There are at present more than 5 million registered digital domains in this country.
Out of these, only around 40% of URL’s are functional as websites, currently.
.com remains the most popular TLD (top level domain) with roughly 56% of the online market share.
The recent CAGR (Compound Annual Growth Rate) in the particular field is a mere 12%.
A big portion of local websites are just like cars parked on the side of a road with a running engine but unwilling to move further.
Under a low per capita income, many users here find portal construction and online publicity procedures unaffordable.
As a result of populism and socialism, politics affects internet driven service sector too, in a detrimental manner here.
The taxation tariffs are lower than before.
But the level of vigilance has become so intense that one is paying most of the amount which was saved previously, in taxes now.
Eradication of black market is important.
Since wealth concealment is down, one notices that instead of a reduction in tax payment outflows, payments towards taxes are more than before.
A country where traders used to manage saving substantial money as reserves are facing a liquidity crisis now.
A scarce savings rate leads to bleak expansion, slower modernization and a lacklustre speed in the online publicity field.
That also hampers the advancement in the number and quality of portal construction in the economy.
Positive Factor For The Website Industry In India
Large Percentage of Small Businesses.
We are a nation with a huge number undersized enterprises scattered around in each and every city.
As a result of an enormous populace, salaries are meagre, hence job satisfaction levels are low.
The desire for owning an enterprise or consultancy firm is common here.
Hence, the potential of diversification of web designing companies is quite promising.
It is likely for a self-employed person or a professional to own a promotional website.
Whereas a free blog posting page might suffice for an executive working in a company.
This is a positive factor for development of website SEO professionals and vendors providing online computer based solutions in the nation.
Politics Affects Internet Services Due To PSU’s
Low Per Capita Income.
We are a country with a humongous populace – Which is the second most prominent curse on us.
The existence of publicly-held undertakings is the biggest weakness and the main reason for national poverty.
GST, Demonetization etc. even though important, fade in contrast to inevitable effectiveness of Disinvestment.
Countries like USA and China have outperformed as both have privatized their publicly-held companies in line with capitalism.
Keep restructuring, giving more funding to the PSU’s and continue designating honest officials for next 1000 years.
But the net result overall, will be same – a gloomy economy with a negligible rate of digitalization.
And that would generate additional obstacles for the growth of website industry in India as well as all of the online promotion activities.
They carry out magical experiments in reducing corruption, increasing efficiency, answerability and accountability in state-owned corporations.
However that magic has never worked anywhere in history.
However, being crippled with a minority in the upper house is bad luck for the current government.
Or else we would have undoubtedly seen real financial reforms during this term.
Just let the ITDC management take over the Taj Palace Hotel for two years and then see the result.
The hotel would run at a no-profit-no-loss basis and slowly go bankrupt within a decade.
Then the authorities would again find it difficult to reduce taxes, as they would require additional funds to help the hotel survive bankruptcy.
Then gradually that property will start running at a very slight profit, after a series of warnings from the authorities.
In such a situation the hotel will not just be a hurdle in generating foreign exchange earnings.
It will also contribute towards higher national unemployment in view of zero expansion.
At the cost of honest governmental-bodies, you end up with a 1% GDP buildup rate like in most of Western Europe.
People want to move to Switzerland, not Germany. Because the state does not run the railways, electricity etc., in the former country.
Sad Outlook For Indian Agencies Developing Websites
Price Sensitivity Owing To An Immature Economy.
Agencies advertise and claim to build your company’s portal for just Rs. 10000/-, as they know that the local consumer is price sensitive.
They produce poor standard websites, in return.
One ends up wasting the money, though that is a petty amount.
Such fraudulent activities by few website builders has sent a misleading signal to the public, at large.
Cheap sites are useless as the features inside them have extreme limitations.
Entrepreneurs spend on official travel, participation in trade fairs, hosting seminars, newspaper advertisements, but find optimization expensive.
They feel surprised when any real consultant supplies them his price list for developing an optimized portal.
And that is the kind of situation, the website industry in India is in currently.
But then all said and done, it may be incorrect to blame the masses.
The crux of the problem is that small enterprises cannot afford a quality visitor-friendly website, here.
Due to PSU’s, the private companies have been expanding at an inadequate rate, hence incapable of supporting the middle businesses in modernization.
An example of how politics affects internet service sector and online trade promotion in the country.
The medium size enterprises are already under too much pressure owing to a bad economy.
Whereas in a developed nation, even a small size company is able to acquire a superior quality website.
One of the reasons being, that their currency has a value, whereas ours is worthless.
On the other hand, we often comes across customers obsessed with online designing.
I don’t care – Give me a stylish portal or else I’m going to some other web developer.
A common line vendors building websites in India, may hear from a prospective client.
One needs to understand that web pages are useful only when they provide purposeful information and useful content to the audience.
Well-designed websites with animated buttons, interactive menus and background styling attract visitors – no doubt.
Nevertheless, to impress a viewer, one needs to procure an online audience first.
How would the user know that you have a beautifully designed portal, until and unless he is able to find it on the SERP’s ?
One way to do that is opt for advertising on search engines. That works.
But, Google will not put your URL address on page one within organic results just because you have highly stylish content.
Attractive web design, video animations and interactive layouts neither translate into user-friendliness, nor produce quality backlinks !
So it humanly not possible for any online promotion company to give equal priority to designing and optimization, simultaneously.
Tip – Instead of beautifying web pages with decorated elements or simulation, insert a few image animations, marketing slideshows or vibrant videos instead.
However, by the time the prospect reaches back his office, he forgets the lesson.
You would waste all of your investment if regarding own web pages like online brochures !
Reason being, one ends up showing such websites only after their customers walk into their offices.
Instead, the function of a domain is to bring new and unknown clients to your office by publicizing your establishment.
Hopes For Growth Of Website Industry In India
As a result of massive citizenry, we are the 3rd biggest marketplace in the globe.
A high population does more harm than good : Which is another matter.
However, this aspect helps in enabling a huge demand of products and services, internally.
Another element for a likely continuation in progress of companies providing online promotion solutions in the country.
Moreover, the number of existing sites does prove the point too.
Dismal Scope Of Growth Of Website Industry In India
Insecurity Due to Muscle Power, Corrupt Police, Outdated Laws, Rupee Devaluation and a Communist Constitution.
This is another example of why politics affects internet based professions in the country.
Under a polluted business atmosphere, websites are the last priority for entrepreneurs in the nation.
Work is conducted in a non-qualified way, as professionalism requires innovation and investment.
Then, lack of education and the influence of muscle power is a discouraging facet for establishments to upgrade processes.
Another influencing element restricting the expansion of website construction companies.
Having the most corrupt police in the world, with Haryana, Delhi and Punjab being the spoilers, it brings an extreme sense of insecurity in the society.
Then outdated laws have made life very difficult to manage here.
It keeps changing every now and then.
This is exactly where the police exploit situations to their advantage, for bribes or else strategize to frame false charges against the innocent.
The more than 50-year-old constitution is flawed, illogical, communist and biased.
However, as the lower courts are over-burdened with pending lawsuits, they cannot afford looking at cases from a standalone point of view.
They end up painting everyone with the same brush and the innocent end up being the victims.
The higher judicature is not that much over-burdened; hence provides justice, on most occasions, if not all.
However, the problem is that an innocent is crushed for no reason for years in the lower courts, by the time a case reaches the senior judicature.
Moreover, the mischievous, filing fake lawsuits enjoy the dramatic show for a long period, by spending a very little amount on lawyer fee.
Then, tenants illegally occupying and sub-letting premises by hook and crook, is a usual phenomenon here.
The problem is that we are very weak in controlling what we should curtail, as follows !
- Refusal by tenants to vacate properties rented by them.
- People finding it impossible to obtain a divorce.
- Police brutalities and blackmail.
- Real estate developers forfeiting investors funds despite delay in construction.
- A buyer refusing to make payment to a seller.
- Cheque bouncing lawsuits.
- Schools applying extreme pressure on children.
- Hospitals minting money by intentionally prolonging treatments.
- Copyright frauds.
- The schedule caste having the privilege of framing bogus cases against anyone, anywhere and anytime.
- Labor union strikes.
- Factories running inside residential areas.
- And above all the three most vital elements to control – An unbelievably quickly growing populace, welfare expenditure and the obscene situation the PSU’s have created.
All such problems translate into creating an ugly atmosphere of pull-culture, black currency generation and the never ending greed for hoarding.
Unfortunately such a situation disperses the most hostile environment curtailing the growth of website industry in India.
Sadly, we are world-class administrators on matters where the government has no moral right to involve itself-in !
- Running state-financed organizations.
- Exorbitant tariffs.
- Tough divorce laws.
- Creation of state-owned jobs.
- Export and import restrictions.
- Developing infrastructure.
- Petrol retail selling.
- Forex exchange rate controls.
- Caste-based privileges and quota system.
- Compulsory insurance in few areas.
- A partly-convertible currency.
- Providing subsidies and incentives to certain areas by forcing the economy to become oriented towards any specific sphere.
- Food rations.
- Running state-owned schools and hospitals.
- Unfair regulations for gaining a dominating role in banking, oil, electricity, railways, infrastructure and what not.
But the current administration is not the culprit.
It’s just that the governments in the past between 1947 till 1991 created the entire mess.
So, the entrepreneur saves finances for emergencies instead of investing in online publicity for expanding commercial operations.
A hard daily routine leaves no room for ambition, enthusiasm, facelifting drive or risk-taking measures.
A classic illustration of why the government playing a role in almost every field instead of focusing only on internal security, defence and legal system.
Rousing Signal For Growth Of Website Industry In India
GST, Aadhaar Card and Demonetization.
Economic reforms like Goods and Sales Tax, Aadhaar Card and Demonetization are slowly reducing the ratio of black money component in transactions.
Hence online payments in banking, shopping, guest houses and travel bookings and advertising are on the rise.
Cost of trading and manufacturing is rising, which is a consequence of an additional tax outflow.
The same is forcing corporates to reduce wasteful expenditure.
Consumers have started realizing that digital promotion is cheaper mode and yields better sales in contrast to traditional publicity mediums.
Businesses are hiring lesser employees and procuring improved and optimized websites for better revenues.
Such changes are luring the competitors to have own sites too.
One more determinant for an attainable improvement of computer solutions providing companies in India.
Why Politics Affects Internet Services In India
Low Bandwidth Penetration.
There are at present around 350 million online users here.
However, the percentage of net-connectivity penetration is muted.
The overall share of cyberspace accessibility is only about 30% in our country.
If one argues that it is low because of huge populace then why is china in the above 50% broadband penetration bracket ?
Shockingly, the leadership again steps in at this point by taking steps to invest in electronic infrastructure for small towns.
But the rural areas have not progressed due to the heavy involvement of government out there.
They cannot afford to buy data packages.
We have a top-grade administration when it comes to forming legal policies regarding restrictions in commerce – which is an immoral practice.
But we are the weakest managers in areas where the state is duty bound towards the masses.
Shamefully we have one of the weakest patent, copyright and cyber laws, which are preventing foreign firms enter the online market here.
Optimism For Local Companies Promoting Websites
Competition, Traffic, Costs and Time Shortage.
Because of a growing citizenry, competition is also increasing.
Hence, the buyer is getting inquisitive for extra transparent information.
Websites with informative content provide that in a far better way as in comparison to the common medium – phone calls and meetings, used for promotion.
Additionally, people are navigating mobile shopping portals for placing orders, online.
The habit of calling suppliers for buying products and services is slowly vanishing.
The increasing road traffic is forcing buyers to compare items on the web, rather than meeting suppliers and agencies through official lunches.
Indian Government Curbing Trade Modernization
Low Bandwidth Speed.
We rank at the 90th position globally, in terms of net-connection speed.
Even behind Vietnam, Sri Lanka, Costa Rica, Bhutan and Pakistan.
The telecom giants are made to cough up huge sums to the government for obtaining licences.
Which eventually leaves them no other choice other than using sub-standard copper in wiring.
A classic specimen for why politics affects internet oriented commercial professions badly, here.
There has been some positive developments lately related to this subject.
But the it is the governments duty to grant freedom to the private operators to introduce 5G.
Unfortunately, the levels of inferiority complex are so intense that the politicians want to bring the same through own channels in order to take the credit.
A Helpful Facet For Regional Experts Making Websites
New cyberspace ventures have suddenly emerged lately, online.
The extraordinary success of privately owned groups, selling retail items, cab assistance, food delivery and travel bookings is surprising.
Such developments are a beneficial for portals, as additional users get used to browsing mobile websites launched by such establishments.
However we would have seen far more startups entering the market had the PSU’s been sold.
But shockingly, instead of being ashamed, we are proud of them and ended up becoming the laughing stock of the world.
More Reasons For A Slow Website Industry In India
Low Profit Margins.
In view of a heavy citizenry, competition is severe.
Hence, the businessman ends up concentrating on quantity rather than quality.
That results in a focus on turnover rather than profit margin.
And obviously diversification is not possible without profits.
The thought of modernization, domain construction and online publicity activities becomes the last priority.
This is another determinant for a dismal scope of growth of website industry in India.
A Negative Mindset.
Because of an extreme level of financial insecurity, people do not want to invest in expansion, until and unless it is a do or die situation.
Owing to a grueling commercial environment, the masses are highly reluctant to upgrade their working style.
One has no other choice but to come up with excuses and illogical arguments giving reasons for not adapting with the changing work-culture worldwide.
This sort of rigidity in attitude arises through frustrations out of brutal conditions under which the manufacturer conducts daily functions.
Thanks to the government.
Unfortunately we have become a society of the branded educated illiterates of the globe.
The public is very happy just viewing photos and videos on YouTube and Facebook because that would not necessitate disclosing own list of connections to others.
Having the heaviest population density in the world, competition is so strong that a trader is frightened to share or upload anything on social networks even.
Forget about promoting own company online through website optimization !
Such an idea agitates locals as that would end up exposing own connections to the competitors.
A Benefit To Professionals Building Websites In India
We are a nation with a budding citizenry, as 65% of us are below the 35-year mark.
This opens up opportunities for web development too, as the young generation is cognizant of the strength of online publicity.
A reason for optimism on the betterment in the website industry in India.
How Politics Affects Internet Services In Our Country
Bureaucratic Bodies like TRAI etc.
This influence is a major illustration of why bureaucracy harms our economy.
TRAI keeps coming up with fancy directives thrown at the ISP’s.
Corruption or inefficiency are not the only two consequences of PSU’s.
In addition, these institutions have spoilt the regional commercial atmosphere, by wasting natural resources and capital.
Again an instance of the administration hampering freedom of trade by indulging in manufacturing and tertiary industries.
An Advantage For Local Website Construction Companies
Abundance of Skilled Manpower.
We produce a huge number of software engineers and IT related work-force every year.
Regardless of the fact that the real skilled ones migrate to USA – which is fair.
Their enterprises come here and make profits and we go there for jobs to make a living.
Still the ones who stay back, are extremely talented – which is an encouraging sign for growth of website industry in India.
Of course, such consultants won’t fraudulently claim to build a site within a Rs. 10000 budget for you, which is another issue.
Politics Affects Internet Sector Due To High Population
The Attitude of Dealing Within Own Circle.
Some people prefer working for clients within the commercial group they themselves are a part-of.
Video below – Websites help companies meet untapped customers as compared to modes like networking within own official circle used in traditional sales methods !
They find it easy to manipulate old clients, sweet talk with friends and relatives, as it is easy to do so over a cup of coffee.
An unknown buyer would judge a supplier, based on his merit.
That scrutiny is something that local entrepreneurs avoid, often.
Memorable promotional content provides online business exposure for tradesmen throughout the world.
Chances of gaining fresh untapped buyers through an organic visibility on Google , are bright.
But engaging in online publicity mediums, for some local firms is a disadvantageous situation instead of an opportunity.
And that is another determinant for a dismal scope of growth of website industry in India.
What is the purpose of a web page ?
It is an avenue which facilitates procuring unfamiliar purchasers from remote and unexplored areas.
But, sadly a high population once again acts as the spoiler here.
It is not difficult to acquire a consumer for your product or service, owing to this cause.
The problem is lead conversion.
Due to a heavy populace, one finds suppliers scattered around all almost in each and every second street all over the country.
So the vendor or the manufacturer or the seller has no other choice left but to focus only on how to manipulate the purchaser in order to make a sale.
A common question in a entrepreneurs mind is that – Why should i build a portal ? I have shoppers and customers all around me already.
Unfortunately it is impossible for a trader to dedicate time and investment in developing a website for increasing sales.
The entire effort and resources need to be utilized in manipulating the buyer.
Or else your neighbor is also supplying the same product or service and ready to pounce upon the opportunity.
Having said that, there are few valid reasons for businesses avoiding dealing with new clients in some instances, as below !
Difficulties in Payment Recovery.
Problems in recovering payments from fresh buyers and unknown clients is another reason why people find websites as useless here.
Entrepreneurs are not too keen to acquire new consumers by engaging in promoting their services and products online.
Claiming payments for goods supplied to known buyers is easier as compared to recoveries from newly procured customers.
The legal system takes years or decades to decide upon lawsuits filed for cheque bouncing.
Another understanding why politics affects internet driven commercial activities in our nation.
Lack of Capital.
By reason of heavy delays in payment recoveries, most traders are on the back-foot all the time.
One has no other choice but to pay defensive by going slow on expansion by exploring new avenues for sale vis a vis publicity through websites.
Because of welfare expenditure on education and healthcare, the fiscal deficit is always outrageous, resulting in exorbitant borrowing rates.
The private enterprises are the ones which are efficient because there is too much at stake for the owner.
Unlike a bureaucrat, who plays around with the taxpayers hard earned income and the maximum possible success is not a necessity for him.
He gets rewarded by the administration even if performing at a slightly above average level.
To conclude : One may say that the intent of all governments since 1991 has been good – broadly speaking.
But none apart from the Vajpayee or Narashimha Rao, aggressively touched upon the indispensable issue of privatization.
Owing to dominance of PSU work-culture, bureaucracy and regulations on corporate activities – Networking, contact building and pull has spread in the private zone too.