meaning of search engine optimization

Search Engine Optimization

Why do the crawlers apply so many parameters for positioning websites in their organic listing result pages ?

There is a rule-of-thumb in play, when it comes to natural optimization.

SEO implies improving the quality of websites to enable a superior user-experience at one end.

And also meet the ranking criteria of the crawlers, alongside.

meaning of search engine optimization

SEO Is An Abbreviation for Search Engine Optimization

The robots have neither imposed any restrictions upon organic website optimisation experts, nor on the exercises related to industry.

But there seems to be a logic behind the most commonly followed rules pertaining to –

  • Backlinks.
  • Topic specific content.
  • User friendly and easy navigation.
  • Unique photos etc. which help in achieving high visibility on Google and Bing.

The ideal situation would be to improve your website based on, first what is best for the audience, keeping the robots as second in terms of priority.

how to prevent losing visibility on google

Typical Black-hat Techniques facing Penalty

Tip – To avoid websites downgraded and prevent losing visibility on Google, refrain from undertaking procedures like :

    • Keyword stuffing.
    • Using purchased or spammy links.
    • Adding excessive number of listings on free directories.
    • Manipulation of anchor text and permalinks.
    • Inserting duplicate content.
    • Uploading overly heavy flash animations


  • Creating highly animated or complicated image based menus.

Video below, mentioning some of the unwarranted techniques in the organic website optimisation and promotion assignment :

The Search Engine Optimization Protocol

There are some parameters complied with, by online promoters, based on estimates, as only the spiders have a monopoly over the secret.

However, the specifications which are easy to decode are logical and considered recommendable.

Obtaining citation based backlinks from authoritative and valuable websites having verified authors is the best way to achieve high online rankings.

Backlinks are incoming links pointed towards your content, from outside sources such as web pages, blogs etc.

Such inward links are the most influencing signals for gaining a prominent exposure within the natural listings on the SERP’s.

The most vital requirement for procuring an elevated online positioning is :

    • Producing exclusive text.
    • Writing informative sentences.
    • Uploading descriptive images.
    • Adding useful videos.
    • Inserting purposeful PDF documents.
    • Publishing instructional article posts.
    • Designing slideshows


  • Improving readability of paragraphs while you optimize your website.

Extraordinarily fine content encourages verified authors to create a connection with you.

One generates outgoing link from within their own source towards your web page or blog or any other internal URL you have visible on the internet.

An exclusive website may not be interpreted as the one with beautiful designing.

It’s primary purpose is to generate information for visitor, instead of trying to make an impression through an amazing look and feel.

In any case, fancy styling and frills reduce the effect of painstaking exercises undertaken for optimization of websites.

Many use ways like writing to high PR (Page Rank) value sites requesting for a link.

Some engage in guest blogging or answering questions by journalists on newswire websites.

Others dedicate time on Off-Page Optimization like :

    • Social media publicity.
    • Promotion through optimizing own videos on YouTube Channel.
    • Creating and maintaining a Facebook Business Page.
    • Participation in LinkedIn Groups.
    • Sharing and posting infographics on Pinterest Account.
    • Limited social bookmarking.
    • Selective guest blogging.
    • Adding official location on local maps


  • Activities on Webmaster Tool Accounts.

All such modes of publicity help a long-way in business promotion exercises.

However, quality of content and the level of On-page Optimization one is able to undertake for own website is what matters most in attracting precious backlinks.

In-house improvement being the most important factor determining online positioning.

Some tips about writing a proper Meta Description for web pages or blogs :

The same is a paragraph which should include a combination of related short sentences, in line with the Page Title Tag, which generally contains the brand name at the end.

It is not necessary to include your company name in the meta description but better if one types the same remaining words in Page Title Tag.

The recommended length is between 150 to 156 characters.

The words inside should be written in a natural way i.e. divided within a minimum of one and maximum three sentences.

The text should clearly indicate what the particular web page is about.

Avoid going beyond three sentences or else your meta description will look like an artificial paragraph created for the purpose of keyword inclusion.

Such an undertaking would confuse the visitors too.

The words inserted should be written in a way which is a longer explanation of the key phrases used in the page title tag.

That would produce a better understanding to the users.

The meta description should be an extremely condensed version of the entire content inside a web page.

Use Hyphens In Domain Names Instead Of Underscores

There is a broad understanding amongst website optimisation agencies to create the main URL without dashes or not to use more than two hyphens in domain names.

This general consensus has been arrived upon because the search engines work on a principle of creating a user-friendly world wide web, for the masses.

do not use more than two hyphens in domain names for websites

Appropriate URL’s For Websites

Remember the following while generating internet addresses :

    • Use lowercase letters preferably.
    • Add target keywords.
    • Upload a favicon for building trust


  • Apply 301 redirects for broken links for an enhanced natural exposure on Google and Bing.

Now, let’s say one comes across an American domain under consideration : www.thomsonoftampa dot com

Seems ok ? I think so. As long as the main URL address length is between 12 to 17 characters and easy to read, it probably would suffice.

However, the domain could be interpreted by the users or the spiders in two ways –

  1. A company called “Thomson” in “Tampa, USA”


2. “Thom” is the son of “Mr. or Mrs. Tampa”.

So, www.thomson-of-tampa dot com or www.thom-sonof-tampa dot com, could be sensible URL’s in the former and the latter cases, as they define the context.

Or else one may opt for a non-hyphenated internet address, because such domains are easier to remember.

Since both websites belong to different categories – one Business and the other Personal, it’s better to use .com and .org as the TLD’s.

But it would be avoidable stretching the same to www.thom-son-of-tampa dot com (i.e. with three dashes inside).

There are at least 2 reasons for choosing a domain with a maximum of two hyphens :

  • To simplify the URL as much as possible.
  • To maintain a prominent visibility on Google, as it punishes such websites for using black-hat SEO tactics.

More the number of dashes, the greater the opportunity one creates to gain an edge over competitors, for those target keywords used inside.

simplify url address on google shortener for better organic website optimisation

Use Google URL Shortener to Simplify your Permalinks

All URL’s are accessible by the public.

As far as permalinks are concerned, a character length of anywhere between 45 to 60 is SEO-friendly.

Low Relevance Factors For Organic Website Optimisation

Some other issues of secondary importance are –

A. Avoiding Underscores –

There is a feeling that a Google does not read underscores properly which could result in two or more words being combined into one, sometimes.

Circumventing Uppercase Letters – It’s better to use lowercase characters as such are more easily readable.

B. Using Target Keywords inside URL’s

This practice may enable the visitors relate to the content in a simpler way but might not provide any upgraded online traffic.

There is no such thumb rule pertaining to the 3 aspects above.

It’s just that all three are advisable for an enhanced improvisation while developing websites.

There is no such downgradation by the top crawlers, even if all the 3 recommendations above are ignored.

Thankfully, Google likes to be fair to all and penalizes only the ones trying to use over-smart methods to rank high.

It is the prerogative of all businesses to either understand the importance of website optimization or else ignore the reasoning behind its protocols such as :

  • Relevant content.
  • High-value inward links.
  • Meaningful headlines.
  • Fresh and topical images, slideshows etc.

Feel free to call us for  internet promotion and online marketing requirements, if any.

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