Quality content writing, typing proper page titles or appropriate keyword density, required to optimize a website is a laborious task.
Inserting original photos, striking headlines, ensuring mobile compatibility, social media marketing etc. is strenuous assignment.
SMO, SERP, HTTPS, UX, URL and UI are shortened terms and abbreviations used while building and optimizing websites !
CPC, SMM, PPC and SEM are acronyms related with the social media marketing and internet promotion field.
Is generating exclusive promotional material for web pages a difficult job ?
Is producing an appropriate keyword density and forming proper page titles a puzzling assignment ?
One may derive opposing opinions if discussing different forms of website construction – Platform-hosted or Self-hosting variety.
Someone trying to develop and optimize a domain on portals as below !
- WordPress.com !
- Point2Agent – might say that it is a simple technique.
Whereas an agency working on a specialized and fully programmed and coded website may call it a gruelling process.
Let us discuss the subject based on such an example above.
Elements In The Web Development and SEO Procedures
Choosing A Domain Name.
One doesn’t need to be a wizard for that kind of assignment. Any URL is fine as long as :
- It consists of anywhere between two to three words.
- Non-hyphenated preferably.
- Less than 16 characters.
- Includes the business name in full or else partly with a keyphrase included.
Naming A Website’s Title.
Identifying the same is also a no-brainer.
It’s common knowledge that the best choice is the business name itself.
Generating Proper Page Titles For Optimizing Websites
This is an ingredient which a quality content writing professional would be able to handle in an efficient manner.
It may require experience to write suitable page names having between 25 to 30 letters (including spaces).
These should be unique, written in a natural way, defining the topic clearly and devoid of special characters.
Then comes another related component in the web development and SEO procedures – “Title Tag”.
It appears in search results as a hyperlinked heading, pertaining to a specific page, blog or any other online content which has a dedicated URL.
Below, this line, the concerned meta description and permalink are displayed.
For example you have a blog post explaining techniques for business promotion on digital networking portals.
The specific title could be something like, let’s say – Social Media Marketing Tactics| Your Company Label |Location City
The first part out of the three divisions, goes as the article post’s name.
Try having between 55 to 65 characters (including spaces) in such kinds of tags.
If you do not create the same then the spiders would generate one as per their understanding after going through the blog.
Adding Meta descriptions within 150 to 156 Characters Long.
Again, an ingredient which needs ample knowledge of the required techniques.
This surely is a considerable issue for the ones who are serious and cognizant of the necessity of making an optimized website !
Quality Content Writing And Creating Fresh Text
The point where the real game in the website building and optimisation undertaking begins.
Typing fresh text paragraphs, forming proper page titles and producing purposeful headlines is a complex matter.
Mobile Compatibility Within Pages & Internet Browsers
Cannot be considered a professional technique in the web development and SEO exercise.
The built-in plugins render AMP-compatible pages on such type of platforms, automatically.
However, smartphone responsiveness may turn out to be a complicated process, if one is developing a programmed portal.
SSL certification, maintenance and virus protection are other vital ingredients and facilities needed in websites built through any technology.
The WordPress.com platform, influences 25% of the entire website industry due to the following factors !
- Provides automatic maintenance and data backups.
- Software updates.
- Complete security.
- Reduces workload and
- Produces attractive websites with full mobile compatibility through its sophisticated system, automatically.
A kid’s job ? In a way, Yes.
We are not discussing producing some walkthrough here. Highly fancy patterns reduce optimization capabilities in websites.
Of what use is a designer page if it prevents the searchers finding you on organic results ?
One comes across many websites which are optimized-well and look fabulous too.
Correct – But such high-class sites require excessive expenditure.
It is not possible to produce such kind of website within moderate budgets.
On-page Optimization Strategies.
The built-in or importable plugins automatically sort out issues as below !
- Loading speed.
- Antivirus Protection and
- Photo Optimization.
Remaining following factors !
- Enabling simple and clutter-free navigation.
- Creation of internal and outgoing links.
- Inserting video captions.
- Typing image Alt tags.
- Generating proper page titles.
- Making optimised designs, takes a lot of effort and time to learn and understand.
However, the Yoast plugin which is the best tool for optimizing websites can help a great deal.
Social Media Marketing And Off-page Optimization
Running paid advertising campaigns on online networking portals, managing Bing and Google Webmaster Console and local map listings.
Yes, again this requires high level professional skills in regard to the web development and SEO procedures.
Publicity on YouTube, Facebook, Pinterest, Google Plus, LinkedIn and Twitter facilitates better online traffic for websites.
So does adding business NAP details on map portals and maintaining your Webmaster Tools Console accounts.
Email and Internet Promotion.
Tough ? Yes and No.
Any qualified office assistant would be able to create a list of potential customers and email some promotional matter or the other to them.
But internet promotion being a huge exercise involves many aspects of online selling and publicity.
Hence, a tiring operation by all means.
Publishing Top Grade Blog Article Posts !
Probably the toughest part in the whole exercise concerned with improving websites.
This is another area which requires quality content writing i.e. unique and meaningful sentences.
Too much about various aspects of developing, publicizing and optimizing websites has already been published online.
Hence, one finds it tough to compete with the best blog posts after publishing one on any subject.
Enabling Appropriate Keyword Density In Websites
An area where typing informative and descriptive but short sentences with a well-judged frequency in placing keyphrases is required.
And that makes it a difficult job.
Some points to keep in mind while performing the task :
- Try to create key phrases having medium competition and volume of searches.
- For a new domain, opt for the long-tail variety i.e. containing anywhere between three to four words.
- Aim to contain the length of the phrase within 25 to 35 characters.
- The keyphrase must be related to the URL, the main title as well as the content inside.
- Imagine what an internet searcher would type to find you.
- Include the keyphrase inside the page label, meta description, Alt text, image or video file names, any one headline and the title tag.
- Do not engage in key phrase stuffing i.e. remain within the 1% to 3% bracket.
- Use synonyms inside the text body and the secondary keywords.
- Sufficient gap within repeated mentions is necessary.
- Online analysis and research is another requirement.
- Create links close to wherever you place such phrases.
- Do not form an outgoing connection through the main key phrase.
- Try not to repeat the same within different pages.
- Include the keyphrase within the first or second paragraph inside the text body.
- Outbound link (internal or external) should lead to a topical page.
Optimising Websites Is Not An Easy Task
It is advisable to outsource the job to any suitable web development and SEO agency because matters such as :
- Website design.
- Researching key phrases.
- URL slugs.
- Developing high value matter.
- Ensuring mobile compatibility.
- Genuine linking.
- Appropriate keyword density.
- Generating proper page titles.
- And quality content writing – All required for optimising websites is a painstaking task.
Likewise, eliminating :
- Duplicate content.
- Broken links.
- And Keyphrase stuffing to warrant an appropriate keyword density – All needed for optimizing websites requires too much of time.
After all Google Plus, Facebook, YouTube, Twitter, Pinterest and LinkedIn are not the only social media marketing networks, to promote upon.
Finally coming to the Link Building practice.
This is the most time consuming tactic regarding web development and SEO procedures.
This function primarily consists of 3 components !
- Obtaining backlinks.
- Internal connections within different pages and blogs or other content.
- Creating outbound links.
Internal connections are important.
The purpose of any website is to enable the visitor find what he is looking for, effortlessly.
So, for example you have a page on computer hardware and another on laptops.
Then it would be wise to connect both during the process.
Because the former ought to be dedicated towards desktops, hard disk, laptops and other related hardware.
But the visitor may need some more details on laptop computers.
So, an internal connection may eliminate the need for him to find whether you have a page on laptops or not.
Such practices help passing on link juice to your lesser popular content.
If you connect your front page with another for which popularity required, then this function would prove fruitful.
Another advantage is that most likely you would be able to retain the visiting audience on your site for longer periods.
The Google Ranking Algorithm evaluates the number of incoming links towards individual pages.
There is a possibility of achieving a better online visibility in such a case.
Another notable benefit would be that such an undertaking helps the robots in crawling and indexing your URL’s in a better manner.
On rare occasions, some permalinks are somehow missed by the crawlers.
The anchor text used internal connecting passes a message to the spiders on what keyphrases you want to optimise your content for.
As far as outward linking is concerned, such a strategy helps in gaining a higher online traffic too.
The robots appreciate you when you invite your users to browse other top class sources too.
An outgoing connection does not help you as much as the recipient domain.
You’re passing on link juice to your competitor or anyone else concerned with your industry in such a case.
But, you probably gain as much because you score a point with the crawlers.
Anchor text for internal connecting should take a visitor to a relevant page.
An outgoing link should lead to topical content owned by an authoritative source i.e. a high-value website.
And backlinks are valuable only if they are coming from highly ranked pages relevant to your field.