Is it likely to do grow your business and generate better revenues by promoting your website ?
Would a high page ranking on Google assist in procuring customers more effectively as compared to old-fashioned modes of publicity ?
Well-developed web pages are more effective in official promotion as compared to results from traditional advertising.
Is considering own Websites like Online Brochures logical ? Are they meant to be like that ?
In the past, one used to come across non-optimized content without user-friendly elements having a complicated navigation structure.
Such websites used to be created just for fulfilling a formality. Or else, many build web pages only to meet the stipulations laid down by own official principals.
But the purpose of an optimised portal is to create brand awareness and increase sales.
Meaningful information if dispensed to consumers assists in achieving the same. And that is possible by creating useful websites !
Video below – Explaining why web pages are more efficient than old-fashioned avenues of promotion !
- Learn all the ways with which you can create presence for your establishment at the internet.
- Earlier on people used to adopt traditional marketing mediums like talking to others and opting for print Ads while starting a new business.
- But giving complete total introduction about your products and services is possible only through a website.
- Your site can help visitors in researching before purchasing, chat with experts, read customer reviews, watch informational videos, buy goods and much more.
- It is also possible to increase sales without a website. Firms can opt for local commercial listings like GMB or Just Dial for publicity.
- These kind of listings containing phone numbers, maps, product descriptions and client reviews can appear on search engines.
- Social media marketing is another choice for developing a digital presence and generate better revenues.
- Sellers world over sometimes use Facebook, Twitter, Pinterest, YouTube, LinkedIn etc. to complement a website or as an alternative altogether.
- Finally, mobile Apps are another mode to connect with consumers. The growing popularity of GPS makes this medium a workable solution too.
The objective of web pages is to influence and acquire new customers and shoppers from unknown and untapped markets.
But, if one has a website just for the sake of having it, then its motive gets defeated.
In reality, showing the same to your existing purchasers and consumers is a secondary requirement.
In our opinion any domain without in-built On-Page Optimisation features is incomplete and useless.
Hence, considering websites like online brochures is a blunder. Developing a non-optimized site is a waste of effort, time and resources .
But surprisingly some say that they just made a website either for the sake of formality or out of compulsion arising from a client’s wish.
Well, no problem in that because there are many companies which already have their hands full and do not want additional buyers.
However, looking at the number of non optimized portals, it raises a question.
After all, are there really so many companies which do not need to generate better revenues and growth ?
Websites enjoying a high page ranking on Google helps businesses and service providers work smarter instead of harder and obtain fresh leads.
Professionals have understood the strength of a website and utilize the same, fully.
Regarding Websites Like Online Brochures Is A Lost Opportunity
So yes it’s true that some mistakenly underestimate their web pages and regard them just like any informative catalogue.
However, investing in an optimized website can help save the time and effort required in pre-sales activities.
Sites probably don’t get their due because after all we are living in the age of pull, networking and partying.
But, the awareness of web-power is huge in advanced countries.
The level of cognizance on the matter is very low with entrepreneurs vis a vis the requirement of fresh websites in India.
There may be some reasons for companies preferring to continue operating in the old-fashioned way.
Problems in Payment Recoveries.
Difficulties in recovering money for goods supplied, where buyers make excuses is a big reason why many people find websites as useless, in India.
Businessmen shy away from searching unknown clients and purchasers.
Claiming payments for goods supplied to already known consumers is a lesser headache as compared to recoveries from fresh buyers.
Hence, firms are non-serious about internet publicity and consider their business websites like online brochures.
The wholesalers are normally in tight financial health and have no other option but to deal with tested clients only.
Huge Disparity In The Economy.
The small and medium enterprises are generally unprofessional, the big service providers always have their hands full.
Web pages are the best promotional tools for the following categories !
- Companies which do not believe in aggressive publicity.
- The ones aware of the advantages of digital publicity.
Video below explaining the following !
- Why to optimize a website.
- The advantages of genuine content.
- The difference between On-page SEO and Off-site optimization.
- The benefits of social media marketing.
Another useful tool for internet publicity is SEM.
This medium primarily involves usage of paid promotional advertising such a Google Ads and Bing Advertisements.
A very helpful tool provided one first undertakes a combination of On and Off-Page optimization on the same.
Remember, it is advisable to employ SEM only after optimising your content, and not before.
Notice why consultants optimizing websites use the term SEOM and not SEMO ?
Because marketing should be undertaken only after the optimization task – and not the other way round.
Or else most of the energy, time and resources money one would spend on paid internet publicity would go down the drain.
Such errors create a market environment opposed to digital promotion and the masses end up treating websites like online brochures.
High Page Ranking On Google Helps Businesses
But what if a portal is improvised to substitute the pre-sales activity ?
The ones unaware of the benefits of website optimization find the exercise useless and end-up working in the old fashioned way.
Sales techniques to influence and acquire new customers, as mentioned below !
- Employing staff for cold calling.
- Hiring executives for visiting clients.
- Brand value creation through participating in trade exhibitions.
- Payouts to professional consultants – are all costly mediums of traditional promotion.
Money and energy spent on website development is negligible vs resources one would use for old-fashioned forms of publicity.
And some carry on with expensive modes of advertising through socializing or travelling.
Remember – Incoming connects from sources containing similar matter can help websites in achieving a superior positioning on search engines.
Web Pages once improved with the following elements !
- Animated GIF pictures and slide presentations.
- Effective keywords.
- Backlinks from authority sources.
- Fast loading speed.
- An appropriate word count.
- Proper URL length.
- And intuitive navigation can help company owners save money spent on publicity and enable a high page ranking on Google too.
Undoubtedly, regarding websites like online brochures is a lost opportunity and a big mistake.
Additionally, social network sharing is one of the factors determining the magnitude of exposure any website is able to produce.
Many traders, manufacturers and service providers do use conventional promotion methods.
However, few also use web pages to generate better revenues and profits, alongside.
There may be some reasons for companies either unwilling to try optimizing websites, as follows !
- Ones which are trying to cut cost.
- A corporate which already has much more clients and shoppers than it can serve.
- Any establishment which is not convinced about the potential power of digital publicity and internet marketing.
- Enterprises already having tried promoting websites through self-effort, but found it worthless due to no improvement in sales.
- Any company owner who is penny wise and pound foolish.
For example, such attitudes (as in point 4) originate due to a lack of judgement on choosing a website optimisation consultant.
It would be difficult for an internet promotion professional to sell its services to all except the category in Point 3.
The same could be explained how a high page ranking on Google helps establishments improve sales and find purchasers.
Website Optimisation For Companies & Service Providers
Sometimes the SEO task ends up in a near reconstruction of entire content if it is in a non-optimised condition.
And that is a costly undertaking. So, to save expenses, often businessmen treat their particular websites like digital catalogues.
It’s like building a showroom without air-conditioning initially.
And later making holes and breaking walls to create false ceilings or adding concealed wiring required for the purpose.
A comforting air-conditioning system inside a showroom is one of the most important requirements to increase shopper retention.
Likewise, optimization too is a basic need for a website.
Just imagine – how many visitors can you expect inside your retail outlet if it is not adequately cool or heated ?
It’s not that just adequate air-conditioning alone will help in drawing shoppers.
After all you need that the products on display must be saleable, competitive and which provide value-for-money.
Then that is another matter though as one can equate the “Product-for-sale” with “Content”.
Your product may be a hot-selling item. But, it might not attract many consumers if the temperature inside the showroom makes buyers uncomfortable.
And what about the product itself ? How long do you expect the product to last in the shelves under extreme heat or cold ? Same goes for websites.
If you develop quality web content without proper titles, headlines and links, the entire matter ends up bringing a marginal benefit only.
Such domains yield difficult readability, complicated navigation and a complex interface.
But then probably we are wrong. Maybe most enterprises around have a long list of dedicated buyers purchasing under any conditions.
Or it might be so that there are many for whom expansion is impossible due to existing overload or already full invested capital.
If that is true then it is natural for such kind of entrepreneurs to consider own websites like online brochures but it is a big mistake.
Generate Better Revenues By Building Websites At CMS Portals
SEO-friendly theme based web pages built on WordPress.com are slowly replacing the old self-hosting method.
The platform offers different themes and designs with various facilities and advantages as mentioned below !
- World-class security.
- AMP compatibility.
- Automatic maintenance.
- Top level customer support.
- Auto software updates.
- And a simple interface enabling in modifying and optimising content.
Feel free to view below, our promotional slide presentation describing our services !
Made with Visme Presentation Maker
Why To Make A Business Website ?
Creating a professional portal is sometimes a one in a lifetime event just like building a new house for self-use. As it is a natural desire for an individual to build a home at some point of time, likewise it is inevitable for an establishment to develop a website for own company sooner or later. As one finds greater comfort in residing in a self-owned property designed as per personal taste, similarly companies too need a marketing tool which is personalized enough to customize as per professional preference. Traditional forms of publicity dispense lesser control due to dependency on sales staff. Whereas websites offer complete flexibility in assigning the owner complete authority on the style of promoting a business.
Why Is A Website Considered As A Potent Marketing Tool ?
It all depends upon the situation and work environment one is operating within. As someone may find himself/herself in a comfortable position living in a rented apartment forever, likewise many firms function under a certain professional atmosphere which may never require a website for increasing productivity and profit margins. It’s all about mindset and circumstances. A website is an inbound marketing tool in contrast to the old-fashioned medium of publicity – which is an outbound promotional mode. For obvious reasons the former is always more powerful as it generates customers which are already willing to buy your solution or product.
Why To Focus On Optimizing A Website Instead Of Designing ?
A visitor would come to know of your beautifully designed portal only when he is able to find it on natural internet result listings. Hence, SEO is far more important than design inside websites. Digital advertising is an option but the task optimizing a website by default makes it informative enough to retain visitors for longer periods. In general, the audience does not search for websites to look for attractive designs. Instead, users look for information instead.
Why Advertise A Website When SEO Can Make It Visible ?
No matter how much volume of audience you attract through the organic search results, you cannot develop brand value until and unless your company name keeps flashing-up at the internet all the time. So chargeable digital promotion and paid social media publicity are essential to build brand awareness.