Discussing, the issue regarding inevitable job of content optimisation for small and medium size companies.
Due to competition, urgency for procuring an optimized website is prominent for compact and middle level establishments.
In contrast, the requirement of optimizing a website could be sometimes mild, if not always for large scale enterprises, as they are generally well-set in the market.
Hence, it’s more crucial for new businesses to understand the importance of making visitor friendly websites to rank on page one of Google Maps Local Listings.
Necessity Of SEO For Medium Size Companies
For big businesses, just a client-oriented website might suffice.
But optimizing procedure becomes a basic marketing need for any medium or mini enterprise.
Improvisation can be divided into two categories :
- Is one enhancing his pages, just for visibility on internet searchesh ?
- Trying to optimise for visitors first, keeping the crawlers as second priority ?
Fundamental rules of the game don’t change.
First – Improve your business process.
Second – Build a customer-oriented and smartphone compatible website.
For that, producing useful content, proper page titles and headers, easily readable words, easy navigation and purposeful images is required.
Third – Dedicate energy and resources on refined optimization.
Adding a blog section, writing meta descriptions, engaging in social networking and using website optimizing improvement tools etc. is necessary.
There is a difference between spider-friendly and user-oriented sentences.
It is possible to find well-built and shopper-oriented portal which is in a non-optimised state.
But impossible for a Google-compliant website, to be customer-unfriendly.
Reason being – Crawlers probably know more about your site than you do and position you on that basis on online results.
Most important factor determining organic visibility of websites is top quality backlinks.
Such incoming links are generated automatically through highly useful content.
Having said that some come with a great difficulty and other through lesser pain.
For example it is not difficult to get backlinks from Google if you handle your Webmaster Tools Console, Map Listing etc. in an efficient manner.
That is provided one adds and uploads wonderful content and handles those accounts in a professional manner.
The process is carried out properly can help a website rank on page one of Google Maps Local Listings.
Another powerful social media source which is not too miserly in passing on a high quality backlink is Pinterest for Business.
Quora too is a great medium for generating superb inward links.
Subject to the condition that you contribute towards the portal through valuable inputs during discussions on topics related to your profession.
YouTube also links to your web pages when you upload exclusive videos on your Channel.
Few more strong sources like guest blogging is a great way to produce good backlinks.
But one needs to be very selective while undertaking such an exercise.
Few platforms which help you in creating videos and images for your website, sometimes link back.
Rest depends majorly on the calibre of your in-house content and as to what extent one is cognizant of the necessity of SEO.
It takes time to build a reputation which eventually induces authoritative websites to link to you.
Finally, there are many other ways to produce worthwhile backlinks like (you need to be very choosy in all such modes) –
- Helping reporters and news journalists by providing them answers to topics they are writing about.
- Contacting resource domains and explaining them why you think they could link to you.
Undoubtedly those procedures require too much of evaluation and testing, but surely worth the effort.
Making Visitor friendly Websites Is A Basic Marketing Need
Some websites rank on page one of Google, Bing and Yahoo, quite well even if they are not fully optimised in regards to lesser crucial elements as follows :
- Informative videos.
- Descriptive picture captions.
- Infographics and slideshows.
- Highlighted important points.
One could assume that in this case the webmaster has concentrated only on developing very high quality content while neglecting optimising the website.
It’s like building text and image based matter, solely aimed at providing the latest and most valuable information, while disregarding the optimisation exercise.
But the leading crawlers still do honor such kind of unique user-oriented websites and position them reasonably well.
Some essential elements for producing an optimized website :
- Proper sub headings.
- Writing short paragraphs of consequence.
- Inserting interesting photos.
- Adding NAP details on Bing Places and Google Maps.
- Cell phone compatibility.
- Internal linking.
- Appropriate anchor text (not exact match).
- Using bulleted lists for better readability.
- Highlighting vital points.
- Easily understandable fonts.
- Motivating infographics, slides and publicity videos may make it easier for websites to rank on page one of Google.
However, there is a classic example of visitor friendly websites which are non-compliant with the ranking parameters of the crawlers.
Such would be the one where the webmaster first develops exclusive content.
But later becomes hyper-paranoid during the optimization process for obtaining a high online ranking.
It could be a case of employing black hat or spam techniques like :
- Buying inbound links.
- Keyword stuffing.
- Using fake accounts for publishing guest article posts.
- Creating duplicate content through plagiarizing.
An optimized website embodies :
- Fast loading speed.
- Mobile-receptive and responsive design.
- Topic specific well written and fresh content.
- Linking to a proper extent.
- Interesting videos.
- Unique and targeted keyphrases.
- Impressive headings.
- Detailed and genuine information.
- NAP details on Google Maps Local Listings.
Tips on how to create fast loading websites – by Crown Internet : Video below :
Whereas businesses cognizant of the necessity of SEO and in addition capable in judging an SEO expert , can improve their chances of a higher organic positioning online.
There are two variants of website optimization – On and Off-page varieties respectively.
Former kind is all powerful.
For example you are organizing a popular sport tournament.
You may not need too much of promotion to draw spectators for watching the sportsmen perform live.
Fans which are seriously interested in the games would in any case visit the venue.
So, one could relate the same to be somewhat similar to On-page Optimization procedures for websites.
The basic product (the event in such scenario) is strong enough to sell tickets without much publicity.
Same goes with On-page Optimisation – One hardly needs much of advertising content if it is of high quality and fully improvised too.
However, one may tie-up with some TV channel to broadcast the championship matches.
Then it would be something identical to the processes you use for Off-page Optimisation for a website.
Such mode of promotion primarily involves publicity on social networks : Which is more or less like a substitute to a television nowadays.
Just holding the event i.e. the occasion in itself being so appealing – would result in higher conversions though.
Reason being – It is more effective in attracting sports lovers towards the event.
It may not be the best mode for generating revenue because most likely most profits come through TV ads which one sells while broadcasting.
That is another issue.
But conversions in context of producing die-hard fans will be higher through just simply organizing the championship.
Same goes with On-page Optimisation : Results are more powerful in drawing the targeted client towards yourself.
However, the latter mode of promotion i.e. a live television broadcast results in a lower conversion in the context of producing serious spectators.
Ones watching the tournament on TV may or may not be as keen on sports as the ones who visit the stadium.
So as both are equally imperative, the chances of obtaining a client through On-page Optimization are more.
One can also say that ones searching for your service online through typing relevant key-phrases are the similar category as the spectator inside the arena.
Whereas ones finding you on a social network might be similar to the category knowing about the tournament by watching tv.
Compact and middle size companies can neither afford ignoring the necessity of SEO nor improving content.
A non-optimised portal has no value. You will just end up showing it to existing shoppers only.
There are many who create websites just for a formality as some of their associates expect them to have one.
But if improvised, it solves dual purpose of not only meeting that bare formality but also side by side attracting new business.
An Optimized Website Is As Useful As A Prime Showroom
An appropriately developed audience-oriented site is as strong a catalyst for growth, as a shop at the most premium location in any large city is, for any owner.
A prime showroom is flooded with walk-in customers without making much effort in sales promotion.
Once optimization is undertaken, visitor friendly websites end up being as priceless for a businessman, as any prime retail realty is.
You can sell easy, just like a showroom owner while sitting in your office, by investing only a negligible amount of money in an E-commerce portal.
But one would most likely spend millions in buying a popular retail property.
Old-fashioned modes of advertising, are always expensive.
The wise man might as well realise the necessity of SEO and opt for building an optimized portal instead.
Visit our page on responsive websites for information about ensuring a responsive interface.
Remember – Avoid keyword stuffing , create relevant content and ensure simple navigation if you want to help yourself rank on page one of Google Maps Local Listings.