There are at present more than 5 million registered digital domains in this country.
Out of these, only around 40% of URL’s are functional as websites, currently.
.com remains the most popular TLD (top level domain) with roughly 56% of the online market share, here.
The recent CAGR (Compound Annual Growth Rate) in the particular field is a mere 12%.
A big portion of local websites are just like cars parked on the side of a road with a running engine but unwilling to move further.
Under a low per capita income, many users here find website building and online promotion procedures unaffordable.
As a result of populism and socialism, politics affects internet services sector too, in a detrimental manner here.
The taxation tariffs are lower than before.
But the level of vigilance has become so intense that one is paying most of the amount which was saved previously, in taxes now.
Eradication of black market is important.
Wealth concealment is down, but one notices that instead of a reduction in tax payment outflows, payments towards taxes are more than before.
A country where traders used to manage saving substantial money as reserves are facing a liquidity crisis now.
A scarce savings rate leads to bleak expansion, slower modernization and a lacklustre level of investment in developing a portal.
That also hampers the advancement in the number and quality of website construction in the economy.
Positive Factor For The Website Industry In India
Large Percentage of Small Businesses.
We are a nation with a huge volume of undersized enterprises scattered around in each and every city.
As a result of an enormous populace, salaries are meagre, hence job satisfaction levels are low.
The desire for owning an enterprise or beginning a consultancy firm is common here.
Hence, the potential of diversification of web designing companies and advancement of digital publicity experts is quite promising.
It is likely for a self-employed person or a professional to own a promotional portal.
Whereas a free blog posting page might suffice for an executive working in a company.
This is a positive factor for development of website SEO professionals and vendors providing online computer based solutions here.
Politics Affects Internet Services Due To PSU’s
Low Per Capita Income.
We are a country with a humongous populace – Which is the second most prominent curse on us.
The existence of publicly-held undertakings is the biggest weakness and the main reason for national poverty.
GST, Demonetization etc. even though important, fade in contrast to inevitable effectiveness of Disinvestment.
Countries like USA and China have outperformed as both have privatized their publicly-held companies in line with capitalism.
Keep restructuring, giving more funding to the PSU’s and continue designating honest officials for next 1000 years.
But the net result overall, will be same – a gloomy economy with a negligible rate of digitalization.
And that would generate additional obstacles for the scope of growth of website industry in India besides online promotion projects.
They carry out magical experiments in reducing corruption, increasing efficiency, answerability and accountability in state-owned corporations.
However that magic has never worked anywhere in history.
Even if it did then the cost of producing the system is phenomenal.
Having said that, being crippled with a minority in the upper house is bad luck for the current government.
Or else we would have undoubtedly seen real financial reforms during this term.
Just let the ITDC management take over the Taj Palace Hotel for two years and then see the result.
The hotel would run at a no-profit-no-loss basis and slowly go bankrupt within a decade.
Then the authorities would again find it difficult to reduce taxes, as they would require additional funds to help the hotel survive bankruptcy.
Then gradually that property will start running at a very slight profit, after a series of warnings from the administration.
In such a situation the hotel will not just be a hurdle in generating foreign exchange earnings.
It will also contribute towards higher national unemployment in view of zero expansion.
At the cost of honest governmental-bodies, you end up with a 1% GDP buildup rate like in most of Western Europe.
People want to move to Switzerland, not Germany.
Because the state does not run the railways, electricity etc., in the former country.
Sad Outlook For Indian Agencies Developing Websites
Price Sensitivity Owing To An Immature Economy.
Online promotion service providers advertise and claim to build your company’s portal for just Rs. 10000/-.
They know that the local consumer is price sensitive.
They produce poor standard websites, in return.
One ends up wasting the money, though that is a petty amount.
Such fraudulent activities by few website builders has sent a misleading signal to the public, at large.
Cheap sites come with extreme limitations, hence useless.
Middle level entrepreneurs spend on official travel, participation in trade fairs, hosting seminars, newspaper advertisements, but find optimization expensive.
Reason being, everyone needs an outing to get rid of depression
And sadness is arsing due to a tough business atmosphere.
And that is the kind of situation, the website industry in India is in currently.
But then all said and done, it may be incorrect to blame the masses.
The crux of the problem is that small enterprises cannot afford to start a quality visitor-friendly website, here.
Due to PSU’s, the private companies have been expanding at an inadequate rate.
Hence, the corporates are incapable of supporting the middle businesses in modernization.
An example of how politics affects internet services here.
The government is restricting the advancement of online trade promotion activities in the country, unintentionally of course.
The medium size enterprises are already under too much pressure owing to a bad economy.
Whereas in a developed nation, even a small size company is able to acquire a superior quality website.
One of the reasons being, that their currency has a value, whereas ours is worthless.
On the other hand, we often comes across customers obsessed with online designing.
I don’t care – Give me a stylish portal or else I’m going to some other digital content developer.
A common line vendors building websites, may hear from a prospective client.
So lack of understanding here is another element hurting the website industry in India.
One needs to understand that online documents are useful only when they provide purposeful information to the audience.
Well-designed websites with animated buttons, interactive menus and background styling attract visitors – no doubt.
Nevertheless, to impress a viewer, one needs to procure an online audience first.
A visually appealing website theme will never solve the purpose.
How would the user know that you have a beautifully designed portal, until and unless he is able to find it on the SERP’s ?
One way to do that is opt for starting with advertising on search engines.
That is one of the avenues in marketing for websites !
But, Google or Bing will not put your URL address on page one within organic results just because you have highly stylish layouts.
Attractive web design, video animations and interactive patterns neither translate into user-friendliness, nor produce quality backlinks !
So it is humanly not possible for online promotion service providers to give equal priority to digital designing and portal optimization, simultaneously.
Tip – Instead of beautifying documents with decorated elements or simulation, insert a few image animations, slideshows or videos instead.
However, by the time the prospect reaches back his office, he forgets the lesson.
You would waste all of your investment if regarding own web pages like online brochures.
Reason being, one ends up showing such portals only after their customers or prospective buyers walk into their offices.
Instead, the function of a domain is to bring new and unknown clients to your office by publicizing your establishment.
Hopeful Scope Of Growth Of Website Industry In India
As a result of massive citizenry, we are the 3rd biggest marketplace in the globe.
A high population does far more harm than good : Which is another matter.
However, this aspect helps in enabling a huge demand of products and solutions, internally.
Another element for a likely continuation in progress of companies providing digital marketing solutions in the country.
Moreover, the number of existing business sites and E-commerce portals does prove the point too.
Dismal Scope Of Growth Of Website Industry In India
Insecurity As A Result Of Muscle Power, Corrupt Police, Outdated Laws, Rupee Devaluation and a Communist Constitution.
This is another example of why politics affects internet services field and digital establishments in the homeland.
Under a polluted commercial atmosphere, websites are the last priority for entrepreneurs in the nation.
Work is conducted in a non-qualified way.
Whereas, professionalism requires innovation and investment in online publicity operations.
Then, lack of education and the influence of muscle power is a discouraging facet for privately owned establishments to upgrade processes.
Another influencing element restricting the expansion of website construction companies.
Having the most corrupt police in the world, with Haryana, Delhi and Punjab are the biggest spoilers.
It brings an extreme sense of insecurity in the society.
Then outdated laws have made life very difficult to manage here.
It keeps changing every now and then.
This is exactly where the police exploit situations to their advantage, for bribes or else strategize to frame false charges against the innocent.
The more than 50-year-old constitution is flawed, illogical, communist and biased.
However, as the lower courts are over-burdened with pending lawsuits, they cannot afford looking at cases from a standalone point of view.
They end up painting everyone with the same brush and the innocent end up being the victims.
The higher judicature is not that much over-burdened; hence provides justice, on most occasions, if not all.
However, the problem is that a landlord is crushed for no reason for years in the lower courts, by the time a case reaches the senior judicature.
Moreover, the mischievous, filing fake lawsuits enjoy the dramatic show for a long period, by spending a very little amount on lawyer fee.
Landowners are wary of renting-out their properties in the fear of losing possession for long periods.
Hence, digital promotion agencies suffer as such avenues like leased office spaces or warehouses are commonly utilized by startups.
The problem is that we are very weak in controlling what we should curtail, as follows !
- Refusal by tenants to vacate properties rented by them.
- People finding it impossible to obtain a divorce.
- Police brutalities and blackmail.
- Real estate developers forfeiting investors funds despite delay in construction.
- A buyer refusing to make payment to a seller.
- Cheque bouncing lawsuits.
- Schools applying extreme pressure on children.
- Hospitals minting money by intentionally prolonging treatments.
- Copyright frauds.
- The schedule caste having the privilege of framing bogus cases against anyone, anywhere and anytime.
- Labor union strikes.
- Factories running inside residential areas.
- And above all the three most vital elements to control – An unbelievably quickly growing populace, welfare expenditure and the obscene situation the PSU’s have created.
All such problems translate into originating an ugly climate of pull-culture, black currency generation and the never ending greed for hoarding.
Unfortunately such a scenario disperses the most hostile environment curtailing the growth of website industry in India.
Sadly, we are world-class administrators on matters where the government has no moral right to involve itself-in !
- Running cabinet-financed organizations.
- Exorbitant tariffs.
- Tough divorce laws.
- Creation of authority-granted jobs.
- Export and import restrictions.
- Developing infrastructure.
- Petrol retail selling.
- Forex exchange rate controls.
- Caste-based privileges and quota system.
- Compulsory insurance in few sections.
- A partly-convertible currency.
- Providing subsidies and incentives to certain areas by forcing the economy to become oriented towards any specific sphere.
- Food rations.
- Running state-owned schools and hospitals.
- Unfair regulations for gaining a dominating role in banking, oil, electricity, railways, infrastructure and what not.
A classic illustration of the government playing a role in almost every field instead of focusing only on internal security, defence and legal system.
But the current administration is not the culprit.
It’s just that the establishments in the past between 1947 till 1991 created the entire mess.
So, the entrepreneur saves finances for emergencies instead of investing in online publicity for expanding commercial operations.
Another specimen how politics affects internet services in a detrimental fashion here.
A hard daily routine leaves no room for ambition, enthusiasm, starting a face lifting drive or beginning with risk-taking measures.
Rousing Signal For Scope Of Growth Of Website Industry In India
GST, Aadhaar Card and Demonetization.
Economic reforms like GST, Aadhaar Card and Demonetization are slowly reducing the ratio of black money component in transactions.
Hence online payments in banking, shopping, guest houses and travel bookings and advertising are on the rise.
Cost of trading and manufacturing is rising, which is a consequence of an additional tax outflow.
The same is forcing corporates to reduce wasteful expenditure.
Consumers have started realizing that digital promotion is cheaper mode in yielding better sales in contrast to traditional publicity mediums.
Businesses are hiring lesser employees and procuring improved and optimized websites for better revenues.
Such changes are luring the competitors to begin making own portals too.
One more determinant for an attainable improvement of computer solutions providing companies in the homeland.
Why Politics Affects Internet Services In Our Country
Low Bandwidth Penetration.
There are at present around 350 million online users here.
However, the percentage of net-connectivity penetration is muted.
The overall share of cyberspace accessibility is only about 30% in our country.
If one argues that it is low because of huge populace then why is china in the above 50% broadband penetration bracket ?
Shockingly, the leadership again steps in at this point by taking steps to invest in electronic infrastructure for small towns.
But the rural areas have not progressed owing to the heavy involvement of government out there.
A farmer cannot produce apples in the hills because monkeys eat-away half of the crop.
We have a top-grade administration when it comes to forming legal policies regarding restrictions in commerce – which is an immoral practice.
But we are the weakest managers in areas where the state is duty bound towards the masses.
Shamefully we have one of the most feeble patent, copyright and cyber laws, preventing foreign firms enter the online market here.
And that is a typical instance for why politics affects internet services resulting in a dismal scope of growth of website industry in India.
Optimism For Local Companies Promoting Websites
Competition, Traffic, Costs and Time Shortage.
Because of a growing citizenry, competition is also intensifying.
Hence, the buyer is getting inquisitive for extra transparent information.
Websites with informative content provide that in a far better way as in comparison to the common medium i.e. phone calls and meetings, used for promotion.
Additionally, people are navigating mobile shopping portals for placing orders, online.
The habit of calling suppliers and consultants for buying products and solutions is slowly vanishing.
The increasing road traffic is forcing buyers to compare items on the web, rather than meeting vendors and agencies face-to-face.
Indian Government Curbing Trade Modernization
Low Bandwidth Speed.
We rank at the 90th position globally, in terms of net-connection speed.
Even behind Vietnam, Sri Lanka, Costa Rica, Bhutan and Pakistan.
The telecom giants are made to cough up huge sums to the establishment for obtaining licences.
Which eventually leaves them no other choice other than using sub-standard copper in wiring.
And that results in harming the digital oriented commercial professions badly, here.
There has been some positive developments lately related to this subject.
But then it is the governments duty to grant freedom to the private operators to introduce 5G.
Unfortunately, the levels of inferiority complex are so intense that the politicians want to bring the same through own channels in order to take the credit.
A Helpful Facet For Regional Experts Making Websites
New cyberspace ventures have suddenly emerged lately, online.
The extraordinary success of privately owned groups, selling retail items, cab assistance, food delivery and travel bookings is surprising.
Such developments are a beneficial for portals, as additional users get used to browsing mobile websites launched by such establishments.
However we would have seen far more startups entering the market had the PSU’s been sold.
But shockingly, instead of being ashamed, we are proud of them and ended up becoming the laughing stock of the world.
More Reasons For A Slow Website Industry In India
Low Profit Margins.
In view of a heavy citizenry, competition is severe.
Hence, the businessman ends up concentrating on quantity rather than quality.
That results in a focus on turnover rather than profit margin.
And obviously diversification is not possible without profits.
This is another determinant the manner in which politics affects internet services in the nation.
A Negative Mindset.
Because of an extreme financial insecurity, people do not want to invest in expansion, until and unless it is a do or die situation.
Owing to a grueling commercial environment, the masses are reluctant to upgrade their working style through online marketing mediums.
One has no other choice but to come up with illogical arguments giving reasons for not adapting with the changing work-culture worldwide.
This sort of rigidity in attitude arises through frustrations out of brutal conditions under which the manufacturer conducts daily functions.
Thanks to the government.
Unfortunately we have become a society of the branded educated illiterates of the globe.
The public is very happy just viewing photos and videos on YouTube and Facebook because that would not necessitate disclosing own list of connections to others.
Having the heaviest population density in the world, competition is so strong that a trader is frightened to share or upload anything on social networks even.
Such an idea agitates locals as that would end up exposing own connections to the competitors on social media or digital platforms.
A Benefit To Agencies Building Websites In The Nation
We are a nation with a budding citizenry, as 65% of us are below the 35-year mark.
This opens up opportunities for portal development too, as the young generation is cognizant of the strength of online publicity.
A reason for optimism on the betterment in the scope of growth of website industry in India.
How The State Is Curbing The Surge Of Online Promotion Service Providers
Bureaucratic Bodies like TRAI etc.
This influence is a major illustration of why bureaucracy harms our economy.
Departments like TRAI and DOT keep coming up with fancy directives thrown at the ISP’s.
Corruption or inefficiency are not the only two consequences of PSU’s.
In addition, these institutions have spoilt the regional commercial atmosphere, by wasting natural resources and capital.
The economy has gained after private telecom operators being permitted to operate and cater to the masses.
Obviously a massive investment in digitalization would take place if it is privatized.
And majority out of the remaining have a grasp over the English dialect in a crude manner.
Another big reason why such policies are hurting the advancement of online trade and portal building in the nation.
An Advantage For Local Website Construction Companies
Abundance of Skilled Manpower.
We produce a huge number of software engineers and IT related work-force every year.
Regardless of the fact that the real skilled ones migrate to USA – which is fair.
Their enterprises come here and make profits and we go there for jobs to make a living.
Still the ones who stay back, are extremely talented – which is an encouraging sign for the scope of growth of website industry in India.
Of course, such consultants won’t fraudulently claim to build a site within a Rs. 10000 budget for you, which is relieving.
Politics Affects Internet Services Owing To High Population
The Attitude of Dealing Within Own Circle.
Some people prefer working for clients within the commercial group they themselves are a part-of.
Video below – Websites help companies meet untapped customers as compared to modes like networking within own official circle used in traditional sales methods !
They find it easy to manipulate old clients, sweet talk with friends and relatives, as it is easy to do so over a cup of coffee.
An unknown customer obtained through digital promotion would judge a supplier, based on his merit.
That scrutiny is something that local entrepreneurs avoid, often.
Memorable promotional content provides online business exposure for tradesmen throughout the world.
Chances of gaining fresh untapped buyers through an organic visibility on Google or Bing or DuckDuckGo are bright.
But engaging in online publicity mediums, for some local firms is a disadvantageous situation instead of an opportunity.
And that is one of the reasons for a dismal scope of growth of website industry in India.
What is the purpose of a portal ?
It is an avenue which facilitates procuring unfamiliar purchasers from remote and unexplored areas.
But, sadly a high population once again acts as the spoiler for domain development experts here.
It is not difficult to acquire a consumer for your product or service, owing to this cause.
The problem is lead conversion.
As a consequence of a heavy citizenry, one finds suppliers scattered around all almost in each and every second street all over the country.
That is where the game changes.
There is an unimaginably exorbitant volume of traders, retailers and consultants here vs disproportionately lower number of takers.
Everyone wants to be a business owner as there are no jobs.
Again, try and create more public-sector employment and then see the result. LOL.
The fact is that there is an insufficent buying-power in this economy.
Reason being, there is a huge inequality in income here.
Another rationale behind the fact why politics affects internet services in our nation.
But try and reduce that imbalance by increasing government expenditure and expanding investment.
And then see the result. LOL.
A common question in a entrepreneurs mind is that – “Why should i start a website ? I have shoppers and customers all around me already.”
Unfortunately it is impossible for a trader to dedicate time and investment in developing a portal for increasing sales.
The entire resources at hand need to be utilized in manipulating the buyer.
And that results in an entrepreneur neglecting digital promotion assignments completely.
Or else your neighbor is also supplying the same product or service and ready to pounce upon the opportunity.
Having said that, there are few valid reasons for businesses avoiding dealing with new clients in some instances, as below !
Difficulties in Payment Recovery.
Problems in recovering payments from fresh buyers and unknown clients is another reason why people find portals useless here.
Entrepreneurs are not too keen to acquire new consumers by engaging in promoting their solutions and products online by making websites !
Claiming payments for goods supplied to known buyers is easier as compared to recoveries from newly procured customers.
Enter any middle or smaller size government owned office anywhere in the entire country.
The kind of ugly atmosphere looking at the way those officers behave with you is disgusting.
It is a horrifying experience. The way they speak and act is frightening.
In addition, around half of all websites run by the administration are either non-working or else only partly-functional.
That spreads a thoroughly defeatist aura about digital transactions inside the homeland.
Another understanding why politics affects internet services and online promotion service providers in our nation.
Lack of Capital.
By reason of heavy delays in payment recoveries, most traders are on the back-foot all the time.
One has no other choice but to pay defensive by going slow on expansion.
Exploring new avenues for sale vis a vis publicity through websites always takes the backseat.
Because of welfare expenditure, the fiscal deficit is always outrageous, resulting in exorbitant borrowing rates.
The private enterprises are efficient because there is too much at stake for the owner.
Unlike a bureaucrat, who plays around with the taxpayers hard earned income and the maximum possible success is not a necessity for him.
For instance, how can travel agents advance in an environment where most of the famous tourist spots are run and managed by the state ?
Why would the tour operators invest in promotional expenditure through digital promotion campaigns, in such an ambience ?
To conclude : One may say that the intent of all governments since 1991 has been good – broadly speaking.
But none apart from the Vajpayee or Narashimha Rao, aggressively touched upon the indispensable issue of privatization.
Which Type Of Content Is The Strongest In Delivering Results For Websites ?
All portals are supposed to contain different kinds of matter inside. Every kind of material has its own value but some components are more vital than others in this regard. Domains may have many types of content including widgets, chat software, pop-ups, calculators, comparison tools, audio files etc. Mentioning some of the ingredients required for developing websites, below.
1. Domain Name – These are characters included within the primary URL and a form of content which help online visitors identify portals.
2. Main Title – This kind of matter is usually a combination of anywhere between 1 to 3 words or more, signifying a company label giving it a unique identity or an individual’s name, brand term or else even a key-phrase indicating the prime focus towards a certain commercial activity etc.
3. Page Names – These form of text contents indicate the main subject of various documents wherein all need to have a unique inscription to assist the online audience understand the difference between the same. This element is also a powerful medium for the purpose of SEO, if applied appropriately during construction of websites. This ingredient is mostly included within the navigation menu of all portals.
4. Body Text – This type of matter consists of sentences written within a particular web page or blog post. It is the most crucial component required for producing high-quality and optimized websites.
5. Headline Content – These are phrases typed as highlighted and bold lines inside a specific document demarcating the entire material within documents into separate sections, for better readability.
6. Keywords – This is a term used for a focus phrase or phrases used for helping the search engines understand what words the writer is trying to optimize a particular web page or article post for. Sometimes it also plays a part in reminding the online user about the topic of the document.
7. Videos / Photos / Slide Presentations – These are subject relevant and instructive media material generally inclined to increase audience engagement and also improve search engine rankings. This ingredient further helps in explaining the motive and the meaning of the document through a visual portrayal complementing the text matter in-sync for enhancing user-experience.
8. Linked Content – This element is hyperlinked material which may lead the online visitor to a source outside the web page it resides. The recipient URL may be an internal or an external document depending upon case to case basis. Another influencing factor for optimizing portals.
9. Meta data – These are text contents found at the backend either automatically generated or else manually created for helping the search engines read the language they require to understand matter inside websites for online ranking purposes.
10. Downloadable Material – This is a kind of content which sometimes portals provide in the mode of PDF documents or videos and pictures for enabling the online user download and possess for study or business purpose.
11. Online Maps – These are usually embedded codes supplied by gateways like Google Maps or Bing Places allowing webmasters to embed the same inside their websites which in turn assists the online audience find the business address of the company they are visiting in-house. Along with the same element, often NAP details are mentioned in text format which is another type of content usually found at the footer section.
12. Contact Form – This is a set of blank fields arranged within a block to enable the visitor establish contact with owners of portals without the need of calling or emailing.