The goal of optimising websites and blogs is achieving top visibility on the search engines.
And that is possible by providing useful information to visitors which auto-improves online positioning for web pages.
Maybe we could segregate the process of optimization in two branches – Front-end and Back-end varieties respectively.
The former could be through improvisation on :
- Creating quality content.
- An impressive website title.
- Producing internal and outgoing links.
- Write relevant text, page titles and headlines.
- Enabling intuitive navigation.
- Choosing photos or videos for insertion.
- Publishing exquisite blogs.
- Correcting crawl errors.
- Creating a landing page.
- Designing striking layouts.
- Writing short paragraphs and sentences.
- Ensuring fast loading of pages.
- Building Mobile-friendly websites !
- Inserting a prominent “call-to-action” button
- Off-page Optimization and content promotion on social media.
Whereas, the latter encompasses exercises such as :
- Entering meta descriptions.
- Photo optimisation.
- Image alt tags.
- Generating high-value backlinks.
- Meta keyword tags.
- Using the data highlighter tool.
- Producing sitemaps and
- Other related techniques.
One could also say that front-end optimization is the most important factor for engaging the visitors or influencing the visiting audience.
Implementing back-end SEO for a Website helps Google and Bing to understand and index the same in a better and faster way.
And both are crucial for rendering improved web pages, generating a great user-experience and organic presence on SERP’s.
Optimizing A Website For Users First And Search Engines Later
- Domain Names –One could find a URL like pat10ts4quinine dot com. No problem in that.But does it sound easy for the audience to understand ?
However, patentsforquinine dot com surely sounds easy to grasp. That’s why domains containing numbers are visitor-unfriendly.
- Website Title – If we continue with the above mentioned example then, it is advisable to name the main title as “Patents for Quinine” instead of something like “Patents for Medicines”.
Reason being, that a visitor clicking the domain “patentsforquinine dot com” would feel confused if he notices the Website Title as “Patents for Medicines”.
Or else, one would assume that the seller is engaging in internet advertising and online marketing for many kinds of healthcare related products.
And even the crawlers might mark consider that as black-hat SEO for a website.
Spiders don’t mind you targeting more than one keyword for gaining online traffic.
One can always dedicate a visitor-friendly page for one or few keyphrases.
So better to use a wider term for both the domain and the main title in cases one is targeting multiple products or services.
But a big question crops up here.
There is a formal or an informal rule that the URL and the Main Website Title itself, must focus on one single key phrase.
Of course this is not a mandatory requirement, but the spiders solve two purposes by this algorithm –
Firstly, they reduce the chances of sending searchers and buyers to non-relevant or half-topical websites
Secondly, they give an opportunity to all to have a fair chance of natural exposure for their specialty on SERP’s.
So, be careful on this aspect, if optimizing a website for users as well as for achieving organic visibility.
Other methods just don’t work out.
- Page Titles –If a particular website is about the healthcare industry then one could name the pages like “the wonders of modern research”, “medical equipment for sale”, “the best clinics in the city” etc.
But if one starts promoting a web page called “the top hospitals in town” for a phrase namely “the foremost dentists in the capital” then of course it will irritate followers.
And such a website would produce a high bounce rate, even if it has quality information.
Most likely the robots won’t rank the same, whether or not a visitor could find valuable and useful content inside.
From the crawler’s point of view it makes a case for penalizing the website for trying to create a ranking for multiple keywords through shady practices.
There is no problem in organically optimizing a web page for more than one key phrase.
That is provided that roughly two-thirds of the total text is directly related to its name i.e. the first word inside the slug URL.
No such firm written rule here, however.
Bounce rate is an extremely vital factor, as it assists the crawlers in positioning you on their natural result listings, accordingly.
The spiders first evaluate and judge if a website would appeal to the visitors, match the crucial requirements of clients and then decide where to position you within organic SERP’s !
So yes, that proves why front-end optimization is actually more or less like optimizing a website for users instead of improvement for achieving high internet rankings.
Spiders need you to enhance your web pages so that they become customer-friendly.
That also helps you in retaining visitors for longer periods within your domain.
Video below – How to get organic online traffic by Brian Dean – Use power words and optimized keywords in page title tags and meta descriptions to improve Click-through-rate (CTR) on Google :
- Text – Any visitor would feel a bit distracted if he sees the phrase for example “John is the best rally driver” mentioned 12 times in a web page which has 500 words.Well, maybe not. I don’t know. The robot might penalize you for that however.
So, how to optimize a website for a certain set of keywords ?
Let’s assume a keyphrase “John is a leading rally driver”.
A keyword density as low as 0.25% makes websites invisible on the internet.
Whereas stuffing the word anywhere higher than 5% makes them unreadable and punishable by the crawlers.
Such a criteria is in place so that a copywriter would have far more room to work on adding more topical information.
Mentioning about John’s driving skills, his achievements, records etc., inside the web page is recommendable in such a scenario.
That’s what the audience wants to know and remember.
The followers need answers to common questions like – Why is John declared the greatest F1 sportstar ? Among which competitors did he win ? How did he reach this position ?
By whom was he declared as the top driver? Which country does he belong to ? What trophy has he won ? Where does he live ?
Who is sponsoring him ? Which is his favorite car ? When is he competing next ? How old is he ? Why do so many people love him ?
Where does he practice driving ? What are the factors which made him such an expert driver ? Since when did he become famous ? And so on.
So according to Search Optimisation Consultants if anyone uses that specific phrase anywhere between 3 to 4 times in a page with roughly 500 words then he might be optimizing a website for users !
- Images For Websites –If I have a page on “how to cook cereals” and out of the five pictures or videos there, one of those is showing skyscrapers in New York (which is my personal interest), then obviously that might distract the audience and raise an eyebrow too.
But, this particular aspect may sometimes not make a big difference neither to the visitors nor crawlers.
That is provided the overall content inside, is unique and contains detailed and fresh information.
But I would be reducing chances of a high online ranking, if my competitor’s website is only adding topical photos to a similar page attracting greater visibility on SERP’s.
Maybe. It all depends. Because if I have original and better content providing descriptive information in a better way, then maybe I won’t be hit.
But then why should I take any risk of annoying my customers, just because I love that skyscraper ?
So once again I am enhancing my website for the followers in such a case.
As i’m inserting content relevant videos, high quality and relevant images with topical and sensible information.
So, would i be promoting my web page for the spiders if i remove that building’s picture ?
Because i have produced a perfect website with great overall content and an appealing design and know that it would rank well, whether i include that tower’s photo or not but still i deleted that personal photo.
So it would be better for me to remove that skyscraper’s image and improve my web pages for the crawlers and visitors, both.
Remember – Optimization is the most important factor for developing excellent websites.
A visitor-friendly page helps in procuring exposure for businesses.
Online Marketing And Internet Advertising For Websites
Digital publicity is a completely different ball-game however, as in such cases it really doesn’t matter how well or bad your web pages are optimised.
Paid Online Marketing and SEO for a Website are separate forms of promotion and both are important.
But they are not substitutes for each other because the latter helps in improving organic rankings.
Whereas the former assists in achieving high exposure within SERP’s or social media portals, till the period your promotional campaigns last.
Internet advertising is all kinds of paid search engine or social network based publicity.
It may provide you with visibility regardless of the quality of images and text inside your website.
A difference in online marketing on such platforms is that one has the option to promote many forms of content on the crawlers.
Whereas, social media portals sometimes may allow only a limited variety.
Paid internet advertising is an assignment which excludes both forms of SEO for a website such as On or Off-Page Optimization.
For example if you use Google Maps or Bing Places for promotion, then it is like engaging in Off-page optimization.
It would fall under the category of online marketing if you opt for paid internet advertising on search engines or social media, though.
Or else if one is active on own YouTube Channel for uploading videos for business publicity then such an exercise is called as Off-page Optimization.
Someone could chooses the YouTube Paid Promotion option for publicizing own official videos.
This is online marketing or internet advertising for websites.
Since most visitors click on organic SERP listings, one may be better-off keeping prime focus on undertaking SEO for a website.
A secondary reason why different mediums of paid digital publicity are required is that they help in obtaining further exposure.
That indirectly assists in boosting natural visibility within the SERP’s too.
Reason being, the crawlers favor web pages attracting high traffic over the ones drawing a lower number of audience.
Yes, it is true that one does improvise a web pages for both – the robots as well as the buyers, which helps in gaining online traffic.
The spiders would appreciate that and so would your subscribers.
Essential Elements Required During On-page SEO For A Website
Download PDF below : Website Optimization Guide by Google. Tips on unique page titles, accurate content, simple navigation, improving pictures, using free webmaster tools, mobile responsiveness and compatibility, headline tags, digital promotion and internet advertising –
Some advice about how to generate organic traffic for an example keyword like – Shopping Portal Optimizers :
A. Name the specific page you want to optimize, having the key phrase as its Title.
B. Write topical sentences concerned with the subject.
C. Do not engage in keyphrase stuffing. Remember to obtain a density related to this element between 2% to 3% as the maximum limit.
D. Type in a useful Headline 1 with the text – Shopping Portal Optimizers, included inside.
E. Try to use synonyms in Heading 2 and maybe you could go upto Header 4 or 5 too if required, by writing concerned words.
F. Insert short and relevant paragraphs of between two to three lines.
G. Create at least two outbound and internal links respectively inside the specific page.
H. Upload a couple of topic related images.
I. Name one of your pictures as – Shopping Portal Optimizers.
J. Use Alt Tags for all images.
K. Try to add one video about the subject.
L. Don’t copy content from anywhere.
M. Insert photo captions.
N. Remember that you are optimizing a website for users. So, ensure originality and usefulness of text.
O. Produce an effective page title tag and meta description.
P. Type adequate number of words i.e. between 350 to 400.
Q. Make the page informative enough for the visitors, helping them in finding what they generally look for while visiting a website.
R. Explain – What Portal Optimizers do, Why your company is capable in this specialty, What is the scope of your assignment etc.
S. Describe alternatives to such services and why the particular task you perform is a better choice than other options.
T. If possible then mention prices you charge and the time taken for job-delivery, office schedules, packages etc.
U. Make the content interesting, yet serious enough to sound professional.
V. Do not generate an outgoing link through the anchor text saying – Shopping Portal Optimizers.
W. Ensure mobile-compatibility, quick loading speed and simple navigation.
X. Publish topic-specific blogs and connect through an internal link from the concerned page.
Y. Remember to create ample gaps when repeating the word – Shopping Portal Optimizers.
Z. Do not clutter your page with Ads and enable a clean, congestion-free look and feel.
As far as general rules for SEO for a Website are concerned, some are as follows –
Try best to :
- Produce proper and useful information.
- Generate an audience-friendly interface.
- Enable ease of navigation.
- Allow simple readability and
- Add purposeful content like text, images and videos inside the page body, which increases brand awareness during paid online marketing practises.
Experts optimising websites for helping clients gaining superior exposure on search engines. One of the top SEO companies in New Delhi, India –