It is a well known fact that one needs to create original content for optimizing a website for users and procuring online traffic.
Maybe we could segregate the process of optimization in two branches – Front-end and Back-end varieties respectively.
The former would need one to :
- Create original content.
- Form an impressive site title.
- Produce internal and outgoing links.
- Write purposeful text, page titles and headlines.
- Enable intuitive navigation.
- Choose relevant photos for insertion.
- Publish exquisite blogs.
- Correct crawl errors.
- Write short paragraphs and sentences.
- Ensure fast loading of pages.
- Provide mobile responsiveness !
- And work on digital promotion.
Whereas, the latter encompasses exercises such as :
- Meta descriptions.
- Photo optimisation.
- Image alt tags.
- High-value backlinks.
- Meta keyword tags.
- Using the data highlighter tool.
- Local business map listings.
- Anchor text improvements.
One could also say that front-end optimization is the most important factor for engaging the visitors or influencing the visiting audience.
Whereas, implementing back-end SEO for a website helps Google and Bing to understand and index content in a better and faster way.
Optimizing A Website For Users 1st & Search Engines Later
One could find a URL like pat10ts4quinine dot com. But does it sound easy for the audience to understand ?
However, patentsforquinine dot com surely sounds easy to grasp. That’s why domains containing numbers are visitor-unfriendly.
Main Site Title.
In continuation, it is advisable to name such one as “Copyrights for Anti-malarial Treatment” instead of something like “Licence for Medication”.
Reason being, that a visitor spotting the domain as mentioned above, having a generic title would think twice before navigating the same.
Or else, one would assume that the seller is engaging in digital promotion for not just one but many kinds of healthcare related products.
And even the crawlers might mark consider that as black-hat SEO for a website.
Spiders don’t mind you targeting more than one keyword inside a specific web page.
So better to use a wider term for both the domain URL and the main title in case one is targeting multiple products or services.
But a big question crops up here.
There is a formal or an informal rule that the URL and the main site name itself, must focus on one single key phrase.
Of course this is not a mandatory requirement, but the spiders solve two purposes by this algorithm –
- Firstly, they reduce the chances of sending searchers and buyers to non-relevant or half-topical websites.
- Secondly, they give an opportunity to all to have a fair chance of natural internet exposure for their specialty on SERP’s.
So, be careful on this aspect, if optimizing a website for users as well as for achieving organic visibility.
Other methods like paid digital promotion may be undertaken though, which is another matter.
For example, in the healthcare sector one could name a few like “the wonders of wellness”, “medical equipment”, “the best clinic” etc.
But if one starts promoting a web page called “top hospitals” for a phrase namely “the foremost dentists” then it would irritate the visitor.
Most likely the robots won’t rank the same, whether or not a visitor could find valuable and original content inside.
So, front-end SEO for a website is like optimizing a website for users instead of improvement for achieving high internet rankings.
The robots need you to enhance your web pages with original content so that they become customer-friendly.
Video below – How to achieve high organic online traffic by Brian Dean – Use power words and optimized keywords in page title tags and meta descriptions to improve Click-through-rate (CTR) on Google :
Any visitor would feel a bit distracted if he sees the phrase for example “John is the best rally driver” mentioned 12 times in a web page which has 500 words.
Well, maybe not. I don’t know. The crawers might penalize you for that however.
So, how to optimise websites for a certain set of keyphrases ?
Let’s assume a keyphrase “John is a leading rally driver”.
A keyword density as low as 0.25% makes websites invisible on the internet.
Whereas stuffing a phrase anywhere higher than 5% makes them unreadable and punishable by the spiders.
Such a criteria alongside also helps a copywriter to have more room for adding topical information for an enhanced digital promotion for websites.
Mentioning about John’s driving skills, his achievements, records etc., inside the web page is recommendable in such a scenario.
That’s what the audience wants to know and remember.
The followers need answers to common questions like – Why was he declared the greatest F1 sportstar ?
Among which competitors did he win ? How did he reach this position ?
By whom was he declared as the top driver? Which country does he belong to ? What trophy has he won ? Where does he live ?
Who is sponsoring him ? Which is his favorite car ? When is he competing next ? How old is he ? Why do so many people love him ?
Where does he practice driving ? What are the factors which made him such an great driver ? Since when did he become famous ? And so on.
So according to experts improving portals , if anyone uses that specific phrase anywhere between 3 to 4 times in a page with roughly 500 words then he might be optimizing a website for users.
Images For Websites.
If I have a page on “how to cook cereals” and out of the five pictures or videos there, one of those is showing a skyscraper (which is my personal interest).
But, this particular aspect may sometimes not make a big difference neither to the visitors nor crawlers.
That is provided the overall content inside, is unique and contains detailed and fresh information.
But I would be reducing chances of a high online ranking, if my competitor is adding only topical photos to a similar page.
Highly topic relevant web pages with original content, in general attract greater visibility on the SERP’s.
But, if I have written superior sentences, providing descriptive information in a better way, then maybe I won’t be ranked lower than my competitor.
However, the question arises that why should I take any risk of annoying my customers, just because I love that skyscraper ?
So once again I would be enhancing my content for the followers in such a case.
Inserting topical videos and high quality images with sensible information is a vital strategy in the task of digital promotion for websites.
Would i be promoting my web page for the spiders if i remove that building’s picture ?
Even though i have produced a perfect website with useful content and know that it would gather ample visitors, whether i retain that tower’s photo or not.
Still it would be better for me to remove that skyscraper’s image and improve my web pages for the crawlers and visitors, both.
So one may derive that for optimizing a website for users as well as the robots, maintaining a parity within content and SEO is necessary.
Digital Promotion For Procuring Online Traffic For Websites
Internet publicity is a completely different ball-game however.
In this context it does not matter whether one has original content inside web pages or not.
Nor does it make any difference if the same is optimised or not.
Paid online marketing and SEO for a website are two different ways of business promotion.
But both are an important factors determining professional growth.
They are not substitutes for each other however, as the latter helps in improving organic rankings.
Whereas the former assists in developing a brand identity.
Paid online marketing is an assignment which excludes both forms of SEO for a website – Off or On-Page Optimisation.
For example if you use Google Maps or Bing Places for publicity, then it is like engaging in Off-page Optimisation.
Or else using own YouTube Channel for uploading relevant videos for online marketing again falls under the same category as above.
Many opt for YouTube Advertisements for publicizing official video commercials.
This type of activity is an example of paid digital promotion for websites.
Since most visitors click on organic SERP listings, one may be better-off keeping prime focus on implementing SEO for a website, however.
Though one of the benefits of paid advertising is that it helps in obtaining further exposure for websites.
All said and done, one does improvise web pages for both – the robots as well as the buyers, for procuring online traffic.
Original Content Is A Crucial Factor In Implementing SEO For A Website
Download PDF Guide – Tips on creating unique page titles, simple navigation, improving pictures, using free webmaster tools, mobile responsiveness and compatibility and headline tags !
Some of the usual rules for optimizing a website for users, below !
- Produce proper and useful information.
- Generate an audience-friendly interface.
- Enable ease of navigation.
- Allow simple readability.
- Create original content, text and images inside the page body, which increases brand awareness.
Some advice about how to generate online exposure for an example keyword like – Shopping Portal Optimizers :
A. Name the specific page you want to optimize, having the key phrase as its Title.
B. Write topical sentences concerned with the subject.
C. Do not engage in keyphrase stuffing. Remember to obtain a density related to this element between 2% to 3% as the maximum limit.
D. Type in a few useful headlines.
E. Try to use synonyms in Heading 2 and maybe you could go upto Header 4 or 5 too if required, by typing concerned words.
F. Insert short and relevant paragraphs of between two to three lines.
G. Create one or two outbound and internal links respectively inside the specific page.
H. Upload a couple of topic related images.
I. Name one of your pictures the same as the main target keyword.
J. Use Alt tags for all photos.
K. Try to design a commercial video about the subject.
L. Don’t copy content from anywhere.
M. Insert picture captions.
N. Remember that you are optimizing a website for users. Ensure originality and usefulness in paragraphs.
O. Produce an effective title tag and meta description.
P. Type adequate number of words i.e. between 350 to 400 approximately.
Q. Make the page informative enough for the audience, helping them in finding what they generally look for.
R. Explain – What E-commerce portal optimizers do, Why your company is capable in this specialty, What is the scope of your assignment etc.
S. Describe alternatives to such services and why the particular task you perform is a better choice than other options.
T. If possible, mention prices you charge and the time taken for job-delivery, office schedules, packages etc.
U. Make the content interesting, yet serious enough to sound professional.
V. Do not generate an outgoing link through the anchor text same as the target keyword.
W. Ensure mobile-compatibility, quick loading speed and simple navigation.
X. Publish topic-specific blogs and connect through an internal link from the concerned page.
Y. Remember to create ample gaps when repeating the word – Shopping Portal Optimizers.
Z. Do not clutter your page with Ads and enable a clean, congestion-free look and feel.
Experts in improvising websites for helping clients procuring online traffic.