Creating Marketable Content

There are many sources available like Emaze, InVideo etc. which can help in composing slideshows, site designing and making animations.

Let us discuss some of the top tools for producing online content, commercial movies and animation pictures for internet promotion.

We confine our discussion to SlideShare, Animaker, Canva and Google Slide Presentations for site designing in this post.

Will try to comment about alternate programs like Adobe Animate , Doodly, Vyond etc. later if feasible through another blog.

Most domains mentioned above have their own strengths and limitations in creating marketable content for websites.

Official commercial movies with fancy effects, if promoted appropriately at the internet assist you to find buyers and grow sales.

Discussing the topic below only based on either the free or most economical versions of these vastly popular applications, to simplify comparison.

SlideShare For Publicizing Digital Matter For Web Pages

Purpose – This tool helps mainly in publicizing sliders already created through Google Slide Presentations or PowerPoint etc.

The other three applications under discussion here, assist in both as mentioned below !

• Producing online content for a website and internet promotion undertakings.
• Supports site designers in forming digital advertising material.

However, one cannot anymore insert a YouTube movie URL inside frames at this package.

So this software was assisting in part composition of documents too till year 2020, but not any longer.

The effect of publicizing and internet promotion is quite substantial to procure leads and find buyers through SlideShare.

Uploading Formats – One needs to first develop an Adobe PDF, a text file or any of the Microsoft PowerPoint formats and then uplink.

It is a fantastic feature, as this adds a punch to the deck and a boost in creating marketable content for websites.

Direct film uploads are not allowed here anymore, as was the case few years ago. But the paid variant permits the same function apart from further extra features.

Quality – The picture resolution sharpness is of medium-grade unfortunately.

The program assisting in generating internet promotional matter for companies, but the display category is just average.

Simulation Capabilities – That is the biggest limitation in publicizing professional sliders here.

As many PPT files are interactive, one feels disappointed at SlideShare flattening out the moving objects.

This gateway rejects a fantastic characteristic from a PPS, and internet promoters are left wanting for more.

Hyperlinks – The software removes links in the first 3 exposures from an artwork made on Google Slide Presentations, PowerPoint or a PDF.

However, hyperlinks from the fourth frame onwards work normally.

Background Audio – This tool does not allow music or speaker’s comments in files uploaded on its platform.

The sound inside the added document becomes muted automatically inside this program.

However, speakers recorded voice, such as explainer notes, are permitted and audible after uplinking.

The only program out of the 4 four under discussion here having this facility. So this software is a unique one in that sense.

The option to re-upload an updated PPS, which overwrites the previous version, is another useful feature.

Integration with Digital Networks – It has a direct connection with LinkedIn, being its subsidiary.

This is the main reason for extra internet exposure for SlideShare decks which can help you acquire customers.

As most others, it provides option to share on few other digital networks as well.

Embedding – The program extends a provision in such a feature, helpful to users when producing online content for a website.

A second insertion code, especially for WordPress platform is another advantage.

It is suggestible to use the <iframe> variety in this case and it is possible to change the size of the presentation too.

Downloads – One may downlink digital matter only in the same file type, the user uploads originally.

Nevertheless, this constraint is natural, as this application is not supposed for creating marketable content for websites.

It is primarily meant for publicizing the already designed material composed outside this App. So, this framework is a promotional tool for companies.

Allowable File Sizes – The output is limited up to a maximum of 300 MB.

This would suffice as the largest allowable size for PowerPoint documents is 100 Megabytes.

Another positive aspect, as it generates room for the kind of users needing to publicize heavy sliders too.

Length – One is permitted to have a maximum number of 300 frames inside a single deck, here.

This amenity opens up room for an enhanced flexibility at the stage of publicizing own establishment here.

In-house Exposure – This platform provides an enormous presence in front of either known or unknown business circle, worldwide.

It has a large number of subscribers and in general, yields a satisfactory internet presence to your commercial material.

Traffic from Search Engines.

This application presents a wide scope in yielding a worthwhile organic visibility on Google and Bing !

The document, if of a high quality and embedded inside your domain provides ample exposure through SlideShare.

Or else go ahead and manually copy and paste the permalink inside your accounts at Pinterest, Twitter etc.

This gateway is available for use in many languages including Spanish, German, French, English and Portugese.

Note – Starting December 2020 this App began being administered and maintained by Scribd.

View explainer movie below by Lori Holcomb !

• You can pick any of your existing uploaded sliders at this platform and add audio to the same.
• One may upload an mp3 sound file and edit it’s length to ensure it is in sync with the size of the slider.

One of the unique facilities one discovers here is the artwork clipping amenity.

It permits you to extract standalone frames from sliders into your own collection or clipboard.

You could utilize the clips to bookmark, collect, and organize material that you’d like to view anytime at SlideShare.

Creating Marketable Content For Websites On Canva

Purpose.

This commercial designing portal helps in producing online content and shaping various types of revenue boosting and internet promotion material.

Out of the four leading applications for developing advertising matter (under discussion), this medium is special.

It assists in composing slideshows and shaping printed documents for generating brand awareness.

Businesses commonly engage in tailoring slideshow decks, forming banners, professional graphics and brochures.

But there is a difference between Canva and Google Slide Presentations as far as sliders are concerned.

The former renders a PDF output only. Whereas the latter is far more powerful in generating additional type or formats like PPT etc.

One may even use this program for personal use, as it has a beautiful variety of book cover, photo collage and other templates.

Type Of File Uploads Allowed – This is another strong characteristic of this tool.

Even the SVG format is importable, which is a unique trait of this framework.

The only platform with this facility, here under discussion. What’s more, the possibility to insert EPS files, adds further strength to this App.

For regular pics and infographics, JPEG’s are importable here. One can embed one or more YouTube URL’s here.

The same clip is viewable if one switches to the presentation-mode in the PDF.

Finally, importing data directly from one’s Facebook Account, is also permitted.

Quality – The resolution for site designing is of a first class standard.

But surprisingly, sometimes the document’s dimensions change after publishing on it’s software.

It’s system might on some occasions, crop the finished template from the sides, leaving you to wonder why it happened.

This is the weakest point of this program.

Making Animations – The software has started rendering interactive components for creating marketable content for websites.

In October 2021, it inducted the so called “Canva Video Suite” that permits anyone to produce, modify and record professional-standard films.

The scene-based interface is self-explanatory having screen and camera recording, amenity to insert diverse sound clips and thousands of film templates.

This tool is versatile enough for developing digital projects containing simple designs and dashing print graphics too.

The facilities and options for pictorial and especially photo material here are elaborate.

Undoubtedly, one is able to yield visually attractive PDF’s, movies, image files and shareable matter at this platform.

One may add professional pics, shapes, icons, charts, fonts, illustrations, word art in multiple categories.

It has a variety of layouts, components, grids and frames which makes it one of the top tools for producing online content for a website.

Hyperlinks – Create as many connects inside the artwork, infographic or document, as required on Canva.

That gives an opportunity to exploit the best out of the promotional material to grow sales.

Background Audio – In 2021 this feature has been added inside the application.

So now it matches many other slider building programs which provide the same facility to insert sound bytes in the final composition.

Lately, it’s audio library consists of 25000 royalty-free tracks.

This software is not focusing only on fashioning slider decks but various kinds of promotional material.

Integration with Social Media Publicity Platforms !

Canva does not possess any direct connection with any such network for publicizing and lead generation.

However, you may manually promote the same by link sharing on Facebook, LinkedIn, Twitter, Pinterest etc.

Embedding Facilities – Full marks here. Even this software presents an alternate implant code, for the WordPress platform.

File Downloading Functionality – One finds three options for downloads – PDF, PNG and JPEG.

Though not as many formats available as one would desire, but in general, the 3 choices are sufficient to solve the purpose.

File Size – The output is restricted to a maximum of 50 MB, which is adequate in most cases.

Large files are normally not needed especially while creating marketable content for websites or professional artwork for the WWW.

However, this software is not as versatile as Google Slide Presentations, from where you can download an output up to 2 GB.

Length of PDF – Only up to a maximum number of 15 frames are allowable in a single presentation at this source.

Maybe a little improvement required here from this program.

Exposure Within The Platform – It would be premature to expect yourself obtain consumers in-house through this medium.

It does not render any significant traffic towards your artwork here. This tool is relatively new in comparison with others under discussion.

This medium is suited well for multimedia advertising and brand promotion assignments.

Traffic from Crawlers – It does not render any notable organic prominence on the search engines to its output files embedded outside.

However, it helps in tailoring digital advertising material, documents, posters, articles etc.

The professional fashioning capabilities in terms of building artwork on Canva are very powerful.

View explainer movie below describing various features available at this gateway !

• The platform contains thousands of professional templates with different themes, icon libraries etc.
• You may add custom dimensions in the drop down filter widget to locate a specific kind of theme.

The Pro version of this package offers a huge volume of royalty-free pics, movies, sound files, themes, image resizing amenity, scheduled postings and cloud storage.

Animaker For Creating Marketable Content For Websites

Purpose – This applications helps in fashioning moving cartoon and infographic based 2D explainer films.

One can add pics, shapes, icons, backgrounds and illustrations within the workspace.

This is a wonderful component you discover on this medium for producing online content for a website.

A wide variety of backgrounds, themes and different types of fonts are available too.

Uploading Formats – You’re permitted to import PNG and JPEG pics & MP3 sound bytes. In general, these 3 choices are sufficient.

Reason being – One is able to discover substantial graphics, icons and backgrounds from within the resource itself.

In August 2021, the App introduced an extra ingredient for gradient shapes. It is available in vibrant coloring options too.

All such ingredients are effective enough for an optimal internet promotion task.

Quality – Clarity of the composed file is of high standard and shareable. The resolution is sharp, simple to view and strikingly awesome.

Since this platform is suitable for storyboarding too, hence presence of “Personalities Section” is imminent.

In July 2021, the gateway added animal characters too in an already diverse existing multimedia files library.

Moving Ingredients – This program is efficient in supporting composition of animated photos and designer videos for portals.

It’s user-friendly and makes it easy to develop short cartoon movies and intermedia advertisements here.

Another component one finds on Animaker is the choice for shaping-out dynamic infographics with appealing motion designs.

The screen effects in particular have brilliant elements for styling web pages, portfolios and article posts.

The “enter” and “end” effects used for simulating objects or text, present many types of interesting options.

Note – In September 2021 a fresh component called “FX” was presented here. This element helps in animating words in lot more ways than before.

This application assists internet promoters in rendering an entertaining experience to explainer films.

Ability To Generate Hyperlinks – For obvious reasons, this provision is not present during making animations on Animaker.

It is not possible to have a moving clip with clickable links. Such a tool is generally available inside professional sliders, not in movies.

Hence, one cannot call it as a constraint inside this resource used for creating marketable content for websites.

Background Audio – This is another exceptional component one finds here when building interactive material for a page or blog.

Some voice tracks available are quite pleasant sounding. Importing own MP3 sound-byte and from exterior sources on the internet is permitted here.

Integration With Digital Networks !

Animaker is not directly integrated with any such type of gateway assisting a business to procure leads.

This program assists you in traffic generation indirectly, though.

Exporting the movie to both YouTube and Facebook is offered from within, after completing the composition.

But one would need to copy and paste the URL manually if desiring publicizing the same at own LinkedIn, Pinterest or Twitter accounts.

Probability Of Embedding The Output.

Unfortunately, this amenity is not available here. And this is where it fades in contrast to Google Slide Presentations for instance.

This is a drawback inside this tool because an embed code proves to be quite useful in boosting prominence at the internet.

Media content creators routinely insert artwork from different sources inside their client’s domain for triggering a versatile user-experience.

File Downloads.

There is no such provision in the basic version for downloading the movie directly from Animaker. This program is different from others in this aspect.

After exporting to YouTube, one can either downlink or embed the shareable video animation from there.

Whereas, Facebook displays only an embeddable code in such a case.

File Sizes – One can upload snapshots of up to 5 MB, inside one’s picture library in this platform.

This may not be an adequate limit in some cases, though. However, an image compression software might prove to be handy in such a scenario.

An additional 5 Megabyte can be utilized for importing MP3 audio bytes too. Maybe there is no maximum limit for the output size. We are not sure.

But the interactive files and movies are light, considering the resolution quality.

Most likely the produced two minute film will be less than 15 MB, including the audio.

Hence, another plus in Animaker’s favor, that it helps one compose lightweight artwork, projects, stories and testimonials.

Length of Movie – One could model different types of short 2D clips, up to two minutes long, here.

You may not be able to discover a flaw here regarding this aspect.

Reason being – Normally designers confine their promotional films up to the same limit, in terms of time period.

Exposure With The Audience – One might not witness any considerable internet prominence from within this platform.

So one may not obtain consumers directly through this medium, in-house. It is instead one of the top tools for producing online content for a website.

Digital producers are forming animated infographics , furnishing video commercials and animation pictures here.

Traffic from the Spiders – As already mentioned, an embeddable code is not accessible here.

Hence, this medium does not render any significant natural exposure to your movie on the internet.

Animaker assists in tailoring interactive clips, exclusive promotional films while creating marketable content for websites.

Example film guide below !

• Explain your value proposition, introduce your marketing team and professional NAP information.
• State the kind of problem you wish to solve, then describe the service or product and spell out how you can untangle the difficulty.
• Illustrate the market size and opportunities concerning your saleable item / solution, then list the name of competitors with their USP, turnover and characteristics.
• Clarify why your goods or services are better by listing out their features.
• Narrate the amount of capital investment your are seeking from investors and portray the different milestones you can achieve.
• Specify the business and revenue model by reporting ideas on customer acquisition channels, commodity or service pricing etc.
• Present your strategies to find buyers and grow sales.
• Unfold your marketing idea, professional plan, details on funding in-hand, projection of expected profits and rough break-even time period.

In November 2021, the program inducted a fresh facility called “Smart Thumbnails”.

So you are now empowered just like YouTube in this aspect here and select the film thumbnail of your choice after completion of your project.

Try it out after choosing between the Basic, Starter or Pro plans respectively offered here.

Google Slide Presentations For Producing Online Content

Purpose – One can conveniently furnish first class exposures, PDF documents and SVG files here.

The availability of diverse functionalities as below, makes this application the most effectual out of the ones under discussion !

• Tables.
• Designed templates.
• Themes.
• Word-art.
• Backgrounds.
• Assorted charts.

It assists in tailoring elegant looking infographics and composing slideshows for publicizing data for internet marketing exercises.

It helps in generating promotional material for businesses too. The platform has some special features like “Autosave”.

That takes care of easy recovery through a direct connection with “G Docs”.

Another benefit is that it gives the option to make the final output visible only to selected viewers, if required.

Uploads – This specialized program is quite extraordinary on this front too.

One can insert a URL of one or more movies from YouTube or from own “G Drive”.

One can also import professional slider decks of almost any kind, including the interactive ones, within this software.

You may include pics in almost all sorts of formats from own hard drive or else through any URL too.

Quality – Just like Canva, the visual precision of the produced file is remarkable too, here.

Hence, you could utilize Google Slide Presentations for site designing and composing slideshows.

If one looks at this resource from a broader perspective then it scores above all by yielding the following !

• Immaculate sharpness in moving pics.
• Assisting in producing online content and animated photos for modeling blogs and various kinds of promotional material.
• Diversity in the kind of uploadable as well as downloadable document formats.
• Flexibility in forming the type of composition required.
• Ease-of-usability.
• Immense prominence for your artwork or an infographic on the internet.
• Embedding facilities.
• Adaptability in file sizes and length.

Interactive components – It has truly simple to use components for creating marketable content for websites.

Google Slides has a trouble-free interface allowing effortless assemblage during the time of fashioning artwork.

The moving objects work smoothly and the “zoom in” and “spin” effects in particular, are magnificent.

Links Manufacturing – Yes, the facility to insert hypertext is allowed and they work perfectly after publishing.

And gaining a connection originating from the most authoritative source on the planet (like this one) is a priceless possession for domains.

Background Sound – This is the only prominent handicap here.

One cannot add any music or audible speaker notes inside any presentation designed here.

You may insert relevant text notes though. Nevertheless, as the remaining amenities are first class, this shortcoming is negligible.

Note – The facility to add background audio is now available here after one of the usual regular upgrades conducted in 2021.

Integration with Digital Networks !

The manual link sharing for promoting sites on social media publicity platforms are adequate at this package.

This application helps in acquiring customers and procure leads through Pinterest, Facebook, LinkedIn, Twitter etc.

Such is because most digital marketers do share the product composed by them at this platform.

Output File Embedding Possibilities – It dispenses an insertion code which works on almost all kinds of software including WordPress.

Hence, as usual this application wins again on the aspect of developing documents, projects and blog posts.

Download Formats Allowable – You’re allowed to save files in several versions – PPTX, Plain Text, PDF, ODP, JPEG, PNG and SVG.

A remarkable element here is that it gives so much flexibility in many areas, as follows !

• Producing online content for a website.
• Modeling blogs, portfolios, stories etc.
• Internet advertising.
• Motion graphics.
• Infographic formation.

This application does not allow downloading the output in MP4 directly.

But it’s possible to make a clip after opening the composed PPTX and exporting in MP4 format.

Very few programs are permitting conversion within different file types within their own gateway.

You can convert your artwork into SVG, PNG, JPG, PDF, ODP or PPTX after importing the same in any format allowed here. A robust factor indeed.

File Sizes – The output is limited up to 2 GB, which is more than one could ever imagine.

However, even a finalized document with 50 exposures would not cross roughly 75 megabytes in volume.

So one could guess that the file compression system within this application is highly powerful.

Length Of The PPTX, ODP or PDF – One can have as many frames inside a particular deck here.

As per the information in the previous point, one can feel assured in this regard.

Surely it would be rare to spot any digital creator trying to include more than 75 frames in one single deck.

Exposure Within The Platform – It does not present an interface as such for the audience view your published compositions in-house.

But as one publishes the finalized file to “G Docs”, the same is visible there and viewable by everyone.

Traffic From The Robots – Like SlideShare, even this source can help in generating a fair bit of natural internet exposure.

Subject to the condition that the artwork is engaging and contains descriptive pics and sensible matter for the audience.

And of course simulation effects, if included, can be the icing on the cake.

Undoubtedly, a great tool for creating marketable content for websites, tailoring slider decks and style informative images.

Movie guide about this program below !

• This framework allows you to create dynamic sliders similar to Microsoft PowerPoint.
• You may add shapes, special effects, movie clips and much more inside the slideshow through this App.
• One has access to the menu, shortcut toolbars, zoom settings, theme choices, layouts, transition options, formatting variants, font color and size.
• The “comments” button for inserting speaker’s notes is placed at the upper right section.

In 2021, a powerful medium for editing was inducted here.

You can personalize Autofit settings in Slider preferences, Format options sidebar, or the Menu next to each related box.

Top Tools For Producing Online Content For A Website

Explainer movie by Sasha Evdakov from Backstage Income, USA below !

• You need to form a mix of different types of dynamic matter for connecting with your audience.
• Words used to be and still are the number one choice for educational or business domains but producers are including artwork too.
• It is easier to compose sound files, pics and text by extracting the same from a movie but going the other way round makes the task time consuming.

All the four programs including SlideShare, Animaker and Canva have their pros and cons.

But these frameworks for styling web pages, portfolios, testimonials, stories and blog posts are easy to use and are of an excellent standard.

And not to forget, that the paid versions are far more potent.

For example, paid members at the G Workspace package can avail a larger assortment of functionalities when working at the Google Slide Presentations framework.

Programs like Slides dot com, Powtoon, Moovly, Emaze, Animatron, Adobe Spark and VideoScribe are also amongst the globally leading sources assisting you to design a portal.

Finally few latest info regarding these 4 Apps pertaining to year 2021 !

• Remember writing an explanatory supporting description with keywords just after uploading matter at SlideShare.
• Creators can schedule a shareable post own digital promotion material designed on Canva, at various internet networking sources.
• The newly launched Animaker Version 2 has been built on the HTML5 language. You have the option to form 4K Live Trailers too here.
• Google Slide Presentations has started allowing addition Audio files inside its product. One may insert a sound byte for own “G Drive” here.

Forming official sliders for promoting sites in India. Helping clients procure leads and find buyers and grow sales by producing online content !

Watch our promotional slideshow below !

• Website developers and optimizers improving data for a higher positioning.
• Inserting vibrant pics for acquiring backlinks and lead generation.
• Fashioning slides, interactive films and explainer movies.
• Developing easily navigable and quickly rendering mobile-responsive documents.
• Social media publicity agency.

---