Is it likely to do grow your business through promoting your website ?
Well-developed web pages are more effective in official promotion as compared to results from traditional advertising.
Is considering Websites like Online Brochures logical ? Are they meant to be like that ?
In the past, one used to come across non-optimized content without user-friendly elements having a complicated navigation structure.
Such websites used to be created just for fulfilling a formality or sometimes building one to meet the requirement by own official principals.
But the purpose of an optimised portal is to create brand awareness and increase sales by providing meaningful information to consumers.
The objective of a web page is to acquire and influence new clients and customers from unknown and untapped markets.
But, if one has a website just for the sake of having it, then its motive gets defeated.
In reality, showing the same to your existing customers and consumers is a secondary requirement.
In my opinion any domain without in-built On-Page Optimisation features is incomplete and useless.
It’s such a waste of effort, time and resources.
But surprisingly some say that they just made a website either for the sake of formality or out of compulsion as their clients wanted them to have one.
Well, no problem in that because there are many companies which already have their hands full and do not want new buyers or purchasers.
However, looking at the number of non optimized portals, it raises a question that are there really so many companies which do not require new consumers ?
Websites enjoying a high page ranking on Google helps businesses work smarter instead of harder and obtain fresh leads.
Professionals have understood the strength of a website and utilize the same, fully.
Unfortunately, we come across entrepreneurs which are a hurdle for web development and optimization service providers.
Such are the kind of entities which have the least faith in websites.
This kind of sense prevails in India too.
Regarding Websites Like Online Brochures Is A Mistake
So yes it’s true that some mistakenly underestimate their web pages and regard them just like any informative catalogue.
However, investing in an optimized website can help save the time and effort required in pre-sales activities.
Sites probably don’t get their due because after all we are living in the age of pull, networking and partying.
But, the awareness of web-power is huge in advanced countries.
The level of cognizance on the matter is very low with entrepreneurs requiring new websites in India.
There may be some reasons for companies preferring to continue operating in the old-fashioned way.
Problems in Payment Recoveries.
Difficulties in recovering money for services supplied to buyers making excuses is a big reason why many people find websites as useless, in India.
Businessmen shy away from searching new clients and purchasers.
Claiming payments for goods supplied to already known customers is a lesser headache as compared to recoveries from fresh buyers.
The wholesalers are normally in tight financial health and have no other option but to deal with tested clients only.
Huge Disparity In The Economy.
The small and medium enterprises are generally unprofessional, the big service providers always have their hands full.
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Web pages are the best promotional tools for the following categories !
- Companies which do not believe in aggressive publicity.
- The ones aware of the advantages of digital publicity.
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Another useful tool for internet publicity is SEM.
This medium primarily involves usage of paid promotional advertising such a Google Ads and Bing Advertisements.
A very helpful tool provided one first undertakes a combination of On and Off-Page optimization on the same.
Remember, it is advisable to employ SEM only after optimising your content, and not before.
Notice why consultants optimizing websites use the term SEOM and not SEMO ?
Because marketing should be undertaken only after the optimization task – and not the other way round.
Or else most of the energy, time and resources money one would spend on paid internet publicity would go down the drain.
Such errors create a market environment opposed to digital promotion and the masses end up treating websites like online brochures.
High Page Ranking On Google Helps Businesses
But what if a portal is improvised to substitute the pre-sales activity ?
The ones unaware of the benefits of website optimization find the entire exercise useless and end up working in the old fashioned way.
Sales techniques as mentioned below !
- Employing staff for cold calling.
- Hiring executives for visiting clients.
- Brand value creation through participating in trade exhibitions.
- Payouts to professional consultants – are all costly mediums of traditional promotion.
The energy spent on creating an optimised website is probably negligible vs resources one would use for old-fashioned forms of publicity.
And some carry on with expensive modes of advertising through socializing or travelling.
Remember – Incoming connects from sources containing similar matter can help websites in achieving a superior positioning on search engines.
Web Pages once improved with the following elements !
- Animated GIF pictures and slide presentations.
- Effective keywords.
- Backlinks from authority sources.
- Fast loading speed.
- An appropriate word count.
- And intuitive navigation can help company owners save money spent on publicity and enable a high page ranking on Google too.
Undoubtedly, treating own websites like online brochures is a lost opportunity.
Social network sharing, length of URL, word count and loading speed are some of the factors determining the magnitude of exposure any website is able to produce.
Many traders, manufacturers and service providers do use conventional promotion methods and alongside also use web pages for marketing.
There may be some reasons for companies either unwilling to try optimizing websites, as follows !
- Ones which are trying to cut cost.
- A corporate which already has much more clients and shoppers than it can serve.
- Any establishment which is not convinced about the potential power of digital publicity and internet marketing.
- Enterprises already having tried promoting websites through self-effort, but found it worthless due to no improvement in sales.
- Any company owner who is penny wise and pound foolish.
For example, such attitudes (as in point 4) originate due to a lack of judgement on choosing a website optimisation consultant.
It would be difficult for an internet promotion professional to sell its services to all except the category in Point 3.
The same could be explained how a high page ranking on Google helps businesses improve sales and find purchasers.
Website Optimisation For Companies & Service Providers
Sometimes the SEO task ends up in a near reconstruction of entire content if it is in a non-optimised condition.
It’s like building a showroom without air-conditioning initially.
And later making holes and breaking walls all over the place to create false ceilings or adding concealed wiring required for the purpose.
Like air-conditioning inside a showroom is probably the most important requirement, likewise optimization is a basic need for a website.
Just imagine – how many visitors can you expect inside your retail outlet if it is not adequately cool or heated ?
It’s not that just adequate air-conditioning alone will help in drawing customers.
After all you need that the products on display must be saleable, competitive and which provide value-for-money.
Then that is another matter though as one can equate the “Product-for-sale” with “Content”.
But, no matter how hot-selling your product is, you may not attract many consumers if the temperature inside the showroom makes customers uncomfortable.
And what about the product itself ? How long do you expect the product to last in the shelves under extreme heat or cold ?
Same goes for websites.
Even if you develop quality web content , without proper page titles, headlines, links and navigation the entire matter ends up bringing a marginal benefit only.
Such domains yield difficult readability, complicated navigation and a complex interface.
But then i guess im wrong.
Maybe most enterprises around have a long list of dedicated buyers purchasing under any conditions.
Or it might be so that there are many for whom expansion is impossible due to existing overload or already full invested capital.
If that is true then it is natural for such kind of entrepreneurs to consider websites like online brochures.
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