-experience to customers.
I don’t know if that is possible. But still most people strive for something like that.
I do too.
Some would define user-friendly websites as the ones which contain marketing videos, relevant images and look absolutely beautiful.
For some, the type which provides as much bona fide information as possible through the simple navigation would be the best.
Yes, maybe that’s how you could define a near-to-ultimate or an ideal website.
For others it may be the the kind which would generate a high online rank on first page of Google and Bing.
And even i thought i made a perfect website which could become popular to that extent.
But, one can also derive that the peak moment would only be if one is able to list within the Featured Snippets.
I Was Thinking That I Could Rank On First Page Of Google
It’s difficult to spell out the exact criteria for grading of such an exceptional nature, but in general, web pages need –
- Writing unique and genuine content.
- Creating matter for the latest trending questions.
- Inducing curiosity with followers.
- Optimizing sentences to be easily understandable to buyers and viewers.
- Internal linking with topical matter and external connections with valuable sources.
- Submitting your URL’s on Webmaster Tools Accounts.
- Inserting marketing videos, infographics and keyword matching pictures.
- And above all – Publishing original and useful content.
Like many, even i thought i made a perfect website.
But Then This Is What I Experienced
January – One day I gasped in surprise while browsing my pages.
What ? I could have added one hyphen in between the two words of my main URL.
Anyway I had no option but to forget thinking about it.
You may add a dash in the main domain, especially if it contains two words.
Not mandatory though, as both options suffice.
February – In the second week, i got a shock when i noticed that I named my site title as Sem Consultant instead of SEM Consultant for Websites.
I made such a stupid mistake ? I corrected the error immediately.
Use UPPER CASE characters for abbreviations. Who knows – maybe the robot might take “Sem” as a spelling error for “Same”.
Though the spiders are not stupid but let’s rectify that.
March – I found another careless error. One word in Page Titles was restated twice in the 4th and thrice in 11th respectively.
Remove duplicate and repeated words in blog titles and page names.
April – I corrected the only 2 major faults I had. Wonderful. But, let’s go through it again.
What ? The gravatar image on my home page is leading me to my profile there. That’s the default setting and it cannot be changed it seems.
Don’t create links through pictures, unless unavoidable.
May – First three weeks gone and no fault detected so far. Bingo.
I’m fully convinced that i have produced an ultimate website.
But later, during a regular check – Again ? Two of my pages contain zero links.
No outgoing or internal connections ?
And not a single incoming link from any of my social networking accounts towards my web pages ?
Add a few worthwhile and appropriate internal connections if you really want to improve chances of a better natural internet visibility.
June – Now i’m sure i have created genuine content with fairly informative web pages for users, for helping them in learning about my services.
However, why not have a repeat look.
Alarm Bell. There is no hyphen separating the words in 1 of the permalinks and 1 meta tag on another web page !
Remember adding dashes separating the words inside the meta tags and slugs, necessarily.
July – What more can there be ? Nevertheless, I want to reconfirm. ………. I knew it. After all what could I expect from myself ?
I had changed the address for one of my social media accounts last week.
But I forgot to update the outgoing URL to that network and now it is showing an error after clicking.
And I thought I made a perfect website ! Lol. Ok, rectify that fast.
Try fixing broken links.
Procuring quality backlinks can assist in achieving an elevated rank on first page of Google and Bing.
Visitor-oriented Websites with marketing videos and relevant images :
- Enable focus on improving service by saving the time and effort required in pre-sales.
- Produce and deliver targeted customers by auto eliminating the non-interested clients.
- Help companies secure fresh leads and reach unknown buyers from untapped markets.
August – I’m getting so many visitors. But let’s evaluate why I’m going down on the SERP’s…….. Meta Description this time.
Jesus. I swapped the related text in two pages, by error.
Those two are SEO-unfriendly and I didn’t even notice. This is an important element.
The page which is providing info on Online Positioning Factors has a meta description for one supposed to be for Digital Publicity, and vice versa.
And not only that, some sentences are now keyword stuffed.
Ok, so set the Key phrases correctly.
Careless mistakes like keyphrase stuffing, spam and irrelevant content needs to be deleted at any cost.
September – Let’s check the headings …… They’re okay.
I had marked all starting headlines as H2, as my WordPress theme generates an auto H1 tag for page titles.
Avoid using multiple header tags of the same numbering.
I Don’t Know Why I Thought I Made A Perfect Website
October – Leave it now. It’s not possible to build unique, fresh and genuine content with relevant images every week.
But wait. An acquaintance just pointed out that i need to explain the visitors how i can help them.
And some of the colors in my marketing videos and business photos could be bettered.
This is one of the important tasks to implement when you’re improving a website !
Explain the users – Your capabilities, specialties, the procedures you undertake, what you do and why they need your help.
Use appropriate colors while designing non-text based content like GIF pictures or animated storyboard movies.
November – OH, is it like that ? I just learnt something new.
There have been some new disclosures in industry circles, lately.
Technology is changing and so are the online positioning algorithms by the spiders.
Exact-matching anchor text is now a case for penalty.
December – AAAAAhhh. That strategy i had been applying is no longer relevant according to that famous expert.
Is it really giving a negative signal to the search engines ?
And i thought i made a perfect website ?
Well, let’s cancel the holiday.
Websites With Genuine Content Yield Quality Backlinks
The main benefit of producing an optimized website is that it helps in gaining incoming links from top sources.
But for that the most influencing factor for developing an ideal portal is creation of top-notch text, descriptive photos and intuitive navigation.
Exclusive content like marketing videos, explainer films and whiteboard animations provide a satisfactory user-experience to its visitors.
An advantage one gains through digital publicity is that it assists in a faster generation of quality backlinks.
Internet promotion acts as a support system to pre-optimised websites.
The crawlers consider citation based inward links from verified authors as the chief ranking criteria for displaying organic result listings.
According to their parameters, let’s say your web page named AAA has vastly valuable content.
Then there is a chance for a popular source (related to same topic) to connect with you.
It might seem a questionable criteria though, because the robots are well equipped to know the calibre of every web page.
They actually do not need any assistance in judging content on the basis of what kind of links it procures on the internet.
But the system is in place probably because there are billions of websites all over.
And that parameter makes it easier for the crawlers to form judgements.
Hence, they normally upgrade you only after authoritative sources connect with you.
One may debate that the particular algorithm gives too much weight on this aspect for building and optimizing top class websites.
Then on second thought it seems that the criteria in place, is fair.
One can also believe that maybe the robots do not rely as much on backlinks as people think.
Might be that they upgrade you even if authoritative sources are not connecting with you.
Having said that, it’s not just quality content the crawlers are looking for in an ideal website.
They are also analysing if you have a certain rapport and respect within your area of activity or profession or within your business circle.
One may also question this system.
People who socialise with counterparts or competitors might be able to gain more backlinks than other who don’t engage in networking.
But then it’s not that socializing is an assured or the only way of obtaining incoming connections from verified authors.
All said and done – the online positioning criteria looks quite reasonable if not fully fool-proof.
A user-oriented optimized portal helps in acquiring fresh leads and clients.
Web Pages with :
- Genuine content and purposeful paragraphs.
- Clutter-free navigation for visitors.
- Smartphone compatibility.
- Fast loading speed.
- Marketing videos, infographics and relevant images with Alt tags.
- Proper keyword density.
- Incoming and outgoing links.
- Social networking capabilities.
- And meaningful blog articles can assist in attracting users and also in gaining a strong rank on first page of Google and Bing.