There are at present more than 6 million registered digital DNS names in this country.
Out of these, only around 35% of URL’s are functional as websites, currently.
.com remains the most popular TLD (top level domain) with roughly 56% of the online market share.
The recent compound annual growth rate in the particular field is a mere 15% in our nation.
A big portion of local websites here are like cars parked on the roadside with a working engine but unwilling to move further.
Under a small per capita income, many users here find website building and online promotional procedures unaffordable.
That is resulting in a low CAGR in domains in the country.
As a result of populism and socialism, politics affects internet services sector too, in a detrimental manner here. Taxation tariffs are lower than before.
But the level of vigilance has become so intense that one is paying most of the amount in which was saved previously, in taxes now.
Eradication of black market is important. But by what means could a businessman save any money for expansion going forward ?
Wealth concealment is down, but instead of a reduction in tax outflows, the net discharge is more than before.
A country where traders used to manage saving substantial money as reserves are facing a liquidity crisis now.
A scarce savings rate leads to bleak expansion, slower modernization and a lacklustre investment in developing a domain.
That also hampers the advancement in the number and stature of site construction in the homeland.
Positive Factor For The Website Industry In India
Large Percentage of Small Firms – We are a nation with a huge volume of undersized enterprises scattered around cities.
As a result of an enormous populace, salaries are meagre, hence job satisfaction levels are shallow.
A high population denseness does far more harm than good – which is another matter.
But, the desire for owning a trading enterprise, a factory or beginning a consultancy firm is common here.
Hence, the potential of diversification of online designing companies is quite promising.
It is likely for a self-employed person or a professional to own a commercial promotional domain.
Whereas a free blog posting page might suffice for an executive working in a company.
This is a positive factor for development of SEO professionals providing computer based packages here.
Then even if very slowly, the awareness about the benefits of websites and producing exceptional material is picking up.
Entrepreneurs are gradually becoming cognizant of the fact that it makes sense if you publicize a solution or product from your portal.
How Politics Affects Internet Services Due To PSU’s
Paltry Per Capita Income – We are a country with a humongous populace, which is the second most prominent curse on us.
The existence of publicly-held undertakings is the biggest weakness and the main reason for national poverty.
GST, demonetization etc. even though important, fade in contrast to the inevitable effectiveness of disinvestment.
Countries like USA, Switzerland and China have outperformed everyone as both have privatized their publicly-held companies in line with capitalism.
But we keep restructuring, giving more funding to the public sector and continue designating honest officials.
Carry on monkeying with that for the next 1000 years, but the net outcome will be the same. A gloomy recession with a negligible rate of digitalization.
Reason being, government spending translates into a fiscal deficit and the cost of employing honest officials neutralizes the entire benefit.
And that is generating additional obstacles for the website industry in India and online promotional projects.
Businesses desire to see own domains positioned well at organic search results listings.
But the government has created inflation, lofty interest rates and an overpriced electrical supply system.
Hence, firms are not expanding their computerization budgets.
They carry out magical experiments in reducing corruption, increasing efficiency and accountability in public-corporations.
However, that magic has never worked anywhere in history. Even if it did then the cost of producing the system is phenomenal.
Having said that, being crippled with a minority in the upper house is bad luck for the current government.
Or else we would have undoubtedly seen real financial reforms during this term.
So yes, politics affects internet services because the inability to take bold steps like the Chinese do, is non-existent here.
Just let the ITDC management take over the Taj Palace Hotel for two years and then see the outcome.
The hotel would run at a no-profit-no-loss basis and slowly go bankrupt within a decade.
Then the authorities would again find it difficult to reduce taxes. They would require additional funds to help the hotel survive bankruptcy.
Then gradually that property will start conducting operations at a very slight profit, after a series of warnings from the administration.
In such a situation the hotel will not just be a hurdle in generating foreign exchange earnings.
It will also contribute towards higher national unemployment in view of zero expansion.
At the cost of honest governmental-bodies, you end up with a 1% GDP buildup rate like in most of Western Europe.
People want to move to Switzerland, not Germany. Because the cabinet does not run the railways, electricity etc., in the former country.
All said and done, there is a dismal scope of growth of website industry in India because of the state running the economy.
Sad Outlook For Indian Site Creation Agencies
Price Sensitivity Owing To An Immature Marketplace.
They know that the local consumer is price sensitive and produce poor calibre sites in return. One ends up wasting money, though that is a petty amount.
Such fraudulent activities by few vendors has sent a misleading signal to the public, at large.
Cheap sites are automatically and inevitably restrained with extreme limitations, hence useless.
Middle level entrepreneurs spend on official traveling, participation in trade fairs, hosting seminars, but find SEO expensive.
Reason being, everyone needs an outing to get rid of depression. And sadness is arising because of a tough business atmosphere.
And that is the kind of situation, the website industry in India is in currently. But then it is incorrect to blame the masses.
The crux of the problem is that small enterprises cannot afford to start a refined visitor-friendly domain, here.
As the public sector is enjoying an unfair advantage, the private companies have been expanding at an inadequate rate.
Hence, the corporates are incapable of supporting the middle businesses in modernization.
An example of how politics affects internet services due to PSU’s and welfare expenditure here.
The government is restricting the advancement of online trade promotional activities in the country, unintentionally of course.
The medium size enterprises are already under too much pressure owing to a bad economic system.
Whereas in a developed nation, even a small size company is able to acquire a superior grade site.
Their currency has a value, whereas ours is worthless. The other reason being that they work at a considerable profit margin.
But we cannot gain mileage owing to cut-throat competition arising out of high population.
And the governments of the past have taught us that generating profits is a sin.
To boot, even the demand for products and utilities is faint because of deficient buying power.
On the other hand, we often comes across customers obsessed with online designing.
But in reality, meaningful web pages outrank designer portals on Google and Bing.
So lack of understanding here is one of the reasons for dismal scope of growth of website industry in India.
Well-designed content with animated buttons, interactive menus and background styling attract visitors – no doubt.
Nevertheless, to impress a viewer, one needs to procure an audience first. But a visually appealing website theme or styling will never solve the purpose.
By what means would the user know that you have a beautifully designed site, until and unless he or she is able to find it on the SERP’s ?
One alternative way is to begin paid promotional campaigns on social media networking platforms.
Another medium is to start advertising on search engines. That is amongst the foremost avenues in marketing for sites.
But, the topmost crawlers will not put your URL on page one within organic results just because you have highly stylish layouts.
Some businesses buy video production internet services too.
However, attractive design and interactive patterns neither translate into user-friendliness, nor produce quality backlinks !
So it is not possible for digital promotion firms to give equal priority to designing and optimization, simultaneously.
However, by the time the prospect reaches back his office, he / she forgets the lesson.
You would waste all of your investment if regarding own site like an online brochure.
Reason being, one ends up showing such kinds of websites only after their customers or prospective buyers walk into their offices.
Instead, the function of a domain is to bring new and unknown clients from untapped areas by publicizing your establishment.
Hopeful Scope Of Growth Of Website Industry In India
A Big Marketplace – As a result of massive citizenry, we are the 3rd biggest bazaar in the globe.
A high population density has caused a horrible magnitude of damage to our economic system.
We have a large land mass as well as an unsustainable concentration in this regard. Unlike Singapore, Bahrain, Bangladesh etc. being confined within a small area.
However, this aspect helps in enabling a huge demand of products and amenities but of third-rate category and lowly priced too.
Another element for a likely continuation in progress of companies providing such kind of digital promotion facilities in the country.
Moreover, the number of existing small business sites and shabby E-commerce platforms does prove the point too.
Then buying something online has become sort of a fashionable trend. So that is another favorable element.
Sellers are learning that it is immensely rewarding for commercial progress and growing profits if you promote your solutions and goods and stock online.
Dismal Scope Of Growth Of Website Industry In India
Insecurity As A Result Of Muscle Power, Corrupt Police, Outdated Laws, Rupee Devaluation and a Communist Constitution.
This is another way politics affects internet services and site creation agencies in the homeland.
Under a polluted commercial atmosphere, websites are the last priority for entrepreneurs in the nation.
Work is conducted in a non-qualified way. In contrast, professionalism requires innovation and investment in digital promotion operations.
Then, lack of education and the influence of muscle power is a discouraging facet for establishments to upgrade processes.
Another influencing element restricting the expansion of site construction companies.
Having the most corrupt police in the world, with Haryana, Delhi and Punjab being the spoilers. It brings an extreme sense of insecurity in the society.
Then outdated laws have made life very difficult to manage here. It keeps changing every now and then.
This is exactly where the police exploit situations to their advantage, for bribes.
They strategize to frame false charges against the innocent. The 70-year-old constitution is flawed, illogical, communist and biased.
As the lower courts are over-burdened with pending lawsuits, they cannot afford looking at cases from a standalone point of view.
They end up painting everyone with the same brush and the innocent end up being the victims.
The higher judicature is not that much over-burdened; hence provides justice on most occasions if not all.
However, the landlord is crushed for no cause for years in the lower courts, by the time a case reaches the senior judicature – which is our national treasure.
The mischievous, filing fake lawsuits enjoy the dramatic show for a long period, by spending a very little amount on lawyer fee.
Landowners are wary of renting-out their properties in the fear of losing possession for long periods.
Hence, website promotion firms suffer as such avenues like leased office spaces or warehouses are commonly utilized by startups.
The problem is that we are very weak in controlling what we should curtail, as follows !
- Refusal by tenants to vacate properties rented by them.
- People finding it impossible to obtain a divorce.
- Police brutalities and blackmail.
- Real estate developers forfeiting investors funds despite delay in construction.
- A buyer refusing to make payment to a seller.
- Cheque bouncing lawsuits.
- Schools applying extreme pressure on children.
- Hospitals minting money by intentionally prolonging treatments.
- Copyright frauds.
- The schedule caste having the privilege of framing bogus cases against anyone, anywhere and anytime.
- Labor union strikes.
- Factories operating inside residential areas.
- An unbelievably big welfare expenditure and high population and the obscene situation the public sector has created.
Such problems translate into originating an ugly climate of black currency generation and the never ending greed for hoarding.
This hostile business environment is curtailing the growth of website industry in India because of the state running the economy.
Sadly, we are world-class administrators on matters where the government has no moral right to involve itself-in !
- Managing cabinet-financed organizations.
- Exorbitant tariffs and FDI regulations.
- Tough divorce laws.
- Generating of authority-granted jobs.
- Export and import restrictions.
- Developing infrastructure and strategies for improving the average stature of living.
- Petrol retail sales.
- Forex exchange rate controls.
- Caste-based privileges and quota system.
- Compulsory insurance in few sections.
- A partly-convertible currency.
- Providing subsidies and incentives to certain areas by forcing the system to become oriented towards any specific sphere.
- Food rations.
- Bringing out schemes for incentivizing businesses and acting as a financial planning institution.
- Handling administration-owned schools, hospitals or other accounts created for minimum income guarantees etc.
- Unfair regulations for gaining a dominating role in banking, oil, electricity, railways, infrastructure and what not.
An illustration of the government playing a role in the commercial field acting as strategists for growing resources.
Whereas, the morally they should be focusing only on internal security, defence and legal system.
But the current administration is not the culprit. It’s just that the establishments in the past between 1947 till 1991 created the entire mess.
So, the entrepreneur saves finances for emergencies instead of approaching online gateway producers for producing a business video or a commercial site.
Another specimen of the way politics affects internet services due to PSU’s in a detrimental fashion here.
A hard daily routine leaves no room for ambition, enthusiasm for expanding operations or beginning with risk-taking measures.
Unfortunately the ministries are under the impression that their function is to bring out incentive schemes for businesses.
Whereas more the government makes plans to boost the GDP, the greater the mess they make to the entire system.
All that the private sector needs is for the cabinet to put an end to its strategies and let the industrialist grow freely through a natural process.
Rousing Possibility Of Rise Of Website Industry In India
GST, Aadhaar Card and Demonetization.
Economic reforms like GST, Aadhaar Card and Demonetization have reduced the ratio of black money component in transactions.
Hence, online payments in banking, shopping, guest houses and travel bookings and advertising are on the rise.
Cost of trading and manufacturing is rising, which is a consequence of an additional tax outflow and increasing import costs.
That is forcing corporates to reduce waste spending.
Consumers have started realizing that digital promotion is cheaper mode in yielding better sales in contrast to traditional publicity.
Businesses are hiring lesser employees and procuring improved and optimized websites for better revenues.
Such changes are luring competitors to begin making own sites too.
One more determinant for an attainable improvement of computer utility providing companies in the homeland.
How Politics Affects Internet Services In Our Country
Muted Bandwidth Penetration.
There are at present around 350 million users here. However, the percentage of net-connectivity penetration is subdued.
The overall share of cyberspace accessibility is only about 30% in our country.
If one argues that it is stifled because of huge populace then why is China in the above the 50% broadband penetration bracket ?
Shockingly, the leadership again steps in at this point by investing in electronic infrastructure for small towns.
But the rural areas have not progressed owing to the heavy involvement of government and cannot afford buying a net-connection.
We have a superior-grade administration when it comes to forming policies regarding restrictions in commerce. It is an immoral practice.
But we are the weakest managers in areas where the cabinet is duty bound towards the masses.
Shamefully we have highly feeble patent, copyright and cyber laws, preventing foreign firms enter the marketplace here.
A typical instance why politics affects internet services resulting in a dismal scope of growth of website industry in India.
Optimism For Local Companies Promoting Websites
Competition, Traffic, Cost Saving Measures and Time Shortage.
Because of a growing citizenry, competition is also intensifying. Hence, the buyer is getting inquisitive for extra transparent information.
Documents with newsworthy content provide that in a far better way in comparison to the common medium i.e. phone calls and meetings.
Additionally, people are navigating mobile shopping sites for placing orders.
The habit of calling suppliers and consultants for buying products and expertise is slowly vanishing.
The increasing road traffic is forcing buyers to compare items on the WWW, rather than meeting vendors face-to-face.
Additionally owing to a poor populace, people are constantly searching for bargain deals day and night browsing all over the place.
Whereas, such a task would need far more time and expense in traveling if opting for physical shopping.
That is also helping site development package providers as manufacturers, traders and retailers are enhancing brand reputation by selling digitally.
Indian Government Curbing Trade Modernization
Unsatisfactory Bandwidth Speed.
We rank at the 90th position globally, in terms of net-connection speed. Even behind Vietnam, Sri Lanka, Costa Rica, Bhutan and Pakistan.
The telecom giants are made to cough up huge sums to the establishment for obtaining licences.
Which eventually leaves them no other choice other than using sub-capacity copper in wiring.
And that results in harming the digital oriented commercial professions badly, here.
There has been some positive developments lately related to this subject however.
But then it is the governments duty to grant freedom to the private operators to introduce 5G.
The levels of inferiority complex are so intense that the politicians want to bring the same through own channels in order to take the credit.
Or else it is jealousy after realizing that the private sector is working in a far more profitable way than the politicians themselves are able to manage the cabinet owned firms.
A Helpful Facet For Regional Experts Making Websites
Startups – New cyberspace ventures have suddenly emerged lately, online.
The success of privately held groups, promoting retail items, cab assistance, food delivery and travel bookings is surprising.
Such developments are beneficial for online sales producers as users are slowly getting used to browsing websites launched by startups.
However, we would have seen far more startups entering the marketplace had the public sector undertakings been sold.
But shockingly, instead of being ashamed, we are proud of the publicly retained units and ended up becoming the laughing community of the world.
Finally, as opportunities in starting a new business are very limited, the only avenue open for some is investing in a retail domain.
It’s mind boggling to see that so many people are trying their luck in this field nowadays.
In any case that is supporting site builders in acquiring some fresh clients.
Reasons For Dismal Scope Of Growth Of Website Industry In India
Flat Profit Margins.
In view of a heavy citizenry, competition is severe. Hence, the businessman ends up concentrating on quantity rather than class.
That results in a focus on turnover rather than profit margin. And obviously diversification is not possible without profits.
This is another determinant the manner in which politics affects internet services in the nation.
A Negative Mindset – Because of extreme financial insecurity, people do not invest in expansion, until and unless it is a do or die situation.
Owing to a grueling commercial environment, the masses are reluctant to upgrade their working style by online publicity.
One has no other choice but to come up with illogical arguments for not adapting with the changing work-culture.
This sort of rigidity in attitude arises through frustrations out of brutal conditions under which the manufacturer functions.
Thanks to the government. Unfortunately we have become a society of the branded educated illiterates of the globe.
The public is very happy just viewing photos and videos on YouTube and Facebook as that would not necessitate disclosing own list of connections to others.
Having a heavy native density in the world, competition is so strong that a trader is frightened to upload anything on social networks even.
Such an idea agitates locals as that would end up exposing own connections to the competitors on digital platforms.
Desperation For Entertainment – For all except government employees, life is strenuous in our homeland.
The established are hungry for further fame, the struggling striving for fun and the nouveau-rich are turning into exhibitionists.
So that clears the way for talent management package offering firms, event organizing enterprises or offline branding companies to enter.
That tempts the corporates to splurge lavishly on hosting traditional style events, conferences and business parties for achieving prominence.
Resultantly, despite a site assisting in lead generation in the most economical manner, it still ends-up taking the backseat.
Reason being – It is a non-entertaining means of growing sales.
But the public is frustrated to the extent that they don’t mind wasting finances on amusement. It works like maths.
The larger the custom of hobnobbing inside any homeland, lower the level of capability it would contain to compete overseas.
The greater the tradition of soliciting in any motherland the lesser the calibre of excellence it might carry to match the global atmosphere.
So a concert organizer or a video shoot agency or a musical show organizing vendor is minting money left right and center.
That is despite the fact that these kind of professions require far less talent Vs. that needed out of a gateway producer.
Furthermore, the creator developing sites is charging much lesser fee than a propaganda forming firm.
But, the eagerness for leisure is originating owing to exhaustion in competing in a marketplace consisting of cabinet owned units.
The ministry is controlling nationalized organizations under the alibi of providing cheap conveniences and commodities to the society.
And the bureaucratic bodies enjoy an unfair advantage over the private sector. A classic instance where welfare expenditure causes poverty.
Then it also hampers creativity and ability in the commercial atmosphere because you sell big time by impressing a customer by partying.
But the seller relying on increasing turnover by means of real hard work and actual innovation loses out to the salesman using a seminar to boost own articles or amenities.
So, it is the regime which has created an environment where neither the purchaser nor the seller cares about quality.
Improving standards is the last priority for an entrepreneur because the culture of export hardly exists here.
The administration retained establishments are amongst the biggest consumers of commodities and facilities here.
But the problem is that they are also the greatest destroyers of quality as they do not require an upper grade material or provision.
A supplemental exemplar of the manner in which politics affects internet services due to PSU’s in our homeland.
Even if someone pitches a superior grade commodity or programme, they will just plainly refuse buying it as it would demand a premium.
They function on the basis of tender system. And the one vending the cheapest class wins inevitably.
On the flip side, whatever the governmental bodies manufacture, that is of the lowest calibre offered at least possible rates in the market.
So not only the demand but also supply of commodities and amenities that are of immensely inferior value and spread all over the nation.
So whatever we make here is made for Hindustan. It is not developed for the globe. No one wants to import items and skills from us.
We are the branded cheap quality products and facilities producing country, worldwide.
Another basis behind that is the ministries are going so slow on opening up the marketplace for foreign conglomerates.
So they are in retaliation curbing imports from us.
Benefit To Firms Developing Websites In The Nation
Young Populace – We are a regime with a budding citizenry, as 65% of us are below the 35-year mark.
This opens up opportunities for online network development too, as the young generation is cognizant of the strength of digital promotion.
A basis for optimism on the betterment in the scope of growth of website industry in India.
Since purchasers don’t pay commodity suppliers or facility providers, no one wants to enter the trading or consultancy sector.
And starting a factory is an unattractive proposition because of labor unions destroying the entire industrial climate in the nation.
Everyone wants to open a shop as it ensures immediate inflow of cash. But property rentals are very expensive in our homeland.
So opening a physical store is a distant dream for most.
Hence, people are relying on internet services and site creation agencies for sales. That at least guarantees an advance payment.
So sad, we have become a country of cheats and fraudsters. But businesses supplying products or programs to the government sector are thriving.
They either supply inferior material or applications than promised and get away by bribing the bureaucrat.
Or else they partner with the storekeeper and steal the same mechandise they supplied.
If caught, then cases take 10 years to get resolved in the courts. And the youngsters are too innocent to learn all those techniques.
The Way The Administration Is Curbing Digital Promotion Consultants
Diplomatic Bodies like TRAI etc. – This is a major illustration of why bureaucracy harms our system of production.
Departments like the Indian Telecom Regulatory Authority and DOT keep coming up with fancy directives thrown at the ISP’s.
Corruption or inefficiency are not the only two consequences of public sector undertakings.
In addition, these institutions have spoilt the regional commercial atmosphere, by wasting natural resources and capital.
The marketplace has gained after private telecom operators being permitted to operate and cater to the masses.
Obviously a massive investment in digitalization would take place if the remaining are privatized.
Another rationale why such policies are hurting the advancement of online trade in the nation.
An Advantage For Local Portal Construction Companies
Abundance of Skilled Manpower – We produce a huge number of software engineers and IT related work-force every year.
Regardless of the fact that the real skilled ones migrate to USA – which is justified.
Their enterprises come here and make profits and we go there for jobs to make a living. Fair deal.
Still the ones who stay back, are talented, which is an encouraging sign for the scope of growth of website industry in India.
Top standard optimised websites are costly to develop.
So such consultants won’t fraudulently claim to build an ECommerce gateway within a Rs. 50,000 budget for you.
Availability of reliable vendors and that too in bulk is a positive for the sphere.
Politics Affects Internet Services Owing To High Population
The Attitude of Dealing Within Own Circle.
Most people prefer working for clients within the commercial group they themselves are a part-of.
They find it easy to manipulate old clients, sweet talk with friends and relatives, as it is easy to do so over a cup of coffee.
An unknown customer obtained through digital promotion would judge a supplier, based on his merit.
That scrutiny is something that local entrepreneurs avoid, often. Memorable content provides business exposure for tradesmen throughout the world.
Chances of gaining fresh untapped buyers through an organic visibility on discoveries are bright.
But engaging in digital promotion mediums, for some local firms is a disadvantageous situation instead of an opportunity.
And that is one of the reasons for dismal scope of growth of website industry in India.
Owing to the public sector undertakings operating in the system, the culture of networking and pull has spread inside the private enterprises too.
So, businessmen find websites worthless as the only way to make a sale in this country is through contact development.
What is the purpose of a site ? It is an avenue which facilitates procuring unfamiliar purchasers from remote and unexplored areas.
But, sadly an acute degree of inhabitants per square kilometer once again acts as the spoiler for domain development experts here.
It is not difficult to acquire a consumer for your commodity or program, owing to this cause. The problem is lead conversion.
As a consequence of a heavy citizenry, one finds suppliers scattered around in each and every street all over. That is where the game changes.
Implementing the zero child policy is like a do or die situation here, but no action.
Another instance of how politics affects internet services on account of high population density here.
There is an unimaginably exorbitant volume of traders, retailers and consultants here vs disproportionately lower number of takers.
Everyone wants to be a business owner as there are no jobs. Again, try and create more public-sector employment and then see the result.
The fact is that there is an insufficient buying-power in this society. Reason being, there is a huge inequality in income here.
But try and reduce that imbalance by increasing government spending and expanding infrastructure investment. And then see the outcome.
A common question in a entrepreneurs mind is that – “Why should i start a site ? I have shoppers and customers all around me already.”
Unfortunately it is impossible for a trader to dedicate time and investment in developing a domain for increasing sales.
The entire resources at hand need to be utilized in manipulating the buyer.
Regardless of the quality of commodity or design you manufacture, it is almost impossible to sell if your customer is surrounded by networkers.
The buttering culture may exist in every country. But the difference is that we are a nation of 1.4 billion where the ratio of salesmen Vs. consumers is colossal.
And that results in an entrepreneur neglecting digital promotion assignments completely.
Or else your neighbor is also supplying the same commodity or resource and ready to pounce upon the opportunity.
Having said that, there are few valid grounds for businesses avoiding dealing with new clients in some instances, as below !
Difficulties in Payment Recovery.
Problems in recovering payments from fresh buyers and unknown clients is another logic why people find sites as useless here.
Entrepreneurs are not too keen to acquire new consumers by engaging in promoting their products by making websites !
Claiming payments for supplies to known buyers is easier as compared to recoveries from newly procured customers.
For payment recovery through legal means, one has no other choice to reach the administration like police or courts.
Enter any middle or smaller size government owned office anywhere in the entire country.
The kind of ugly atmosphere looking at the way those officers behave with you is disgusting. It is a horrifying experience. The way they act is frightening.
Then, on the other hand, usually web pages run by the administration are either non-working or else only partly-functional.
It spreads a thoroughly defeatist aura about digital transactions inside the homeland.
That is one of the reasons for dismal scope of growth of website industry in India.
Lack of Capital – Owing to heavy delays in payment recoveries, most traders are on the back-foot all the time.
One has no other choice but to pay defensive by going slow on expansion.
Exploring new avenues for sale vis a vis publicity through websites takes the backseat.
The fiscal deficit is always ruling at outrageous levels here, resulting in exorbitant borrowing rates.
The private enterprises are efficient because there is too much at stake for the owner.
Unlike a bureaucrat, who plays around with the taxpayers hard earned income and the maximum possible success is not a necessity.
By whose help can travel agents advance in an environment where most of the famous tourist spots are run by the ministry ?
Why would the tour operators invest in digital promotion campaigns, in such an ambience ?
An example of how politics affects internet services due to PSU’s and welfare expenditure in this country.
To conclude : One may say that the intent of all governments since 1991 has been good – broadly speaking.
But none apart from Atal Bihari Vajpayee or Narashimha Rao, aggressively touched upon the indispensable issue of privatization.
Which Type Of Data Is Needed To Achieve Best Placing For Websites ?
Sites crucially need to be secure, mobile-friendly, quickly loading, easily readable and accessible to the disabled.
Mentioning some of the prominent ingredients required for developing websites for a supreme UX, below.
1. Domain Name – These are composed of characters included within the primary URL and a form of content which help visitors identify portals.
2. Main Web Title – This kind of matter is usually a combination of anywhere between 1 to 3 words or more, signifying a company label or an individual giving it a unique identity.
The brand term or else even a key-phrase indicating the prime focus towards a certain commercial activity may also be utilized for composing this element.
3. Page Names – These form of text contents indicate the main subject of various documents wherein all pages need to have a unique inscription to assist the audience understand the difference between assorted documents.
This element is also a powerful medium for the purpose of SEO and is topmost navigation menu at websites.
4. Body Text – This type of matter consists of sentences written within a particular document. It is the most crucial component required for producing optimized websites.
5. Headline Content – These are phrases typed as highlighted and bold lines with larger font size inside a specific document demarcating the entire worded material into separate sections, for better readability.
6. Keywords – This is a term used for a focus phrase or phrases used for helping the search engines understand what words the writer is trying to optimize a particular page, article post, story, testimonial or portfolio for. Sometimes it also reminds the reader about the topic of the document.
7. Videos / Photos / Slide Presentations – These are subject relevant and instructive media material inclined to increase audience engagement and also improve search engine rankings. This ingredient further helps in explaining the motive and the meaning of the host document through a visual portrayal complementing the text matter in-sync for boosting user-experience.
8. Linked Content – This element is hyperlinked material which leads the visitor to a source outside the page it resides. The recipient URL may be lie either internally within the same site or else on an external domain.
9. Meta data – These are text contents found either at the back-end of front-end either automatically generated or else manually created for helping the search engines read the language they require to understand matter inside for ranking purposes.
The same ingredient is also valuable for viewers to evaluate and grasp contents inside sites with ease.
10. Downloadable Material – This is a kind of content in the mode of PDF documents or videos and pictures for enabling the user download and possess for study or business purpose.
11. Online Business Maps – These are usually embedded codes supplied by gateways like Google Maps or Bing Places allowing webmasters to embed the same inside their websites.
These route guides assist the audience observe the road map to business address of the company they are visiting. Along with the same element, often NAP details are mentioned in text format which is another type of content usually found at the footer section.
12. Contact Form – This is a set of blank fields arranged within a block to enable the visitor establish electronic contact with portal owners without the need of calling or visiting.
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