Quality content writing, generating proper page titles or appropriate keyword density, required to optimize a website is a laborious task.
Inserting original photos, striking headlines, ensuring mobile compatibility, social media marketing etc. is strenupous assignment.
SMO, SERP, HTTPS, UX, URL and UI are shortened terms and abbreviations used while building and optimizing websites.
CPC, SMM, PPC and SEM are acronyms related with the social media marketing and internet publicity field.
Is generating exclusive promotional material for web pages a difficult job ?
Is producing an appropriate keyword density and generating proper page titles a puzzling assignment ?
You bet it is.
Undertaking operations concerning typing unique article posts, composing instructional pictures and furthermore optimising the same is a challenge.
Then there is another aspect about the attributes involved in the website enhancement activity.
These type of routines are different in character as compared to the kind of practices discussed above.
Such are properties which are not necessarily with control of neither any web developer nor an optimizer.
Reason being that these sort of provisions are mainly dependent upon the customized preferences of individual vendees.
The scope of involvement of a service provider is very limited in such matters, due to being a subject of personal choice of the client.
Some samples of such elements below !
- Composing a product that is easy for the customer to take-over after completion, update and handle personally without any technical knowledge.
- Presenting a website which is running with the support of a fully licensed software package at the back-end.
- Enabling an interface which has unlimited customization possibilities.
Looking at the kind of facets as in the list above, one may derive opposing opinions.
It is a debatable issue and one could discuss different forms of website construction : Portal hosted or Self-hosting variety to come to a conclusion.
Someone trying to develop and optimize a domain on platforms as below !
- WordPress.com !
- Point2Agent – might say that procuring the facilities as in the list above is a simple technique.
Whereas an agency working on a specialized and fully programmed and coded website might call it a gruelling process.
Or vice-versa may argue that a portal-hosted domain would fail to deliver such amenities.
So, our purpose was to convey that the strategy to compose a successful website does not require just a few tactics to accomplish.
It incorporates a huge variety of activities to be performed.
Let us discuss the subject based on the portal-hosted variety under construction .
For reasons as already mentioned above, we are not in a position to write such a long post to be able to cover all actions required in building and improvising websites.
Google has more than 200 parameters to judge the level of a domain.
Who knows, maybe an optimizer too may be keeping half as many aspects under consideration ?
Such could be as per his own judgement which could be based on guess-work, estimates or assumptions.
Elements In Web Development And SEO Procedures
Choosing A Domain Name.
One doesn’t need to be a wizard for that kind of assignment. Any URL is fine as long as it meets the following standards !
- Consists of anywhere between two to three words.
- Non-hyphenated preferably.
- Less than 16 characters.
- Includes the business name in full or else partly with a keyphrase included.
Naming A Website’s Title.
Identifying the same is also a no-brainer.
It’s common knowledge that the best choice is the business name itself.
Generating Proper Page Titles For Optimizing Websites
This is an ingredient which a quality content writing professional would be able to handle in an efficient manner.
It may require experience to write suitable page names having between 25 to 30 letters (including spaces).
These should be unique, written in a natural way, defining the topic clearly and devoid of special characters.
Then comes one of the other related components for construction of optimised websites – “Title Tag”.
It appears in search results as a hyperlinked heading, pertaining to a specific page, blog or any other online content which has a dedicated URL.
Below, this line, the concerned meta description and permalink are displayed.
For example you have a blog post explaining techniques for business promotion on internet networking portals.
The specific title could be something like, let’s say – Social Media Marketing | Online Publicity | Your Company Label !
The first part out of the three divisions, goes as the article post’s name.
Try having between 55 to 65 characters (including spaces) in such kinds of tags.
If you do not create the same then the spiders would generate one as per their understanding after going through the blog.
Adding Meta descriptions.
Again, an ingredient which needs ample knowledge of the required techniques.
This surely is a considerable issue for the ones who are serious and cognizant of the necessity of making an optimized website.
The same should be within 150 to 156 characters long.
Quality Content Writing And Creating Fresh Text
The point where the real game in the website building and optimisation undertaking begins.
Typing fresh text paragraphs or blogs on a regular basis, producing purposeful headlines and forming proper page titles for optimizing portals is a complex matter.
Mobile Compatibility Within Pages & Internet Browsers
Cannot be considered a qualified technique in web development and SEO exercise.
Kindly remember, we are publishing this article based on a sample website hosted on a portal (instead of the self-hosting variety).
The built-in plugins render AMP-compatible pages on such type of platforms, automatically.
However, smartphone responsiveness may turn out to be a complicated process, if one is developing a programmed portal.
SSL certification, maintenance and virus protection are other vital ingredients and facilities needed in websites built through any technology.
The WordPress.com platform, influences 25% of the entire portal construction industry due to the following factors !
- Provides automatic maintenance and data backups.
- Software updates.
- Complete security.
- Reduces workload and
- Produces attractive websites while ensuring mobile compatibility through its sophisticated system, automatically.
A kid’s job ? In a way, Yes.
We are not discussing producing some walkthrough here. Highly fancy patterns reduce optimization capabilities in portals.
Of what use is a designer page if it prevents the searchers finding you on organic results ?
One comes across many websites which are optimized-well and look fabulous too.
Correct – But such high-class sites require excessive expenditure to be incurred.
It is not possible to produce such kind of website within moderate budgets.
On-page Optimization Strategies.
The built-in or importable plugins automatically sort out issues as below !
- Loading speed.
- Antivirus Protection and
- Photo Optimization.
Remaining following factors !
- Enabling simple and clutter-free navigation.
- Creation of internal and outgoing links.
- Inserting video captions.
- Typing image Alt tags.
- Generating proper page titles.
- Making optimised designs, takes a lot of effort and time to learn and understand.
However, the Yoast plugin which is the best tool for optimizing websites can help a great deal.
Social Media Marketing And Off-page Optimization
Maintaining thoroughly active accounts on online networking portals, managing Bing and Google Webmaster Console and local map listings.
Yes, again this is one of the elements in web development and SEO procedures which even if not any qualified but at least some experience.
Publicity on YouTube, Facebook, Pinterest, LinkedIn and Twitter facilitates better online traffic for websites.
So does adding business NAP details on map portals and maintaining your Webmaster Tools Console accounts.
Paid campaigns on digital networks is a different form of publicity though which has huge benefits but not part of the optimizing operation.
Hence, out of scope of this blog post.
Email and Internet Promotion.
Tough ? Yes and No.
Any qualified office assistant would be able to create a list of potential customers and email some advertising matter or the other to them.
But internet promotion being a huge exercise involves many facets of online selling and publicity.
Hence, a tiring operation by all means.
Publishing Top Grade Promotional Articles.
Probably the toughest part in the whole exercise concerned with improving websites.
This is another area which requires quality content writing, unique and meaningful sentences etc.
Too much about various aspects of developing, publicizing and optimizing websites has already been published online.
Hence, a person finds it tough to compete with the best blog posts after publishing one on any subject.
Enabling Appropriate Keyword Density In Websites
An area where typing informative and descriptive but short sentences with a well-judged frequency in placing keyphrases is required.
And that makes it a difficult job.
Some points to keep in mind while performing the task !
- Try to create key phrases having medium competition and volume of searches.
- For a new domain, opt for the long-tail variety i.e. containing anywhere between three to four words.
- Aim to contain the length of the phrase within 25 to 35 characters.
- The keyphrase must be related to the URL, the main title as well as the content inside.
- Imagine what an internet searcher would type to find you.
- Include the same inside the page label, meta description, Alt text, image or video file names, any one headline and the title tag.
- Do not engage in key phrase stuffing i.e. remain within the 1% to 3% bracket.
- Use synonyms inside the text body and the secondary keywords.
- Sufficient gap within repeated mentions is necessary.
- Online analysis and research is another requirement.
- Create links close to wherever you place such phrases.
- Do not form an outgoing connection through the main key phrase.
- Try not to repeat the same within different pages.
- Include the focus word within the first or second paragraph inside the text body.
- Outbound connects (internal or external) should lead to a topical page.
Optimising Websites Is Not An Easy Task
It is advisable to outsource the job to any suitable web development and SEO agency because matters as below !
- Portal design.
- Researching key phrases.
- URL slugs.
- Developing high value matter.
- Ensuring mobile compatibility.
- Genuine linking.
- Enabling appropriate keyword density.
- Generating proper page titles.
- And quality content writing – All required for optimising websites is a painstaking task.
Likewise, eliminating the below mentioned attributes, a responsibility needed for optimizing portals, requires too much of time to execute !
- Duplicate content.
- Broken links.
- And excessively repeated phrases to warrant an appropriate keyword density.
After all Facebook, YouTube, Twitter, Pinterest and LinkedIn are not the only social media marketing networks, to promote upon.
Finally coming to the Website Link Building practice.
This is the most time consuming tactic regarding the web development and SEO operation.
This function primarily consists of 3 components !
- Obtaining backlinks.
- Internal connections within different pages and blogs or other content.
- Creating outbound links.
Internal connections are important.
The purpose of any website is to enable the visitor find what he is looking for, effortlessly.
So, for example you have a page on computer hardware and another on laptops.
Then it would be wise to connect both during the process.
Because the former ought to be dedicated towards desktops, hard disk, laptops and other related hardware.
But the visitor may require some more details on laptop computers.
So, an internal connection may eliminate the need for him to find whether you have a page on laptops or not.
Such practices help passing on link juice to your lesser popular content.
If you connect the front page with another for which popularity required, then this function would prove fruitful.
Another advantage is that most likely you would be able to retain the visiting audience on your site for longer periods.
The Google Ranking Algorithm evaluates the number of incoming connects towards individual pages.
There is a possibility of achieving a greater online visibility in such a case.
Another notable benefit would be that such an undertaking helps the robots in crawling and indexing your URL’s in a better manner.
On rare occasions, some permalinks are somehow missed by the crawlers.
The anchor text used internal connecting passes a message to the spiders on what keyphrases you want to optimise your content for.
As far as outward connections are concerned, such a strategy helps in gaining a higher online traffic too.
A tactic for such a medium could be maintaining your social media marketing accounts actively while sharing own as well as others postings on the same.
Then form a few outbound connections from your pages to such portfolios. This type of approach would solve a dual-purpose.
On one hand you benefit by way of exposing your own establishment at the internet and on the other open up an opportunity for your audience to view what others are posting too.
The robots appreciate you when you invite users to browse other top class sources too.
An outgoing connection does not help you as much as the recipient domain.
You’re passing on link juice to a competitor or anyone else concerned with your industry in such a case.
But, you probably gain as much because you score a point with the crawlers.
Anchor text for internal connecting should take a visitor to a relevant page or blog.
An outgoing connection should lead to topical content owned by an authoritative source i.e. a high-value website.
And backlinks are valuable only if they are coming from highly ranked pages relevant to your professional field.
So that was the list of some of the elements in web development and SEO procedures, which are crucial for building and promoting optimized websites.