December 2018, Facebook comes up with a new attribute inside the smartphone version of its Commercial Pages App.
Going forward, this innovative component can help one acquire more online clients for own establishment.
You have the facility to directly upload a video or image by phone or a tablet as your Story on Facebook Business Page, from now onwards at this platform.
Or else posting “Stories” through a desktop is permitted only when sharing a link from an external website.
This kind of announcement is visible for 24 hours as “featured content” at this digital promotion tool. This fresh item by Facebook Mobile is a great development.
Till recently the provision to spotlight any pic or film was available only in personal individual feed on this networking platform.
However, in 2019 this gateway expanded the accessibility to avail this feature by allowing one to utilize it on own professional portfolio too.
But there is a catch here. Let’s say you have both programs i.e. the one that is normally used as well as the “Pages Application” on your smartphone.
In such a scenario, one can uplink material as Stories only if undertaking the operation from the usual software and not through the “Pages App”.
Different kinds of data inserted for promotion, as “Stories”, are noticeable on one’s personal timeline for 24 hours. To spot this option, begin with logging-into this platform.
Initiate placing any link or material through a hand-held device and utilize the opportunity to mark it as one of your Stories before publishing.
Please note the following !
- It is not possible to publish files or links as “Stories” from a desktop. But is possible by a workstation if you are sharing a link from an external website like Quora etc.
- One can utilize this amenity for promoting data on both – Own in-house company section and at personal timeline, from a smartphone.
Note : In 2021, the “Suite” version of this App has started allowing members in creating stories through the desktop too.
Acquire More Online Clients Through Facebook Business Page
Observe the cellphone camera screenshot below, to review this latest property added here !
One can reach this section by clicking the blue color histogram as visible in the pic above.
Scroll down and you would notice the heading “Recommended Actions” as displayed at the screenshot above.
The other way to locate this segment is by simply scrolling down a bit, to find the same link as below !
The inserted professional movie clip or photo would be noticeable inside the news feed of your audience on this social networking platform.
In addition, such an amenity can assist internet publicity service providers achieve a higher natural traffic on Google , Bing, Baidu and Yahoo too.
Upload A Video Or Image By Phone Or A Tablet As Your Story
New forms of promotional activities tempt the top search engines to display the related URL’s within their organic results segment.
It assists the crawlers to add a variety within their natural listings section for helping enterprises in gaining an extra number of visitors.
This fresh item by Facebook Mobile is a great opportunity for internet publicity service providers engaged in smartphone website publicity.
It highlights official pictures, infographics or movies for one day inside your commercial profile within this social network.
Click “Create Story” and your cellphone camera would switch-on automatically, asking you to choose any movie clip or photo from your media file folder.
After one selects the film or pic, a new window would pop up at the smartphone screen, like this below !
After choosing the insertable matter, a new window would appear in front of you. Now select the data from whatever location you need to access within your smartphone.
Initially one gets the feeling that only one directory is accessible for selecting any media file.
But it is possible to choose material stored in any of the directories residing at own handheld device.
Gain Further Exposure By This Fresh Item By Facebook Mobile
After completing the exercise, identify a blue colored circled outline placed below the cover picture.
It signifies the featured content boosted as your Story on Facebook Business Page, visible as round thumbnail icon.
That is how it would show up, exactly below the blue color button for “Contact Us”, as below.
Have a look at the following screenshot !
This symbol is indicating that the highlighted matter is now visible to your official followers within this platform.
Definitely this is a strong medium capable of helping in higher internet visibility.
If one clicks the blue text link placed at the right, next to the rounded thumbnail icon as in the screenshot above then a window similar to the one below would open up !
You can also add a button for “book now”, “get directions”, “learn” etc. while uploading films.
Go ahead and try to include professional videos and pictures related to your services or products on this marketing portal !
So, this feature introduced lately on this social promotion tool can assist you to obtain a greater number of visitors.
Finally, alternatives like inserting a headline, the choice to mute the film background audio, option for adding pattern designs etc. are also available.
Undoubtedly, this fresh item by Facebook Mobile brings an added benefit to digital marketing agencies !
Reason being it assists them in providing augmented solutions to their customers to help acquire more online clients and attain better sales.
Explainer film below describing the following !
- Stories are full screen in terms of dimensions, so it is best to take advantage of a 9 x 16 vertical creative to connect with customers.
- Prefer videos with sound to catch better attention for your brand and drive results.
- You can use the in-built automatic film creation templates to easily convert photos and text into Movie Ads.
Finally, coming to the latest prominent development observed here at this App during the year 2020.
An exclusive shopping segment has been introduced, for assisting small establishments in selling products and merchandise.
Sellers can create a collection of goods through the in-house “Shop Builder”. Add a button called “View Shop” at own professional portfolio here to assist customers in reaching you.
Buyers wanting clarification can also contact you through WhatsApp, Instagram and Messenger.
Is There Any Distinctive Feature At Facebook Pages Manager App On Mobile ?
Yes. You can schedule a post through a smartphone while using the specific App after downloading. It is the application having an orange color logo (showing a flag). Whereas, even though it is possible to reach the Pages Manager tool through the normal Facebook App by pressing the white flag icon at the top menu bar, it does not allow you the facility to set up a post for publishing at a future date or time.
Which Is One Unique Facility In The Facebook Smartphone App ?
There are many commercial promotion amenities offered by this social media publicity platform. One such facility is that you can now develop a separate “Pages News Feed” in the smartphone version of this program. The distinct characteristic of this feed is that you will be able to choose only official pages by different companies to view inside. And one can look over the same after clicking the blue text link saying “View Feed” once inside own in-house Company Page while working with a hand-held device. Your existing general “News Feed” will work the same way as before, independently.