
Slides about producing websites by PJ SEO Specialists – An online publicity firm in New Delhi.
Sliders with guidance on tools needed for official publicity, digital promotion , online branding, retail portal creation and website making.
How To Optimize A Portal
How To Optimize A Portal
Components ForOptimizing Portals
A proper domain name, template, title, description, linking, keywording, markups, local SEO, articles and videos required to produce an optimized website !






Safe Domain Names For Portals
Favor ShortSite URL's
- Adopt a hostname matching your branding at least partly if not full.
- .COM for worldwide and country specific TLD for national targeting.
- Contain the length up to 15 characters without numericals.
- Upload a favicon viewable alongside URL or in the browser tab.



Theme For Top UX And Rendering
ChooseOptimised Templates
- Opt for uncomplicated web themes with high rating.
- Prefer a commercial template over the free variety on ThemeForest.
- Affirm fast loading, usability, readability & accessibility.
- Select an SEO-friendly template with eCommerce features if needed.



Website Title And Page Names
Focus OnRelevance & Branding
- Ideally, the main site name should match your trademark.
- Compose different document titles for separate pages.
- The body text in documents must be matching the titles.
- Limit the size of page title tag from 51 to 60 letters with spaces.



Page Headings And Keyphrases
Punchy HeadersAnd Keywords
- Form applicable headlines and subtitles for paras.
- Utilize pertinent and distinctive keyphrasing for assorted pages.
- Distribute the body text proportionately under varied headliners.
- Optimise documents after exploring key phrases by research.



Meta Descriptions And Linking
Form GuidingExcerpts And Links
- Write dissimilar and revealing narrations for documents.
- Generate topical connects to various sources, assisting viewers.
- A description tag should much rather be limited to 160 alphabets.
- Create at least 1 interior and outward link on pages.



Navigation Menu And Breadcrumbs
Compose AnXML Site map For Users
- Insert simply clickable text based underlined links in menu bar.
- Build an XML sitemap for helping visitors discover interior content.
- Display a breadcrumb trail for the guests to navigate better.
- Place an internal search box for exploration of data.



Alt text And Media Optimization
Upload OptimizedPics And Clips
- Add alternative text for pictures to allow access to the disabled.
- Include quick rendering videos with transcriptions, captions.
- Uplink light weight photos of large dimensions and sharp precision.
- Try to design customized films and imagery.



Responsiveness And Programming
Screen Affinity AndClean Code
- Present a fluid layout for all screen sizes and orientations.
- Check for coding errors hampering browser or plugin compatibility.
- Verify usability fitness in contact forms, drop down menus etc.
- Ensure simplicity in data inputs and clickability.



Structured Markup And Extensions
Select Plugins AndHighlight Data
- Pick Add-ons for SEO, web maintenance, composing, anti-spam etc.
- Utilize an application to mark site content, media, products and events.
- Check your marked data with Google Rich Results Test Tool.
- Inspect plugin conflicts and retain the necessary one's.



Optimized Writing And Vocabulary
Bullet Lists AndSmall Paragraphs
- Draft simply understandable and target words in large fonts.
- Compile text with proper spellings, grammar and a viable word count.
- Utilize the quote, italic or bold style for focal wording.
- Make use of bullet pointers, tables, charts and sharing icons for users.



Off site Optimizing For Websites
SEO Audits AndGoogle Analytics
- Create optimised content for accumulating backlinks.
- Open G Search Console and Bing Webmaster Tools.
- Employ inspection tools to improve overseas SEO and study competitors.
- Start Google Analytics to view stats and users on pages.



Local Optimisation And Ratings
SMO AndProvintial Map Listings
- Generate localized data and keywords for target zones.
- Garner positive reviews on fine content and matter.
- Optimise social network portfolio, settings and profile material.
- Open a commercial maps account for showing up on zonal listings.



Operations For Maintaining Sites
URL Redirects AndSoftware Updates
- Scrutinize for problems due to plugin conflicts, broken links, Maps API etc.
- Evaluate faults in redirections, widgets, canonical tags, file formats.
- Analyze content rendering after upgrading Apps.
- Refurbish matter periodically for presenting updated info to readers.



Abolish Black hat SEO Procedures
Copied Data AndKeyphrase Choking
- Terminate taking part in link purchase practices or cloaking methods.
- Do not produce hidden text, sneaky URL redirects or doorway pages.
- Put an end to keyword stuffing inside the page body and meta data.
- Abstain from copying content like words and media from exterior domains.




User experience In Websites
User experience In Websites
Security, speed, accessibility, usability, readability, navigation, content, formatting, web testimonials , images and movies needed for triggering a delightful UX in shopping portals and commercial sites.
PJ SEO Specialists

Users Perception

Navigational Care

Fast Page Speed

Entry To Disabled

Simple Usability

Easy To Understand

Facile Navigation

Distinct Material
CERTIFY BROWSING SAFETY TO GUESTS
Ensure safe transactions on eCommerce portals, shelter users data by GDPR compliance and protect site visitors by SSL domain validation.

HTTPS Permalinks

Secure Payments

Warrant Privacy
PREVENT MALWARE SPREADS
QUICK RENDERING FOR WEB PAGES
Enable swift page loading on sites, establish your content on a fast server and compress photos as visitors exit slow loading websites in haste.

Pace Testing

Top tier Hosting

Retain The Guest
ACTIVATE THE GOOGLE AMP AID
LET THE HANDICAPPED ACCESS CONTENT
Offer web accessibility to the visually impaired, provide keyboard only accessible material and convenience to ones with hearing impairments.

Ease For The Blind

Keypad-only Reach

Door For The Deaf
EXHIBIT A CLEAR COLOR CONTRAST
FACILITATE SIMPLICITY IN SITE USABILITY
Permit comfort to users in completing tasks, equip shopping portals with 3 step checkout process and buttons for comfortable clicks on phones.

Propose Options

Push For Routine

Fluid Templates
ASSEMBLE BASIC CONTACT FORMS
ALLOW EFFORTLESS READABILITY OF DATA
Manifest a reasonable letter spacing in words, furnish clearly scannable text and media and hyperlinks. Warrant clutter free viewing of digital content for readers.

Choose Big Fonts

Assure Legibility

Validate Clarity
USE A NEAT THEME
PLAN SIMPLIFIED SITE NAVIGATION
Group sub categories under the top menu, use the footer for presenting expanded items and include a search box for internal data discovery.

Trim The Navbar

Info At Bottom

Option To Explore
PREPARE SIMPLY NAVIGABLE PAGES
COMPILE ENGAGING CONTENT FOR USERS
Convey true and updated benefits of goods or services sold, offer live chat and phone support to clients, dispense shareable data by words and media.

Express Your USP

Assist The Buyer

Varied Formats
FRAME PURPOSEFUL HEADLINES
CRAFT CUSTOM STYLED FILMS AND PICS
Fashion your site with customized movies of high resolution, describe pictures by informational particulars and correspond film ingredients by transcriptions.

Exclusive Videos

Add A Description

Text Transcript
HIGHLIGHT YOUR BRAND LABEL
ARRANGE YOUR MATERIAL SYMMETRICALLY
Maintain a uniformity in content colors and orientation, keep equality in placing titles and dates. Give equal amount of facts and figures.

Preserve Harmony

Affinity In Style

Uphold A Parity
FOLLOW REGULAR DESIGN PATTERNS
SHOPPING PORTAL REVIEWS AND FILTERS
Unveil buyer testimonials on eCommerce portals and allow faceted navigation on web pages. Exhibit item rates and sizes and colours in native dialect.

Display Ratings

Offer Filters

Present Options
PERMIT LANGUAGE TRANSLATIONS

Elements For Producing Portals









Elements For Producing Portals
Few of the ingredients for developing a pleasant UX in shopping portals and business websites !
PJ SEO Specialists

Domain Name

Website Hosting

Theme Styling

Data Creation

Web Optimize

Maintain Data

Fluid Layouts

Pages Builder
SITE DOMAIN NAME
Opt for a brand label centric site domain name of less than 15 alphabets. Avoid numbers in URL's. Add a keyphrase if wanted.

Branded Address

Short Hostname

Keyword In URL
TYPE OF PORTALHOSTING
Type of portal hosting to choose depends on you. Managed hosted system reduces the chances of coding errors during website making !

Website Hosting

Platform Hosted

Shared Stationing
WEBSITE THEME DESIGN
Pick a chargeable website theme design from your site host or else from Envato ThemeForest. Do not select an unpaid web template.

Paid Web Theme

Host Platform

Template Problems
WEBCONTENT
CREATION
For web content creation, text and media ought to be fresh, topical, readable, customized and accessible to the disabled.

Form Novel Data

Custom Artwork

Easy Reabability
PORTAL OPTIMIZATION TASK
Take care of On site SEO like titles, headings, linking and Off page SEO like Search Console and Maps in portal optimization task.

Optimized Text

Google Listing

Leads By SEO
SITEMAINTENANCE
Handle web security, online backups, web page loading speed, broken link errors and software updates for site maintenance.

Data Protection

Content Backup

Fast Rendering
PHONE RESPONSIVE VIEW
Ensure a phone responsive view, AMP functionality, web page layout compatibility with screen sizes and convenient browsing.

Device Supportive

AMP Receptive

Mobile Usability
VISUALCOMPOSER
PLUGIN
Use The Gutenberg or Elementor visual composer plugin for site designing , editing, making pages for effortless navigation.

Web Page Builder

Ease In Styling

Navigation Menu

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